All language subtitles for 2. Niche Research

We hear the word research thrown around quite a lot, and it can mean different things for different

people.

It also depends on the context in this lesson.

I'll discuss this research.

Simply put, what other types of Nicias and what is the criteria of a profitable niche?

We have evergreen issues which sell all year round and are not linked to trends.

The opposite of evergreen designs is trends, holidays or seasonal designs, which tend to sell only

during specific periods.

For me, a profitable niche is one that when you enter it, you have a potential of making sales.

Some people gravitate towards lower competition and low sales, obscure niches, and some people prefer

high competition, high sales niches.

I personally prefer the latter because if a design works, you have a huge potential for making a lot

of money.

In a later lesson, I'll explain how I enter competitive niches and still make good sales.

The first question you might have is should you enter evergreen niches or trends?

Well, the answer is it depends on your goals and your tier level.

But generally speaking, you should allocate a percentage of your sales to Evergreen's and another split

to trends.

This is so that you don't put all your eggs in one basket and diversify.

I'll show you the pros and cons of both approaches and it's up to you to choose the percentage you want

to allocate to each and each type based on your goals.

Evergreen issues allow you to have consistent sales all year round.

You can build a sustainable business which generates consistent royalties.

You can also get a higher valuation if you want to sell your business legally.

I'll cover how you can do this in a later lesson.

Evergreen designs also tend to sell a lot during holidays, especially Christmas, which is the ultimate

gifting season or Father's Day.

The challenge with Evergreen Nicias is that sales can be limited as most nations are saturated on the

surface and also traffic is nowhere near as high as trends or holidays.

Trends allow you to make huge amounts of sales.

If your designs rank in the marketplace, that can provide you with the boost of income every month

if you get into the right trends and managed to run some designs.

Trend based designs are huge moneymakers.

I remember one year in the solar eclipse trend reached number one BSR in the novelty category and was

making thousands of sales in a day.

It must have generated hundreds of thousands in royalties.

I remember during Father's Day I did the calculations and it must have made one hundred and seventy

thousand dollars in a single month, which is an insane amount of money for most people.

Trends are no doubt competitive, but with the crazy amount of traffic everyone has a chance of selling.

The limitation here is you'll only sell during the trend period, then your sales suddenly stall.

That's why I don't recommend relying solely on trends.

And you should always have evergreen designs in your portfolio as well.

Examples of Evergreen.

You've got jobs you can make designs for nurses, teachers, engineers branched out to different types

of engineers like electrical engineer, mechanical engineer, etc. You've got hobbies like gaming,

reading, etc., animals, birthdays with years and months, horoscopes, family members, funny, sarcastic

quotes or jokes.

There are so many opportunities.

We just need to cut through the noise.

Examples of trends.

You've got Trump.

So if he says something that is catchy, a catchy phrase, you can put it on a T-shirt and it will sell.

Trump is a massive niche and people make huge amounts of money from selling Trump t shirts or political

designs in general, for that matter.

This is, at least at the time of making this video a past huge trend was solar eclipse.

People really catching on that trend?

You've got Betsy Ross flag was a huge trend for around a couple of days.

And people who got in early made incredible amounts of money.

Holidays like Father's Day, Christmas and many more throughout the year are such a great opportunity

to make money over lifetime.

Vacations like spring break or summer are a fantastic opportunity.

Celebrations like Easter, Christmas, Black History Month, 100th day of school are such a moneymaker

as well.

Opportunities are everywhere.

We just need to seize them.

Well, we'll talk about some more advanced niche research and how you can find and create opportunities

with some special effects in later lessons.