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I just want to leave you guys a little 2

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case study for the premium 3

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product to working for me. 4

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My solar eclipse glasses 5

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you know they're on average there's 6

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not for about two dollars apiece 7

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with everybody in the market. 8

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And then I came in 9

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and I made these goggles that were 10

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premium. 11

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I solve the problem. 12

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There was light coming in between 13

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the eyes 14

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and 15

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with everybody else's. 16

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And so I solved that problem 17

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made the best eclipse viewers. 18

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And then as a result 19

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I was able to charge 30 dollars 20

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for my goggles where 21

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everybody else was charging two dollars for 22

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the glasses. 23

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And people were eating it up 24

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and I got to the top. 25

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Page one 26

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I was doing like three five hundred sales 27

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a day on those without 28

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any PPC without 29

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any launches anything is 30

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just I had that best 31

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premium product 32

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and I got so many log like 33

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email is just full of love 34

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from people because I 35

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had provided the best product 36

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for them invented it. 37

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And yeah you know everybody was happy. 38

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So there is always 39

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that if when you have that premium product 40

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everything that I have outlined in this video 41

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it comes true. 42

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So I hope that 43

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you guys have a premium product. 44

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OK. So when you are 45

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going for private label I 46

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suggest that everybody makes 47

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a premium brand 48

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and these are the reasons why. 49

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So the number one 50

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reason is perceived 51

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value. 52

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OK. 53

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People will give something 54

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like more value 55

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just because it is 56

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priced higher. 57

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They will think of it as worth more 58

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and it's the absolute best. 59

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It may not always be 60

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but you're just 61

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going to have a more like lustrous 62

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feeling and whatnot 63

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when people are going for that 64

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and then on the on the 65

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backside of that is 66

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what I've learned is there is always 67

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a market for the rich. 68

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So on for where I am at 69

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in my life situation now I used to 70

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pinch Punnett pennies on everything 71

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but now I just buy the highest 72

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quality which I normally equate 73

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to just the highest price. 74

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So if something is worth more 75

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it's getting more my attention now 76

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and more likely for me to buy 77

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then if something is cheap 78

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and yes something is cheap 79

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and at the way bottom I'm like 80

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I don't know about this. 81

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So just know 82

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that there are people out there 83

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and there's there's thousands 84

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and thousands of people out there in society 85

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that want premium products. 86

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I mean if you look the average 87

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salary of the Amazon 88

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prime member I believe it's over seventy 89

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thousand dollars. 90

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I mean there's very wealthy class 91

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that is buying on Amazon 92

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in the United States. 93

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So you guys 94

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definitely take this into 95

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account and the nice other 96

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things about having a premium 97

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brand you're going 98

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to be getting a lot better 99

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reviews because you're 100

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making the best product 101

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for your market. 102

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OK. 103

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Now it's gonna be really easy to 104

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get good reviews if you have the 105

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best product. 106

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All right. It's like wow you know this 107

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was this was the best 108

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to solve whatever need. 109

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All right. So we've got that 110

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and people won't mind leaving 111

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a review because these are actually happy 112

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that they got the best product. 113

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All right. They made the decision 114

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to go with you be the best 115

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paid the most. 116

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So there that is good 117

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with that in 118

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and. You know if you're going 119

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with cheap products you competing on price 120

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it's gonna be hard to keep that for you 121

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know four and a half five star reviews 122

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that those are gonna be tough 123

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to get. So we have that 124

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and then at the end of the day 125

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I guess there's one more 126

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you're gonna have higher margins 127

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with a premium product that's higher 128

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priced because 129

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yeah maybe you know you add a dollar 130

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or two more but you're able to charge five 131

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to seven ten dollars more for 132

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your product. 133

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And now have more money 134

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for ads. OK. 135

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And for 136

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giveaways wherever you're going to 137

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do it you can just 138

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really put a lot more into branding 139

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and then the other part of that 140

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is when you have higher margins 141

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that means your RL eyes also going 142

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to be higher. 143

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So you can have much more cash 144

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flow free. 145

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So where you're 146

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going to be able to grow faster 147

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as well. 148

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I guess what I would like to say 149

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is I'd rather be 150

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selling a thousand dollar 151

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or I would rather be selling 152

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10 units 153

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at 10 dollars per shop 154

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or I'd rather be selling 100 units 155

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at 10 dollars profit 156

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than a thousand at one dollar profit. 157

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You know just 158

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just in theory because 159

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just the slightest change in that 160

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one guy could lose half his 161

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income. OK 162

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but we're probably not going to go from one 163

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hundred sales down to 164

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50. 165

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You know that 166

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but that one guy just the littlest 167

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thing can she can really tweak 168

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his 169

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tweak his profitability. 170

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So I like to 171

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have those margins have a premium 172

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product that I'm proud of 173

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and knowing that I can build my brand 174

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then knowing hey they had this great 175

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experience with me now I can 176

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add more products 177

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and they had that wonderful experience. 178

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Yeah. That's that's the way to go to mine. 179

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And because at the end of the 180

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day the last point you're proud 181

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of it 182

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and you want to be proud of what you're doing. 183

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I mean at the end of the day we're here. 184

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You know some people are here to make money 185

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but at the end of the day I'm here to make change 186

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in this world 187

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and do something great. 188

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You know you don't just want to be a copycat 189

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me too product just just 190

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doing some arbitrage 191

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and make in money I mean 192

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you can if you want 193

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but eventually move towards providing 194

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real value 195

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and adding to this world is 196

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I think with the goal we should all be working 197

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towards is. 198

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So I hope that you guys 199

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do choose to go 200

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with the premium product 201

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and help solve some needs that aren't being