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So I just want to really 2

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emphasize this that the Amazon 3

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Marketplace is 4

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a marketplace. 5

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OK. So what. 6

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The the basic factors of 7

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it are that it's supply 8

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and demand. 9

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And so in this video we're going to talk 10

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about how you could increase 11

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your odds like let's say you haven't chosen 12

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a niche yet. 13

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You know this may help give you some ideas 14

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of where the best opportunities 15

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are on Amazon 16

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and where the best 17

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opportunities are my opinion 18

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are where there is more demand 19

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than their supply 20

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or there's no innovation in the market. 21

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So we're going to go over some ones 22

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that I've just thought of off the top my head. 23

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This is not an exhaustive list 24

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obviously 25

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but hopefully get some 26

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ideas spurring. 27

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So basically 28

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think about this 29

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for the entirety of 30

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history all products have been 31

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created 32

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with retail in mind 33

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because that was the entire distribution 34

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and supply chain. 35

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You know there wasn't a way 36

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other than mom and pop shops 37

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to get at the individual 38

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consumer 39

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with something that didn't you know it 40

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basically if you ever look at packaging 41

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you ever wonder like why is there 42

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so much wasted space. 43

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What has to fit on a retail shelf. 44

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Okay. And why not. 45

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So what I like 46

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to do is think about what 47

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would a retailer not do. 48

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So I was doing retail arbitrage 49

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and I sold over 5000 different 50

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SKUs in my life 51

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and I got to see all 52

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this different stuff. 53

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But what I learned from going in 54

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all these stores over 55

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and over is they don't serve 56

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every market okay. 57

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They have to hit all their 58

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distribution chains. 59

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So you know like I said there's 60

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all these Wal-Mart's if they're going to put 61

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something on the shelf of every Wal-Mart 62

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you know they're not necessarily 63

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niching down 64

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and just putting stuff in one Wal-Mart. 65

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Maybe now they are a little bit. 66

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But it has to move 67

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volume and it has to be 68

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acceptable to society 69

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because everybody's going to 70

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walk in that store 71

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and something that 72

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may offend somebody else 73

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can't be in there you know. 74

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Particularly so you I think who 75

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is going to be the retail buyer 76

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and what types of items would 77

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they sell so ways that I 78

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would think about it. 79

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Let's just take for example taboo 80

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products. 81

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You know obviously this works 82

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at a store like Spencer's 83

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but there's not a lot of Spencer so 84

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I actually like to look at Spencer's 85

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because there's all sorts of 86

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you know that's kind of culture all 87

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right there are the younger people 88

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and they sell like mean stuff 89

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and all sorts of cool different 90

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items and there's demand 91

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for those but they're not stocked 92

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historically. 93

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So there's all these markets 94

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that only can really exist 95

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on e-commerce 96

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and Amazon so 97

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that's where I would be going. 98

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Because there's not big long 99

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term established brands 100

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like there are in retail. 101

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So for example I mean 102

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just beauty products 103

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are just just think of anything 104

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that you would go buy at Walmart you probably 105

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don't want to go into those you might. 106

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There's certain ones but. 107

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Go where there's not these big entrenched 108

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brands and where 109

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you know stuff that wouldn't existed. 110

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Like for example bundles 111

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you don't really see bundles at Walmart 112

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or or any retail stores. 113

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So you can add value you 114

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know it's kind of based on 115

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you the consumer 116

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to go and get all the things together 117

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maybe they'll put this you know 118

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these retail you know 119

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put all these different retail displays up 120

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so that you could go and. 121

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You make 122

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your own bundle yourself with just that stuff just 123

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doesn't exist or you know 124

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specific niche markets like we were 125

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talking about earlier they're 126

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just not making that kind of stuff because it may 127

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only work for a certain segment 128

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of the niche and they have limited floor 129

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space so that's where I would 130

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be going in then. 131

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So there's types 132

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of products that retail wouldn't sell. 133

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But then what about this. 134

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So think about underserved 135

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ethnicities 136

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and ages. OK I 137

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can tell you from my personal experience that the 138

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people that watch my YouTube channel and typically the 139

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people in these Facebook groups for Amazon FBA about 140

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20 to 50 year old white and Asian men that is there 141

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are obviously exceptions. 142

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But think about a women LGBT 143

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African-Americans other 144

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nascent ethnicities. 145

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My friends from Ethiopia 146

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you saying that a 147

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lot of the Ethiopian people are looking for specific 148

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products and they don't even exist there. 149

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They're going to do these back door 150

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like shops 151

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and flea markets to go in 152

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and sell stuff to 153

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their community so there's 154

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just a lot of underserved markets 155

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because we typically try 156

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to sell to people like us 157

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and whatnot. 158

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But I mean that is where we know the best especially 159

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elderly people. 160

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They've got a lot of money and they need a lot of help. 161

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It's the fastest growing age segment 162

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so there's definitely a 163

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lot of money to be made in that too. 164

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So now think about this. 165

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Business to business. It's 166

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not sexy but 167

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businesses have so much money and I know that when I was we 168

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ran a 169

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manufacturing plant in my house. 170

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I was buying stuff all the time 171

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and that is very on's 172

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underserved market. 173

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I can tell you that's 174

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probably one of the most wide open because they do not 175

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leave reviews. 176

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You know it's some 177

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employee buying it or someone like they 178

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don't have time to go leave a review. 179

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And though oftentimes 180

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repurchase so there's 181

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that you know that whole B2B 182

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place is very underserved 183

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and Amazon is trying to push it really 184

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hard. Are you governments 185

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you know that. 186

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I mean I sold 187

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a lot to governments 188

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with the eclipse glasses 189

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and you know they're 190

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not spending their dollars OK 191

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they just need to solve this problem buy 192

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it. I would sell ink to 193

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these governments all the time when I was getting 194

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RadioShack I'd get these inks 195

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and stoners and 196

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and all sorts of stuff 197

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and they 198

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just don't care about price it's just someone who's a 199

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lower level and they just they're 200

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just buying so you 201

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can you can. 202

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Not many people are really catering 203

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to these niches so you can go in 204

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and get a competitive advantage now 205

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then yet again seasonal 206

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a lot of people aren't going after it it's 207

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harder to track. There's 208

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just not as much innovation in there so anywhere 209

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where there's you 210

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know not as 211

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sexy of markets there's going 212

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to be more opportunity. And then obviously the 213

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last one would be new markets 214

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but this is dangerous. 215

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You don't want to get stuck in 216

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a fad but if you get in 217

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a megatrend so not 218

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just a fad like a fidget spinner 219

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but you go into a 220

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big growing trend that has legs and has passionate 221

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people not just a fitness 222

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spinner it was everybody it was 223

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a fad OK. 224

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But you know like let's say you're going in a specific 225

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niche of health like a 226

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cross fitters you're on into paleo 227

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Kito stuff like that. 228

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That's a long growing trend 229

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and it's going to continue to go. 230

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There's a whole community 231

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and not. 232

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You could really build out niches 233

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within those now they're not as 234

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new but there's always new 235

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trends coming up. 236

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And so you can build out your niche within those so just 237

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start to think about these 238

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different places where there's not entrenched brands 239

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retail wasn't in. 240

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I mean these are obvious don't 241

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follow these rules these are just ideas 242

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to get the the brain cells 243

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and now you know the juices going. 244

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So I hope that this helps 245

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provide some insight to a certain extent. 246

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And yeah the 247

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more barriers to entry have been watch the barriers to 248

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entry video yet I 249

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suggest you guys go watch that one because the 250

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more barriers to entry or the essentially 251

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the end of the day supply 252

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and demand are right. 253

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Where can we find where there is more demand then 254

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supply and then innovate within 255

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there. 256

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And I think that is a good mental 257

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model to think about going 258

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with this so hope 259

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that this is helpful and onto the next one.