All language subtitles for 3. The Complete Facebook Business Manager Guide

Facebook business manager Facebook business manager is a Facebook tool that helps organize and manage

your business.

You can manage your ad accounts your Facebook business pages and the people or employees who work on

them all.

Whether if you are a business with multiple brands multiple Web sites or if you're an ad agency with

multiple clients I suggest everyone that wants to create Facebook ads use Facebook.

Business manager.

So to create this go to business dot Facebook dot com business manager makes managing everything connected

to your businesses on Facebook much easier.

So I've navigated to business that Facebook icon as you'll see there's some reasons for why to choose

business manager.

The first reason being you need more than one ad account.

I create a separate ad account for every business every client every Web site I want to keep all these

payments campaigns and reporting separate next.

Say you're working with a client you're starting an ad agency you can request access to these other

pages and add accounts via a business manager next.

As you start to grow and you get employees you can assign permissions to these employees such as role

based access to ad accounts Facebook pages and other assets within your Facebook business manager.

Besides all these benefits business manager also provides great reporting for all of your ad campaigns

so a business that Facebook dot com click that create account button log into your personal Facebook

profile account to create your business manager.

Note your business manager is separate from your personal Facebook account profile so when prompted

enter your business name.

If you don't have one and plan to just be running ads for other businesses i.e. as an ad agency simply

name your business your name.

Ad agency you can always edit this later view your business settings business info.

Then just click the Continue button.

So complete your business profile with the name address business details and click submit an email with

the subject.

Confirm your business will be sent to the business email address you entered and just click confirm

link in that email to receive full access to your business manager account.

Once confirmed you'll have successfully created a business manager account and can proceed to adding

your Facebook page add account employees and other Facebook assets.

The three basic things you need to create ads on Facebook is a Facebook page an add account and people

the first ad your Facebook page.

A common question I get is what is the difference between a Facebook profile and a Facebook page.

Your Facebook profile is your personal Facebook icon profile.

This is where you share content with your friends and family.

You need a personal Facebook profile account in order to create a Facebook page.

Now a Facebook page is a specific web page within Facebook to build out a fan following the likes and

followers where you can share relevant brand content.

You need a Facebook page in order to create Facebook ads.

So note Facebook pages are separate from your personal Facebook profile.

Your friends will not be able to see the Facebook pages you create and are an ad man of so what's the

difference between a Facebook profile username and a Facebook page user.

Changing your Facebook profile user name will change the URL for your own personal Facebook account

profile.

This user name can be set on your Facebook settings page at facebook dot com slash settings so the Facebook

page user name is also for setting your you're out.

I like to use the brand name or business name for the Facebook page user name your user name for your

Facebook page can be edited on the about page.

Then under general user name click edit.

So now let's add that Facebook page to our business manager so we can link it to our future ads now

if you haven't created a Facebook page yet for your own business we cover how to in another lecture

you can create Facebook pages via your business manager or via your personal Facebook profile account

at Facebook dot com slash pages slash creation so click that ad page button to add a page.

You are an admin of this means you created the page or that owner added you as an admin after you click

that button.

Search for the Facebook page name or pasting the pages your url.

We search for course envy we select that then click Add page

the next option for adding pages to your business manager is request access so click that request access

button to request access to a page you are not the admin of a need to work on or connect with ads for

example your clients Facebook page

so after clicking that select the ad page button then search for the page you want access to and then

click the ad page button.

So now that we have our Facebook page added We need to create an add account for this business manager

a Facebook an account enables you to group all of your specific ad activity including different ad campaigns

ad sets ad and billing information all on this business manager.

Since this is a new business manager account and we need a new Facebook Pixel for tracking users on

our Web site we will create a new ad account.

So here's a pro tip for you the pixel rule there is one pixel per add account one pixel per Web site.

So with the Facebook business manager you can create multiple ad accounts so just follow this rule and

treat each new ad account as a new pixel to pair with a new Web site.

You need a separate Facebook Pixel for each Web site.

If you use the same pixel on multiple websites you will get mixed reporting incorrect custom audiences.

The list of errors goes on.

The benefits of using multiple ad accounts first create separate ad accounts for each client or business

you manage next run different ad campaigns for varying businesses at the same time.

Next.

Pay for ads with different payment methods such as varying business credit cards and finally view insights

for individual ad campaigns in these varying ad accounts.

So click that create ad account button.

Name your ad account then complete the other required fields.

Click the create ad account button.

Then you will see your newly created ad account.

So click the three horizontal lines or the hamburger menu button in the top left corner of your business

manager page.

Truly everything you will ever need for your Facebook page add account payment methods Custom Audiences

your Facebook pixel your ads manager ads reporting.

Adding people and employees and much much more can be found via this menu in the top left corner.

So as you can see I'd click that menu and it's expanded.

This is the user interface for an advertiser.

So we're trying to navigate to the business settings page for an advertiser user under the settings

menu.

This is where we can find business settings as a business manager owner.

This is what the menu user interface looks like so that far left column manage business there's business

settings.

That's the page we're trying to get to.

So click that.

So view this business settings page you can manage people assets and integrations for your business.

So the first thing in the left sidebar select pages under the account section then click that add button

as your business grows and you add more Facebook pages via this business settings page.

You can add these Facebook pages to your business manager to therefore link with ads so you can create

new pages from here ad pages you're an admin of or request access to your clients pages.

So here's a step by step guide for that.

So just screenshot this for future use.

One more important step.

Make sure to connect your Instagram account to your Facebook page so you can create ads that are linked

directly to your Instagram

so go to your Facebook page.

Click the settings in the top right now bar of your Facebook page.

Select Instagram in that left sidebar and then add your Instagram account to this Facebook page so as

you can see we've already linked course in these Instagram page via logging into our Instagram account

username and password.

Now when we create ads for this Facebook page if we're targeting placement on the Instagram platform

we can select to link our Instagram account with those ads instead of just this Facebook page so we'll

cover this in greater detail later when we discuss Instagram and Facebook ads.

But just take this step to connect your Instagram account to your Facebook page.

Next we can add an add account later on via this business settings page so select add accounts in the

left sidebar then click that add button

when you have a new Web site.

You will need to select the CREATE AND YOU ADD account option and then install that Facebook pixel from

this new add account on your new Web site.

So again name your ad account set your time zone and currency and then click Next

select what this add account will be used for your own business or another business such as a client.

Then click Create.

So again take a screenshot of this for how you can create ad accounts in the future

next you want to set your Facebook page as the primary page of this business manager.

So again in the business settings page in that left sidebar.

Select business info you will need to set your business's Facebook page as the primary page of this

business manager so again go to your business info page click the edit button to the right of your business

manager name then the primary page field will become a search box type in your Facebook name and select

your Facebook page that you added to this business manager earlier click the save button that shows

up and now your business manager account will automatically take on the branding of this Facebook page.

Next you'll want to install your Facebook pixel of this new add account on your Web site this is a crucial

step so you can have Facebook track that people who visit your Web site.

Then you can create audiences of these visitors which you can then reach target in the future via Facebook

ads.

This is what you call a warm audience.

So installing your Facebook pixel requires access to your Web sites code.

Therefore you should contact your Web site's developer to provide them with this pixel info so follow

our courses Facebook pixel lectures for step by step instructions on creating and installing your Facebook

pixel.

Or you can also reference the link below.

Once you create your Facebook pixel you can share it with your web developer for installation.

Just navigate to your events manager page on Facebook and click on your pixel name

click the setup button in the top right corner and then the drop down menu select install pixel in this

pop up.

You have the option to email the instructions to your developer so are you starting an ad agency.

If so you will need to get access to your client's Facebook page and add account so step one is to have

your client complete everything up to this point.

Yes your client needs a Facebook business manager account as well.

I suggest using a free screen sharing software like Zoom or Skype to help your client with each of the

following steps to ensure correct onboarding so once the client's business manager account is set up

have them navigate to their business settings page in the left sidebar had them click partners under

the user section then have them click the ad button have them paste in your partner business I.D. you

can find your partner business I.D. on your business settings business info page your partner I.D. equals

the business manager I.D. So just copy that and send that to your client so once your client paste in

your partner business he had them click next

then a pop up screen will appear in the left sidebar of this pop up have them click pages then have

them select the Facebook page they are giving access to so they'll select their Facebook page they want

you to manage and then make sure they toggle the option that says admin access manage page then have

them repeat this process for their add account pixel Instagram account all the assets that you need

access to for managing their business make sure to select and toggle admin access for all of these assets

that you plan on managing for them.

Once done click that blue save changes button in the bottom right.

Once the client has completed this you will get the notification in your business manager that you have

access to all their Facebook assets via this request page so go to business settings then click request

in the left sidebar then you will need to add or assign people on your team including yourself to these

varying assets.

So again on the business settings page left sidebar people you can either add or select current people

at your company and assign assets to them.

So for all of the Facebook ad campaigns you run for your client they will get billed directly from their

Facebook business manager to ensure the add account has the correct billing information have them follow

the steps below

log into their Facebook business manager go to the payment settings page which can be found at this

link in the payment method section click Add payment method then have them choose their payment method

add it fill out the information click continue then the payment method will be set for their add account.

So the Facebook ads will be billed to then you as an ad agency don't want to pay for their ad spend

you want to keep your fee and their ad spend separate.

Now you can begin creating ads so navigate to your Facebook ads manager page at business die Facebook

dot com slash ads manager select the add account you want to run ads for then click that green create

button to create a Facebook ad make sure to check out course in decomp for more great resources.