Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
1
00:00:00,281 --> 00:00:02,740
[bright tone]
2
00:00:02,000 --> 00:00:07,000
Downloaded from
YTS.MX
3
00:00:08,000 --> 00:00:13,000
Official YIFY movies site:
YTS.MX
4
00:00:11,073 --> 00:00:14,073
[electronic whirring]
5
00:00:18,073 --> 00:00:21,823
[vibrant operatic music]
6
00:00:21,907 --> 00:00:24,865
- [singing Italian aria]
7
00:00:24,948 --> 00:00:31,948
♪ ♪
8
00:01:02,615 --> 00:01:05,490
[vocalizing]
9
00:01:05,573 --> 00:01:12,573
♪ ♪
10
00:01:23,323 --> 00:01:26,198
- It wasn't that long ago
that in order to get away
11
00:01:26,281 --> 00:01:27,615
from the hustle and bustle
12
00:01:27,698 --> 00:01:30,490
and that never-ending grind
of everyday life,
13
00:01:30,573 --> 00:01:33,073
you'd get on a plane,
fly somewhere warm--
14
00:01:33,156 --> 00:01:34,573
like Los Angeles--
15
00:01:34,657 --> 00:01:36,031
and spend a week bopping
16
00:01:36,114 --> 00:01:38,448
from one tourist attraction
to another:
17
00:01:38,531 --> 00:01:40,073
the Hollywood sign,
18
00:01:40,156 --> 00:01:42,281
strolling along Venice Beach,
19
00:01:42,365 --> 00:01:44,782
admiring the architecture,
20
00:01:44,865 --> 00:01:47,281
and zipping through
the canyons and the coastlines
21
00:01:47,365 --> 00:01:49,782
and taking in the sparkle
of Tinseltown.
22
00:01:49,865 --> 00:01:56,782
♪ ♪
23
00:01:56,865 --> 00:02:00,448
Now people get on a plane,
fly to LA,
24
00:02:00,531 --> 00:02:04,448
and go to a pink wall
to take selfies.
25
00:02:04,531 --> 00:02:06,281
In fact, that pink wall
26
00:02:06,365 --> 00:02:09,406
is one of LA's
top tourist destinations,
27
00:02:09,490 --> 00:02:11,448
written about in everything
from "Fodor's"
28
00:02:11,531 --> 00:02:13,323
to "Travel + Leisure,"
29
00:02:13,406 --> 00:02:15,448
and is cited
on more lists of places
30
00:02:15,531 --> 00:02:17,573
to snap an Instagram photo
31
00:02:17,657 --> 00:02:21,073
than most tourist destinations
on the entire planet.
32
00:02:21,156 --> 00:02:22,615
♪ ♪
33
00:02:22,698 --> 00:02:24,782
People come here
from all over the world
34
00:02:24,865 --> 00:02:26,657
just to take a picture.
35
00:02:26,740 --> 00:02:28,573
♪ ♪
36
00:02:28,657 --> 00:02:30,323
Families do it.
37
00:02:30,406 --> 00:02:31,948
Locals do it.
38
00:02:32,031 --> 00:02:33,114
You see these women?
39
00:02:33,198 --> 00:02:36,239
They're from England,
and they paid $2,000 each
40
00:02:36,323 --> 00:02:38,865
to come here
on an Instagram vacation
41
00:02:38,948 --> 00:02:43,948
just to take a photo
against a flat pink wall.
42
00:02:44,031 --> 00:02:46,823
Why?
What are they looking for?
43
00:02:46,907 --> 00:02:49,823
- [singing Italian aria]
44
00:02:49,907 --> 00:02:51,365
- That's easy.
45
00:02:51,448 --> 00:02:53,031
They're looking for this:
46
00:02:53,114 --> 00:02:54,239
likes,
47
00:02:54,323 --> 00:02:56,323
which translates
to more followers,
48
00:02:56,406 --> 00:02:57,948
which is the current currency
49
00:02:58,031 --> 00:03:00,615
of the most important thing
on Earth today,
50
00:03:00,698 --> 00:03:03,323
what everyone seems
to be obsessed with.
51
00:03:03,406 --> 00:03:04,989
They want to be famous.
52
00:03:05,073 --> 00:03:07,531
[chorus singing in Italian]
53
00:03:07,615 --> 00:03:14,573
♪ ♪
54
00:03:17,948 --> 00:03:20,907
- [singing Italian aria]
55
00:03:20,989 --> 00:03:27,657
♪ ♪
56
00:03:37,239 --> 00:03:38,573
- Let me ask you a question.
57
00:03:38,657 --> 00:03:40,698
It's a question
that everyone has been asked
58
00:03:40,782 --> 00:03:42,073
at one time or another.
59
00:03:42,156 --> 00:03:44,989
What do you want to be
when you grow up?
60
00:03:45,073 --> 00:03:47,698
For decades, when researchers
asked kids this,
61
00:03:47,782 --> 00:03:50,239
the answer was often the same.
62
00:03:50,323 --> 00:03:52,073
Today kids in America say
63
00:03:52,156 --> 00:03:53,365
they want to be this
64
00:03:53,448 --> 00:03:56,698
more than any other occupation
on Earth...
65
00:03:56,782 --> 00:03:59,531
- Good morning from paradise.
66
00:03:59,615 --> 00:04:01,448
I'm wearing a big sweater.
67
00:04:01,531 --> 00:04:03,281
- A famous influencer.
68
00:04:03,365 --> 00:04:04,531
[tires squealing]
69
00:04:04,615 --> 00:04:06,907
- Cheers, guys.
- Cheers.
70
00:04:06,989 --> 00:04:08,239
- It's understandable.
71
00:04:08,323 --> 00:04:11,239
Influencers lead a grand life.
72
00:04:11,323 --> 00:04:15,031
- This is our first real day
in Tulum.
73
00:04:15,114 --> 00:04:17,865
- We're at the
Victoria's Secret pre-party.
74
00:04:17,948 --> 00:04:19,448
- Had a really fun night
last night,
75
00:04:19,531 --> 00:04:23,031
and then now
we came to Purobeach.
76
00:04:23,114 --> 00:04:28,281
- This is the new room
for the next three days.
77
00:04:28,365 --> 00:04:30,782
- But is that actual fame?
78
00:04:30,865 --> 00:04:31,948
Is that number--
79
00:04:32,031 --> 00:04:34,573
that indicator of how many
followers you have,
80
00:04:34,657 --> 00:04:36,281
how many likes you get,
81
00:04:36,365 --> 00:04:38,531
how many people comment
on your post--
82
00:04:38,615 --> 00:04:40,239
is that all real?
83
00:04:40,323 --> 00:04:41,615
- Good morning, guys.
84
00:04:41,698 --> 00:04:43,198
I went to sleep realizing
85
00:04:43,281 --> 00:04:45,740
I had 2 million followers
last night.
86
00:04:45,823 --> 00:04:48,239
- There are
over 40 million people
87
00:04:48,323 --> 00:04:51,782
who have over 1 million
followers on Instagram.
88
00:04:51,865 --> 00:04:54,281
Are they all famous?
89
00:04:54,365 --> 00:04:56,989
There are
over 100 million people
90
00:04:57,073 --> 00:04:59,740
who have more
than 100,000 followers.
91
00:04:59,823 --> 00:05:01,948
Are they famous too?
92
00:05:02,031 --> 00:05:06,406
If they are, how can
over 140 million people--
93
00:05:06,490 --> 00:05:08,239
the equivalent of almost half
94
00:05:08,323 --> 00:05:10,907
of the population
of the United States--
95
00:05:10,989 --> 00:05:13,073
all be considered famous?
96
00:05:13,156 --> 00:05:16,782
[overlapping chatter]
97
00:05:16,865 --> 00:05:19,782
[bright orchestral music]
98
00:05:19,865 --> 00:05:23,281
♪ ♪
99
00:05:23,365 --> 00:05:25,989
To find out,
we want to do an experiment
100
00:05:26,073 --> 00:05:28,323
to see if we can take
some random people
101
00:05:28,406 --> 00:05:30,989
with a tiny following online
102
00:05:31,073 --> 00:05:33,989
and make them
into famous influencers.
103
00:05:34,073 --> 00:05:38,490
Now, we genuinely have no idea
how this is going to play out.
104
00:05:38,573 --> 00:05:41,198
Can we get someone to, say,
10,000 followers,
105
00:05:41,281 --> 00:05:43,657
100,000, a million, even?
106
00:05:43,740 --> 00:05:46,698
And if we can, will people
look at them differently?
107
00:05:46,782 --> 00:05:49,156
Will their life change
for the better,
108
00:05:49,239 --> 00:05:51,156
or are there
unintended consequences
109
00:05:51,239 --> 00:05:52,490
for the worse?
110
00:05:52,573 --> 00:05:54,448
- You can take Chris,
and you can take Sophia,
111
00:05:54,531 --> 00:05:56,782
and you can take Sergio
into the waiting room.
112
00:05:56,865 --> 00:05:58,281
It's gonna be Chris, Sophia,
then Sergio.
113
00:05:58,365 --> 00:05:59,281
- Chris, Sophia, Sergio.
114
00:05:59,365 --> 00:06:00,365
- Great. Thank you so much.
115
00:06:00,448 --> 00:06:02,156
- To start,
we put out a casting call
116
00:06:02,239 --> 00:06:04,615
with one very simple question:
117
00:06:04,698 --> 00:06:08,198
"Do you want to be famous?"
118
00:06:08,281 --> 00:06:09,531
- We got probably
119
00:06:09,615 --> 00:06:12,156
around 4,000 submissions.
120
00:06:12,239 --> 00:06:13,698
- I take really cool pictures.
121
00:06:13,782 --> 00:06:16,031
I surf. I snowboard.
122
00:06:16,114 --> 00:06:18,073
- I've been a traveling
nomadic yoga teacher.
123
00:06:18,156 --> 00:06:20,865
- One of my goals is to visit
all the national parks.
124
00:06:20,948 --> 00:06:24,698
- Then we put together a panel
of social media experts,
125
00:06:24,782 --> 00:06:27,031
casting agents, and stylists
126
00:06:27,114 --> 00:06:30,365
to help us narrow down
our thousands of applicants
127
00:06:30,448 --> 00:06:32,989
to just three people.
128
00:06:33,073 --> 00:06:36,156
- This is the day.
129
00:06:36,239 --> 00:06:38,698
Your life is changing, girl.
130
00:06:38,782 --> 00:06:40,365
I love you.
131
00:06:40,448 --> 00:06:42,448
- Are you ready?
- I am ready.
132
00:06:44,114 --> 00:06:46,490
- Once we pick three people
from this group,
133
00:06:46,573 --> 00:06:48,531
we're going to try
to make them famous
134
00:06:48,615 --> 00:06:50,865
or at least appear that way.
135
00:06:52,740 --> 00:06:54,073
- All right, everybody,
this is Lo.
136
00:06:54,156 --> 00:06:55,907
- Hi, Lo.
- Hi, Lo!
137
00:06:55,989 --> 00:06:57,073
- All right,
could you just tell us
138
00:06:57,156 --> 00:06:58,615
your name, where you're from,
139
00:06:58,698 --> 00:07:00,239
and how many followers
you have on Instagram
140
00:07:00,323 --> 00:07:01,406
into the camera?
141
00:07:01,490 --> 00:07:02,406
- Yes. Hello.
142
00:07:02,490 --> 00:07:03,740
My name is Lo Mardell.
143
00:07:03,823 --> 00:07:06,073
I am from southeast
Washington, D.C.,
144
00:07:06,156 --> 00:07:09,406
and I have about
4,100 followers on Instagram.
145
00:07:09,490 --> 00:07:11,406
- I'm from Overland Park,
Kansas.
146
00:07:11,490 --> 00:07:13,198
- I'm from Juárez, Chihuahua.
147
00:07:13,281 --> 00:07:15,281
- My name's Wylie,
I'm from Atlanta, Georgia,
148
00:07:15,365 --> 00:07:19,239
and I have 2,443
Instagram followers.
149
00:07:19,323 --> 00:07:21,740
[laughs]
I counted. I checked.
150
00:07:21,823 --> 00:07:22,782
I'm an assistant,
151
00:07:22,865 --> 00:07:25,073
but my boss doesn't have
a lot of boundaries.
152
00:07:25,156 --> 00:07:28,073
I do, like, real estate stuff
and personal stuff
153
00:07:28,156 --> 00:07:29,782
and, like, gofer things.
154
00:07:29,865 --> 00:07:31,657
Like, all the assistants have--
- Does he know you're here?
155
00:07:31,740 --> 00:07:32,948
- No, I called in sick.
156
00:07:33,031 --> 00:07:34,615
[laughter]
157
00:07:34,698 --> 00:07:36,782
- That's so funny.
- What do you do for work?
158
00:07:36,865 --> 00:07:39,073
- Right now, I'm just doing,
like, modeling and acting.
159
00:07:39,156 --> 00:07:40,615
- I do modeling and acting.
160
00:07:40,698 --> 00:07:42,198
- I model and I act.
161
00:07:42,281 --> 00:07:44,198
- I act and I model.
162
00:07:44,281 --> 00:07:47,114
- Can you tell me how many
Instagram followers you have?
163
00:07:47,198 --> 00:07:49,490
- I think I've got about
230 followers on Instagram.
164
00:07:49,573 --> 00:07:51,948
- I currently have
1,100 followers.
165
00:07:52,031 --> 00:07:54,114
- 13.2K.
166
00:07:54,198 --> 00:07:55,989
- I don't know
how many followers I got.
167
00:07:56,073 --> 00:07:57,114
- Who are your followers?
168
00:07:57,198 --> 00:07:58,073
- Thirsty men,
169
00:07:58,156 --> 00:07:59,406
a lot of thirsty men.
[laughter]
170
00:07:59,490 --> 00:08:02,031
- They want to see me
half-naked or in a bikini.
171
00:08:02,114 --> 00:08:03,073
- What's your passion?
172
00:08:03,156 --> 00:08:04,657
- Right now, I'm focusing
on roller-skating.
173
00:08:04,740 --> 00:08:07,948
♪ ♪
174
00:08:08,031 --> 00:08:10,989
- I am a princess
on the weekends.
175
00:08:11,073 --> 00:08:12,281
[gentle tone]
Well, hello, everyone.
176
00:08:12,365 --> 00:08:13,782
It's so good to be here today.
177
00:08:13,865 --> 00:08:15,156
My name is Cinderella.
178
00:08:15,239 --> 00:08:20,490
- ♪ Mi piace è bello, bello ♪
179
00:08:20,573 --> 00:08:23,156
♪ ♪
180
00:08:23,239 --> 00:08:25,198
- And would you like
to be famous?
181
00:08:25,281 --> 00:08:26,698
- Absolutely.
[laughs]
182
00:08:26,782 --> 00:08:28,948
- Yes, I want to be famous.
183
00:08:29,031 --> 00:08:29,948
I will be.
184
00:08:30,031 --> 00:08:31,365
- I wouldn't say "famous."
185
00:08:31,448 --> 00:08:34,114
I want to just have a platform
to where I can change the world
186
00:08:34,198 --> 00:08:35,323
in the ways
that I want to change it.
187
00:08:35,406 --> 00:08:37,156
- I mean,
I guess all my life,
188
00:08:37,239 --> 00:08:39,198
I said I wanted to be famous,
but at this point,
189
00:08:39,281 --> 00:08:40,448
I don't even feel
like I want to.
190
00:08:40,531 --> 00:08:42,698
I feel like I deserve to,
you know what I'm saying, so...
191
00:08:42,782 --> 00:08:43,740
- Why is that?
192
00:08:43,823 --> 00:08:45,156
- 'Cause I need people
to feel this.
193
00:08:45,239 --> 00:08:46,989
I need people to feel
what charisma and passion
194
00:08:47,073 --> 00:08:48,198
is like in real life.
195
00:08:48,281 --> 00:08:49,365
This ain't no act.
196
00:08:49,448 --> 00:08:53,406
Like, all my life,
I been the biggest outcast
197
00:08:53,490 --> 00:08:54,865
in all situations,
198
00:08:54,948 --> 00:08:57,365
like, high school, everything--
199
00:08:57,448 --> 00:08:58,865
like, everything.
- Mm-hmm.
200
00:08:58,948 --> 00:09:01,156
- But I feel like I'm doing
all of this stuff for a reason.
201
00:09:01,239 --> 00:09:03,323
- I want to share
with people, like,
202
00:09:03,406 --> 00:09:06,281
"This kind of person
exists in the world."
203
00:09:06,365 --> 00:09:09,031
- Now's my chance
to maybe be someone
204
00:09:09,114 --> 00:09:11,114
that people look up to.
205
00:09:11,198 --> 00:09:13,698
But I think I would be
more authentic
206
00:09:13,782 --> 00:09:16,156
on social media
with a greater following
207
00:09:16,239 --> 00:09:18,323
knowing that
I'm reaching more people.
208
00:09:19,615 --> 00:09:20,865
- And how many hours a day
209
00:09:20,948 --> 00:09:23,573
do you think you would spend
on social media?
210
00:09:23,657 --> 00:09:24,823
- Phew. A lot.
211
00:09:24,907 --> 00:09:26,531
[laughter]
212
00:09:26,615 --> 00:09:27,531
A lot.
213
00:09:27,615 --> 00:09:28,865
- If I'm not working out,
214
00:09:28,948 --> 00:09:30,156
I'm usually on social media,
215
00:09:30,239 --> 00:09:31,365
just constantly scrolling.
216
00:09:31,448 --> 00:09:33,156
- And what are you doing,
exactly?
217
00:09:33,239 --> 00:09:35,073
- Looking at people
in bathing suits,
218
00:09:35,156 --> 00:09:36,448
getting...
[laughs]
219
00:09:36,531 --> 00:09:38,448
Super jealous
that I don't have abs yet.
220
00:09:38,531 --> 00:09:40,031
- I spend most of my time
looking at, like,
221
00:09:40,114 --> 00:09:41,907
memes and boys on there.
222
00:09:41,989 --> 00:09:43,740
- At least three to four hours.
223
00:09:43,823 --> 00:09:45,281
- Four to six hours.
224
00:09:45,365 --> 00:09:46,573
- Like, half the day.
225
00:09:46,657 --> 00:09:49,740
- I average 12.
226
00:09:49,823 --> 00:09:53,198
- I would love to have
at least a million followers.
227
00:09:53,281 --> 00:09:56,406
I hung out with a girl
that has 1.3 million followers,
228
00:09:56,490 --> 00:10:00,531
and her lifestyle
is 1.3 million followers.
229
00:10:00,615 --> 00:10:01,740
[laughter]
230
00:10:01,823 --> 00:10:03,073
It's like a fan base,
you know?
231
00:10:03,156 --> 00:10:04,073
So she's a musician.
232
00:10:04,156 --> 00:10:05,365
She's, like, a little pop star,
233
00:10:05,448 --> 00:10:07,989
and it's so much more reach.
234
00:10:08,073 --> 00:10:10,615
Brands want you.
It's great.
235
00:10:10,698 --> 00:10:12,907
- Are you trying to increase
your Instagram followers?
236
00:10:12,989 --> 00:10:14,406
Is it something you focus on?
237
00:10:14,490 --> 00:10:16,114
- That's kind of been actually
a big problem for me
238
00:10:16,198 --> 00:10:19,406
with Instagram is that I feel
like I don't have a formula.
239
00:10:19,490 --> 00:10:21,073
- It seems like nowadays
240
00:10:21,156 --> 00:10:23,657
that selfies
are the most popular.
241
00:10:23,740 --> 00:10:26,448
[camera shutters snapping]
242
00:10:26,531 --> 00:10:27,989
- That's where I find
I get more likes
243
00:10:28,073 --> 00:10:29,615
is just solo pictures.
244
00:10:29,698 --> 00:10:32,323
And unfortunately,
I care about that.
245
00:10:32,406 --> 00:10:34,323
[laughs]
246
00:10:34,406 --> 00:10:36,782
[camera shutters snapping]
247
00:10:36,865 --> 00:10:38,657
- So this is my process
for a selfie,
248
00:10:38,740 --> 00:10:39,657
like, for real.
249
00:10:39,740 --> 00:10:41,448
So I look pretty shiny.
250
00:10:41,531 --> 00:10:44,323
But you want the dewy.
You want the dew these days.
251
00:10:44,406 --> 00:10:47,073
[camera shutters snapping]
252
00:10:47,156 --> 00:10:48,406
- Oh. Ah!
- There you go.
253
00:10:48,490 --> 00:10:50,323
- Okay.
- Ah, there you go.
254
00:10:50,406 --> 00:10:52,031
- If someone
snapped their fingers
255
00:10:52,114 --> 00:10:54,448
and you had a million followers
on Instagram,
256
00:10:54,531 --> 00:10:55,657
what would you do?
257
00:10:55,740 --> 00:10:58,365
- Yo. Sign me up!
258
00:10:58,448 --> 00:11:01,573
I will do anything if I get
to sit on a beach all day.
259
00:11:01,657 --> 00:11:03,989
[laughter]
260
00:11:04,073 --> 00:11:06,989
[camera shutters snapping]
261
00:11:07,073 --> 00:11:13,490
♪ ♪
262
00:11:13,573 --> 00:11:15,198
- [chuckles]
I'ma delete it.
263
00:11:15,281 --> 00:11:17,198
- Thank you.
- No problem. Thank you.
264
00:11:17,281 --> 00:11:18,948
- Yeah.
265
00:11:19,031 --> 00:11:21,948
[crowd screaming]
266
00:11:22,031 --> 00:11:24,948
[suspenseful music]
267
00:11:25,031 --> 00:11:27,989
♪ ♪
268
00:11:28,073 --> 00:11:31,323
- Fame is such an obscure,
strange thing.
269
00:11:31,406 --> 00:11:33,823
You can't touch it,
and yet it's more powerful
270
00:11:33,907 --> 00:11:36,198
than almost any object
on Earth.
271
00:11:36,281 --> 00:11:37,782
♪ ♪
272
00:11:37,865 --> 00:11:41,198
You can't see it, and yet
almost everyone wants it.
273
00:11:41,281 --> 00:11:42,948
♪ ♪
274
00:11:43,031 --> 00:11:44,823
And whoever actually gets it
275
00:11:44,907 --> 00:11:47,365
has absolutely no control
over it.
276
00:11:47,448 --> 00:11:48,740
[unintelligible shouting]
277
00:11:48,823 --> 00:11:50,073
- No, no. No, no, no.
278
00:11:51,782 --> 00:11:53,948
- Being famous is a little bit
like being a toddler
279
00:11:54,031 --> 00:11:58,573
in the sense that
everything you do is praised.
280
00:11:58,657 --> 00:12:00,865
So I think the desire
to be famous
281
00:12:00,948 --> 00:12:04,740
is just a desire to be loved,
282
00:12:04,823 --> 00:12:08,740
just to get
that sort of feeling.
283
00:12:08,823 --> 00:12:09,740
- Jared!
284
00:12:09,823 --> 00:12:11,740
[crowd shouting]
285
00:12:11,823 --> 00:12:13,531
- It used to be
that somebody'd be famous
286
00:12:13,615 --> 00:12:16,156
for certain skills and talents,
287
00:12:16,239 --> 00:12:21,448
like acting
or music or sports.
288
00:12:21,531 --> 00:12:24,073
And then as media expanded
289
00:12:24,156 --> 00:12:26,740
and needed
more and more material
290
00:12:26,823 --> 00:12:30,239
for its 24 hours
of entertainment,
291
00:12:30,323 --> 00:12:33,782
it opened a lot more avenues
for fame.
292
00:12:33,865 --> 00:12:36,073
- The tribe has spoken.
293
00:12:36,156 --> 00:12:38,198
- That's when
we got reality TV,
294
00:12:38,281 --> 00:12:40,823
where you could be famous
simply for being famous.
295
00:12:40,907 --> 00:12:41,782
- [bleep]!
296
00:12:41,865 --> 00:12:43,782
- Ah, [bleep]. Stop!
- [screams]
297
00:12:43,865 --> 00:12:46,740
- Now we have
a new kind of fame,
298
00:12:46,823 --> 00:12:49,573
one where you're famous
simply for a number...
299
00:12:49,657 --> 00:12:51,239
- Hi, guys.
300
00:12:51,323 --> 00:12:52,907
- Hey, guys, how is it going?
- Well, hello there.
301
00:12:52,989 --> 00:12:53,948
- Just letting you know
we have launched...
302
00:12:54,031 --> 00:12:56,114
- Come on in.
It's hot out here. Come on.
303
00:12:56,198 --> 00:12:58,365
- The famous influencer.
304
00:12:58,448 --> 00:13:01,365
[wondrous music]
305
00:13:01,448 --> 00:13:05,782
♪ ♪
306
00:13:05,865 --> 00:13:07,239
For more
than a decade,
307
00:13:07,323 --> 00:13:08,657
I was the guy
who went on TV
308
00:13:08,740 --> 00:13:10,114
defending
social media.
309
00:13:10,198 --> 00:13:11,948
As a reporter
for "The New York Times"
310
00:13:12,031 --> 00:13:12,989
and "Vanity Fair,"
311
00:13:13,073 --> 00:13:14,782
my beat
was covering the impact
312
00:13:14,865 --> 00:13:17,114
of technology on society.
313
00:13:17,198 --> 00:13:19,657
Now as almost 4 billion people
314
00:13:19,740 --> 00:13:22,948
spend a collective
100 billion hours a day
315
00:13:23,031 --> 00:13:25,823
on sites like Instagram,
Facebook, and Twitter,
316
00:13:25,907 --> 00:13:27,114
I've realized that there are
317
00:13:27,198 --> 00:13:30,490
vast unintended consequences
to these platforms,
318
00:13:30,573 --> 00:13:33,907
not least of which is
people's obsession with fame.
319
00:13:33,989 --> 00:13:36,281
Hence this social experiment.
320
00:13:36,365 --> 00:13:37,948
- Okay, so page one.
321
00:13:38,031 --> 00:13:39,281
- Lo I liked.
- Taylor.
322
00:13:39,365 --> 00:13:41,448
Probably Kyoshi, yeah?
323
00:13:41,531 --> 00:13:44,490
- We can make this foolproof
by picking the opera singer,
324
00:13:44,573 --> 00:13:47,907
the model, or the
professional basketball player.
325
00:13:47,989 --> 00:13:49,448
But they could easily end up
326
00:13:49,531 --> 00:13:51,156
being famous
for their talents,
327
00:13:51,239 --> 00:13:53,323
so instead we decided
328
00:13:53,406 --> 00:13:56,239
to go with three
less obvious choices:
329
00:13:56,323 --> 00:13:58,657
Dominique, Wylie, and Chris.
330
00:13:58,740 --> 00:13:59,740
[camera shutter snaps]
331
00:13:59,823 --> 00:14:02,782
[soft piano music]
332
00:14:09,948 --> 00:14:11,948
- This is my home.
333
00:14:12,031 --> 00:14:15,365
♪ ♪
334
00:14:15,448 --> 00:14:17,365
I just got a fish.
335
00:14:17,448 --> 00:14:19,865
Her name is Kitty Smalls.
336
00:14:19,948 --> 00:14:22,114
She's still alive
a week and a half later.
337
00:14:22,198 --> 00:14:24,865
[laughs]
I'm impressed with myself.
338
00:14:24,948 --> 00:14:28,531
I just spilt yogurt...
on my crotch area.
339
00:14:28,615 --> 00:14:30,490
[camera shutter snaps]
340
00:14:30,573 --> 00:14:32,198
- You go!
- Oh, my God.
341
00:14:32,281 --> 00:14:34,573
- I grew up in Miami Beach.
342
00:14:34,657 --> 00:14:37,782
I moved to LA
right after college
343
00:14:37,865 --> 00:14:39,406
to pursue my acting career.
344
00:14:39,490 --> 00:14:42,406
♪ ♪
345
00:14:42,490 --> 00:14:44,657
The first big audition I had,
346
00:14:44,740 --> 00:14:46,865
it was not a role
I wanted at all
347
00:14:46,948 --> 00:14:50,031
because she had to do, like,
a simulated sex scene.
348
00:14:50,114 --> 00:14:51,823
My agent was just like,
349
00:14:51,907 --> 00:14:53,573
"Honestly, this is
a really good move for you.
350
00:14:53,657 --> 00:14:55,073
I think you
should be doing it."
351
00:14:55,156 --> 00:14:57,031
♪ ♪
352
00:14:57,114 --> 00:14:59,156
And that looks sort of better.
353
00:14:59,239 --> 00:15:02,156
I set hard limits for myself
after that.
354
00:15:02,239 --> 00:15:03,156
I don't think Meryl Streep
has ever
355
00:15:03,239 --> 00:15:04,740
showed her boob on-screen.
356
00:15:04,823 --> 00:15:06,865
Why should I, you know?
357
00:15:06,948 --> 00:15:08,406
- All right, just stay here
for a minute.
358
00:15:08,490 --> 00:15:10,907
I'm gonna go snag Mom.
359
00:15:10,989 --> 00:15:13,657
I've been
in a few student films.
360
00:15:15,490 --> 00:15:18,031
I played a robot.
361
00:15:18,114 --> 00:15:19,573
Good morning, Richard.
362
00:15:19,657 --> 00:15:21,989
I actually really enjoyed
that role.
363
00:15:22,073 --> 00:15:23,031
[electronic chirp]
364
00:15:23,114 --> 00:15:25,448
Your shoes
are on the wrong feet.
365
00:15:27,323 --> 00:15:30,740
I get cast a lot as, like,
angsty teen.
366
00:15:30,823 --> 00:15:34,573
[ethereal music]
367
00:15:34,657 --> 00:15:37,490
[grunts]
[flesh squelches]
368
00:15:40,031 --> 00:15:41,573
Shit.
369
00:15:41,657 --> 00:15:44,698
Still waiting
for my big break.
370
00:15:46,657 --> 00:15:48,073
Where's Richard?
371
00:15:48,156 --> 00:15:52,448
He sent a stranger
to take me to the doctor?
372
00:15:52,531 --> 00:15:53,615
Ugh.
373
00:15:53,698 --> 00:15:55,615
He sent a stranger...
374
00:15:55,698 --> 00:15:57,740
[chuckling]
To take me to the doctor.
375
00:15:59,031 --> 00:16:01,989
He sent a stranger
to take me to the doctor?
376
00:16:02,073 --> 00:16:03,281
- Where is Richard?
377
00:16:03,365 --> 00:16:06,782
both: He sent a stranger
to take me to the doctor?
378
00:16:06,865 --> 00:16:09,907
- Not exactly a stranger,
so...
379
00:16:09,989 --> 00:16:11,323
You're into animals, huh?
380
00:16:11,406 --> 00:16:12,948
both:
Get lost.
381
00:16:13,031 --> 00:16:15,989
[gentle piano music]
382
00:16:16,073 --> 00:16:18,782
♪ ♪
383
00:16:18,865 --> 00:16:21,406
[line trills]
384
00:16:22,573 --> 00:16:23,782
- Hey, good morning.
385
00:16:23,865 --> 00:16:25,448
- Hi, Mom. How are you?
386
00:16:25,531 --> 00:16:27,406
- Good.
How come you're up so early?
387
00:16:27,490 --> 00:16:29,406
- [laughing]
I have work at 9:00.
388
00:16:29,490 --> 00:16:31,490
- Ah.
389
00:16:31,573 --> 00:16:34,031
- We have
that regional manager coming.
390
00:16:34,114 --> 00:16:35,948
You know, she and I
don't get along.
391
00:16:36,031 --> 00:16:38,031
- Well, be positive, remember.
392
00:16:38,114 --> 00:16:39,031
- Yeah.
393
00:16:39,114 --> 00:16:41,031
- You're the boo-boo girl.
394
00:16:41,114 --> 00:16:42,823
- Yup.
395
00:16:42,907 --> 00:16:44,031
All right.
- All right, sweetie.
396
00:16:44,114 --> 00:16:45,782
Well, I hope you have
a great day.
397
00:16:45,865 --> 00:16:47,323
I love you.
- I love you too.
398
00:16:47,406 --> 00:16:48,615
I'll talk to you later.
399
00:16:48,698 --> 00:16:55,698
♪ ♪
400
00:16:56,740 --> 00:16:58,198
- Good morning.
- Good morning.
401
00:16:58,281 --> 00:17:00,156
Sorry I'm late.
- No, you're okay.
402
00:17:00,239 --> 00:17:02,323
- [sighs]
I'm out of breath.
403
00:17:02,406 --> 00:17:04,948
♪ ♪
404
00:17:05,031 --> 00:17:07,698
I love making people laugh.
405
00:17:07,782 --> 00:17:11,989
Oh, I'd love to be
a series regular on a TV show.
406
00:17:12,073 --> 00:17:14,865
But I have not been, like,
auditioning every week,
407
00:17:14,948 --> 00:17:17,698
and, like, when I'm here,
on Thursdays before class,
408
00:17:17,782 --> 00:17:19,531
I'm, like, running lines
back here
409
00:17:19,615 --> 00:17:21,114
while I'm, like,
pulling inventory.
410
00:17:23,948 --> 00:17:25,531
Absolutely when you're meeting
with an agent,
411
00:17:25,615 --> 00:17:27,531
they want to see, like,
how many followers you have,
412
00:17:27,615 --> 00:17:29,531
like, all of the social media,
like, package,
413
00:17:29,615 --> 00:17:31,365
that you're well-branded
already.
414
00:17:31,448 --> 00:17:33,365
I used to think it was, like,
because of your efforts
415
00:17:33,448 --> 00:17:36,156
or, like, you put the work in
416
00:17:36,239 --> 00:17:39,531
and people admire your work
417
00:17:39,615 --> 00:17:43,031
and, like, recognize
that you have done something,
418
00:17:43,114 --> 00:17:46,406
and now it's just like,
anybody can kind of do it...
419
00:17:47,948 --> 00:17:50,907
Because you're an Instagrammer.
420
00:17:50,989 --> 00:17:53,615
And I'm kind of just like,
I'll play the game
421
00:17:53,698 --> 00:17:55,698
so that I can do what I want,
422
00:17:55,782 --> 00:17:59,615
but in the meantime,
I'll fill online orders.
423
00:18:09,490 --> 00:18:10,490
[camera shutter snaps]
424
00:18:12,490 --> 00:18:15,615
[dramatic piano music]
425
00:18:15,698 --> 00:18:22,698
♪ ♪
426
00:18:32,531 --> 00:18:34,281
- Today is October 4th.
427
00:18:34,365 --> 00:18:37,323
October 22nd makes one year
since I've been in LA.
428
00:18:37,406 --> 00:18:38,657
[camera shutter snaps]
429
00:18:38,740 --> 00:18:41,073
If you want to be something,
if you want to be somebody,
430
00:18:41,156 --> 00:18:43,239
then you gotta get the fuck
out of Tucson, Arizona,
431
00:18:43,323 --> 00:18:45,114
at all costs necessary, bro.
432
00:18:45,198 --> 00:18:46,114
[camera shutter snaps]
433
00:18:46,198 --> 00:18:47,615
That place is hell.
434
00:18:47,698 --> 00:18:49,156
I was making moves, yo.
435
00:18:49,239 --> 00:18:51,073
Like, I was doing shit.
436
00:18:51,156 --> 00:18:53,073
I was doing events.
I was doing pop-ups.
437
00:18:53,156 --> 00:18:54,448
I was making merch.
438
00:18:54,531 --> 00:18:56,490
People were coming through
having a good time.
439
00:18:56,573 --> 00:18:57,865
Like, I was creating
this whole,
440
00:18:57,948 --> 00:18:59,281
like, culture and everything,
441
00:18:59,365 --> 00:19:01,657
but, like, it's too small.
442
00:19:01,740 --> 00:19:04,114
It's where people go
to live the last chapter,
443
00:19:04,198 --> 00:19:06,782
not, like, be in your prime.
444
00:19:06,865 --> 00:19:08,573
♪ ♪
445
00:19:08,657 --> 00:19:10,281
The thoughts that were going
through my mind
446
00:19:10,365 --> 00:19:12,448
when I was in Arizona
were so negative
447
00:19:12,531 --> 00:19:15,948
and were so, like--
I was so down on myself.
448
00:19:16,031 --> 00:19:19,239
Like, I couldn't go nowhere
but up,
449
00:19:19,323 --> 00:19:21,156
so hon--like, coming out here,
450
00:19:21,239 --> 00:19:23,948
I just knew I was gonna have
a new outlook.
451
00:19:24,031 --> 00:19:25,323
I was just gonna have
a new future,
452
00:19:25,406 --> 00:19:26,698
you know what I'm saying?
453
00:19:26,782 --> 00:19:27,989
[camera shutter snaps]
454
00:19:28,073 --> 00:19:30,323
So I just got in my car.
455
00:19:30,406 --> 00:19:31,657
I just told my grandma,
I was like,
456
00:19:31,740 --> 00:19:33,657
"I'm leaving. I'm out."
457
00:19:33,740 --> 00:19:35,823
My grandma was like,
"You should be out."
458
00:19:35,907 --> 00:19:36,865
[camera shutter snaps]
459
00:19:36,948 --> 00:19:40,531
♪ ♪
460
00:19:40,615 --> 00:19:41,657
[cell phone chirps]
461
00:19:41,740 --> 00:19:43,490
That your phone?
462
00:19:43,573 --> 00:19:46,657
[unintelligible chatter]
463
00:19:46,740 --> 00:19:49,989
When I first got to LA,
it was tough.
464
00:19:50,073 --> 00:19:53,490
But I've got a good squad,
got a lot of friends out here.
465
00:19:53,573 --> 00:19:56,531
[sewing machine whirring]
466
00:19:59,740 --> 00:20:03,198
In high school, I just had
this love for clothes.
467
00:20:03,281 --> 00:20:04,323
[muttering unintelligibly]
468
00:20:04,406 --> 00:20:07,531
The avenue of music
brought me into fashion,
469
00:20:07,615 --> 00:20:10,740
and my interest
for both of them grew.
470
00:20:10,823 --> 00:20:16,198
♪ ♪
471
00:20:16,281 --> 00:20:17,865
My grandma and my grandpa
had, like,
472
00:20:17,948 --> 00:20:19,198
an ancient sewing machine,
473
00:20:19,281 --> 00:20:22,031
and they taught me
how to use it.
474
00:20:22,114 --> 00:20:23,698
And I wanted to make a brand
475
00:20:23,782 --> 00:20:26,698
that every piece
was one of one.
476
00:20:26,782 --> 00:20:29,907
♪ ♪
477
00:20:29,989 --> 00:20:31,698
The concept behind 1-OFF
478
00:20:31,782 --> 00:20:37,031
is that I apply graphics
to a secondhand garment.
479
00:20:37,114 --> 00:20:39,239
Everybody wants to be known
for something,
480
00:20:39,323 --> 00:20:40,281
you know what I'm saying?
481
00:20:40,365 --> 00:20:42,198
Even if it's only
by a few people
482
00:20:42,281 --> 00:20:43,239
or if it's the whole world,
483
00:20:43,323 --> 00:20:45,948
like, everybody
wants to be known.
484
00:20:46,031 --> 00:20:49,657
I was voted in high school
most likely to be famous
485
00:20:49,740 --> 00:20:52,615
and best-dressed
every year.
486
00:20:52,698 --> 00:20:54,073
We gonna have to find
a yearbook
487
00:20:54,156 --> 00:20:55,740
so I could show ya,
488
00:20:55,823 --> 00:20:58,615
but that's the facts.
489
00:20:58,698 --> 00:21:00,948
♪ ♪
490
00:21:01,031 --> 00:21:02,031
[camera shutter snaps]
491
00:21:04,323 --> 00:21:07,865
[camera shutter snapping]
492
00:21:10,657 --> 00:21:13,031
[line trilling]
493
00:21:13,114 --> 00:21:14,782
- Oh, these are cute homes.
494
00:21:21,156 --> 00:21:22,073
- Good morning.
- Hey.
495
00:21:22,156 --> 00:21:23,114
I was wondering
if you could help me.
496
00:21:23,198 --> 00:21:24,531
I'm trying to find a bow tie
497
00:21:24,615 --> 00:21:26,782
that my boss has bought
in the past.
498
00:21:26,865 --> 00:21:28,448
Could you look up
two names?
499
00:21:28,531 --> 00:21:31,114
It's either under his name
or his husband's name.
500
00:21:31,198 --> 00:21:34,281
I work for a real estate agent
in Beverly Hills.
501
00:21:34,365 --> 00:21:35,907
[camera shutter snaps]
502
00:21:35,989 --> 00:21:37,782
[sighs]
It's, like, 40% personal,
503
00:21:37,865 --> 00:21:41,281
60% real estate stuff.
504
00:21:41,365 --> 00:21:44,281
So I do, like,
open houses and showings,
505
00:21:44,365 --> 00:21:46,573
and then, like, I'm also, like,
picking up laundry
506
00:21:46,657 --> 00:21:49,573
and, like, filling pill boxes.
507
00:21:49,657 --> 00:21:52,782
I have two phones
because you have to have
508
00:21:52,865 --> 00:21:55,782
all of his contacts
in his iCloud on one phone,
509
00:21:55,865 --> 00:21:59,114
so we have, like,
12,000 contacts on this one,
510
00:21:59,198 --> 00:22:00,948
and then this
is my personal one.
511
00:22:01,031 --> 00:22:01,948
[camera shutter snaps]
512
00:22:02,031 --> 00:22:03,615
I moved here a year ago.
513
00:22:03,698 --> 00:22:06,156
It's the first time
I've been away from home.
514
00:22:06,239 --> 00:22:09,615
I used to be a lot heavier,
a lot thicker.
515
00:22:09,698 --> 00:22:10,989
I lived
above a calzone restaurant,
516
00:22:11,073 --> 00:22:12,031
so that's probably why.
517
00:22:12,114 --> 00:22:13,698
♪ ♪
518
00:22:13,782 --> 00:22:17,782
And Atlanta didn't really have
that much of a gay community.
519
00:22:17,865 --> 00:22:21,657
Out here, like, most
of my friends are gay guys.
520
00:22:21,740 --> 00:22:24,531
There's so much pressure,
I think, to look good out here,
521
00:22:24,615 --> 00:22:25,948
especially, like,
in the gay community.
522
00:22:26,031 --> 00:22:28,198
It's honestly
just so exacerbating
523
00:22:28,281 --> 00:22:30,031
and just so daunting.
524
00:22:30,114 --> 00:22:31,989
But everyone out here
keeps up with it,
525
00:22:32,073 --> 00:22:34,782
so I felt like I sort of
just had to join the culture.
526
00:22:34,865 --> 00:22:36,406
♪ ♪
527
00:22:36,490 --> 00:22:38,448
It's been fine;
it just isn't as fun
528
00:22:38,531 --> 00:22:41,114
as it used to be
when I could eat a calzone.
529
00:22:46,615 --> 00:22:50,740
♪ ♪
530
00:22:50,823 --> 00:22:52,031
Hi.
531
00:22:52,114 --> 00:22:53,365
Good. How are you?
532
00:22:53,448 --> 00:22:58,156
When I was in high school,
I realized I was pretty OCD.
533
00:22:58,239 --> 00:22:59,198
You know, I got out here,
534
00:22:59,281 --> 00:23:01,156
and it just manifested
into something else.
535
00:23:01,239 --> 00:23:02,823
The combination
of the social media,
536
00:23:02,907 --> 00:23:05,698
the combination of being around
so many beautiful people,
537
00:23:05,782 --> 00:23:08,239
it's very competitive.
538
00:23:08,323 --> 00:23:10,031
I take, like,
antianxiety pills,
539
00:23:10,114 --> 00:23:11,573
but I mean,
who doesn't these days?
540
00:23:11,657 --> 00:23:13,865
♪ ♪
541
00:23:13,948 --> 00:23:17,239
I really don't have a lot
of experience with it,
542
00:23:17,323 --> 00:23:19,031
but fame, I guess,
from what I know,
543
00:23:19,114 --> 00:23:20,031
it just seems great.
544
00:23:20,114 --> 00:23:21,531
It really does seem like
a good thing,
545
00:23:21,615 --> 00:23:24,365
and everyone wants it,
so I kind of was just like,
546
00:23:24,448 --> 00:23:25,406
"I mean, if everybody else
wants it,
547
00:23:25,490 --> 00:23:26,657
I don't see why I wouldn't."
548
00:23:26,740 --> 00:23:28,406
♪ ♪
549
00:23:28,490 --> 00:23:31,782
I kind of do think that fame
is something that I could use
550
00:23:31,865 --> 00:23:37,281
as a tool to fix my own issues
or whatever or--
551
00:23:37,365 --> 00:23:39,406
I don't know; I just don't know
enough about it
552
00:23:39,490 --> 00:23:43,531
to kind of figure out
what I have not--
553
00:23:43,615 --> 00:23:45,657
I don't know.
Am I making sense?
554
00:23:47,073 --> 00:23:48,323
- People ask me all the time,
555
00:23:48,406 --> 00:23:49,865
like, "What is an influencer?
556
00:23:49,948 --> 00:23:51,114
"Give us a one-word,
557
00:23:51,198 --> 00:23:53,239
you know, definition."
558
00:23:53,323 --> 00:23:55,239
It's really hard to do that.
559
00:23:55,323 --> 00:23:57,406
I am cited in the
Merriam-Webster dictionary
560
00:23:57,490 --> 00:23:58,865
in the definition
of "influencer,"
561
00:23:58,948 --> 00:24:00,907
so I should have
a better answer.
562
00:24:00,989 --> 00:24:02,698
But I would say it's somebody
563
00:24:02,782 --> 00:24:06,573
who is half entrepreneur
and half celebrity, kind of.
564
00:24:06,657 --> 00:24:08,573
- Madison Guest and I
are on our way
565
00:24:08,657 --> 00:24:10,198
to our very first
566
00:24:10,281 --> 00:24:12,239
New York Fashion Week
party tonight.
567
00:24:12,323 --> 00:24:14,114
We're very excited.
- So excited.
568
00:24:14,198 --> 00:24:15,615
- An influencer, I think,
569
00:24:15,698 --> 00:24:16,740
technically is just someone
570
00:24:16,823 --> 00:24:17,907
who has a lot of followers
571
00:24:17,989 --> 00:24:20,281
on some of these platforms.
572
00:24:20,365 --> 00:24:23,782
- Anyone who has access
to a large following,
573
00:24:23,865 --> 00:24:25,239
whether it's real or fake,
574
00:24:25,323 --> 00:24:28,406
and they are able
to promote themselves
575
00:24:28,490 --> 00:24:29,907
or promote brands.
576
00:24:29,989 --> 00:24:30,907
- Good morning.
577
00:24:30,989 --> 00:24:32,490
So I just got
to the hangar here
578
00:24:32,573 --> 00:24:34,448
where we are shooting
some planes today,
579
00:24:34,531 --> 00:24:36,114
but most importantly,
580
00:24:36,198 --> 00:24:37,406
we are shooting
some watches today.
581
00:24:37,490 --> 00:24:38,406
Look at this beauty.
582
00:24:38,490 --> 00:24:39,406
- What's up, you guys?
583
00:24:39,490 --> 00:24:40,448
I know you've heard me
talk about Regi
584
00:24:40,531 --> 00:24:41,615
a few times before
in my feed.
585
00:24:41,698 --> 00:24:43,782
Regi is this incredible
booking platform.
586
00:24:43,865 --> 00:24:47,406
- This deep conditioner
is everything in a jar.
587
00:24:47,490 --> 00:24:50,907
- It does also seem to mean
"not employed"
588
00:24:50,989 --> 00:24:54,448
or "person without
sense of purpose."
589
00:24:54,531 --> 00:24:56,365
[inquisitive music]
590
00:24:56,448 --> 00:24:57,698
- Whoo!
591
00:24:57,782 --> 00:24:59,573
- I think the term "influencer"
has--
592
00:24:59,657 --> 00:25:01,657
generally has
a negative connotation
593
00:25:01,740 --> 00:25:03,156
for whatever reason.
594
00:25:03,239 --> 00:25:04,490
- People associate influencers
595
00:25:04,573 --> 00:25:06,198
with bloggers
596
00:25:06,281 --> 00:25:09,156
or models who aren't signed
597
00:25:09,239 --> 00:25:11,490
or things like that.
598
00:25:11,573 --> 00:25:13,323
- It really is about
599
00:25:13,406 --> 00:25:14,365
presenting a lifestyle
600
00:25:14,448 --> 00:25:16,239
that people want to mimic.
601
00:25:16,323 --> 00:25:17,198
You're really trying
602
00:25:17,281 --> 00:25:18,531
to show people,
603
00:25:18,615 --> 00:25:19,989
"This is my life, and if you
604
00:25:20,073 --> 00:25:21,657
"want to be more like me,
605
00:25:21,740 --> 00:25:24,031
you should follow me."
606
00:25:24,114 --> 00:25:25,657
- Influencer is really a rage.
607
00:25:25,740 --> 00:25:27,615
It could be anything
from a micro-influencer
608
00:25:27,698 --> 00:25:30,114
who has, say, like,
5,000 followers
609
00:25:30,198 --> 00:25:32,782
to somebody
with a million-plus.
610
00:25:32,865 --> 00:25:34,615
There's the style influencers,
611
00:25:34,698 --> 00:25:36,239
there's the fashion
influencers,
612
00:25:36,323 --> 00:25:38,156
the lifestyle influencers,
613
00:25:38,239 --> 00:25:41,073
the home and interior design
influencers,
614
00:25:41,156 --> 00:25:42,365
the wellness influencers,
615
00:25:42,448 --> 00:25:44,031
the health and fitness
influencers.
616
00:25:44,114 --> 00:25:46,490
There's so many
different kinds.
617
00:25:46,573 --> 00:25:48,698
- We livin' today.
618
00:25:48,782 --> 00:25:50,031
- There's a lot of positive
to it too,
619
00:25:50,114 --> 00:25:51,740
especially for people,
for instance,
620
00:25:51,823 --> 00:25:54,031
that didn't have a voice
in traditional media.
621
00:25:54,114 --> 00:25:56,907
- We're gonna talk
about how you can run
622
00:25:56,989 --> 00:26:00,031
digital voter
registration drives.
623
00:26:00,114 --> 00:26:01,698
- Everything that used to be
centralized
624
00:26:01,782 --> 00:26:04,531
and vetted and controlled
and gatekept,
625
00:26:04,615 --> 00:26:06,365
those gates have
been blown open
626
00:26:06,448 --> 00:26:08,865
heavily by technology.
627
00:26:08,948 --> 00:26:10,865
We've seen it
in activist communities
628
00:26:10,948 --> 00:26:12,823
from MeToo
to Black Lives Matter,
629
00:26:12,907 --> 00:26:14,156
an environmental movement,
630
00:26:14,239 --> 00:26:15,365
the climate crisis.
631
00:26:15,448 --> 00:26:18,073
- We are on school strike
for the climate.
632
00:26:18,156 --> 00:26:20,740
- There are groups of people
633
00:26:20,823 --> 00:26:23,323
fighting for their freedom
around the world
634
00:26:23,406 --> 00:26:24,698
who are now aware
of each other
635
00:26:24,782 --> 00:26:27,323
because they can be connected
across that world.
636
00:26:27,406 --> 00:26:30,281
[protestors chanting
unintelligibly]
637
00:26:30,365 --> 00:26:33,281
[hopeful music]
638
00:26:33,365 --> 00:26:39,782
♪ ♪
639
00:26:39,865 --> 00:26:42,073
[birds chirping]
640
00:26:42,156 --> 00:26:44,573
- All right,
let's do this thing.
641
00:26:44,657 --> 00:26:46,948
- Let me see what we got.
642
00:26:47,031 --> 00:26:49,239
- You know what the deal is.
643
00:26:49,323 --> 00:26:51,573
- Do you have any thoughts
of what you want to do,
644
00:26:51,657 --> 00:26:52,573
or you're just open?
645
00:26:52,657 --> 00:26:54,031
- I'm open.
- Okay.
646
00:26:54,114 --> 00:26:56,865
We're gonna cut it shorter.
- Cool.
647
00:26:56,989 --> 00:26:58,573
[Ratchét's "Put in Work"]
648
00:26:58,657 --> 00:27:01,865
- All right.
What's your dream here?
649
00:27:01,948 --> 00:27:03,657
- I don't know; I think
I always liked curly hair.
650
00:27:03,740 --> 00:27:04,907
- We always want
what we don't have, right?
651
00:27:04,989 --> 00:27:06,031
- Yeah.
652
00:27:06,114 --> 00:27:07,657
- ♪ Checkin' for 'em,
always keep it movin' ♪
653
00:27:07,740 --> 00:27:10,448
♪ Only Rolex, please,
no G-SHOCKs, who you foolin' ♪
654
00:27:10,531 --> 00:27:13,114
♪ Cute brown skin twinnin'
with some boobies ♪
655
00:27:13,198 --> 00:27:14,948
- There are millions of people
656
00:27:15,031 --> 00:27:17,782
who have millions of followers
on Instagram.
657
00:27:17,865 --> 00:27:19,448
That means everyone
658
00:27:19,531 --> 00:27:21,239
knows somebody
who knows somebody
659
00:27:21,323 --> 00:27:23,657
who is famous on Instagram.
660
00:27:23,740 --> 00:27:26,281
- What's up? This lady's
about to do my nails, I guess.
661
00:27:26,365 --> 00:27:27,782
Yeah, what's up?
662
00:27:27,865 --> 00:27:29,114
Are you gonna pamper me?
663
00:27:29,198 --> 00:27:31,782
- [laughs] Yes.
- All right, good.
664
00:27:31,865 --> 00:27:33,448
- But fame on Instagram,
665
00:27:33,531 --> 00:27:35,448
it's not the only goal.
666
00:27:35,531 --> 00:27:37,323
Likes, followers, views--
667
00:27:37,406 --> 00:27:41,531
all those metrics have become
this marker in our society
668
00:27:41,615 --> 00:27:44,031
for being a person
who is well-liked
669
00:27:44,114 --> 00:27:46,323
who has an interesting life.
670
00:27:46,406 --> 00:27:48,490
And that matters
for getting hired.
671
00:27:48,573 --> 00:27:51,323
That matters for getting
into relationships,
672
00:27:51,406 --> 00:27:52,865
for dating.
673
00:27:52,948 --> 00:27:54,782
If you don't participate,
674
00:27:54,865 --> 00:27:57,156
you're really locked out
of a lot of opportunities
675
00:27:57,239 --> 00:27:59,198
that other people get.
676
00:27:59,281 --> 00:28:00,615
- But for real,
look at this pattern.
677
00:28:00,698 --> 00:28:01,823
You gotta take a picture of it.
678
00:28:01,907 --> 00:28:04,156
- I shall.
679
00:28:04,239 --> 00:28:05,823
- I look like my mom.
680
00:28:05,907 --> 00:28:08,156
- ♪ I'm a boss, ain't no L,
let 'em see me in Chanel ♪
681
00:28:08,239 --> 00:28:10,031
♪ I be drippin',
and I'm killing everything ♪
682
00:28:10,114 --> 00:28:11,323
♪ Wish 'em well,
never checkin' for 'em ♪
683
00:28:11,406 --> 00:28:12,948
♪ Always keep it movin' ♪
684
00:28:13,031 --> 00:28:15,323
- They did such a good job
with your haircut too.
685
00:28:15,406 --> 00:28:17,615
- Yeah, I love the cut.
- It looks so good.
686
00:28:17,698 --> 00:28:18,657
It looks so natural.
687
00:28:18,740 --> 00:28:20,573
- I like it behind my ears too.
Wow.
688
00:28:20,657 --> 00:28:22,031
- ♪ Put in work ♪
- ♪ Put in work ♪
689
00:28:22,114 --> 00:28:23,239
- ♪ Put in work ♪
- ♪ Put in work ♪
690
00:28:23,323 --> 00:28:25,073
both: ♪ Put in work,
put in work, put in work ♪
691
00:28:25,156 --> 00:28:26,323
- ♪ Put in work ♪
- ♪ Put in work ♪
692
00:28:26,406 --> 00:28:27,365
- ♪ Put in work ♪
- ♪ Put in work ♪
693
00:28:27,448 --> 00:28:28,573
- ♪ Put in work ♪
694
00:28:28,657 --> 00:28:30,365
both: ♪ Put in work,
put in work, put in work ♪
695
00:28:30,448 --> 00:28:32,365
- Next up on the road to fame,
696
00:28:32,448 --> 00:28:34,490
we have to get these
up-and-coming influencers
697
00:28:34,573 --> 00:28:35,740
more followers.
698
00:28:35,823 --> 00:28:36,989
- ♪ Put in work ♪
- ♪ Put in work ♪
699
00:28:37,073 --> 00:28:39,865
both: ♪ Put in work,
put in work, put in work ♪
700
00:28:39,948 --> 00:28:41,198
- So online,
you don't have to go
701
00:28:41,281 --> 00:28:42,365
to the dark web or anything.
702
00:28:42,448 --> 00:28:43,657
You just go
to the straight-up Internet,
703
00:28:43,740 --> 00:28:46,490
and you can pretty much buy
anything you want.
704
00:28:46,573 --> 00:28:48,531
And right now,
I'm about to buy
705
00:28:48,615 --> 00:28:52,031
Dom, Wylie, and Chris
some fake friends.
706
00:28:52,114 --> 00:28:53,573
One website
that we've been using
707
00:28:53,657 --> 00:28:56,406
for this story, of course,
is called Famoid,
708
00:28:56,490 --> 00:28:58,406
F-A-M-O-I-D.
709
00:28:58,490 --> 00:29:00,406
And I'm gonna go there
right now,
710
00:29:00,490 --> 00:29:04,406
and I'm gonna buy Dominique
7,500 followers today
711
00:29:04,490 --> 00:29:08,907
for the grand price of $119.60.
712
00:29:08,989 --> 00:29:10,531
Kay.
713
00:29:10,615 --> 00:29:12,573
[inquisitive music]
714
00:29:12,657 --> 00:29:14,531
And there you go.
The order has been placed.
715
00:29:14,615 --> 00:29:16,073
So now it says,
716
00:29:16,156 --> 00:29:18,406
"Estimated delivery time:
three days."
717
00:29:18,490 --> 00:29:20,657
It'll actually take
a lot less time than that.
718
00:29:20,740 --> 00:29:22,239
It'll probably take
about 24 hours.
719
00:29:22,323 --> 00:29:24,573
You'll probably start to see it
happen pretty quickly.
720
00:29:24,657 --> 00:29:27,782
I'm now gonna do it again
for Wylie.
721
00:29:27,865 --> 00:29:30,239
♪ ♪
722
00:29:30,323 --> 00:29:33,114
Get a screenshot.
723
00:29:33,198 --> 00:29:37,406
And we're gonna buy Chris
7,500 followers.
724
00:29:37,490 --> 00:29:38,782
He'll start to see them come in
725
00:29:38,865 --> 00:29:40,615
in the next probably
couple of hours,
726
00:29:40,698 --> 00:29:42,740
and it'll trickle in
over the next few days.
727
00:29:42,823 --> 00:29:45,073
The companies do that
so that they don't alert
728
00:29:45,156 --> 00:29:48,406
Instagram's software
that notices, you know,
729
00:29:48,490 --> 00:29:49,615
a huge jump.
730
00:29:49,698 --> 00:29:56,698
♪ ♪
731
00:30:06,239 --> 00:30:09,698
- Yeah, my Instagram
is crazy right now.
732
00:30:09,782 --> 00:30:12,406
Like, this just happened
three hours ago.
733
00:30:12,490 --> 00:30:14,239
What the hell did Nick do?
734
00:30:14,323 --> 00:30:17,948
- I bought him 7,500 bots.
735
00:30:18,031 --> 00:30:19,782
So what exactly is a bot?
736
00:30:19,865 --> 00:30:21,782
Well, in short,
it's an algorithm
737
00:30:21,865 --> 00:30:24,448
that pretends to be
a real person on the Internet.
738
00:30:24,531 --> 00:30:26,323
[electronic whirring]
739
00:30:26,406 --> 00:30:29,114
These bots are created
by hackers and programmers
740
00:30:29,198 --> 00:30:31,281
who write code
that scour the web
741
00:30:31,365 --> 00:30:33,782
to steal countless
random identities online
742
00:30:33,865 --> 00:30:37,948
by pilfering people's photos
and names and bios.
743
00:30:38,031 --> 00:30:40,989
Then their code jumbles
all the stuff up together
744
00:30:41,073 --> 00:30:43,281
to create millions
of fake people
745
00:30:43,365 --> 00:30:46,156
who can be used to like,
comment, and follow
746
00:30:46,239 --> 00:30:49,281
millions of real people
on social media.
747
00:30:49,365 --> 00:30:53,073
crowd: [chanting]
USA! USA! USA! USA!
748
00:30:53,156 --> 00:30:54,657
- You likely heard
about these bots
749
00:30:54,740 --> 00:30:56,698
during recent elections,
750
00:30:56,782 --> 00:30:58,989
Brexit, and the rise
of the alt-right,
751
00:30:59,073 --> 00:31:00,989
where social media
was being used
752
00:31:01,073 --> 00:31:03,031
to drive division
around the globe,
753
00:31:03,114 --> 00:31:07,031
all done with fake people
sharing fake news.
754
00:31:07,114 --> 00:31:08,865
- Your social media feed
may have been part
755
00:31:08,948 --> 00:31:11,031
of Russia's interference
in the election.
756
00:31:11,114 --> 00:31:13,573
The issue is how
sophisticated computer bots
757
00:31:13,657 --> 00:31:15,573
distribute online content
and articles
758
00:31:15,657 --> 00:31:18,239
that could help Trump
and hurt Clinton.
759
00:31:18,323 --> 00:31:20,323
- But they also serve
a bigger role
760
00:31:20,406 --> 00:31:22,907
in a more mainstream deception
761
00:31:22,989 --> 00:31:25,573
by making people
appear more popular
762
00:31:25,657 --> 00:31:28,239
than they really are.
763
00:31:28,323 --> 00:31:30,823
And they're not just used
on social media.
764
00:31:30,907 --> 00:31:31,989
For a few dollars,
765
00:31:32,073 --> 00:31:34,490
you can buy fake bidders
on your listings on eBay.
766
00:31:34,573 --> 00:31:36,114
You can pay
for fake song downloads
767
00:31:36,198 --> 00:31:37,406
on music websites,
768
00:31:37,490 --> 00:31:40,698
fake sales of books,
and fake reviews of movies.
769
00:31:40,782 --> 00:31:43,323
You can pick if your bots
are male or female,
770
00:31:43,406 --> 00:31:44,406
American or Chinese,
771
00:31:44,490 --> 00:31:46,323
liberal or conservative.
772
00:31:46,406 --> 00:31:49,406
And right now, there are
hundreds of millions of them
773
00:31:49,490 --> 00:31:51,948
blending in online,
and most people
774
00:31:52,031 --> 00:31:54,281
can't tell them apart
from you and me.
775
00:31:54,365 --> 00:31:58,615
♪ ♪
776
00:31:58,698 --> 00:32:01,531
I don't have real chocolates,
so I'm gonna make some.
777
00:32:01,615 --> 00:32:04,073
Cocoa powder and butter.
778
00:32:04,156 --> 00:32:06,114
I can keep it like this.
779
00:32:06,198 --> 00:32:07,865
Here we go.
780
00:32:13,031 --> 00:32:14,907
All right, Wylie,
I'm gonna give you 50 bucks
781
00:32:14,989 --> 00:32:16,073
if you eat one of those
pats of butter.
782
00:32:16,156 --> 00:32:17,907
[laughs]
- I'll eat it. I like butter.
783
00:32:17,989 --> 00:32:19,907
[laughs]
784
00:32:19,989 --> 00:32:21,698
- Dom, you're gonna go
to the Four Seasons.
785
00:32:21,782 --> 00:32:24,073
Wylie, you seem more
like a Viceroy kind of guy.
786
00:32:24,156 --> 00:32:25,156
- Ooh.
787
00:32:27,198 --> 00:32:28,531
- How should she sit, Ash?
- Yeah.
788
00:32:28,615 --> 00:32:31,406
- If you extend that right leg
out a little more.
789
00:32:31,490 --> 00:32:33,948
Yeah, perfect.
[camera shutter snapping]
790
00:32:34,031 --> 00:32:36,239
And then look out that way
for me.
791
00:32:36,323 --> 00:32:38,782
Beautiful.
[camera shutter snapping]
792
00:32:38,865 --> 00:32:40,281
Just like that, yeah.
793
00:32:40,365 --> 00:32:43,156
[lively orchestral music]
794
00:32:43,239 --> 00:32:49,114
♪ ♪
795
00:32:49,198 --> 00:32:50,782
Perfect.
Yeah, I love that.
796
00:32:50,865 --> 00:32:53,573
[laughs]
797
00:32:53,657 --> 00:32:57,615
♪ ♪
798
00:32:57,698 --> 00:33:00,156
Beautiful.
799
00:33:00,239 --> 00:33:02,281
Ah, cute, I love that.
800
00:33:02,365 --> 00:33:05,448
[cell phone buzzing]
801
00:33:05,531 --> 00:33:07,156
Is there a way
to get both elbows up?
802
00:33:07,239 --> 00:33:08,782
Yeah.
- Hey.
803
00:33:08,865 --> 00:33:10,531
- There we go.
804
00:33:10,615 --> 00:33:11,989
Beautiful.
805
00:33:12,073 --> 00:33:13,198
- No, it's in the group text.
806
00:33:13,281 --> 00:33:14,657
You said you only look
at the group text.
807
00:33:14,740 --> 00:33:17,657
If you look at the text,
it's right there.
808
00:33:17,740 --> 00:33:19,031
- All right, ready.
809
00:33:19,114 --> 00:33:21,156
[camera shutter snaps]
810
00:33:21,239 --> 00:33:23,657
- T-U-J-U-N-G-A.
811
00:33:23,740 --> 00:33:24,989
North Hollywood.
812
00:33:25,073 --> 00:33:26,073
- Dominique,
could you look at me
813
00:33:26,156 --> 00:33:27,531
and do the same smile
with your glasses up?
814
00:33:29,907 --> 00:33:30,865
- Who's that?
815
00:33:30,948 --> 00:33:32,657
- My boss.
[chuckles]
816
00:33:32,740 --> 00:33:34,657
He thinks I'm at
my aunt's birthday right now.
817
00:33:34,740 --> 00:33:36,406
- Wylie, you're up.
818
00:33:40,615 --> 00:33:43,239
- [giggles]
I'm so uncomfortable.
819
00:33:43,323 --> 00:33:44,823
[laughter]
820
00:33:44,907 --> 00:33:46,782
Just direct me, please.
[laughs]
821
00:33:46,865 --> 00:33:48,615
- You can be looking
off your shoulder
822
00:33:48,698 --> 00:33:50,323
and then be mid
taking off your robe.
823
00:33:50,406 --> 00:33:52,989
- Oh, my God, okay.
- [laughs]
824
00:33:53,073 --> 00:33:55,365
- This is...
- [laughs]
825
00:33:55,448 --> 00:33:57,406
You got it. That's perfect.
- Something else.
826
00:33:57,490 --> 00:33:59,698
♪ ♪
827
00:33:59,782 --> 00:34:00,823
- Perfect.
828
00:34:00,907 --> 00:34:03,698
- We'll do one of you
reaching for a chocolate.
829
00:34:03,782 --> 00:34:05,156
Maybe drink as you're doing it.
830
00:34:05,239 --> 00:34:07,198
- Ooh, yeah.
831
00:34:07,281 --> 00:34:08,323
[camera shutter snaps]
832
00:34:08,406 --> 00:34:11,406
♪ ♪
833
00:34:14,031 --> 00:34:15,740
- So what are we doing here?
834
00:34:15,823 --> 00:34:18,531
Why are we making pretend
chocolates out of butter
835
00:34:18,615 --> 00:34:21,615
and filling up an old,
dirty kiddie pool with roses?
836
00:34:21,698 --> 00:34:23,198
It's gonna be great.
837
00:34:23,281 --> 00:34:25,239
And why is Chris pretending
he's working out
838
00:34:25,323 --> 00:34:27,365
at a private gym
in Beverly Hills
839
00:34:27,448 --> 00:34:30,239
when he's really just
in a warehouse downtown?
840
00:34:30,323 --> 00:34:33,239
[curious music]
841
00:34:33,323 --> 00:34:34,989
♪ ♪
842
00:34:35,073 --> 00:34:36,239
- All right,
y'all ready to get it?
843
00:34:36,323 --> 00:34:39,281
[vibrant operatic music]
844
00:34:39,365 --> 00:34:45,948
♪ ♪
845
00:34:46,031 --> 00:34:48,031
- [singing Italian aria]
846
00:34:48,114 --> 00:34:49,406
- How's it look?
- So good.
847
00:34:49,490 --> 00:34:50,657
- Okay, cool.
848
00:34:50,740 --> 00:34:54,865
We're simply doing what
so many other influencers do.
849
00:34:54,948 --> 00:34:56,281
We're faking it.
850
00:34:56,365 --> 00:34:57,740
♪ ♪
851
00:34:57,823 --> 00:34:59,907
- So much of it
is so contrived and fake.
852
00:34:59,989 --> 00:35:03,114
I've worked with influencers
for projects
853
00:35:03,198 --> 00:35:04,865
where, you know,
you select them
854
00:35:04,948 --> 00:35:07,406
off of their Instagram
and their images
855
00:35:07,490 --> 00:35:09,948
and then you ask them
to come in
856
00:35:10,031 --> 00:35:11,948
and do a shoot or an interview,
857
00:35:12,031 --> 00:35:14,740
and they will refuse
to take photos
858
00:35:14,823 --> 00:35:17,490
because they highly edit
their own images
859
00:35:17,573 --> 00:35:20,448
and they won't be comfortable
with whatever we shoot.
860
00:35:20,531 --> 00:35:23,615
- All right, should we do
some cucumbers?
861
00:35:23,698 --> 00:35:25,448
- Ah. Perfect.
862
00:35:25,531 --> 00:35:26,948
♪ ♪
863
00:35:27,031 --> 00:35:29,782
- Online, there are thousands
of tutorials
864
00:35:29,865 --> 00:35:31,490
explaining how to pretend
that you're
865
00:35:31,573 --> 00:35:33,073
on an elaborate vacation
866
00:35:33,156 --> 00:35:35,615
when you're really
just in your bedroom.
867
00:35:35,698 --> 00:35:38,281
Or as this influencer
pulled off...
868
00:35:38,365 --> 00:35:42,323
- I went on a luxury
dream vacation to Bali.
869
00:35:42,406 --> 00:35:43,615
♪ ♪
870
00:35:43,698 --> 00:35:47,531
Only problem is,
I was actually at IKEA.
871
00:35:47,615 --> 00:35:49,448
- And almost everyone
does this
872
00:35:49,531 --> 00:35:51,948
in one form or another.
873
00:35:52,031 --> 00:35:53,823
People fake
private gym trainings
874
00:35:53,907 --> 00:35:55,281
so that later,
they can go and get
875
00:35:55,365 --> 00:35:57,239
a free training
at a private gym.
876
00:35:57,323 --> 00:35:58,782
♪ ♪
877
00:35:58,865 --> 00:36:02,323
These fake photos
quickly become a currency
878
00:36:02,406 --> 00:36:05,657
that you can use
to get free real experiences,
879
00:36:05,740 --> 00:36:07,490
products, and sponsorships.
880
00:36:07,573 --> 00:36:10,531
[Chris grunting]
881
00:36:10,615 --> 00:36:13,031
♪ ♪
882
00:36:13,114 --> 00:36:14,490
- [whistles]
- [laughs]
883
00:36:14,573 --> 00:36:16,323
That boy did most of it.
884
00:36:16,406 --> 00:36:18,365
- Whoa. Whew.
885
00:36:18,448 --> 00:36:20,490
- Jesus.
- Wow, man.
886
00:36:20,573 --> 00:36:22,031
- That's crazy.
887
00:36:22,114 --> 00:36:25,323
[bright orchestral music]
888
00:36:25,406 --> 00:36:27,198
- All right, ready. Go.
889
00:36:27,281 --> 00:36:28,573
[camera shutter snaps]
890
00:36:29,406 --> 00:36:30,615
- [laughs]
- Get it high.
891
00:36:30,698 --> 00:36:32,156
- Yeah, get it high.
892
00:36:32,239 --> 00:36:33,448
[camera shutter snaps]
893
00:36:33,531 --> 00:36:34,823
- [laughs]
894
00:36:34,907 --> 00:36:36,365
- Try a little higher.
- Okay.
895
00:36:36,448 --> 00:36:38,657
♪ ♪
896
00:36:38,740 --> 00:36:39,823
- [laughs]
897
00:36:39,907 --> 00:36:42,073
You're just getting it,
like, behind you.
898
00:36:42,156 --> 00:36:44,114
♪ ♪
899
00:36:44,198 --> 00:36:46,657
- They fake all-expense-paid
camping trips
900
00:36:46,740 --> 00:36:48,239
so that later, they can get
901
00:36:48,323 --> 00:36:50,406
a free all-expense-paid
camping trip.
902
00:36:50,490 --> 00:36:51,698
There you go.
- That was it.
903
00:36:51,782 --> 00:36:53,365
- That's it.
904
00:36:53,448 --> 00:36:55,698
They fake hikes
in the redwoods
905
00:36:55,782 --> 00:36:56,948
so that they can try and get
906
00:36:57,031 --> 00:36:58,907
free hiking gear
and sponsorships.
907
00:36:58,989 --> 00:37:00,031
♪ ♪
908
00:37:00,114 --> 00:37:02,198
- Perfect. One more.
909
00:37:02,281 --> 00:37:04,198
[camera shutter snaps]
910
00:37:04,281 --> 00:37:05,698
- Do we have the toilet seat?
911
00:37:05,782 --> 00:37:08,073
They fake free upgrades
to first class
912
00:37:08,156 --> 00:37:10,114
or trips on private jets,
913
00:37:10,198 --> 00:37:12,365
and all you really need
to do that
914
00:37:12,448 --> 00:37:14,198
is a $12 toilet seat.
915
00:37:14,281 --> 00:37:15,323
[camera shutter snaps]
916
00:37:15,406 --> 00:37:17,365
- We work with a lot
of celebrities,
917
00:37:17,448 --> 00:37:19,239
and everything they post
918
00:37:19,323 --> 00:37:22,406
isn't necessarily, like,
genuine and of that day.
919
00:37:22,490 --> 00:37:25,239
It's very curated and,
you know,
920
00:37:25,323 --> 00:37:26,948
contrived in a lot of ways.
921
00:37:27,031 --> 00:37:28,114
- Look like you're relaxed.
922
00:37:28,198 --> 00:37:29,365
- [laughs]
- Further this way.
923
00:37:29,448 --> 00:37:31,073
♪ ♪
924
00:37:31,156 --> 00:37:33,740
- So it's not necessarily
only influencers doing it.
925
00:37:33,823 --> 00:37:35,323
I think it's like,
the platform
926
00:37:35,406 --> 00:37:39,365
has created basically
this one formula
927
00:37:39,448 --> 00:37:41,031
for how to use it.
928
00:37:41,114 --> 00:37:42,365
- [mimics whoosh]
Turbulence!
929
00:37:42,448 --> 00:37:43,907
No!
[laughs]
930
00:37:43,989 --> 00:37:45,281
- The damaging part
931
00:37:45,365 --> 00:37:49,448
to this whole
influencer world is,
932
00:37:49,531 --> 00:37:51,907
most of the time,
it's not real.
933
00:37:51,989 --> 00:37:53,573
You can fake instances
934
00:37:53,657 --> 00:37:55,907
where it looks like
you live in a mansion
935
00:37:55,989 --> 00:37:58,114
when you live in, like,
a studio apartment.
936
00:37:58,198 --> 00:37:59,615
Like, in one of your photos
937
00:37:59,698 --> 00:38:01,615
where she was
at Sequoia National Park,
938
00:38:01,698 --> 00:38:04,740
there's, like,
a fence beam there.
939
00:38:04,823 --> 00:38:06,281
[laughs]
940
00:38:06,365 --> 00:38:08,114
But to the average user,
I don't think
941
00:38:08,198 --> 00:38:10,782
they would pick up on that.
942
00:38:10,865 --> 00:38:14,281
- Sometimes people even fake
things without realizing it,
943
00:38:14,365 --> 00:38:15,615
like Liz.
944
00:38:15,698 --> 00:38:17,323
- I have faked it.
- What do you mean?
945
00:38:17,406 --> 00:38:20,490
- I moved to LA for two years,
and no one knew.
946
00:38:20,573 --> 00:38:23,239
- Liz is the face
of the hugely popular
947
00:38:23,323 --> 00:38:25,823
@newyorkcity
Instagram account.
948
00:38:25,907 --> 00:38:27,114
- I did, like,
949
00:38:27,198 --> 00:38:29,657
a year-and-a-half,
two-year stint in Los Angeles
950
00:38:29,740 --> 00:38:32,281
and kept running the account.
951
00:38:32,365 --> 00:38:34,573
People would think
I was in New York
952
00:38:34,657 --> 00:38:37,281
and I was, like,
in Los Angeles at the beach.
953
00:38:37,365 --> 00:38:39,198
[camera shutter snaps]
954
00:38:39,281 --> 00:38:41,156
That's so fucked up, isn't it?
955
00:38:47,073 --> 00:38:49,281
- All right, so here we go.
956
00:38:49,365 --> 00:38:50,948
We're gonna
hang these down a little.
957
00:38:51,031 --> 00:38:52,740
[festive music]
958
00:38:52,823 --> 00:38:53,698
- Perfect.
959
00:38:53,782 --> 00:38:55,865
♪ ♪
960
00:38:55,948 --> 00:38:58,657
Yeah, like this.
- That looks good, Wylie.
961
00:38:58,740 --> 00:38:59,698
[camera shutter snaps]
962
00:38:59,782 --> 00:39:01,698
♪ ♪
963
00:39:01,782 --> 00:39:03,490
[cell phone buzzing]
[laughter]
964
00:39:03,573 --> 00:39:04,531
- Your phone's ringing,
and I honestly...
965
00:39:04,615 --> 00:39:05,657
- Mine?
- Think it might be your boss.
966
00:39:05,740 --> 00:39:07,198
- Uh-oh.
- [laughs]
967
00:39:07,281 --> 00:39:10,657
- No, everyone, shut up.
Everyone, shut up.
968
00:39:10,740 --> 00:39:12,198
Hey.
969
00:39:12,281 --> 00:39:13,865
[stifled laughter]
970
00:39:13,948 --> 00:39:16,948
- [speaking unintelligibly
over phone]
971
00:39:19,865 --> 00:39:20,989
- Sure, and her
listing appointment
972
00:39:21,073 --> 00:39:21,989
was moved till 2:00.
973
00:39:22,073 --> 00:39:23,031
You just have to go
up the driveway.
974
00:39:23,114 --> 00:39:24,365
I'll tell Shane.
975
00:39:24,448 --> 00:39:26,698
You just have to go
up the driveway.
976
00:39:26,782 --> 00:39:29,531
- [speaking unintelligibly
over phone]
977
00:39:29,615 --> 00:39:31,948
- She said, "When you get
to the listing appointment,
978
00:39:32,031 --> 00:39:34,531
you just go up the driveway."
979
00:39:34,615 --> 00:39:36,531
- Got it.
- Got it.
980
00:39:36,615 --> 00:39:37,989
Bye.
981
00:39:38,073 --> 00:39:39,657
- [laughs]
- Oh, my God, he's so rude.
982
00:39:39,740 --> 00:39:41,573
- He's so rude.
[laughs]
983
00:39:41,657 --> 00:39:43,989
- Okay, where were we?
984
00:39:44,073 --> 00:39:47,198
- God.
[laughs]
985
00:39:47,281 --> 00:39:50,156
[drone whirring]
986
00:39:50,239 --> 00:39:52,198
[dramatic music]
987
00:39:52,281 --> 00:39:54,239
- Yeah, I can't see
a damn thing.
988
00:39:54,323 --> 00:39:56,531
♪ ♪
989
00:39:56,615 --> 00:39:58,657
Oh, he's about to whup my ass.
990
00:39:58,740 --> 00:40:00,198
- And of course,
you have to have
991
00:40:00,281 --> 00:40:03,323
the fake drone footage
of the fake boxing fight.
992
00:40:03,406 --> 00:40:05,031
♪ ♪
993
00:40:05,114 --> 00:40:06,365
- Jab, jab, right.
Let me see that jab.
994
00:40:06,448 --> 00:40:07,323
There you go.
995
00:40:07,406 --> 00:40:10,615
♪ ♪
996
00:40:10,698 --> 00:40:12,740
- When you buy
all these fake bots,
997
00:40:12,823 --> 00:40:14,281
they don't automatically start
998
00:40:14,365 --> 00:40:17,114
liking and commenting
your fake photos.
999
00:40:17,198 --> 00:40:20,365
So now you have to start
buying that engagement too.
1000
00:40:20,448 --> 00:40:22,448
♪ ♪
1001
00:40:22,531 --> 00:40:23,907
How's it going?
1002
00:40:23,989 --> 00:40:24,907
- It's good.
- Yeah?
1003
00:40:24,989 --> 00:40:25,989
You want to see
how this magic works?
1004
00:40:26,073 --> 00:40:27,198
- I do. Yeah, let me see.
- All right.
1005
00:40:27,281 --> 00:40:28,865
So this is my Insta phone.
1006
00:40:28,948 --> 00:40:30,907
It's my bots and my...
- Your burner phone.
1007
00:40:30,989 --> 00:40:32,740
- My--all these
different things on it.
1008
00:40:32,823 --> 00:40:33,907
So I have this app,
1009
00:40:33,989 --> 00:40:36,406
and I can give you
25 followers right now.
1010
00:40:36,490 --> 00:40:38,531
It might take a minute
to get started,
1011
00:40:38,615 --> 00:40:40,948
so while we're waiting,
I'll show you how to do likes.
1012
00:40:41,031 --> 00:40:42,948
So let's pick a photo.
1013
00:40:44,365 --> 00:40:46,239
- Let's do this one
from May 5th.
1014
00:40:46,323 --> 00:40:49,281
- All right, I'm gonna
click this.
1015
00:40:49,365 --> 00:40:52,114
So there, I just
purchased you 15 likes.
1016
00:40:52,198 --> 00:40:53,989
So you're gonna get
those likes coming in.
1017
00:40:54,073 --> 00:40:55,073
- Okay.
1018
00:40:55,156 --> 00:40:57,156
- I can also do comments.
1019
00:40:57,239 --> 00:40:58,365
All I do is press a button,
1020
00:40:58,448 --> 00:41:00,615
and it will just start
auto-commenting.
1021
00:41:00,698 --> 00:41:02,948
And it uses hacked accounts.
It uses bots.
1022
00:41:03,031 --> 00:41:04,073
It uses everything.
- Okay.
1023
00:41:04,156 --> 00:41:07,073
- And so that's essentially
how that works.
1024
00:41:07,156 --> 00:41:09,615
And it's not just influencers.
1025
00:41:09,698 --> 00:41:13,698
Journalists, politicians,
and even A-list celebrities
1026
00:41:13,782 --> 00:41:16,823
all purchase bots.
1027
00:41:16,907 --> 00:41:18,782
Why is there so little done
1028
00:41:18,865 --> 00:41:20,615
to try and stop all this
from happening?
1029
00:41:20,698 --> 00:41:22,406
[suspenseful music]
1030
00:41:22,490 --> 00:41:24,114
Money.
1031
00:41:24,198 --> 00:41:26,907
- Why wouldn't Instagram
stop this?
1032
00:41:26,989 --> 00:41:28,490
Because it inflates
their numbers.
1033
00:41:28,573 --> 00:41:30,948
- If you think about
what these companies monetize,
1034
00:41:31,031 --> 00:41:32,490
it's engagement
and user growth,
1035
00:41:32,573 --> 00:41:34,698
and bots generate
both of those.
1036
00:41:34,782 --> 00:41:37,114
- Everyone's trying to show
1037
00:41:37,198 --> 00:41:40,698
that their Instagram strategy
has great metrics.
1038
00:41:40,782 --> 00:41:43,114
And so there's really
no incentive
1039
00:41:43,198 --> 00:41:46,031
for anyone to get rid
of these bots.
1040
00:41:46,114 --> 00:41:47,657
- It starts at the top,
1041
00:41:47,740 --> 00:41:50,031
Wall Street, where they invest
so much money
1042
00:41:50,114 --> 00:41:51,156
into these tech companies
1043
00:41:51,239 --> 00:41:53,573
because the return
on their investment
1044
00:41:53,657 --> 00:41:55,531
is unlike
any other opportunity
1045
00:41:55,615 --> 00:41:57,698
on the entire planet.
1046
00:41:57,782 --> 00:41:59,531
Exactly how big?
1047
00:41:59,615 --> 00:42:02,989
Trillions and trillions
of dollars big.
1048
00:42:03,073 --> 00:42:04,156
As you can imagine,
1049
00:42:04,239 --> 00:42:06,865
it's not really in
the best interest of bankers
1050
00:42:06,948 --> 00:42:09,448
to ask if the people
on the platforms are real
1051
00:42:09,531 --> 00:42:12,490
because the money surely is.
1052
00:42:12,573 --> 00:42:13,823
Now, the tech companies,
1053
00:42:13,948 --> 00:42:15,198
they love to gloat
1054
00:42:15,281 --> 00:42:17,531
about how many
active users they have
1055
00:42:17,615 --> 00:42:19,114
so that the value
of their companies
1056
00:42:19,198 --> 00:42:20,698
continue to grow.
1057
00:42:20,782 --> 00:42:23,156
So while places
like Instagram and Twitter
1058
00:42:23,239 --> 00:42:25,198
do a little policing
of the bots,
1059
00:42:25,281 --> 00:42:27,031
they largely turn a blind eye
1060
00:42:27,114 --> 00:42:28,531
to their platforms
being filled
1061
00:42:28,615 --> 00:42:30,657
with so many fake accounts.
1062
00:42:30,740 --> 00:42:33,156
♪ ♪
1063
00:42:33,239 --> 00:42:34,448
Just ask this guy.
1064
00:42:34,531 --> 00:42:36,031
He is a bot broker
1065
00:42:36,114 --> 00:42:38,698
who can help make you famous
for a price.
1066
00:42:38,782 --> 00:42:41,531
- Instagram used to be
about 7% to 9% bots,
1067
00:42:41,615 --> 00:42:43,490
but that number has,
of course, risen.
1068
00:42:43,573 --> 00:42:45,448
Some of the most famous people
in the world
1069
00:42:45,531 --> 00:42:48,531
have 50%, 60% bots
on their page.
1070
00:42:48,615 --> 00:42:50,365
- It goes without saying
that the people
1071
00:42:50,448 --> 00:42:53,365
making, buying, and selling
those fake accounts
1072
00:42:53,448 --> 00:42:56,239
are also making
a small fortune.
1073
00:42:56,323 --> 00:42:57,948
One small vendor told us
1074
00:42:58,031 --> 00:43:00,573
you can make
around $3 million a month
1075
00:43:00,657 --> 00:43:02,615
from a little bot farm.
1076
00:43:02,698 --> 00:43:04,573
Some of the bigger
bot dealers,
1077
00:43:04,657 --> 00:43:06,281
they make
about ten times that.
1078
00:43:06,365 --> 00:43:07,573
- This is big business.
1079
00:43:07,657 --> 00:43:10,198
These larger companies
would be valued at least--
1080
00:43:10,281 --> 00:43:11,823
if I had to give it a figure,
it'd be at least
1081
00:43:11,907 --> 00:43:14,281
$10 million, $20 million,
maybe more, because--
1082
00:43:14,365 --> 00:43:15,948
- All based on fake bots.
1083
00:43:16,031 --> 00:43:17,239
- Yes.
1084
00:43:17,323 --> 00:43:19,907
- And then there's
the influencers.
1085
00:43:19,989 --> 00:43:22,698
- There's so much money
in the social media ecosystem.
1086
00:43:22,782 --> 00:43:23,865
It's insane.
1087
00:43:23,948 --> 00:43:25,406
- I'm working with some brands
1088
00:43:25,490 --> 00:43:28,531
that put 100%
of their advertising budget
1089
00:43:28,615 --> 00:43:29,573
into social media.
1090
00:43:29,657 --> 00:43:32,365
- It is a real economy.
1091
00:43:32,448 --> 00:43:35,698
I mean, we built
an entire business around it.
1092
00:43:35,782 --> 00:43:38,573
- The influencer agency
that Liz helped create
1093
00:43:38,657 --> 00:43:41,448
sold for tens of millions
of dollars.
1094
00:43:41,531 --> 00:43:43,406
- This is the big box
of Lippie Pencils.
1095
00:43:43,490 --> 00:43:45,239
- I got a KitchenAid Artisan
stand mixer
1096
00:43:45,323 --> 00:43:46,406
from Best Buy.
1097
00:43:46,490 --> 00:43:48,573
- So how much can these people
actually make?
1098
00:43:48,657 --> 00:43:51,448
- These influencers right now
are hot shit.
1099
00:43:51,531 --> 00:43:53,615
- We offered, I think it was
1100
00:43:53,698 --> 00:43:57,448
these two 16-year-old
mega-Youtubers,
1101
00:43:57,531 --> 00:44:03,907
like, $36,000 each to post
a few frames on Snapchat.
1102
00:44:03,989 --> 00:44:05,281
- A majority
of these influencers
1103
00:44:05,365 --> 00:44:08,114
are anywhere between
18 and 25 years old.
1104
00:44:08,198 --> 00:44:11,073
- I've paid influencers
$80,000
1105
00:44:11,156 --> 00:44:13,698
for one post
and two tweets before.
1106
00:44:13,782 --> 00:44:16,615
- They're working
with "Fortune" 500 companies.
1107
00:44:16,698 --> 00:44:18,740
- They are
a distribution platform.
1108
00:44:18,823 --> 00:44:20,907
They're a media company
in and of themselves.
1109
00:44:20,989 --> 00:44:24,823
- Kim Kardashian charges
as much as $500,000
1110
00:44:24,907 --> 00:44:27,490
for a single post
on Instagram.
1111
00:44:27,573 --> 00:44:29,198
- I have been obsessed
1112
00:44:29,281 --> 00:44:32,490
with the two-step elixir kit
by Queen Pegasus.
1113
00:44:32,573 --> 00:44:36,031
- Yet in 2019,
a research study sparked press
1114
00:44:36,114 --> 00:44:38,989
that many celebrity accounts
like Kim Kardashian's
1115
00:44:39,073 --> 00:44:41,782
have tens of millions
of fake bots.
1116
00:44:41,865 --> 00:44:43,865
So with all that money
sloshing around,
1117
00:44:43,948 --> 00:44:46,156
it's really in no one's
best interest
1118
00:44:46,239 --> 00:44:47,782
to call bullshit
on any of this.
1119
00:44:50,239 --> 00:44:51,698
- Hi!
- Hi!
1120
00:44:51,782 --> 00:44:54,448
- How are you?
1121
00:44:54,531 --> 00:44:55,490
- Nice to meet you.
1122
00:44:55,573 --> 00:44:56,782
- Nice to meet you.
1123
00:44:56,865 --> 00:44:58,698
- Yes.
This is gonna be so much fun.
1124
00:44:58,782 --> 00:45:00,531
- I'm so excited.
- I know. I know.
1125
00:45:00,615 --> 00:45:02,865
- This is Kenzie
from the casting call,
1126
00:45:02,948 --> 00:45:06,531
who offered to come by
and teach Dom the ropes.
1127
00:45:06,615 --> 00:45:09,365
She has 15,000 real followers
1128
00:45:09,448 --> 00:45:12,989
and is considered
a micro-influencer.
1129
00:45:13,073 --> 00:45:15,865
- How'd you get into
the whole influencing?
1130
00:45:15,948 --> 00:45:17,323
- Well, I just--
1131
00:45:17,406 --> 00:45:19,406
I mean, kind of
for modeling and acting stuff,
1132
00:45:19,490 --> 00:45:21,198
but I was just like,
1133
00:45:21,281 --> 00:45:23,740
I would much rather be
an influencer
1134
00:45:23,823 --> 00:45:24,740
than working at
a restaurant, you know?
1135
00:45:24,823 --> 00:45:25,782
- Yeah, totally.
1136
00:45:25,865 --> 00:45:26,782
- Or, like, all these odd jobs
1137
00:45:26,865 --> 00:45:28,865
that we kind of have to work.
1138
00:45:28,948 --> 00:45:29,989
- This is, like, the longest
thing I own in LA.
1139
00:45:30,073 --> 00:45:31,406
- Oh, wait, no,
this would be great.
1140
00:45:31,490 --> 00:45:32,490
This would be great.
- Okay, cool.
1141
00:45:32,573 --> 00:45:34,031
Hopefully it still fits.
- Let's take this--yes.
1142
00:45:34,114 --> 00:45:35,531
- [laughs]
- That's perfect.
1143
00:45:35,615 --> 00:45:38,031
Okay.
1144
00:45:38,114 --> 00:45:40,823
The first look
is old Hollywood glam.
1145
00:45:40,907 --> 00:45:43,365
So this will be great.
1146
00:45:43,448 --> 00:45:46,907
I always pick kind of a muse
and a story line to follow,
1147
00:45:46,989 --> 00:45:49,573
and then from there,
we just can, like,
1148
00:45:49,657 --> 00:45:50,615
bang out as many--
- Create it.
1149
00:45:50,698 --> 00:45:51,823
- Yeah.
1150
00:45:51,907 --> 00:45:53,448
- It's a lot of work
keeping up with an audience.
1151
00:45:53,531 --> 00:45:55,657
Traditional celebrities,
they can just go on camera,
1152
00:45:55,740 --> 00:45:57,948
do some interviews,
post some shots, you know.
1153
00:45:58,031 --> 00:46:00,198
They don't have to engage 24-7
with their audience
1154
00:46:00,281 --> 00:46:02,198
the way that influencers
are expected to.
1155
00:46:02,281 --> 00:46:04,448
- You know, some of, like,
the top influencers,
1156
00:46:04,531 --> 00:46:07,406
they're posting, like,
three or four times a day.
1157
00:46:07,490 --> 00:46:09,531
People just want
to see your content
1158
00:46:09,615 --> 00:46:11,740
and what you're creating
all the time.
1159
00:46:11,823 --> 00:46:13,073
But we're gonna
get you up there, girl.
1160
00:46:13,156 --> 00:46:14,073
- All right.
- We gonna do it.
1161
00:46:14,156 --> 00:46:15,448
- Okay, great.
- We gonna do it. Yeah.
1162
00:46:15,531 --> 00:46:17,239
[bright orchestral music]
1163
00:46:17,323 --> 00:46:18,823
I mean, we're not gonna
wear all of these,
1164
00:46:18,907 --> 00:46:20,698
but we have options.
- That's great.
1165
00:46:20,782 --> 00:46:22,907
- Kenzie and her crew
of photographers,
1166
00:46:22,989 --> 00:46:24,740
stylists, and makeup artists
1167
00:46:24,823 --> 00:46:27,782
are using an entire mansion
for today's photo shoot,
1168
00:46:27,865 --> 00:46:32,281
which only cost us $613.20,
1169
00:46:32,365 --> 00:46:35,323
which is not bad to pretend
you live like this.
1170
00:46:35,406 --> 00:46:39,448
- Okay, and I have everything
separated into the looks.
1171
00:46:39,531 --> 00:46:41,073
- That's good.
1172
00:46:41,156 --> 00:46:42,490
- This is look four.
1173
00:46:42,573 --> 00:46:45,114
Look one. Look one, look one.
1174
00:46:45,198 --> 00:46:46,615
Nice.
1175
00:46:46,698 --> 00:46:49,948
This is perfect for the last,
like, glam.
1176
00:46:50,031 --> 00:46:52,782
[gasps]
I love this yellow room.
1177
00:46:52,865 --> 00:46:54,406
Okay, amazing.
1178
00:46:54,490 --> 00:46:56,239
- We just did a photo shoot,
1179
00:46:56,323 --> 00:46:58,198
and now we're doing
another one.
1180
00:46:58,281 --> 00:46:59,989
That's because
the previous shoot
1181
00:47:00,073 --> 00:47:02,615
only lasted us a few days.
1182
00:47:02,698 --> 00:47:06,323
Now it's time
to feed the beast again.
1183
00:47:06,406 --> 00:47:08,323
- Oh, my gosh.
Keep those eyes there.
1184
00:47:08,406 --> 00:47:10,657
- And if we want to get
our up-and-coming stars
1185
00:47:10,740 --> 00:47:13,365
some free stuff
or even get them paid,
1186
00:47:13,448 --> 00:47:14,782
we have to make it seem
like they live
1187
00:47:14,865 --> 00:47:16,865
an influential lifestyle.
1188
00:47:16,948 --> 00:47:18,823
♪ ♪
1189
00:47:18,907 --> 00:47:20,365
- Quite the production.
1190
00:47:20,448 --> 00:47:21,657
♪ ♪
1191
00:47:21,740 --> 00:47:24,156
It's crazy. It's crazy.
1192
00:47:24,239 --> 00:47:26,114
- Can you hold your martini
in the other arm?
1193
00:47:26,198 --> 00:47:27,156
- Yes.
1194
00:47:27,239 --> 00:47:28,490
- That's cute.
1195
00:47:28,573 --> 00:47:29,989
- Stunning.
1196
00:47:30,073 --> 00:47:31,698
- What people don't realize
when they look
1197
00:47:31,782 --> 00:47:33,031
at these influencers
and they think,
1198
00:47:33,114 --> 00:47:35,490
"Wow, this is an amazing life,"
and oftentimes, it is,
1199
00:47:35,573 --> 00:47:37,156
is how much work
goes into that.
1200
00:47:37,239 --> 00:47:39,490
It is so much work.
1201
00:47:39,573 --> 00:47:40,531
- Beautiful.
1202
00:47:40,615 --> 00:47:41,698
- You're a copywriter,
1203
00:47:41,782 --> 00:47:43,782
you're a content
production team,
1204
00:47:43,865 --> 00:47:46,365
you are building
your own entity of sorts,
1205
00:47:46,448 --> 00:47:49,657
and that takes
a tremendous amount of smarts.
1206
00:47:49,740 --> 00:47:51,031
- I don't know; is this--
yeah, someone called you.
1207
00:47:51,114 --> 00:47:52,657
- I love that.
- Yeah, gorgeous.
1208
00:47:52,740 --> 00:47:54,531
- Okay!
- Oh!
1209
00:47:54,615 --> 00:47:55,948
- She's gonna do
some dirty things
1210
00:47:56,031 --> 00:47:57,156
in the White House.
1211
00:47:57,239 --> 00:47:59,031
- Right?
- Oh, yes.
1212
00:47:59,114 --> 00:48:01,365
- Wow. These are amazing.
1213
00:48:01,448 --> 00:48:04,114
♪ ♪
1214
00:48:11,114 --> 00:48:14,657
- Here we are, the private jet.
1215
00:48:14,740 --> 00:48:17,198
Literally anything
is available to you
1216
00:48:17,281 --> 00:48:18,615
to help fake your shoots,
1217
00:48:18,698 --> 00:48:21,740
including fake private jets.
1218
00:48:21,823 --> 00:48:23,198
Can I get you a drink, sir?
- Yeah, sure.
1219
00:48:23,281 --> 00:48:25,073
What you got?
- [chuckles]
1220
00:48:25,156 --> 00:48:27,907
- I can't believe some clowns
actually book this thing.
1221
00:48:27,989 --> 00:48:30,406
- It's $49.99 an hour--
50 bucks an hour.
1222
00:48:30,490 --> 00:48:31,740
We tried to get it last week,
1223
00:48:31,823 --> 00:48:34,365
and it was booked
round the clock.
1224
00:48:34,448 --> 00:48:35,365
Let's see, what else
do we have here?
1225
00:48:35,448 --> 00:48:36,406
That's it.
- Nice.
1226
00:48:36,490 --> 00:48:37,573
- So we'll put this on here,
and then we're gonna
1227
00:48:37,657 --> 00:48:38,865
do a little photo shoot.
1228
00:48:38,948 --> 00:48:41,406
- Are these pretzels
gluten-free?
1229
00:48:41,490 --> 00:48:42,865
- [chuckles]
- I've been trying to get away
1230
00:48:42,948 --> 00:48:45,406
from gluten, you know?
1231
00:48:45,490 --> 00:48:46,948
- All right, let me get
some pictures of you
1232
00:48:47,031 --> 00:48:48,740
while you're on your jet.
- Mm, mm, mm.
1233
00:48:48,823 --> 00:48:51,531
- Do you want to look
out the window?
1234
00:48:51,615 --> 00:48:53,281
- Oh, yeah.
What a nice view.
1235
00:48:53,365 --> 00:48:54,865
I love having the window seat.
1236
00:48:54,948 --> 00:48:56,989
♪ ♪
1237
00:48:57,073 --> 00:48:58,114
- I'd be curious to see
if any of your friends
1238
00:48:58,198 --> 00:48:59,239
knew it was fake.
1239
00:48:59,323 --> 00:49:00,448
[camera shutter snaps]
1240
00:49:00,531 --> 00:49:02,198
Would you post this
on your Instagram?
1241
00:49:02,281 --> 00:49:03,365
- No.
1242
00:49:03,448 --> 00:49:05,073
It feels not right for me.
1243
00:49:05,156 --> 00:49:06,907
It's a circus.
1244
00:49:06,989 --> 00:49:08,406
It's a complete circus.
1245
00:49:08,490 --> 00:49:10,239
- Look at me a second.
1246
00:49:10,323 --> 00:49:11,740
[camera shutter snaps]
1247
00:49:11,823 --> 00:49:14,989
- I'd much rather just show me
1248
00:49:15,073 --> 00:49:16,948
and document the things
that I do
1249
00:49:17,031 --> 00:49:18,823
because I believe that,
1250
00:49:18,907 --> 00:49:20,448
you know,
I'm an influential person,
1251
00:49:20,531 --> 00:49:22,281
Instagram or not.
1252
00:49:22,365 --> 00:49:24,448
You know, I would say
I influence
1253
00:49:24,531 --> 00:49:26,823
every person that I touch
and every person that,
1254
00:49:26,907 --> 00:49:29,615
you know, gets to spend
some time around me and, like,
1255
00:49:29,698 --> 00:49:34,114
absorb the energy and, like,
witness who I am.
1256
00:49:34,198 --> 00:49:37,698
Like, I don't need to do
any more fake private jets.
1257
00:49:37,782 --> 00:49:40,615
I don't need to do any of this.
1258
00:49:40,698 --> 00:49:43,657
There's so much that goes
into planning the fakeness
1259
00:49:43,740 --> 00:49:46,573
and, like, portraying something
that's not really there.
1260
00:49:46,657 --> 00:49:49,198
That's pretty crazy to me.
1261
00:49:49,281 --> 00:49:50,448
- Yes, yes, yes.
Oh, my God.
1262
00:49:50,531 --> 00:49:51,740
Keep everything about that.
Wait.
1263
00:49:51,823 --> 00:49:52,989
- I'm stuck.
- It's fine.
1264
00:49:53,073 --> 00:49:55,156
- Eyes at me for one.
1265
00:49:55,239 --> 00:49:56,989
Beautiful.
1266
00:49:57,073 --> 00:49:59,365
- Influencers who are
just getting started now
1267
00:49:59,448 --> 00:50:01,448
are trying to get in there
really quickly
1268
00:50:01,531 --> 00:50:04,948
and cash in while they can
before the platform, you know,
1269
00:50:05,031 --> 00:50:07,823
changes and evolves
or fades away.
1270
00:50:07,907 --> 00:50:09,989
- Yeah, these shoots
get just so exhausting,
1271
00:50:10,073 --> 00:50:13,031
but we bang out, you know,
four different looks.
1272
00:50:16,907 --> 00:50:18,323
- Just, like, look away
on these.
1273
00:50:18,406 --> 00:50:19,823
Yeah, perfect.
1274
00:50:19,907 --> 00:50:22,198
- People are buying
lighting rigs
1275
00:50:22,281 --> 00:50:25,657
for their average lives
so that they look amazing
1276
00:50:25,740 --> 00:50:27,031
for the people
who might want to be
1277
00:50:27,114 --> 00:50:28,323
a part of those lives,
1278
00:50:28,406 --> 00:50:30,657
because we're all making
our own movies,
1279
00:50:30,740 --> 00:50:32,448
and we're trying
to be the star.
1280
00:50:32,531 --> 00:50:34,657
♪ ♪
1281
00:50:34,740 --> 00:50:35,698
- Beautiful.
- All right.
1282
00:50:35,782 --> 00:50:37,698
We gotta go back into glam.
1283
00:50:37,782 --> 00:50:40,198
- Everyone is trying
to beat the algorithm,
1284
00:50:40,281 --> 00:50:42,406
getting more followers,
getting more eyeballs.
1285
00:50:44,782 --> 00:50:46,698
- You have to kind of be gross
1286
00:50:46,782 --> 00:50:49,823
and be self-promotional
to get anywhere.
1287
00:50:49,907 --> 00:50:50,823
- All right.
1288
00:50:50,907 --> 00:50:53,073
- Fame is just fake anyway,
right?
1289
00:50:53,156 --> 00:50:55,490
And so, like, why not hustle
and put yourself out there
1290
00:50:55,573 --> 00:50:58,031
and try to get what you want?
1291
00:50:58,114 --> 00:51:00,073
- And then--oh, I love that.
1292
00:51:00,156 --> 00:51:02,865
- It is truly
some of the easiest
1293
00:51:02,948 --> 00:51:05,740
and some of the hardest money
you'll ever make.
1294
00:51:05,823 --> 00:51:08,198
- One, two, and three.
1295
00:51:08,281 --> 00:51:10,823
One, two, and three.
1296
00:51:10,907 --> 00:51:12,740
One, two,
and three.
1297
00:51:12,823 --> 00:51:14,365
♪ ♪
1298
00:51:14,448 --> 00:51:16,823
- When we started this project,
I thought it would be simple.
1299
00:51:16,948 --> 00:51:19,198
I'd buy some bots, some likes,
some comments,
1300
00:51:19,281 --> 00:51:20,239
and that would be it.
1301
00:51:20,323 --> 00:51:22,198
But once we got
on this hamster wheel,
1302
00:51:22,281 --> 00:51:24,907
it only started
to go faster and faster,
1303
00:51:24,989 --> 00:51:27,573
and before we knew it,
none of us could get off.
1304
00:51:27,657 --> 00:51:30,073
Mmm.
- Pepperoni is my favorite.
1305
00:51:30,156 --> 00:51:31,365
- [muffled]
Pepperoni is your favorite?
1306
00:51:31,448 --> 00:51:33,239
- Mm-hmm.
- Mmm.
1307
00:51:33,323 --> 00:51:37,198
[inquisitive music]
1308
00:51:37,281 --> 00:51:39,740
That's because the more
fake accounts you buy,
1309
00:51:39,823 --> 00:51:41,573
the more fake likes
and comments
1310
00:51:41,657 --> 00:51:43,281
you need on your posts.
1311
00:51:43,365 --> 00:51:50,365
♪ ♪
1312
00:51:56,865 --> 00:52:01,156
Before you know it, you're me,
buying your "influencers"
1313
00:52:01,239 --> 00:52:04,907
all these fake interactions
several times a day...
1314
00:52:04,989 --> 00:52:11,365
♪ ♪
1315
00:52:11,448 --> 00:52:13,989
All while hoping that
you don't alert the algorithm
1316
00:52:14,073 --> 00:52:15,907
that could kick them
off the service
1317
00:52:15,989 --> 00:52:18,865
and trying to ensure
that your fake audience
1318
00:52:18,948 --> 00:52:21,615
arrives at the exact time
you post
1319
00:52:21,698 --> 00:52:24,989
in order for everything
to appear real.
1320
00:52:25,073 --> 00:52:27,948
♪ ♪
1321
00:52:28,031 --> 00:52:29,782
- Honey, when are you gonna
go to sleep?
1322
00:52:29,865 --> 00:52:32,114
- Just buying some bots.
Give me a second.
1323
00:52:32,198 --> 00:52:38,615
♪ ♪
1324
00:52:38,698 --> 00:52:39,823
On top of all that,
1325
00:52:39,948 --> 00:52:42,281
Wylie and Dom are worried
that they're not getting
1326
00:52:42,365 --> 00:52:44,865
enough likes and comments
on their photos.
1327
00:52:44,948 --> 00:52:47,198
Chris isn't happy
about all the fake bots
1328
00:52:47,281 --> 00:52:50,114
because he says it's ruining
his Instagram account.
1329
00:52:50,198 --> 00:52:52,031
♪ ♪
1330
00:52:52,114 --> 00:52:53,531
- It's a good one.
1331
00:52:53,615 --> 00:52:55,989
Let me tag them.
1332
00:52:56,073 --> 00:52:57,657
- And I keep
getting ripped off
1333
00:52:57,740 --> 00:52:59,657
by a 14-year-old kid in Egypt
1334
00:52:59,740 --> 00:53:02,448
who is posing
as a major bot dealer.
1335
00:53:02,531 --> 00:53:09,531
♪ ♪
1336
00:53:12,740 --> 00:53:15,031
But putting all of this
aside for now,
1337
00:53:15,114 --> 00:53:17,615
the craziest part
about this whole experiment
1338
00:53:17,698 --> 00:53:19,698
is that after
just three months,
1339
00:53:19,782 --> 00:53:22,365
it's actually starting
to work.
1340
00:53:22,448 --> 00:53:24,114
- I don't know if I like these.
1341
00:53:26,323 --> 00:53:27,740
They're okay.
1342
00:53:27,823 --> 00:53:29,198
They were free.
1343
00:53:29,281 --> 00:53:30,865
[chuckles]
1344
00:53:30,948 --> 00:53:33,365
- A sunglasses outlet
reached out to Dom,
1345
00:53:33,448 --> 00:53:35,365
offering two
free pairs of shades
1346
00:53:35,448 --> 00:53:38,531
in exchange for a couple
of Instagram posts,
1347
00:53:38,615 --> 00:53:40,073
which I then filled up
1348
00:53:40,156 --> 00:53:43,323
with a bunch of fake likes
and fake comments.
1349
00:53:43,406 --> 00:53:45,239
- All right, man. Let's go.
1350
00:53:45,323 --> 00:53:46,531
Tell me where we at.
1351
00:53:46,615 --> 00:53:47,865
- We're at
Royal Personal Training.
1352
00:53:47,948 --> 00:53:48,907
We're here to kick some ass,
1353
00:53:48,989 --> 00:53:51,198
gonna get a good workout,
blood flow.
1354
00:53:51,281 --> 00:53:53,031
Just good energy, good vibes.
1355
00:53:53,114 --> 00:53:54,323
Let's go. Come on.
- All right.
1356
00:53:54,406 --> 00:53:57,490
- And Chris got a random
message out of nowhere
1357
00:53:57,573 --> 00:53:59,531
from a private gym
in Beverly Hills
1358
00:53:59,615 --> 00:54:01,365
that caters to influencers,
1359
00:54:01,448 --> 00:54:03,531
asking if he wanted
a free session
1360
00:54:03,615 --> 00:54:05,740
in exchange for him
posting on Instagram
1361
00:54:05,823 --> 00:54:08,865
and, of course,
tagging the private gym.
1362
00:54:08,948 --> 00:54:10,907
♪ ♪
1363
00:54:10,989 --> 00:54:13,490
And then there's Wylie.
1364
00:54:17,865 --> 00:54:21,198
- I was getting some anxiety
because some people--
1365
00:54:21,281 --> 00:54:22,615
or I think it was
just this one guy--
1366
00:54:22,698 --> 00:54:24,239
kept messaging me
about these bots,
1367
00:54:24,323 --> 00:54:25,573
and they were increasing
really fast,
1368
00:54:25,657 --> 00:54:26,823
and one morning,
I just woke up
1369
00:54:26,907 --> 00:54:28,406
and I had 12,000 followers,
1370
00:54:28,490 --> 00:54:30,239
and it was kind of scary.
1371
00:54:30,323 --> 00:54:31,782
But I guess he caught on
1372
00:54:31,865 --> 00:54:33,365
and was like,
"What's going on?"
1373
00:54:33,448 --> 00:54:34,907
and was kind of rude about it.
[laughs]
1374
00:54:34,989 --> 00:54:36,615
And I don't know.
1375
00:54:36,698 --> 00:54:38,740
The whole thing just made me
feel really uncomfortable.
1376
00:54:38,823 --> 00:54:41,865
[slow piano music]
1377
00:54:41,948 --> 00:54:42,865
♪ ♪
1378
00:54:42,948 --> 00:54:44,365
He's just a random dude
from Atlanta
1379
00:54:44,448 --> 00:54:45,823
that I sort of know.
1380
00:54:45,907 --> 00:54:48,156
But it made me uncomfortable
with him calling me out.
1381
00:54:48,239 --> 00:54:50,782
♪ ♪
1382
00:54:50,865 --> 00:54:53,156
It's not a fun feeling.
It's just not.
1383
00:54:53,239 --> 00:54:55,782
♪ ♪
1384
00:54:55,865 --> 00:54:58,323
And I just put my Instagram
account on private.
1385
00:54:58,406 --> 00:55:00,156
I don't know what it is
about the trolls
1386
00:55:00,239 --> 00:55:01,989
that just really get me.
[chuckles]
1387
00:55:02,073 --> 00:55:03,448
♪ ♪
1388
00:55:03,531 --> 00:55:04,531
- People are starting
to look
1389
00:55:04,615 --> 00:55:06,323
at some of the negative effects
on social media,
1390
00:55:06,406 --> 00:55:09,114
not just interpersonal effects
like feeling inadequate
1391
00:55:09,198 --> 00:55:10,323
because you don't have
enough followers
1392
00:55:10,406 --> 00:55:12,156
but also the harassment
that comes along with that,
1393
00:55:12,239 --> 00:55:13,239
the bullying,
1394
00:55:13,323 --> 00:55:15,782
all of that toxicity
on social media.
1395
00:55:15,865 --> 00:55:17,782
- I have a 14-year-old sister
1396
00:55:17,865 --> 00:55:20,782
who's very affected
by the social media,
1397
00:55:20,865 --> 00:55:21,948
the Snapchat and the Instagram
1398
00:55:22,031 --> 00:55:22,948
and the Facebook
and everything,
1399
00:55:23,031 --> 00:55:24,490
and it's very depressing.
1400
00:55:24,573 --> 00:55:26,323
♪ ♪
1401
00:55:26,406 --> 00:55:28,323
And I didn't think
that I'd be one of the people
1402
00:55:28,406 --> 00:55:30,114
who was so affected by it.
1403
00:55:30,198 --> 00:55:32,531
I thought
that I kind of did this
1404
00:55:32,615 --> 00:55:34,531
because I thought I was okay
with all that,
1405
00:55:34,615 --> 00:55:37,490
but it really happens
to everyone.
1406
00:55:37,573 --> 00:55:40,865
- I think it's not possible
to separate the negatives
1407
00:55:40,948 --> 00:55:43,448
of influencer culture,
viral mechanics
1408
00:55:43,531 --> 00:55:46,989
from the technology platforms
that they sit on.
1409
00:55:47,073 --> 00:55:49,365
We keep children
away from cigarettes
1410
00:55:49,448 --> 00:55:50,823
because of the harm,
1411
00:55:50,907 --> 00:55:52,531
and we keep them
away from weapons,
1412
00:55:52,615 --> 00:55:53,907
and yet in this realm,
1413
00:55:53,989 --> 00:55:55,698
we have left them
to the wolves.
1414
00:55:55,782 --> 00:55:57,156
♪ ♪
1415
00:55:57,239 --> 00:56:00,114
- The uptick in teen suicides
and depression,
1416
00:56:00,198 --> 00:56:02,865
I think it's directly related
to social media.
1417
00:56:02,948 --> 00:56:04,948
♪ ♪
1418
00:56:05,031 --> 00:56:06,490
If you're just seeking fame,
1419
00:56:06,573 --> 00:56:07,989
if you're just
seeking the attention
1420
00:56:08,073 --> 00:56:09,657
that you see being paid
1421
00:56:09,740 --> 00:56:13,531
in those situations,
it's never gonna be enough.
1422
00:56:13,615 --> 00:56:15,782
And if any of that dips,
1423
00:56:15,865 --> 00:56:17,907
you risk being quite destroyed
by it.
1424
00:56:17,989 --> 00:56:22,490
♪ ♪
1425
00:56:22,573 --> 00:56:25,406
- It is a beautiful,
beautiful morning
1426
00:56:25,490 --> 00:56:26,698
here in Abu Dhabi today.
1427
00:56:26,782 --> 00:56:28,073
- Oh, my gosh,
thank you so much
1428
00:56:28,156 --> 00:56:30,865
to Marc Jacobs for sending over
some birthday flowers.
1429
00:56:30,948 --> 00:56:32,365
I really
don't deserve you guys.
1430
00:56:32,448 --> 00:56:33,365
Oh, my God.
1431
00:56:33,448 --> 00:56:36,031
- I just came home
to a beautiful package
1432
00:56:36,114 --> 00:56:37,698
from Lahana Swim.
1433
00:56:37,782 --> 00:56:38,698
- Hey, guys.
1434
00:56:38,782 --> 00:56:40,114
So we're gonna use
my Vejo blender
1435
00:56:40,198 --> 00:56:41,406
for the first time.
1436
00:56:42,989 --> 00:56:45,323
[blender whirring]
1437
00:56:45,406 --> 00:56:49,031
[curious orchestral music]
1438
00:56:49,114 --> 00:56:52,740
But I've gotten
some free stuff.
1439
00:56:52,823 --> 00:56:55,740
Kashi! And granola, damn.
1440
00:56:55,823 --> 00:56:57,740
Cannabis-infused social drink.
1441
00:56:57,823 --> 00:56:59,406
Sisel toothpastes.
1442
00:56:59,490 --> 00:57:00,948
Oh, I'm excited for that.
1443
00:57:01,031 --> 00:57:03,573
♪ ♪
1444
00:57:03,657 --> 00:57:04,865
I did my whole, like,
"Dominique Druckman,
1445
00:57:04,948 --> 00:57:06,365
huge fan of your company,"
1446
00:57:06,448 --> 00:57:08,406
and they said, "Hey, Dominique.
1447
00:57:08,490 --> 00:57:10,239
"So stoked
you'd like to work with us.
1448
00:57:10,323 --> 00:57:12,573
"We'd love to gift you
one of our cute phone cases
1449
00:57:12,657 --> 00:57:13,907
to rep on your IG feed."
1450
00:57:13,989 --> 00:57:15,239
My initials
1451
00:57:15,323 --> 00:57:16,615
and boobs.
1452
00:57:16,698 --> 00:57:18,740
♪ ♪
1453
00:57:18,823 --> 00:57:21,156
- Dom is approaching
100,000 followers,
1454
00:57:21,239 --> 00:57:24,448
and the free products
are piling in from everywhere.
1455
00:57:24,531 --> 00:57:26,406
- Wow, five bottles of wine.
1456
00:57:26,490 --> 00:57:28,490
[gasps]
Oh, my gosh.
1457
00:57:28,573 --> 00:57:31,989
[gasps]
You guys.
1458
00:57:32,073 --> 00:57:33,239
Energy Bombs.
1459
00:57:33,323 --> 00:57:34,740
Clay cleansing balm.
1460
00:57:34,823 --> 00:57:36,156
A CBD vibrator.
1461
00:57:36,239 --> 00:57:37,782
[camera shutter snapping]
1462
00:57:37,865 --> 00:57:39,448
Lamo footwear.
1463
00:57:39,531 --> 00:57:42,073
[camera shutter snapping]
1464
00:57:42,156 --> 00:57:44,782
- As Dom started to get
all of this free stuff
1465
00:57:44,865 --> 00:57:47,281
and dozens
of free opportunities,
1466
00:57:47,365 --> 00:57:48,615
all because people perceived
1467
00:57:48,698 --> 00:57:50,907
that she was
a famous influencer,
1468
00:57:50,989 --> 00:57:54,782
something started to happen
that we didn't anticipate.
1469
00:57:54,865 --> 00:57:58,114
- So we got a package
from Gorjana,
1470
00:57:58,198 --> 00:58:00,615
which is a jewelry company
I really like.
1471
00:58:00,698 --> 00:58:02,989
They DM'd me,
and I got to pick out, like,
1472
00:58:03,073 --> 00:58:04,281
pieces of jewelry.
1473
00:58:04,365 --> 00:58:05,907
[camera shutter snapping]
1474
00:58:05,989 --> 00:58:08,239
- We had assumed that we
would have to reach out
1475
00:58:08,323 --> 00:58:09,448
to places and brands
1476
00:58:09,531 --> 00:58:11,406
in order to get
these free experiences.
1477
00:58:11,490 --> 00:58:14,323
But instead
they started to find her.
1478
00:58:14,406 --> 00:58:15,948
- "Hi, Dominique.
My name is Paige."
1479
00:58:16,031 --> 00:58:17,907
"Hi, my name is Shayna
with Moon Oral Care."
1480
00:58:17,989 --> 00:58:19,156
"We'd love to work with you."
1481
00:58:19,239 --> 00:58:20,989
Swipe up for my code
1482
00:58:21,073 --> 00:58:24,239
and get your teeth white.
1483
00:58:32,156 --> 00:58:34,865
- For Wylie, things are going
a little differently.
1484
00:58:39,907 --> 00:58:41,907
- My boss' car
ran out of gas,
1485
00:58:41,989 --> 00:58:43,156
so I got a message from him
1486
00:58:43,239 --> 00:58:45,490
that I needed to fill it up
with gas.
1487
00:58:45,573 --> 00:58:46,823
[laughs]
1488
00:58:46,907 --> 00:58:48,156
When I moved here from Atlanta,
1489
00:58:48,239 --> 00:58:51,406
I did not think I'd be filling
other people's cars with gas.
1490
00:58:57,782 --> 00:59:00,740
[somber music]
1491
00:59:00,823 --> 00:59:03,865
♪ ♪
1492
00:59:03,948 --> 00:59:07,698
- After Wylie had been
harassed by the "troll,"
1493
00:59:07,782 --> 00:59:10,198
he'd stopped posting
on Instagram.
1494
00:59:10,281 --> 00:59:12,573
He became obsessed
with the bots,
1495
00:59:12,657 --> 00:59:16,365
worried that now that he had
almost 30,000 followers,
1496
00:59:16,448 --> 00:59:18,365
people would figure out
that they weren't real
1497
00:59:18,448 --> 00:59:20,865
if he didn't get enough
fake likes and fake comments
1498
00:59:20,948 --> 00:59:22,365
on his posts.
1499
00:59:22,448 --> 00:59:23,865
♪ ♪
1500
00:59:23,948 --> 00:59:25,989
- All right, so about to post
my first Instagram
1501
00:59:26,073 --> 00:59:28,031
in, as Nick says,
two months.
1502
00:59:28,114 --> 00:59:29,323
I think it was, like, a month.
1503
00:59:29,406 --> 00:59:33,073
But not nervous. I'm fine.
[laughs]
1504
00:59:33,156 --> 00:59:36,365
I was told the automatic likes
were back in check.
1505
00:59:36,448 --> 00:59:43,239
♪ ♪
1506
00:59:43,323 --> 00:59:44,782
All right.
1507
00:59:44,865 --> 00:59:46,239
I'm gonna press Share.
1508
00:59:46,323 --> 00:59:52,573
♪ ♪
1509
00:59:52,657 --> 00:59:54,073
I feel good.
1510
00:59:54,156 --> 00:59:56,615
♪ ♪
1511
00:59:56,698 --> 00:59:57,948
- How many likes?
1512
00:59:58,031 --> 00:59:59,031
- So far, zero.
1513
00:59:59,114 --> 01:00:00,740
[laughs]
Hold on.
1514
01:00:00,823 --> 01:00:04,073
♪ ♪
1515
01:00:04,156 --> 01:00:06,406
Just terrifying.
1516
01:00:06,490 --> 01:00:08,490
[cell phone chirps]
I got one like.
1517
01:00:08,573 --> 01:00:09,573
[chuckles]
1518
01:00:09,657 --> 01:00:10,782
[cell phone chirps]
1519
01:00:10,865 --> 01:00:12,365
Real person.
1520
01:00:12,448 --> 01:00:14,948
Oh, I got a comment.
1521
01:00:15,031 --> 01:00:16,073
Feeling good.
1522
01:00:16,156 --> 01:00:18,031
A little nervous that the bots
haven't kicked in.
1523
01:00:18,114 --> 01:00:20,615
[laughs]
1524
01:00:20,698 --> 01:00:24,073
Sweet. 30 likes.
1525
01:00:24,156 --> 01:00:28,239
Here I am, staring at it,
watching the likes come in.
1526
01:00:28,323 --> 01:00:31,406
38. Not that great.
1527
01:00:31,490 --> 01:00:34,031
I'm torn in the process
because I wish that I could say
1528
01:00:34,114 --> 01:00:36,114
I had 3,000 likes right now.
1529
01:00:36,198 --> 01:00:37,948
I still am obviously
looking out for them
1530
01:00:38,031 --> 01:00:39,782
and would really appreciate
if they would come through.
1531
01:00:39,865 --> 01:00:42,281
[chuckles]
1532
01:00:42,365 --> 01:00:44,948
The number right now is...
1533
01:00:45,031 --> 01:00:47,782
165.
1534
01:00:47,865 --> 01:00:49,823
Not so hot. Not so hot.
1535
01:00:49,907 --> 01:00:52,281
♪ ♪
1536
01:00:52,365 --> 01:00:53,782
One of the things is that
1537
01:00:53,865 --> 01:00:54,948
I don't know
what my dreams are,
1538
01:00:55,031 --> 01:00:56,615
I don't know what my goals are,
1539
01:00:56,698 --> 01:00:58,406
and I didn't really have
an envisionment.
1540
01:00:58,490 --> 01:01:01,239
I just kind of wanted to be
happy and across the country
1541
01:01:01,323 --> 01:01:02,323
and just kind of
do something different
1542
01:01:02,406 --> 01:01:03,657
and away
from my friends and family
1543
01:01:03,740 --> 01:01:04,989
that I've already
spent my whole life with,
1544
01:01:05,073 --> 01:01:07,323
and I've done that.
1545
01:01:07,406 --> 01:01:08,657
So I think I accomplished
that dream,
1546
01:01:08,740 --> 01:01:12,490
but I'm still working
on my next step of dreams.
1547
01:01:12,573 --> 01:01:16,490
So we got one bot like
14 seconds ago.
1548
01:01:16,573 --> 01:01:17,989
See what happens.
1549
01:01:18,073 --> 01:01:19,365
All right, I got another bot.
1550
01:01:19,448 --> 01:01:21,948
We got a live one.
1551
01:01:22,031 --> 01:01:27,031
27 minutes into the post,
176 likes.
1552
01:01:27,114 --> 01:01:28,323
Yay.
[cell phone chirps]
1553
01:01:28,406 --> 01:01:32,531
And I just got
my third bot like.
1554
01:01:32,615 --> 01:01:35,031
[upbeat music]
1555
01:01:35,114 --> 01:01:36,531
- I'm at APL today.
1556
01:01:36,615 --> 01:01:38,031
They have a new store
in The Grove.
1557
01:01:38,114 --> 01:01:40,365
It's beautiful
looks like an art gallery.
1558
01:01:40,448 --> 01:01:41,657
♪ ♪
1559
01:01:41,740 --> 01:01:43,031
- So, so far,
what are your favorites?
1560
01:01:43,114 --> 01:01:44,365
- I think these.
- These ones?
1561
01:01:44,448 --> 01:01:45,365
- These for sure.
1562
01:01:45,448 --> 01:01:46,365
- Yeah, these are
fan favorites.
1563
01:01:46,448 --> 01:01:47,823
I love wearing these ones.
1564
01:01:47,907 --> 01:01:49,031
- It got to a point
where Dom
1565
01:01:49,114 --> 01:01:51,698
could simply tag a brand
in a photo
1566
01:01:51,782 --> 01:01:53,031
and they'd be the ones
reaching out,
1567
01:01:53,114 --> 01:01:55,239
asking her to take
their products for free.
1568
01:01:55,323 --> 01:01:57,573
- I'm getting
some free sneakers.
1569
01:01:57,657 --> 01:01:59,198
- How'd you get
the free sneakers?
1570
01:01:59,281 --> 01:02:00,365
- [laughs]
1571
01:02:00,448 --> 01:02:02,406
We've got a lot of followers,
so...
1572
01:02:02,490 --> 01:02:03,948
I'm an influencer.
1573
01:02:05,281 --> 01:02:06,323
Duh.
1574
01:02:06,406 --> 01:02:10,989
♪ ♪
1575
01:02:11,073 --> 01:02:15,740
I've been getting so many more
auditions and callbacks.
1576
01:02:15,823 --> 01:02:17,239
My agent, he's like,
1577
01:02:17,323 --> 01:02:19,198
"Yeah, your Instagram has,
like, blown up,
1578
01:02:19,281 --> 01:02:20,531
"and that's definitely
helped you
1579
01:02:20,615 --> 01:02:23,740
get into the doors of, like,
a lot of casting offices."
1580
01:02:23,823 --> 01:02:30,865
♪ ♪
1581
01:02:35,490 --> 01:02:37,406
- Then out of nowhere,
1582
01:02:37,490 --> 01:02:39,740
Dom got a private message
on Instagram,
1583
01:02:39,823 --> 01:02:41,782
inviting her to this.
1584
01:02:41,865 --> 01:02:43,448
- Oh, my gosh,
are you so excited?
1585
01:02:43,531 --> 01:02:44,907
- So excited.
- Do you have any--
1586
01:02:44,989 --> 01:02:47,073
Gabey, can you help her
get this?
1587
01:02:47,156 --> 01:02:49,031
I think this should fit
in the trunk.
1588
01:02:49,114 --> 01:02:51,239
- Let's see. Moment of truth.
1589
01:02:51,323 --> 01:02:52,281
- Yeah.
- Yeah.
1590
01:02:52,365 --> 01:02:54,406
See, we got this, guys.
1591
01:02:54,490 --> 01:02:55,948
[light classical music]
1592
01:02:56,031 --> 01:02:57,531
- Okay, hi, ladies!
1593
01:02:57,615 --> 01:03:00,740
We're so freaking excited
to have y'all.
1594
01:03:00,823 --> 01:03:05,406
We are literally going
on a photo shoot road trip.
1595
01:03:05,490 --> 01:03:07,281
It's gonna be
aggressive at times.
1596
01:03:07,365 --> 01:03:08,698
- [laughs]
1597
01:03:08,782 --> 01:03:09,948
- But we're gonna have
the best time.
1598
01:03:10,031 --> 01:03:11,448
If you didn't know
where you were going by now,
1599
01:03:11,531 --> 01:03:12,448
guess what.
1600
01:03:12,531 --> 01:03:14,615
The doors are closed,
and you're going.
1601
01:03:14,698 --> 01:03:17,281
And I'm so freakin' excited!
Go, go, yes!
1602
01:03:17,365 --> 01:03:19,989
[all cheering]
1603
01:03:20,073 --> 01:03:21,948
♪ ♪
1604
01:03:22,031 --> 01:03:24,114
- An all-expense-paid
1605
01:03:24,198 --> 01:03:27,281
VIP influencer road trip
1606
01:03:27,365 --> 01:03:31,948
valued at $5,000
with free gifts and clothes,
1607
01:03:32,031 --> 01:03:33,031
hair and makeup,
1608
01:03:33,114 --> 01:03:35,114
and modeling
for a clothing line.
1609
01:03:35,198 --> 01:03:38,657
- [singing Italian aria]
1610
01:03:38,740 --> 01:03:40,782
- Collectively,
the women on this bus
1611
01:03:40,865 --> 01:03:43,406
have several million
followers.
1612
01:03:43,490 --> 01:03:47,031
And then there was poor Dom,
who had to really put
1613
01:03:47,114 --> 01:03:49,073
her acting skills
to the test here.
1614
01:03:49,156 --> 01:03:50,323
- On the bus,
some of the girls
1615
01:03:50,406 --> 01:03:51,657
are super standoffish.
1616
01:03:51,740 --> 01:03:53,989
Everybody was
on their phones a lot.
1617
01:03:54,073 --> 01:03:56,281
But, you know, I want
to look good next to them.
1618
01:03:56,365 --> 01:03:58,198
What are you doing
for Valentine's Day?
1619
01:04:02,406 --> 01:04:03,406
- Okay.
1620
01:04:05,406 --> 01:04:07,156
- Fun.
1621
01:04:07,239 --> 01:04:08,198
- All right.
1622
01:04:08,281 --> 01:04:13,948
♪ ♪
1623
01:04:17,531 --> 01:04:18,531
- Yeah.
1624
01:04:20,740 --> 01:04:24,323
- All right, so if any of the
following ladies are ready:
1625
01:04:24,406 --> 01:04:28,823
Helen, Zenya, Stewart.
1626
01:04:28,948 --> 01:04:30,531
Malachi's gonna shoot
with you.
1627
01:04:30,615 --> 01:04:33,031
- Our first stop was a desert,
1628
01:04:33,114 --> 01:04:34,823
and all the girls
are changing on the bus,
1629
01:04:34,907 --> 01:04:36,907
and we have to go get our
suitcases out of the trunk,
1630
01:04:36,989 --> 01:04:39,573
and changing our shoes and,
like, all of these things.
1631
01:04:39,657 --> 01:04:41,698
♪ ♪
1632
01:04:41,782 --> 01:04:44,198
- And then do a couple, like,
walking towards me a bit.
1633
01:04:44,281 --> 01:04:45,698
♪ ♪
1634
01:04:45,782 --> 01:04:48,073
Perfect. And then go back.
1635
01:04:48,156 --> 01:04:50,782
♪ ♪
1636
01:04:50,865 --> 01:04:52,323
- Yes, that's good.
1637
01:04:52,406 --> 01:04:53,823
Yeah, that's great.
1638
01:04:53,907 --> 01:04:55,531
♪ ♪
1639
01:04:55,615 --> 01:04:57,865
Let's do serious vogue,
yeah.
1640
01:04:57,948 --> 01:04:59,490
♪ ♪
1641
01:04:59,573 --> 01:05:00,490
- Are you ready
for the fake laugh?
1642
01:05:00,573 --> 01:05:01,573
- I am ready.
1643
01:05:01,657 --> 01:05:03,323
Three...
- [chuckles]
1644
01:05:03,406 --> 01:05:05,865
- [laughing] Two, one.
1645
01:05:05,948 --> 01:05:08,448
- Today there's a lot of on,
off, be cold,
1646
01:05:08,531 --> 01:05:12,573
take photos, back on,
be freezing cold, take photos.
1647
01:05:12,657 --> 01:05:14,365
Then we went
to another location,
1648
01:05:14,448 --> 01:05:16,281
which is an abandoned
water park.
1649
01:05:16,365 --> 01:05:18,448
♪ ♪
1650
01:05:18,531 --> 01:05:20,281
- Maybe spin with your coat.
1651
01:05:20,365 --> 01:05:22,448
♪ ♪
1652
01:05:22,531 --> 01:05:24,281
Yeah. Hold it right there.
Perfect.
1653
01:05:24,365 --> 01:05:25,907
♪ ♪
1654
01:05:25,989 --> 01:05:27,114
- I'm freezing.
1655
01:05:27,198 --> 01:05:28,698
I feel like I have, like,
icicle boogers.
1656
01:05:28,782 --> 01:05:29,989
[laughs]
1657
01:05:30,073 --> 01:05:33,782
All these clothes are, like,
the cheapest fucking linen.
1658
01:05:33,865 --> 01:05:35,907
I love it.
1659
01:05:35,989 --> 01:05:37,406
But a lot of the girls
are like,
1660
01:05:37,490 --> 01:05:38,865
"I don't even know
if I can use these photos."
1661
01:05:38,948 --> 01:05:40,406
I'm like,
"These are incredible photos.
1662
01:05:40,490 --> 01:05:41,740
What are you talking about?"
1663
01:05:41,823 --> 01:05:43,448
- That's great. Right there.
Yeah.
1664
01:05:43,531 --> 01:05:46,406
- I think all of our standards
are very different.
1665
01:05:46,490 --> 01:05:48,907
- Three, two, one.
- Smile.
1666
01:05:48,989 --> 01:05:50,406
[laughter]
1667
01:05:50,490 --> 01:05:52,948
[lively music]
1668
01:05:53,031 --> 01:05:55,989
- [vocalizing]
1669
01:05:56,073 --> 01:06:03,031
♪ ♪
1670
01:06:19,531 --> 01:06:21,948
- What feels like
20 hours later,
1671
01:06:22,031 --> 01:06:24,448
we finally made it
to Las Vegas.
1672
01:06:24,531 --> 01:06:26,989
- Whoo. Vegas.
1673
01:06:27,073 --> 01:06:29,448
- And I'm exhausted.
1674
01:06:29,531 --> 01:06:32,281
I've gotta do a whole nother
day of this tomorrow.
1675
01:06:32,365 --> 01:06:39,406
♪ ♪
1676
01:06:41,114 --> 01:06:44,615
Today we are going
to the actual trade show.
1677
01:06:44,698 --> 01:06:47,156
[unintelligible chatter]
1678
01:06:47,239 --> 01:06:48,323
Oh, here she is.
1679
01:06:48,406 --> 01:06:50,323
all: Hey!
- Hi, guys!
1680
01:06:50,406 --> 01:06:51,865
Hey.
- Hello.
1681
01:06:51,948 --> 01:06:54,615
Okay, say "cheese."
Look forward and say "cheese."
1682
01:06:54,698 --> 01:06:56,531
- Rachel, she's doing, like,
a partnership
1683
01:06:56,615 --> 01:06:58,323
with this shoe company
called Lamo.
1684
01:06:58,406 --> 01:07:00,323
We came over
to take some photos.
1685
01:07:00,406 --> 01:07:03,823
[cheery music]
1686
01:07:03,907 --> 01:07:06,323
And I get a free pair
of fuzzy snugs,
1687
01:07:06,406 --> 01:07:08,114
so I'm gonna be very happy
about that.
1688
01:07:08,198 --> 01:07:09,657
Have you done other trips
with Rachel?
1689
01:07:09,740 --> 01:07:11,365
- I did the Coachella one...
- Oh, right.
1690
01:07:11,448 --> 01:07:12,823
- Last year; it was really fun.
- Okay.
1691
01:07:12,907 --> 01:07:14,114
- Have you?
- No.
1692
01:07:14,198 --> 01:07:15,365
- First one?
- First one. Yes.
1693
01:07:15,448 --> 01:07:16,740
- It's just a lot
of fun events.
1694
01:07:16,823 --> 01:07:18,907
- Yeah.
- It's my first one too.
1695
01:07:18,989 --> 01:07:20,031
- What do you think?
1696
01:07:20,114 --> 01:07:21,573
♪ ♪
1697
01:07:21,657 --> 01:07:23,198
- [laughs]
- Okay.
1698
01:07:23,281 --> 01:07:24,865
I think a lot of the girls
are over it,
1699
01:07:24,948 --> 01:07:27,365
or it's not
what they expected.
1700
01:07:27,448 --> 01:07:29,198
I think all of these girls
1701
01:07:29,281 --> 01:07:32,740
make a lot more money
for posting stuff.
1702
01:07:32,823 --> 01:07:35,365
That's why they hustle
so much more.
1703
01:07:35,448 --> 01:07:36,989
- Okay, smile.
1704
01:07:37,073 --> 01:07:40,698
- These girls live, breathe,
sleep to take photos,
1705
01:07:40,782 --> 01:07:43,239
to collaborate,
to get a new camera,
1706
01:07:43,323 --> 01:07:44,989
to go to a cool location.
1707
01:07:45,073 --> 01:07:47,073
- So why don't we just
group together
1708
01:07:47,156 --> 01:07:48,531
since we're already, like,
doing that,
1709
01:07:48,615 --> 01:07:50,073
and then you guys--
does that work?
1710
01:07:50,156 --> 01:07:51,823
- Yeah.
- Yeah, okay, cool.
1711
01:07:51,907 --> 01:07:54,198
- Two of the girls
have gone to, like, hustle
1712
01:07:54,281 --> 01:07:55,740
to different booths.
1713
01:07:59,823 --> 01:08:00,740
- Turkey.
- Yes.
1714
01:08:00,823 --> 01:08:01,907
- Oh, you're from Turkey.
- Yes.
1715
01:08:01,989 --> 01:08:02,989
- Oh, amazing.
- Oh, cool.
1716
01:08:04,448 --> 01:08:05,782
- Oh, perfect.
- Thank you.
1717
01:08:08,490 --> 01:08:09,698
- Yes.
- Thank you.
1718
01:08:09,782 --> 01:08:12,281
- I think, at the beginning,
I was very passé about it,
1719
01:08:12,365 --> 01:08:14,740
but now I admire it.
1720
01:08:14,823 --> 01:08:17,365
That's their full-time job,
and it's not easy.
1721
01:08:17,448 --> 01:08:19,907
♪ ♪
1722
01:08:19,989 --> 01:08:22,573
At the airport,
they were making spreadsheets
1723
01:08:22,657 --> 01:08:23,907
of, like, all the people
they spoke to
1724
01:08:23,989 --> 01:08:25,406
and the contact there
and, like,
1725
01:08:25,490 --> 01:08:26,865
what the brand was about.
1726
01:08:26,948 --> 01:08:28,865
♪ ♪
1727
01:08:28,948 --> 01:08:29,948
- I'll carry your bag.
1728
01:08:30,031 --> 01:08:31,198
- Three, two, one.
1729
01:08:31,281 --> 01:08:33,782
♪ ♪
1730
01:08:33,865 --> 01:08:36,365
- I'm so tired,
but I'm really glad I went.
1731
01:08:36,448 --> 01:08:43,490
♪ ♪
1732
01:08:46,907 --> 01:08:50,281
If I got paid a lot of money
to not have another job,
1733
01:08:50,365 --> 01:08:51,448
I would do this all the time.
1734
01:08:51,531 --> 01:08:56,573
♪ ♪
1735
01:08:58,031 --> 01:09:00,281
- Chris' path
in this social experiment
1736
01:09:00,365 --> 01:09:03,490
has become
its own unexpected story.
1737
01:09:03,573 --> 01:09:04,948
- This is this new song.
1738
01:09:05,031 --> 01:09:06,323
This is the instrumental.
1739
01:09:06,406 --> 01:09:07,615
[upbeat electronic music
playing]
1740
01:09:07,698 --> 01:09:09,907
I wrote it, like,
over the Christmas break
1741
01:09:09,989 --> 01:09:12,740
when I went
to go see my family.
1742
01:09:12,823 --> 01:09:16,114
♪ This from a place
I used to call H-O-M-E ♪
1743
01:09:16,198 --> 01:09:18,948
♪ Same place where
you can't trust your homies ♪
1744
01:09:19,031 --> 01:09:20,406
♪ 'Cause they been lyin'
where you lay ♪
1745
01:09:20,490 --> 01:09:22,698
♪ So you can't get no sleep ♪
1746
01:09:22,782 --> 01:09:24,198
♪ Uh ♪
1747
01:09:24,281 --> 01:09:26,531
♪ Know what I'm sayin' ♪
1748
01:09:26,615 --> 01:09:27,698
♪ Yeah ♪
1749
01:09:31,907 --> 01:09:33,615
I be seeing people out here.
1750
01:09:33,698 --> 01:09:35,365
You know, usually
you just put it in there
1751
01:09:35,448 --> 01:09:38,406
and you just, you know,
chill out for a few minutes
1752
01:09:38,490 --> 01:09:39,698
and then let it do its thing,
1753
01:09:39,782 --> 01:09:41,989
but when you're broke,
you can't do all that.
1754
01:09:42,073 --> 01:09:43,531
You gotta be watching
this motherfucker,
1755
01:09:43,615 --> 01:09:47,448
because, you know, you gotta
pull it at the right time.
1756
01:09:47,531 --> 01:09:49,989
Yup. That's it. We good.
1757
01:09:50,073 --> 01:09:51,323
Gonna get to the crib.
1758
01:09:51,406 --> 01:09:53,323
[solemn piano music]
1759
01:09:53,406 --> 01:09:56,615
- As I was buying all this
fake engagement for Chris,
1760
01:09:56,698 --> 01:10:00,865
he was doing everything
he could to delete it.
1761
01:10:00,948 --> 01:10:02,448
- Like, I don't need to be
1762
01:10:02,531 --> 01:10:04,031
looking at all these
fake comments.
1763
01:10:04,114 --> 01:10:05,406
Like, I deleted
all the comments
1764
01:10:05,490 --> 01:10:06,782
'cause they're super corny.
1765
01:10:06,865 --> 01:10:09,031
Hold on.
I'm gonna read you guys some.
1766
01:10:09,114 --> 01:10:10,865
"All people
should be like you."
1767
01:10:10,948 --> 01:10:12,573
"Excellent and elegant."
1768
01:10:12,657 --> 01:10:14,531
"Love you." Praying hands.
1769
01:10:14,615 --> 01:10:17,365
"Oh, wow, look at you."
Heart face emoji.
1770
01:10:17,448 --> 01:10:19,531
"Looking so great, love."
1771
01:10:19,615 --> 01:10:21,490
"You simply the best."
1772
01:10:21,573 --> 01:10:23,198
- [chuckles]
- What else do they have?
1773
01:10:23,281 --> 01:10:25,365
"The top influencer is you."
1774
01:10:25,448 --> 01:10:27,323
That's the best comment I got.
1775
01:10:27,406 --> 01:10:29,865
But still from a bot,
so it's whatever.
1776
01:10:29,948 --> 01:10:32,073
- The social experiment
here is,
1777
01:10:32,156 --> 01:10:33,740
we want to take three people
1778
01:10:33,823 --> 01:10:36,031
and see if we can make them
fake famous.
1779
01:10:36,114 --> 01:10:39,865
And with the--
this is what has happened.
1780
01:10:39,948 --> 01:10:42,365
We have Dominique,
who has been like,
1781
01:10:42,448 --> 01:10:43,823
"I will do anything."
1782
01:10:43,948 --> 01:10:47,073
But you want to be famous
for being you
1783
01:10:47,156 --> 01:10:48,490
and nothing else,
1784
01:10:48,573 --> 01:10:51,615
and you're not willing
to do anything
1785
01:10:51,698 --> 01:10:54,114
that is not part
of that core goal
1786
01:10:54,198 --> 01:10:56,782
and process to get there.
1787
01:10:56,865 --> 01:10:58,782
- Yeah, I want to be famous
for being me.
1788
01:10:58,865 --> 01:11:01,198
I want people to know
who I am for being me,
1789
01:11:01,281 --> 01:11:02,573
to--for knowing the story,
1790
01:11:02,657 --> 01:11:04,365
for knowing the background
and all that.
1791
01:11:04,448 --> 01:11:06,031
When Dom came in,
1792
01:11:06,114 --> 01:11:08,281
she's like a piece of Play-Doh,
right?
1793
01:11:08,365 --> 01:11:12,031
She's soft, and she just--she--
you guys can mold her.
1794
01:11:12,114 --> 01:11:14,239
Y'all done gave her
the highlights and the hair,
1795
01:11:14,323 --> 01:11:15,573
gave her a haircut.
1796
01:11:15,657 --> 01:11:16,782
She is a bra--she--
1797
01:11:16,865 --> 01:11:18,907
like, brand-new bitch,
you feel me?
1798
01:11:18,989 --> 01:11:23,740
Like, she was
a brand-new person.
1799
01:11:23,823 --> 01:11:28,114
I came in, and I was like
a sculpture of stone.
1800
01:11:28,198 --> 01:11:29,615
And it's like, "Well, fuck,
1801
01:11:29,698 --> 01:11:31,281
what do we add
to this sculpture?"
1802
01:11:31,365 --> 01:11:33,448
Like, I don't need a makeover.
1803
01:11:33,531 --> 01:11:35,114
I don't need a stylist.
1804
01:11:35,198 --> 01:11:36,907
So I said,
"What are these people
1805
01:11:36,989 --> 01:11:39,114
really gonna do for me?"
1806
01:11:39,198 --> 01:11:42,782
I'd rather be broke and be real
1807
01:11:42,865 --> 01:11:44,989
than be rich and be fake.
1808
01:11:45,073 --> 01:11:46,448
And that's the facts.
1809
01:11:46,531 --> 01:11:50,615
Like, I'm not gonna do
just anything.
1810
01:11:50,698 --> 01:11:51,782
- But for us, that's hard
1811
01:11:51,865 --> 01:11:52,907
in a social experiment.
- It is.
1812
01:11:52,989 --> 01:11:54,448
- Because it's like,
"Well, what do we do?"
1813
01:11:54,531 --> 01:11:57,740
- But if you asked me
if I would rather take
1814
01:11:57,823 --> 01:12:00,948
100,000 fake followers
or 100 real ones,
1815
01:12:01,031 --> 01:12:02,782
I'm taking the real ones
all day.
1816
01:12:02,865 --> 01:12:04,281
- That's not the way
I expected it to go,
1817
01:12:04,365 --> 01:12:06,698
but I respect that completely.
1818
01:12:06,782 --> 01:12:08,448
- I need people to feel this.
1819
01:12:08,531 --> 01:12:09,490
Straight up.
1820
01:12:09,573 --> 01:12:12,365
I need people to feel this.
I can't fake it.
1821
01:12:12,448 --> 01:12:15,365
[sentimental piano music]
1822
01:12:15,448 --> 01:12:22,406
♪ ♪
1823
01:12:24,865 --> 01:12:27,657
- I need to get ready for...
[sighs]
1824
01:12:27,740 --> 01:12:28,823
Jesus Christ.
1825
01:12:28,907 --> 01:12:30,114
This person's birthday party.
1826
01:12:30,198 --> 01:12:32,531
It's, like,
space, '60s themed.
1827
01:12:32,615 --> 01:12:35,448
So I'm going as...
1828
01:12:35,531 --> 01:12:36,490
Ziggy Stardust.
1829
01:12:36,573 --> 01:12:39,615
[laughter]
1830
01:12:39,698 --> 01:12:42,365
- As for Wylie,
grappling with his anxieties
1831
01:12:42,448 --> 01:12:44,823
around social media
took some time.
1832
01:12:44,907 --> 01:12:47,657
When I finally turned off
all the fake engagement,
1833
01:12:47,740 --> 01:12:49,323
it turned out to be
the best thing
1834
01:12:49,406 --> 01:12:51,865
that could've happen to him.
1835
01:12:51,948 --> 01:12:53,907
- I don't know; this outfit's
kind of offensive.
1836
01:12:53,989 --> 01:12:55,156
[laughs]
1837
01:12:55,239 --> 01:12:56,531
Before, when I would post,
1838
01:12:56,615 --> 01:12:58,198
I was so uncomfortable
with myself
1839
01:12:58,281 --> 01:13:01,365
and thinking about what other
people are gonna think of me.
1840
01:13:01,448 --> 01:13:02,323
Oh, whatever.
1841
01:13:02,406 --> 01:13:03,823
It's so embarrassing to think
1842
01:13:03,907 --> 01:13:06,323
that I placed my validation
in that.
1843
01:13:06,406 --> 01:13:08,406
I just learned
that it doesn't matter.
1844
01:13:08,490 --> 01:13:10,073
This is the wig I got.
1845
01:13:10,156 --> 01:13:11,698
♪ ♪
1846
01:13:11,782 --> 01:13:12,865
Rock star.
1847
01:13:12,948 --> 01:13:13,989
I got a new job.
1848
01:13:14,073 --> 01:13:15,490
I work in a place
where I'm appreciated,
1849
01:13:15,573 --> 01:13:17,198
and it's awesome.
1850
01:13:17,281 --> 01:13:18,865
Now that I don't have
that stress,
1851
01:13:18,948 --> 01:13:21,740
I feel so much more, like,
in my body.
1852
01:13:21,823 --> 01:13:24,198
[camera shutter snaps]
1853
01:13:24,281 --> 01:13:26,365
I think that people
take Instagram too seriously,
1854
01:13:26,448 --> 01:13:27,782
and I wish I could
make my Instagram bio,
1855
01:13:27,865 --> 01:13:30,657
"Please don't
take this seriously."
1856
01:13:30,740 --> 01:13:33,573
But now I don't,
and I like it.
1857
01:13:33,657 --> 01:13:36,698
Now when I post, like,
it's fun again.
1858
01:13:36,782 --> 01:13:43,698
♪ ♪
1859
01:13:43,782 --> 01:13:47,073
- Given that Chris no longer
wanted the fake engagement
1860
01:13:47,156 --> 01:13:48,573
and Wylie really didn't want
1861
01:13:48,657 --> 01:13:50,573
to be part
of the experiment anymore,
1862
01:13:50,657 --> 01:13:52,573
that left us
with one person...
1863
01:13:52,657 --> 01:13:54,448
- Hi! I'm Dominique.
1864
01:13:54,531 --> 01:13:55,448
- You ready?
- Yeah.
1865
01:13:55,531 --> 01:13:57,073
- Come on down!
Let's do the damn thing.
1866
01:13:57,156 --> 01:13:59,698
- Who just so happens
to be thriving
1867
01:13:59,782 --> 01:14:01,948
in her new life
as an influencer.
1868
01:14:02,031 --> 01:14:03,907
- So it just began, okay?
- Just began?
1869
01:14:03,989 --> 01:14:05,239
[laughter]
1870
01:14:05,323 --> 01:14:07,531
- She's getting
free beauty regimens now.
1871
01:14:07,615 --> 01:14:10,239
- I'm just so chill.
1872
01:14:10,323 --> 01:14:12,239
[laughs]
- Pun definitely intended.
1873
01:14:12,323 --> 01:14:13,615
[camera shutter snaps]
1874
01:14:13,698 --> 01:14:16,823
- She's become
a brand ambassador for a gym.
1875
01:14:16,907 --> 01:14:18,114
She's booking commercials
1876
01:14:18,198 --> 01:14:20,239
and has had more callbacks
and auditions
1877
01:14:20,323 --> 01:14:21,740
than ever before.
1878
01:14:21,823 --> 01:14:24,323
- So I got to the audition--
or it was the callback,
1879
01:14:24,406 --> 01:14:26,615
and the woman comes out,
and she goes...
1880
01:14:26,698 --> 01:14:27,782
[with French accent]
"Are you Dominique?"
1881
01:14:27,865 --> 01:14:28,782
[normally]
'Cause they're French.
1882
01:14:28,865 --> 01:14:30,114
And I'm like, "Yeah."
She goes...
1883
01:14:30,198 --> 01:14:31,323
[with French accent] "We are
so excited to meet you."
1884
01:14:31,406 --> 01:14:32,531
[normally]
I was like, "Okay."
1885
01:14:32,615 --> 01:14:34,823
Like, I've never been greeted
at an audition that way.
1886
01:14:34,907 --> 01:14:36,615
It's usually just like,
"Write your name down."
1887
01:14:36,698 --> 01:14:38,323
And then she goes...
1888
01:14:38,406 --> 01:14:39,573
[with French accent]
"By the way, the photographer
1889
01:14:39,657 --> 01:14:40,823
loves your Instagram."
1890
01:14:40,907 --> 01:14:42,948
[normally]
I was like, "Oh. Okay."
1891
01:14:43,031 --> 01:14:44,448
[laughs]
1892
01:14:44,531 --> 01:14:45,907
I just went in,
and I took some photos,
1893
01:14:45,989 --> 01:14:47,948
and it was fun, and I left,
1894
01:14:48,031 --> 01:14:49,448
and then a few hours later,
I got it,
1895
01:14:49,531 --> 01:14:52,615
which was honestly
the fastest turnaround also.
1896
01:14:52,698 --> 01:14:54,114
- Do you want more bots?
1897
01:14:54,198 --> 01:14:55,657
- Sure.
[laughs]
1898
01:14:55,740 --> 01:14:58,823
I'll take more bots
if you're offering.
1899
01:14:58,907 --> 01:15:01,323
- We're almost five months
into this experiment,
1900
01:15:01,406 --> 01:15:04,323
and it's time to take Dom
to the next level.
1901
01:15:04,406 --> 01:15:06,323
I just purchased
more bots for her,
1902
01:15:06,406 --> 01:15:10,156
and she'll soon have
250,000 followers.
1903
01:15:10,239 --> 01:15:12,531
[inquisitive music]
1904
01:15:12,615 --> 01:15:14,365
With all this fame,
1905
01:15:14,448 --> 01:15:15,865
we're gonna see
if we can get Dominique
1906
01:15:15,948 --> 01:15:17,698
some free vacations,
and we're gonna try
1907
01:15:17,782 --> 01:15:20,490
to get her paid real money
to sell products
1908
01:15:20,573 --> 01:15:23,156
to her hundreds of thousands
of followers,
1909
01:15:23,239 --> 01:15:26,323
even if they're not
exactly real.
1910
01:15:26,406 --> 01:15:28,823
Now, there's
a little caveat here.
1911
01:15:28,907 --> 01:15:30,698
When you start going
for the big brands
1912
01:15:30,782 --> 01:15:32,782
with billions of dollars
in revenue,
1913
01:15:32,865 --> 01:15:35,615
they have access
to fancy software that can tell
1914
01:15:35,698 --> 01:15:38,531
if you have fake followers
or inauthentic reach,
1915
01:15:38,615 --> 01:15:41,698
which for us
can be pretty terrifying.
1916
01:15:41,782 --> 01:15:43,531
So rather than risk
getting caught,
1917
01:15:43,615 --> 01:15:44,698
I ran Dom's account
1918
01:15:44,782 --> 01:15:47,198
through one of these
paid programs.
1919
01:15:47,281 --> 01:15:49,031
Not only did
the software report
1920
01:15:49,114 --> 01:15:53,239
that she had almost 100,000
real and engaged followers,
1921
01:15:53,323 --> 01:15:55,198
but it also said
that she ranked
1922
01:15:55,281 --> 01:15:57,406
in the top 0.01%
1923
01:15:57,490 --> 01:16:00,156
of the most famous people
on the planet.
1924
01:16:01,323 --> 01:16:02,865
How did we pull that off?
1925
01:16:02,948 --> 01:16:05,531
Either I'm really fucking good
at buying bots,
1926
01:16:05,615 --> 01:16:08,406
or the software is a scam too.
1927
01:16:08,490 --> 01:16:09,989
- Maybe, like,
look over that way.
1928
01:16:10,073 --> 01:16:10,989
Yeah.
1929
01:16:11,073 --> 01:16:13,865
[line trills]
1930
01:16:13,948 --> 01:16:15,198
- Thank you for calling
Hotel Bel-Air.
1931
01:16:15,281 --> 01:16:16,198
This is Jeremy speaking.
1932
01:16:16,281 --> 01:16:17,948
- Hi, my name's
Dominique Druckman.
1933
01:16:18,031 --> 01:16:19,823
I'm obsessed with your hotel.
1934
01:16:19,907 --> 01:16:21,448
Hi, I'm Dominique Druckman.
1935
01:16:21,531 --> 01:16:22,573
I'm a huge fan of your brand,
1936
01:16:22,657 --> 01:16:24,239
and I have 160,000 followers
1937
01:16:24,323 --> 01:16:26,531
and would love to find a way
to work together.
1938
01:16:26,615 --> 01:16:27,948
I love your bikinis.
1939
01:16:28,031 --> 01:16:29,865
We could do
a product giveaway together.
1940
01:16:29,948 --> 01:16:34,031
I just passed
175,000 followers.
1941
01:16:34,114 --> 01:16:35,907
- Honestly,
things are happening
1942
01:16:35,989 --> 01:16:38,073
for Dominique that we could not
have dreamed of
1943
01:16:38,156 --> 01:16:39,114
in the beginning of this.
1944
01:16:39,198 --> 01:16:40,406
She's got paid partnerships
1945
01:16:40,490 --> 01:16:41,907
with a makeup
and jewelry company,
1946
01:16:41,989 --> 01:16:44,239
and we just got
this opportunity,
1947
01:16:44,323 --> 01:16:46,406
the hallmark
of influencer fame:
1948
01:16:46,490 --> 01:16:49,406
a free
all-expense-paid vacation,
1949
01:16:49,490 --> 01:16:51,615
which includes
a free hotel suite
1950
01:16:51,698 --> 01:16:54,031
for Dom and a friend,
a $1,000 shopping spree,
1951
01:16:54,114 --> 01:16:55,740
bottle service at a club,
1952
01:16:55,823 --> 01:16:58,031
dinner
at a five-star restaurant,
1953
01:16:58,114 --> 01:16:59,698
and spa treatment.
1954
01:16:59,782 --> 01:17:01,657
What does Dom have to do
for all this?
1955
01:17:01,740 --> 01:17:04,114
Just post the whole experience
on Instagram,
1956
01:17:04,198 --> 01:17:06,615
tag the hotels and spa,
and make sure
1957
01:17:06,698 --> 01:17:09,156
that her hundreds of thousands
of followers see it.
1958
01:17:09,239 --> 01:17:11,948
♪ ♪
1959
01:17:12,031 --> 01:17:13,782
- The warning from the CDC,
1960
01:17:13,865 --> 01:17:16,948
the coronavirus is spreading
so quickly around the globe.
1961
01:17:17,031 --> 01:17:20,156
- [speaking Japanese]
1962
01:17:20,239 --> 01:17:21,573
- The sheer numbers
of people succumbing
1963
01:17:21,657 --> 01:17:24,615
is overwhelming every hospital
in northern Italy.
1964
01:17:24,698 --> 01:17:27,114
- And U.S. airlines are now
suspending some flights.
1965
01:17:27,198 --> 01:17:30,948
- The entire state
ordered to shelter in place.
1966
01:17:31,031 --> 01:17:33,948
[tense music]
1967
01:17:34,031 --> 01:17:41,031
♪ ♪
1968
01:17:42,740 --> 01:17:44,156
- As we were about to leave
1969
01:17:44,239 --> 01:17:46,365
for our free
influencer vacation,
1970
01:17:46,448 --> 01:17:49,073
the world came
to a standstill.
1971
01:17:51,031 --> 01:17:54,031
Stay-at-home orders
were issued around the globe,
1972
01:17:54,114 --> 01:17:57,156
and in America,
city after city shut down
1973
01:17:57,239 --> 01:17:59,073
within hours of each other.
1974
01:18:00,573 --> 01:18:02,156
We canceled our trip,
1975
01:18:02,239 --> 01:18:03,989
and along with the rest
of America,
1976
01:18:04,073 --> 01:18:06,323
we instantly went
into quarantine
1977
01:18:06,406 --> 01:18:08,490
as a global pandemic
started to kill
1978
01:18:08,573 --> 01:18:11,865
hundreds of thousands
of people.
1979
01:18:11,948 --> 01:18:14,989
And yet
what was so strange was,
1980
01:18:15,073 --> 01:18:17,156
when you scrolled
through Instagram,
1981
01:18:17,239 --> 01:18:20,031
all those influencers
we were trying to emulate,
1982
01:18:20,114 --> 01:18:22,156
they were still posting photos
of themselves
1983
01:18:22,239 --> 01:18:25,198
as if everything
was perfectly normal.
1984
01:18:25,281 --> 01:18:27,740
They were posting pictures
of themselves on the beach,
1985
01:18:27,823 --> 01:18:29,907
even though the beaches
were closed.
1986
01:18:29,989 --> 01:18:31,323
♪ ♪
1987
01:18:31,406 --> 01:18:33,531
Flights were canceled,
hotels shuttered,
1988
01:18:33,615 --> 01:18:34,865
and yet you wouldn't know it
1989
01:18:34,948 --> 01:18:36,865
from looking
at their accounts.
1990
01:18:36,948 --> 01:18:42,281
♪ ♪
1991
01:18:43,823 --> 01:18:46,740
- No. No.
1992
01:18:48,490 --> 01:18:50,239
Jewelry!
1993
01:18:50,323 --> 01:18:52,239
That's fun.
1994
01:18:52,323 --> 01:18:53,865
[water running]
1995
01:18:53,948 --> 01:18:55,114
- As for Dom,
1996
01:18:55,198 --> 01:18:57,198
as the global economy
started to collapse
1997
01:18:57,281 --> 01:18:59,531
and millions of people
lost their jobs,
1998
01:18:59,615 --> 01:19:02,156
businesses were so desperate
to make a sale
1999
01:19:02,239 --> 01:19:05,698
that they were still
sending her free stuff.
2000
01:19:08,657 --> 01:19:11,490
- I got some jewelry
from one of the brands.
2001
01:19:11,573 --> 01:19:14,198
I feel weird about
doing an unboxing right now,
2002
01:19:14,281 --> 01:19:17,782
so I'm not going to.
2003
01:19:17,865 --> 01:19:20,073
I don't need to brag
that I got free stuff
2004
01:19:20,156 --> 01:19:21,907
for no reason right now.
2005
01:19:21,989 --> 01:19:24,907
[solemn piano music]
2006
01:19:24,989 --> 01:19:31,989
♪ ♪
2007
01:19:35,615 --> 01:19:36,531
- Can you hear me?
2008
01:19:36,615 --> 01:19:37,573
- Yeah.
2009
01:19:37,657 --> 01:19:38,782
- Kay, well,
I guess this is how
2010
01:19:38,865 --> 01:19:40,573
we're doing
our final interview.
2011
01:19:40,657 --> 01:19:43,239
How's it going?
2012
01:19:43,323 --> 01:19:45,031
- It's going fine.
2013
01:19:45,114 --> 01:19:46,740
I've had so many realizations
2014
01:19:46,823 --> 01:19:49,073
into how, like,
fake all of this is.
2015
01:19:49,156 --> 01:19:51,782
♪ ♪
2016
01:19:51,865 --> 01:19:53,823
Seeing influencers post
bikini pictures
2017
01:19:53,907 --> 01:19:58,156
while there's opera singers
singing on balconies in Italy.
2018
01:19:58,239 --> 01:20:00,823
Can't you notice or acknowledge
2019
01:20:00,907 --> 01:20:04,907
or call action to something
2020
01:20:04,989 --> 01:20:07,657
that's not yourself
2021
01:20:07,740 --> 01:20:11,281
and your body
on the beach?
2022
01:20:11,365 --> 01:20:13,114
It just feels inauthentic
2023
01:20:13,198 --> 01:20:17,490
and shows me something
I don't want to do.
2024
01:20:17,573 --> 01:20:19,615
I think, like, through a lot
of the process,
2025
01:20:19,698 --> 01:20:22,323
I was very, like,
"I don't care about fame,"
2026
01:20:22,406 --> 01:20:26,114
but during quarantine,
I have seen what fame,
2027
01:20:26,198 --> 01:20:28,657
if used properly, can do.
2028
01:20:28,740 --> 01:20:32,740
Seeing people like John Legend
using his talent and his fame
2029
01:20:32,823 --> 01:20:34,989
to bring people
joy and happiness
2030
01:20:35,073 --> 01:20:37,657
and a sense of relief
during a time like this...
2031
01:20:37,740 --> 01:20:39,323
[cheers and applause]
2032
01:20:39,406 --> 01:20:42,073
Seeing everybody clap
for the frontline workers
2033
01:20:42,156 --> 01:20:44,531
and first responders
in all different cities
2034
01:20:44,615 --> 01:20:46,657
and all different countries
through social media...
2035
01:20:46,740 --> 01:20:48,114
[metallic banging]
2036
01:20:48,198 --> 01:20:50,156
[car horns honking]
2037
01:20:50,239 --> 01:20:52,281
And people who are able
2038
01:20:52,365 --> 01:20:54,657
to reach a lot
of their followers
2039
01:20:54,740 --> 01:20:56,865
and donate tens of thousands
of dollars
2040
01:20:56,948 --> 01:21:01,657
to food banks and hospitals
has been incredible.
2041
01:21:01,740 --> 01:21:04,448
And the "SNL" video
when Brad Pitt was on
2042
01:21:04,531 --> 01:21:06,365
and he took off his wig
and he was just like,
2043
01:21:06,448 --> 01:21:08,615
"I want to thank
the frontline workers."
2044
01:21:08,698 --> 01:21:11,073
- Thank you for your calm
and your clarity
2045
01:21:11,156 --> 01:21:12,573
in this unnerving time.
2046
01:21:12,657 --> 01:21:14,907
♪ ♪
2047
01:21:14,989 --> 01:21:16,698
- In the midst of all of this,
2048
01:21:16,782 --> 01:21:19,865
Dom even started
getting real followers,
2049
01:21:19,948 --> 01:21:21,531
thousands of them,
2050
01:21:21,615 --> 01:21:23,239
because people
holed up at home
2051
01:21:23,323 --> 01:21:25,698
were spending more time
on social media
2052
01:21:25,782 --> 01:21:29,198
and assumed she was
actually famous.
2053
01:21:29,281 --> 01:21:32,365
She also kept getting
countless free stuff,
2054
01:21:32,448 --> 01:21:35,198
including a bidet,
which she posted online
2055
01:21:35,281 --> 01:21:37,698
and which, curiously,
went legitimately viral
2056
01:21:37,782 --> 01:21:38,989
without me having to buy
2057
01:21:39,073 --> 01:21:41,031
the fake likes
and fake comments.
2058
01:21:41,114 --> 01:21:43,406
- Okay. Stop. That's enough.
2059
01:21:43,490 --> 01:21:45,907
I have had so many people
say, like,
2060
01:21:45,989 --> 01:21:48,657
"This made my week.
I was laughing so hard."
2061
01:21:48,740 --> 01:21:51,114
So if I can do that
for more people,
2062
01:21:51,198 --> 01:21:52,907
I think that'd be incredible,
2063
01:21:52,989 --> 01:21:55,865
and I think
that goes along with fame.
2064
01:21:55,948 --> 01:21:58,239
And then
there's the influencers.
2065
01:21:58,323 --> 01:22:01,281
- We headed to Miami Art Basel.
2066
01:22:01,365 --> 01:22:03,114
What up, boo?
- What up, boo?
2067
01:22:03,198 --> 01:22:05,031
- We've been
copying these influencers
2068
01:22:05,114 --> 01:22:07,698
by faking it just like them,
2069
01:22:07,782 --> 01:22:09,615
and throughout
this whole process,
2070
01:22:09,698 --> 01:22:11,782
as we peeled back
layer after layer
2071
01:22:11,865 --> 01:22:14,239
of what really happens
behind the scenes,
2072
01:22:14,323 --> 01:22:16,740
I kept wondering
if any of it was real,
2073
01:22:16,823 --> 01:22:18,740
if anything
these influencers did
2074
01:22:18,823 --> 01:22:20,406
was actually authentic.
2075
01:22:20,490 --> 01:22:23,406
- Heading
to a workout class here.
2076
01:22:23,490 --> 01:22:25,448
- As we dug deeper
into this world,
2077
01:22:25,531 --> 01:22:29,281
I assumed we would
never figure that out.
2078
01:22:29,365 --> 01:22:30,573
And we might not have,
2079
01:22:30,657 --> 01:22:32,865
had it not been
for a global pandemic
2080
01:22:32,948 --> 01:22:34,948
and the events
that followed...
2081
01:22:35,031 --> 01:22:36,073
♪ ♪
2082
01:22:36,156 --> 01:22:37,823
- Say his name!
- George Floyd!
2083
01:22:37,907 --> 01:22:40,448
- Say his name!
- George Floyd!
2084
01:22:40,531 --> 01:22:42,948
- Months later, when
Black Lives Matter protests
2085
01:22:43,031 --> 01:22:44,782
erupted across the country,
2086
01:22:44,865 --> 01:22:47,448
while these tragic stories
of racism and abuse
2087
01:22:47,531 --> 01:22:48,782
might not have been seen
2088
01:22:48,865 --> 01:22:50,281
had it not been
for social media...
2089
01:22:50,365 --> 01:22:52,406
- ♪ My people
don't want no trouble ♪
2090
01:22:52,490 --> 01:22:55,823
♪ We've had enough struggle ♪
2091
01:22:55,907 --> 01:22:57,490
- There was uproar online
2092
01:22:57,573 --> 01:22:59,740
when people accused
some influencers
2093
01:22:59,823 --> 01:23:02,989
of using the opportunity
as another photo op.
2094
01:23:03,073 --> 01:23:05,281
♪ ♪
2095
01:23:05,365 --> 01:23:07,615
It's not just
about the fake followers
2096
01:23:07,698 --> 01:23:09,615
and the fake photos
and the fake fame
2097
01:23:09,698 --> 01:23:11,615
that's so troubling here.
2098
01:23:11,698 --> 01:23:13,281
At the end of the day,
2099
01:23:13,365 --> 01:23:16,907
they don't make you
feel better about yourself.
2100
01:23:16,989 --> 01:23:19,114
The entire concept
of influencing
2101
01:23:19,198 --> 01:23:21,365
is to make you feel worse.
2102
01:23:21,448 --> 01:23:24,989
It's to say, "Look at this
lavish life I live.
2103
01:23:25,073 --> 01:23:27,490
"Look at these
amazing vacations I go on
2104
01:23:27,573 --> 01:23:30,073
and these wonderful products
I use,"
2105
01:23:30,156 --> 01:23:33,531
even if, in reality,
it's not that wonderful.
2106
01:23:33,615 --> 01:23:35,156
- So you know that's sewage?
2107
01:23:35,239 --> 01:23:36,657
- [laughs]
2108
01:23:36,740 --> 01:23:38,823
- This is not fame.
2109
01:23:38,907 --> 01:23:42,365
It's all been
labeled incorrectly.
2110
01:23:42,448 --> 01:23:44,989
- You're not really famous.
2111
01:23:45,073 --> 01:23:46,698
You're certainly
not being admired
2112
01:23:46,782 --> 01:23:48,657
for a particular skill
or talent.
2113
01:23:48,740 --> 01:23:51,782
- I discovered their body wash
2114
01:23:51,865 --> 01:23:53,948
that I also love.
2115
01:23:54,031 --> 01:23:55,823
- You are hawking a product.
2116
01:23:55,907 --> 01:23:59,907
You are sort of
an infomercial host.
2117
01:23:59,989 --> 01:24:01,031
- Hey, guys.
2118
01:24:01,114 --> 01:24:03,907
So Hismile is offering
free express shipping
2119
01:24:03,989 --> 01:24:05,989
just in time for Christmas.
2120
01:24:06,073 --> 01:24:09,573
- It's so artificial
and surface-level.
2121
01:24:09,657 --> 01:24:11,865
- So check it out.
2122
01:24:11,948 --> 01:24:15,406
- Seeing what
all of these girls do,
2123
01:24:15,490 --> 01:24:16,782
like, behind the scenes
2124
01:24:16,865 --> 01:24:19,365
and then what they put
on their feed
2125
01:24:19,448 --> 01:24:21,198
and how the world
perceives them
2126
01:24:21,281 --> 01:24:22,989
is just so sad,
2127
01:24:23,073 --> 01:24:24,531
but I think
I'm in that boat, too,
2128
01:24:24,615 --> 01:24:27,239
'cause people think
I'm an influencer
2129
01:24:27,323 --> 01:24:29,198
and definitely
treat me differently
2130
01:24:29,281 --> 01:24:31,740
once they see
how many followers I have.
2131
01:24:31,823 --> 01:24:34,239
People think
so differently of you.
2132
01:24:34,323 --> 01:24:36,823
- Yeah.
They think you're famous.
2133
01:24:36,907 --> 01:24:38,323
And then they think,
2134
01:24:38,406 --> 01:24:40,615
"That's what I want to be
when I grow up."
2135
01:24:40,698 --> 01:24:47,615
♪ ♪
2136
01:24:47,698 --> 01:24:48,740
[camera shutters naps]
2137
01:24:48,823 --> 01:24:51,782
[tense music]
2138
01:24:51,865 --> 01:24:58,823
♪ ♪
2139
01:25:02,156 --> 01:25:05,740
[vibrant operatic music]
2140
01:25:05,823 --> 01:25:08,782
- [singing Italian aria]
2141
01:25:08,865 --> 01:25:15,823
♪ ♪
2142
01:25:46,740 --> 01:25:49,657
[vocalizing]
2143
01:25:49,740 --> 01:25:56,740
♪ ♪
2144
01:26:16,657 --> 01:26:19,531
[chorus singing in Italian]
2145
01:26:19,615 --> 01:26:26,615
♪ ♪
2146
01:26:29,740 --> 01:26:32,698
[singing Italian aria]
2147
01:26:32,782 --> 01:26:39,740
♪ ♪
2148
01:26:40,615 --> 01:26:43,114
[bright tone]
144170
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.