Original subtitles

[Music]

like a legend Michael Jackson screams

into record stores with a brand new

album and a whole new controversy

[Music]

hi everyone it's shaping up as the

musical event of the year Michael

Jackson's new double album his story

went on sale at midnight and fans

coast-to-coast turned out to snap up the

first copies the Jackson publicity

machine is going full-bore to make sure

that this CD puts the King of Pop back

on the throne Ron tank has the story on

his story book 1 lookouts Mike's

comeback it's almost midnight and music

fans wait to be among the first to buy

Michael Jackson's new album everybody

hears the Michael Jackson phantom II he

draws the biggest crowds in the world

from young to old and that's what

everybody's here for we were here when

dangerous came out we were here when dad

came out so whether you pronounce it

history or his story

this collection of 15 previous hits and

15 new songs is among the most hyped

most anticipated albums in memory it's

also already among the most

controversial it was incredulous that

Michael Jackson would select words like

that Rabbi Marvin higher was referring

to the song they don't care about us

that includes these lyrics reacting to

criticism Jackson sent the rabbi a

letter of apology and said albums not

yet shipped would include a disclaimer

that the singer had not meant to offend

anyone

[Music]

the album's first music video scream is

also controversial or its use of obscene

words and Janet Jackson sexually

suggestive choreography Jackson himself

is no stranger to controversial

gyrations but for years they were

overshadowed by his phenomenal record

sales 1982's Thriller is still the

best-selling album of all time 46

million copies sold but Jackson was

beginning to change his appearance and

it was getting as much attention as his

songs then in August of 1993 allegations

surfaced that the singer had sexually

molested a 13 year old boy these

statements about me are totally false no

charges were ever filed and the matter

was settled out of court but not before

Jackson had cancelled his world tour and

entered a rehab program because of an

addiction to painkillers corporate

sponsor Pepsi quietly ended its

multimillion-dollar endorsement contract

and Jackson seemed to go into seclusion

with his marriage to Lisa Marie Presley

Jackson moved back into the public eye

but will his new album move him back to

the top of the charts as far as

marketing is concerned it would be

difficult to think of anything that that

has not been thought of with this

campaign they've really pulled out all

the stops in London a giant statue of

Jackson was towed down the Thames to

publicize the upcoming album while in

Los Angeles a similar three-story 3d

icon was being constructed based on old

and new photos of Jackson we're doing

the 91 version Michael and Janet Jackson

the single scream debuted at number 5 on

the charts while a movie trailer

publicizing the album portrayed Jackson

as bigger than life some audiences booed

or laughed

while work on the statue continued

buyers for record stores were invited to

a giant party listen to some of the new

songs and compare notes on marketing

them the first day that the record will

be out the stores are gonna play it back

to back we're doing a huge midnight sale

forever you're having the whole store on

sale for two hours while the display

makes history the question remains

whether history the album will do the

same Sony Music says it will be

disappointed if the album doesn't sell

twenty million copies if it does Michael

Jackson the king of sales will remain

the King of Pop Ron tank CNN Los Angeles

Los Angeles