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I'm going to explain to you guys now why Amazon is the best opportunity to start a business.
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And just in general the best investment that you can make of your time and money.
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So here's the basic concept.
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Ok.
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Amazon is the search engine of products at the end of the day.
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So when you go on Google something.
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Well I just did it right there.
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When you're going to look something up on the internet you say go Google it and pretty much everybody
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goes to Google.
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So this is essentially what people do with Amazon.
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So basically forty six point seven percent of all searches for products start at the Amazon search bar
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and then on top of that thirty four point six percent go to Google.
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But when you go to Google and you type something in.
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Guess what the number one other than the ads.
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Guess what the number one search result almost always is it's almost always an Amazon link.
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So the highest ranking people go there.
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Basically the main concept here is that Amazon is the search engine of products.
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So you want to if you have a Web site you want to get found.
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You want to be on Google.
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If you have a product and you want it to be found it goes to Amazon.
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Not only is it where people go but e-commerce is a megatrend.
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So really take that into account.
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So currently e-commerce added 500 600 million dollars last year alone and it's going to keep growing
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and growing every single year.
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Now it'll be up to about 5 trillion by 2021 but it may even be larger than that.
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So if we take a look at this as a percentage of all of e-commerce just this is just specifically in
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the United States it is growing rapidly and I see a day where this is 50 50 split where essentially
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half is online and half is in a physical retail store.
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But what is actually being more disruptive it might be more than that because what I've noticed lately
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off I got introduced to on demand delivery apps such as in-store cart Uber eat stuff like that and I
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really dread going to a retail store now.
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I will pay an extra premium for people to just go pick the stuff up from the retail store for me.
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But still a retail store is not the most ideal environment.
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So essentially as time goes on there will be warehouses and more local areas.
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And then you'll be able to get those a lot faster.
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So Amazon has prime now and eventually that'll be growing up more and more so you'll be able to get
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your products into people's hands within a couple of hours.
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And basically something is over four hours.
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I I'm like frustrated and I might not even buy it.
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So not only you know it used to be seven days for shipping then Amazon Prime made to day really popular
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and then now I'm finding that two days is often too long especially by on a Thursday it doesn't come
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till Monday.
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You know you need it right now and that's where the trend is going.
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So there's nothing really stopping this at all.
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Those stats are a little bit different when it comes to other countries but the United States is leading
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in e-commerce in all the countries are going to follow at some point.
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All right.
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All right.
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So there's 180 more countries or more to come.
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So.
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So remember when I went to Bali and I was looking to purchase products on the Internet it was very odd.
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There was barely any suggestions I couldn't even find a green screen.
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And when it got delivered I actually couldn't pay online.
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I did pay the delivery driver on delivery very odd.
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So essentially over time that's all going to change.
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You know e-commerce is going to have its own revolution not only in the United States as it's continuing
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but it's going to continue all around the world.
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And that's a great thing about Amazon.
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It really really easy to expand to the rest of the market.
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So this in my opinion and just pretty fact.
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This is the biggest change in commerce history of the world and everybody has a chance because Amazon
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doesn't discriminate based off of who you are your connections or what not.
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Amazon is a search engine for products.
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So as long as you are following the rules you have an option versus you know trying to fight and pay
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tens of thousands of dollars just get on a retail shelf and you know your placement is determined by
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some high level executive and your relationship with them.
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There is a crazy amount of prime numbers.
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There's over 95 million prime members in the USA alone.
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That's over 50 percent of all USA households.
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And it's going to continue to grow and they're growing internationally really fast too.
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So by doing this you could see essentially everybody's going to have Amazon or at least purchase on
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Amazon at some point because I mean you go to Google when you want to find products you go to Amazon
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when you want to find them.
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Now here's the interesting thing.
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If we take a look at this a non Prime member will send about 600 dollars a year and have about a 13
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percent conversion rate when they go to the Web site.
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But Prime that.
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Fifteen hundred dollars a year they spend on average.
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That's up 200 bucks from last year.
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And when they go to the Web site and they type something in there's a 74 percent chance that they're
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actually buying a product when they go to Amazon and search.
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That's unheard of.
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So.
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Well now it's not 74 percent every time they land on a page or your product page but they're going there
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by.
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So people are going to Amazon at the end of the lifecycle of researching.
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So there's you first become aware of something that you need and then you research and that's typically
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where people go to Google.
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And then you've got Amazon to buy it.
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So we're able to find pre qualified people who say I want a product right now and they're going to choose
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pretty much 74 percent chance get it.
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And my guess is those 26 percent that come back later to buy it or that you know they just didn't find
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what they were looking for.
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Because not everything is on Amazon yet.
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So I want to show you guys a reference.
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The top 500 e-commerce merchants have a conversion rate of how much we get three point three two percent
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and then compared to that 74 percent of Amazon.
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That's you know it's it's crazy OK.
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So up to this point we've determined Amazon's the search engine of products but it's a lot more than
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that too.
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All right.
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So we go down here.
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Amazon is leverage.
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So not only are they going to provide you with 100 million plus customers instantly and start driving
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traffic your way if you have the right product for what people are looking for but you also get to leverage
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the authority and trust of Amazon.
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I know a lot of times I myself personally I go to a Web site or see an ad for something that I really
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don't know if I could trust that.
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But at least I know that if Amazon it's on Amazon.com I get that returns.
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It's going to come fast.
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And if there's a problem Amazon is going to make it right now.
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That's not your case with every other web site.
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You know you're like oh God you know I have to call them to get on some get on a phone with someone
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from a foreign country it's going be a long process.
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I might not get my money back.
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You don't have to worry about any of that with Amazon.
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You get their authority and trust.
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But also you get their warehousing the logistics inventory management so all of this stuff right here.
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OK.
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This is Amazon FBA so it's Amazon FBA.
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They actually store all of the inventory for you.
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All right.
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They're gonna give you a nice little dashboard so you get a software program that is essentially showing
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you all of your products and makes it really easy to to edit and update everything they drive customers
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your way they house your products and then when it's bought they manage the shipping label they do that
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all they ship it all out for you.
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They ship it all out for you.
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Then on top of that they get it there in two days sometimes even overnight if they want to pay that
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extra but it doesn't cost you anything extra.
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So the Amazon FBA program just allows you to scale at the end of that day.
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All right you don't have to manage your inventory organization which as you start to get a lot of products
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and you start remembering like all what what condition is this in and where is it all and then you know
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you'd also don't have to go and buy warehouse space.
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All right.
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So what happens if you start to grow really fast and you want to add more products and then it's all
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weight and then you have to get staff to manage all of that.
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All you have to do that with Amazon FBA either somebody wants overnight shipping and you know or a question
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can you ship it here.
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Amazon takes care of that.
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All right.
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And then you know what's great.
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Guess how much all of this costs was such a great value proposition it must cost a lot of money.
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Well it actually doesn't.
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So for example I bought these alpaca shorts so these alpaca swim shorts.
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And this is a great example of why Amazon is great.
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Now these are unique.
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They're the only ones in the world nobody else is making a parka swim shorts.
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I paid 40 dollars for these and I need it now pack it outfit for a music festival.
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I was going to it was in three days so I went on to Amazon and bought this and it had prime shipping
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and I knew it was going to be good quality.
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The guy there was only a couple of reviews on it but it was what I wanted.
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It would get there on time so I bought it anyways.
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Now these cost a couple dollars to make.
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But I was willing to do it because of Amazon FBA.
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So the person who did this maybe these cost about three dollars to make three to five you know it's
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just swimsuits.
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Shorts.
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You know you see some at Walmart for five dollars.
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So we just talked about the platform.
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We just talked about all those benefits of Amazon FBA.
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But you know you think it would cost a lot of money but really it doesn't.
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So at the time that I bought this it to get it overnighted to me which is what I ended up paying for
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it cause that seller how much
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it only cost that seller two dollars and 44 cents.
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All right.
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Now that's amazing because considering this when I go buy the cheapest possible postage from the post
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office it cost me about two dollars and 10 cents alone and then so for 34 extra cents they you know
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they manage they organize they shipped it out on time did the customer service and all that extra stuff
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and also brought me the customer.
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Now you do pay a 15 percent fee for the Amazon.
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But here's the thing that for them.
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So this is where a lot of people get stuck up on is the fees and stuff.
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This 15 percent that they pay to Amazon is a fee.
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It doesn't matter because I paid forty dollars for these.
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It's such a high.
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So here's the main point.
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People like we talked about earlier.
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Well let me let me find that up here
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people convert well Amazon Prime members and they spend a lot of money because they're looking for something
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and they're what you know they are.
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People are going to convert in pay premium prices.
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The average Amazon Prime customer has over 70000 dollars in income every year.
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So they're willing in coming to Amazon for the premium price.
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And there's a lot more factors in the buying decision than just price.
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And it's all those things that we talk about reliability trust ability to return ease shipping speed.
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So those that's what you get with Amazon.
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So the fee being on Amazon more than pays for itself because the whole logistical side they do for cheaper
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than what you can buy the postage and the packaging for.
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So it's a no brainer in my opinion.
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And we will go in a little bit.
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I'll tell you about why it's a really good opportunity for a more of a fundamental analysis.
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But now I want to talk to you guys about the financial analysis.
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If you were to compare this as an investment instead of building a business I'll show you guys why this
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is way better than stocks are real.
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Which is where most people think that you make a lot of money.
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Let's compare starting the e-commerce business and leveraging Amazon to stock market returns.
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So we take a look at good old apple here.
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This is the world's largest company.
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All right.
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It's worth nine hundred eighty six billion dollars right now.
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Now let's say you you would have invested in Apple right when it became public and you held it.
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All right.
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So it took 38 years until today.
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That's it went public in 1980 and the return on that it was worth about one point 7 seven eight billion
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when it IPO.
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And then today it's worth nine hundred eighty six billion dollars.
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All right.
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This ended up being a five hundred and fifty four x return.
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And then but that took 38 years assuming you held and did everything that you got a five hundred fifty
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four x return.
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And this doesn't even account for inflation.
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That's the best investment of all time in stock market there may have been higher our allies.
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But you know that's the biggest company in the world that exists today.
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And if you would invest in the beginning to now 554 X after inflation maybe about a hundred two hundred
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X roughly.
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However if we take a look at the historical average of stocks over time it's about a seven to 10 percent
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return which is you know it's not bad it's passive but that's that's about what you can expect to get.
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However if we take a look at Amazon FBA on the flip side it's not unusual and very actually common to
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get 100 percent or 500 percent a year on your initial investment of a product.
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Now there also is the opportunity there also is the possibility though that it goes to 0 percent.
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But once you get started going on products and you learn how it works it's very rare that people fail.
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I know friends who have you know they've launched 45 products and they failed one and they got all their
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money back on that one.
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So I'll just show you quickly what my results were.
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So on mine I failed a couple.
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I failed actually my first eight products.
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OK but I did them in a way that I lost about three to five thousand dollars.
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OK.
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Well on the next product then I invested about seventy five hundred dollars.
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All right.
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Now in the next six months I parlayed this investment and turn that into three point two million dollars
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profit so if we take a look at that that is effectively a that's effectively a four hundred and forty
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two times of your investment.
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So forty four thousand two hundred percent in six months.
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So when we're comparing it to Apple here fifty five thousand four hundred percent over 38 years.
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Right there.
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All right but after inflation about a record of fifteen thousand percent return over 38 years or forty
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two thousand six hundred over six months it's pretty clear my mind.
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Now granted Apple would be passive but there is a lot of mental thought that actually goes into holding
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a company for 38 years.
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So I'd rather put in the six months and get these kind of returns now.
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Now my results aren't typical and I have a very interesting story which you guys will get to hear it
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throughout this course and on my YouTube and my Instagram so make sure to check that out.
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But it's very common I've heard many stories and you'll see on the Internet and I know many people that
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have gone from about ten thousand dollar investment and turn it into a million dollar business in one
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year.
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And that's no B.S. and that's at about a 20 percent margin.
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So that ends up being about two hundred thousand dollars in profit in one year.
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So that's a 20 x return on your investment.
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And then guess what now this this is set up in relatively automated.
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There's still work that's going on but that you know that's just in year one.
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So if you take this and go I know many millionaires that have been made and I can honestly say this
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I don't know any industry that's building more millionaires and successful businesses than Amazon right
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now.
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E-commerce in general so now this is not specifically Amazon.
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This is talking about e-commerce in general because it is a mega trend like we talked about earlier
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but as we talked about earlier also all the traffic and people are going to buy an Amazon and it's the
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best way to scale out and start your brand.
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Eventually you can go and have your own platform after but to get started this is the best way that
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I know of currently at this point in time as of November 2018.
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As of this recording.
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But I don't see that going anywhere else in the next couple of years.
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And if it does happen and there is a better opportunity I will let you guys know and update this video.
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But I'm very confident in saying this.
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Oh yeah.
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And if just in case you were wondering about stocks again let's say oh but what about active traders
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not passive traders even the world record for the highest are why from an active trader was twenty nine
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thousand percent in one year and up.
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That's that.
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I know people and myself who have done better than that than you know so they're actively trading stocks
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all year.
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It's kind of like trading physical products in but you creating an actual company and value that has
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long term instead of kind of extracting value from other people you're providing something to the world
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instead of trading pieces of paper.
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Another reason why Amazon is such an amazing opportunity is because we cut out the middlemen so here's
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a quick concept of the retail markup.
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So when you go and buy one hundred dollar product at the store like let's call it some Bose headphones.
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Now granted no Bose headphones are 100 dollars really.
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None of the good ones.
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But let's just pretend that they were so essentially that retailer bought it for fifty dollars when
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you paid one hundred.
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Well because he has to make money has his own store employees what not.
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You know of course they have take out loans or whatnot anyways but then he actually bought it from a
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wholesaler.
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So who paid thirty five dollars because you know they have to do it.
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And essentially this brand or the manufacturer then actually made it for about 18 dollars and now they
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assemble it and make the product designs and stuff.
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But you know they had to get all the raw materials from somewhere.
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So it ends up being about nine dollars by doing Amazon private label is starting your own brand and
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distributing direct to consumer you are able to offer a hundred dollar product you know in the past
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450 dollars or less even at the thirty five dollars depending on how many people you cut out because
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there's just there's so much cost savings and less people that need to make money in this process.
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So we just take a look at it visually here.
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There's all these people here.
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You know we just use the materials in the factory and then essentially we're able to cut then essentially
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we're able to cut out that store cut out the wholesaler and we become the brand.
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And then we become happy and we offer a better product for a lot better price.
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In summary Amazon is the search engine of products.
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Amazon is the place that everybody's going.
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E-commerce is a megatrend and it's taking over the world.
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So you can go in and get on the world's largest platform for free.
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Like there's what's 40 bucks a month to use Amazon FBA but there's never been a better time where there's
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more opportunity for anybody to start a business than Amazon FBA and you can leverage the authority
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and the reputation of the Amazon FBA brand.
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And what does this do at the end of the day this allows you to go from an idea to profit the fastest
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you can go and find manufacturers who are making things just like what you want and then ask them to
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change it a little bit.
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You go in the world's largest platform.
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You can have them ship it over to Amazon Amazon ships it they bring you the customers and you get the
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trust and authority Amazon brand and it's the best way to just go from idea to building a business.
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All the barriers are basically being removed and there's no excuse now.
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And it's the best investment opportunity.
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And it's just starting and it's really taken over in America but it's not saturated yet.
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There's plenty of opportunity.
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It's the biggest change in commerce history and the best investment opportunity or opportunity build
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a business opportunity to whatever you want.
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Amazon is changing the world.
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And you could be a part of it.
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And now we're going to go over all the steps that are involved so you can get and build that mental
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framework so that you can start filling in all the pieces and you can get to start to take some action
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and take advantage of the best business opportunity in 2018 2019 2020 and beyond.
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