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Hey welcome back to course and be dot.com.
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So today I want to walk you through installing a Facebook pixel so I'm going to just jump right into
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Facebook here.
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Once you're logged in just in the top left here in this menu under events manager click pixel.
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And then in this dropdown select the pixel you want to install.
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So I'll be installing for this clients add account I've already created their Facebook page.
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I've already created their ad account.
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Now I need to create a pixel to install on the Web site to start tracking all the various traffic so
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I can create custom audiences track those standard events and then retarget them via Facebook ads.
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The first we just need to create a pixel so click this create a pixel
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we'll just name it.
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Their Web site that's fine should go over click their Web site paste that in.
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Create.
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There we go.
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We've created our pixel.
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Now we need to make it work by installing this code on the Web site.
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So do we want to set it up manually or set it up with Wordpress safe.
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You're not sure where you don't have time to install it right now.
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That's fine.
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Let's close this and we can always come back to this pixel page click this setup pixel or right here
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setup install pixel.
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So here's our options.
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Facebook picked up that this is a WordPress blog but say they got this wrong.
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We can browse the other partners such as Shopify commerce week square space and so on.
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But it is indeed a WordPress and I prefer using their partner option over installing it manually.
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So we'll set this up WordPress.
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Here we go.
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So now we're downloading the plugin that includes our specific new pixel for this Web site.
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So this is a WordPress plugin that installs this pixel on this WordPress Web site.
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So we'll download that.
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It's going to be a zip file.
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Here we go.
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We'll just close that now.
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Come over to the Web site under plugins add new upload plugin so choose file and then go to your downloads
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and select that zip file.
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So we have that zip file a selected click install now our Facebook pixel plugin installed.
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So we want to activate that plug in
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now to ensure we installed that correctly under settings in this left sidebar Facebook pixel.
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And there we go we have our Facebook pixel.
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And as for this the advance matching this is gonna become an automatic thing.
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So this may be irrelevant by the time you watch this video.
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But if it's still around check this box click save
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and we're good.
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We have our Facebook pixel installed so we want to just follow through this.
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Go to Settings.
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I just showed you everything here.
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Plugins add new choose that file upload it activate that plug in.
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Now we want to test and make sure the pixel was installed correctly.
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Can enter the you URL and send test traffic.
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Here we go.
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There's no traffic it's saying it's loading.
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We're checking and making sure this pixel is firing when people go to the Web site.
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Yep there it is active by opening up that web site.
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The pixel is fired and we've tracked an audience member to continue
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and there we go.
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We have our pixel installed on our WordPress Web site so we can just close this
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click refresh so our status is now active.
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So now we can begin to set up audiences create custom conversions or we can even set up those standard
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events.
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So under setup setup new events.
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So again unless you're a coder or unless you hire one on up work I don't advise using the manual install
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event code.
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But if you have that developer in place great you can use that feature.
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I like using and having my clients use the Facebook event setup tool.
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So we'll just click that.
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Now we just enter the URL where we want to track our first event.
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So I know they have this page so we'll copy this one.
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We know this is equivalent to a lead will paste that in open Web site
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OK.
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So as you can see here's the Facebook event setup tool.
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So what do events occur on this page.
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So for this specific page my client is seeking people to click on this button.
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So we'll do exactly that click plus track new button
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so here we go.
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We're clicking on this highlighted button to set up our event select an event.
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And now here's our standard event options.
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What do we want to track when people click on this button.
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So you can scroll down see what a standard events are available here.
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So depending on what you're trying to track this could fall under the view content.
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This also could be a lead.
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It really depends on how you structure your audiences and what you prefer for the various jargon when
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creating future Facebook ads.
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So would you rather treat people who click this button as a lead.
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This is a warm lead.
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This is somebody I can re market to.
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Or do you want leads to equate actual e-mail conversions.
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I captured their e-mail address when they subscribed to a newsletter for example.
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So some people would call that a lead but some people would call simply clicks on a Web site a potential
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lead.
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So really depends on what you prefer calling these events.
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But for me I agree with the description of a lead is someone who has exchanged something such as an
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email address.
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So I would call this just simply a view content standard event so we'll confirm that.
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And there is one more button on this page.
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So track new button scroll down.
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Here you select event.
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Again this is a new content for me.
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There we go.
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So on this page we now have two standard events set up new content tracking people who click the learn
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how button and a view content standard event for people who click the sign up button.
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So we'll finish setup
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we're happy with this for now click finish
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skip this rating
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OK.
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Great.
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Now back to facebook event setup complete.
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Let's test those events
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so again enter that you were all that you want to test the events on the standard event.
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So open that Web site
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and click these buttons.
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So go back scroll down and click that button as well.
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OK.
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So as you can see we just tracked some recent activity.
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We click this view content so we can expand that.
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The sign up button was clicked in here.
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The learn how button was clicked.
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So currently my client only has these two standard events.
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They want to track on their Web site.
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But if I want to add future events very easily come back to this setup setup new events and again use
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the Facebook event setup tool to add more events to specific web pages on your Web site.
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So for now I'm fine with just leaving these to view content standard events and then obviously there's
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the page view.
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That's the base pixel code every base pixel code includes the page view event because that's the generic
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overall Web site.
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So what page was viewed.
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