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In this video we're going to practice visual hierarchy.
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We're going to take the content from that lawyer Web site and apply whatever we have already learned
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about visual hierarchy and alignment and practice it and apply to our example.
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It's our follow along video so fire up your bigmouth go to the FEMA file that I have linked in the resources
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the files that link should automatically create a copy in your account.
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Once you log in if next to the file name it says view only that means it didn't duplicate.
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You'll need to create a copy of the file before you can add it next to the file name.
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Click the arrow and select duplicate to your drafts that will create a copy of the file in your fig
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may account and you'll be able to edit the file as you wish.
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Now let's give this design another redo.
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We just need to apply what we've already learned so far.
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You'll see how thinking about hierarchy and alignment is going to take care of most of the designing
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for us.
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Let's start with our grid.
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Remember how to add that we have to select the frame first and then the layout grid option will appear
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in the properties panel
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just like the last time columns twelve thirty pixel gutter
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but 60 pixel margin this time because we're using a smaller MacBook frame instead of the desktop.
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The now bar fits perfectly on the edges of this great because this is exactly what I was using when
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designing the now bar.
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For that reason we can leave the navigation bar in its position.
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You'll see that links in the navigation bar don't align with great columns but that's all right.
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As I said before creed is a guideline and a forceful rule.
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We don't always have to take it literally if we align the button and end links to columns.
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In this case we wouldn't get the best results.
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For example one column is too small for the button and two columns are too big.
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Let's think about the visual hierarchy.
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Remember what's the name for the visual.
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The most interesting object the focal point using the photo as a focal point is a good idea.
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When you have photos especially of people usually it's a great idea to make them the focal point.
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So how do we do that.
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Last time I used some tricks to draw more attention to it.
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But we can go simpler than that.
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Making it very large always works on something to be noticed.
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Make it big baby.
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Simple as that because it's a vertical photo as you can see it doesn't make a good background photo.
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Instead we can use it on the half of the screen.
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OK so this photo is covering up the navigation bar remember the layers panel scenes.
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It's a higher layer it covers up everything underneath.
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We need to move it below the now bar.
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We can do that by either dragging it in the layers panel but easier ways to use an option that does
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this for us right click on the photo and select sand to back.
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This will send photo all the way to the back.
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Now the number is on top but because now about taxes dog we can't see anything.
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Let's fix this.
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I'm going to disable the grid layout so I can see matter what's going on.
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We can turn that off for the entire document from here but you'll see me often use a shortcut.
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Let's now make the now bar links White
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Good.
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Let's do something similar with a button.
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It's not very visible.
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I could of course flip the colors make the button white and text da but a better looking option this
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case is to use either a ghost button or a semi transparent one.
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Change the background feel to white and decrease their passive t of the color feel to about 10 to 20
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percent.
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I really like this semi transparent buttons.
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They have a very slick look to them.
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You can see how our design is starting to take in much better shape with very simple modifications.
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We have an undeniable focal point of this composition.
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Now let's organize our content better and create a visual hierarchy between them.
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First let's align them to the left and fit them into a grid.
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Now we have to decide on what is going to be our primary message here.
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We have to start thinking a bit deeper about our goals of the Web site and the visitors.
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Being a designer isn't just making things look pretty often it's thinking about the goals of your design
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and how to achieve those goals most effectively.
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A hero section of almost every Web site has to answer three questions for the user.
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What is this Web site about.
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What am I going to get out of this Web site.
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And how do I get it.
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The first question is what is this Web site about.
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Well it's about Vincent Schwartz who is a Boston divorce attorney now out of this to information his
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name in Boston divorce divorce attorney.
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Which one is more important.
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These can depend on some other factors for example if he is a well-known lawyer then his name would
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be more important to show first.
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If he isn't known then it's more important to show that this page is about Boston divorce attorney.
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Let's say we know from the client that his name is an important information and needs to be displayed
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as have as the primary info in that case we're going to make the name big and bold.
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I'm going to go much bigger this time because the focal point the photo is so much more prominent that
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I can afford a bigger text in my previous example I could I couldn't go too big because the photo was
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smaller
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for the headline font I have chosen play for a display phone and use the black style which is its heaviest
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form.
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There is an entire section of this course dedicated to typography.
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It's a big topic in design and you'll learn a lot on how to choose fonts in a way to make your designs
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look great in this exercise you can choose whatever font you like but pay attention how you choose the
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weights and sizes of this fonts
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the weight of the font can be selected from here how many options you get here depends on the font family
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and how many weights does it come with.
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Okay I have chosen a big and heavy star for the name I'm going to do the opposite for the Boston divorce
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attorney text.
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I'm going to keep whatever font it was and choose a lifestyle and make it even smaller
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the subtitle definitely doesn't compete for their attention the name gets all the spotlight which is
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exactly what we want.
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The hierarchy between the two is clear next.
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Let's adjust the paragraph tax.
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I'm going to do decrease the tax size a little more.
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And that's it.
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The button I will live as it is.
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I would just make it smaller.
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And that's going to be enough to decrease its importance
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that's all.
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It's looking pretty neat.
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How about the hierarchy.
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Do we have a focal point.
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You bet we do.
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How about the rest of the elements.
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We have our headline that is visually the most noticeable tax.
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And then the rest of the elements with different degrees of visual importance and that's it.
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If you haven't been following along now it's your turn.
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Feel free to deviate from our version if you prefer it.
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The important thing is to reach two goals which is a to have a focal point and b to have different levels
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of visual importance between other elements.
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The rest is up to you if you want to use different colors.
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No problem.
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Different phones different arrangement or you can recreate my version pixel to pixel.
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Doesn't matter.
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The important thing is you start thinking like a designer and start noticing and have visual hierarchy
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in your mind at all times.
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