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These are the user uploaded subtitles that are being translated: 1 00:00:00,450 --> 00:00:02,610 So what makes your Facebook page awesome? 2 00:00:03,180 --> 00:00:06,090 That's a question I like to ask myself when I work for any client. 3 00:00:06,450 --> 00:00:09,270 After I build it out, I've optimized everything. 4 00:00:09,300 --> 00:00:13,340 I ask myself this question, what makes this Facebook page awesome? 5 00:00:13,740 --> 00:00:15,960 Would I as a customer want to like this page? 6 00:00:15,960 --> 00:00:16,110 What? 7 00:00:16,110 --> 00:00:17,880 I want to share things on this page. 8 00:00:18,030 --> 00:00:19,920 So if you can't answer that question, that's fine. 9 00:00:20,400 --> 00:00:22,950 But I just like to go out and I like to look at competition. 10 00:00:22,950 --> 00:00:28,350 I like to look at some of the big brands and take in elements of things that work and get shares and 11 00:00:28,350 --> 00:00:33,570 get likes and mimic and copy those things for my own brand or for my clients brands. 12 00:00:33,780 --> 00:00:41,280 So make sure to check out course TV.com Best Dasch Facebook Dash pages. 13 00:00:41,400 --> 00:00:43,530 So let's look at a few of my top favorite ones. 14 00:00:44,430 --> 00:00:48,110 Is Cabelas instantly landing on this page? 15 00:00:48,120 --> 00:00:49,770 You know what this page is about? 16 00:00:50,700 --> 00:00:54,230 Outdoors, the world's foremost outfitter. 17 00:00:54,870 --> 00:01:00,480 When I look to these big brands things, I first notice profile image clean. 18 00:01:00,510 --> 00:01:02,430 I instantly know what the brand's about. 19 00:01:03,000 --> 00:01:07,230 Cover photo again to solidify what does Cabelas mean? 20 00:01:07,530 --> 00:01:10,020 And then I like to notice what their call to action button is. 21 00:01:10,560 --> 00:01:12,960 Obviously they have a store with the shop now, but. 22 00:01:14,270 --> 00:01:18,950 Next, I go to the tabs, what tabs did they see as important for their brand? 23 00:01:20,000 --> 00:01:20,680 This is cool. 24 00:01:20,690 --> 00:01:21,790 A good takeaway for you. 25 00:01:23,130 --> 00:01:32,370 Brands run contests, they want engaged fans, so they even hashtag this one fan of the week photo contest 26 00:01:33,060 --> 00:01:34,640 with the instructions on how to enter. 27 00:01:35,250 --> 00:01:39,350 So just keep scrolling through and see what gets likes, what gets engagement. 28 00:01:41,200 --> 00:01:47,740 Another Facebook page, I love Zappos again, a shop now called Action, great photos featured right 29 00:01:47,740 --> 00:01:50,140 at the top telling me that they sell shoes. 30 00:01:51,010 --> 00:01:53,020 And then what is Zappos all about? 31 00:01:53,050 --> 00:01:54,690 They're known for customer service. 32 00:01:54,700 --> 00:01:56,850 We're here for you 24/7. 33 00:01:56,980 --> 00:01:59,740 Post a comment, tweet, chat, email, call. 34 00:02:00,130 --> 00:02:02,400 They're giving you every option to get a hold of them. 35 00:02:02,740 --> 00:02:04,410 That's rare in some businesses today. 36 00:02:04,930 --> 00:02:09,250 So Zappos is all about branding themselves as customer service. 37 00:02:09,250 --> 00:02:13,270 First, to find trending topics and trending hashtags. 38 00:02:13,630 --> 00:02:15,430 I like to use sites like Google Dotcom. 39 00:02:15,430 --> 00:02:16,450 Com Trends. 40 00:02:17,860 --> 00:02:20,560 So you can see what's trending today, this month, this year. 41 00:02:22,900 --> 00:02:29,680 And include these key words within your Facebook post, or you can even use sites like hash tags, dawg, 42 00:02:30,320 --> 00:02:35,540 you can look at popular hashtags, trending hashtags and include those in our post as well. 43 00:02:36,040 --> 00:02:36,700 One more page. 44 00:02:36,700 --> 00:02:42,040 I love Starbucks clean just their logo for their profile pic. 45 00:02:42,460 --> 00:02:43,570 Love these product shots. 46 00:02:43,580 --> 00:02:45,040 So they're called the action button. 47 00:02:45,040 --> 00:02:46,600 Simply send a message. 48 00:02:46,630 --> 00:02:50,560 So again, they're seeking customer service is what I take from that. 49 00:02:50,980 --> 00:02:56,080 So make sure to check out our favorite Facebook pages and what we feel makes them awesome at coarsen 50 00:02:56,080 --> 00:02:59,760 TV.com Best Dasch Facebook Dash pages. 51 00:02:59,770 --> 00:03:04,570 What you want to do now is to go to your competitors Facebook pages, look at what gets engagement, 52 00:03:05,170 --> 00:03:10,480 look at what tabs they're using, what's their call to action button, what's their profile photo and 53 00:03:10,480 --> 00:03:16,630 cover photo pick and choose all the things that make these varying competitor pages great to therefore 54 00:03:16,660 --> 00:03:20,540 implement on your own Facebook business page and make it awesome. 55 00:03:21,010 --> 00:03:25,660 So in the beginning, you're going to have low followers, not the most likes, but fake it till you 56 00:03:25,660 --> 00:03:30,940 make it start to copy some of these big brands and you'll be surprised maybe some of your posts go viral, 57 00:03:31,210 --> 00:03:36,520 maybe some of these post engagements I teach you later on, get a ton of hits, a ton of likes, a ton 58 00:03:36,520 --> 00:03:37,170 of comments. 59 00:03:38,020 --> 00:03:39,430 So this is just the beginning. 5827