Original subtitles

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Keywords is one of the most important 2

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processes that I used 3

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to find good ideas 4

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and the whole point of 5

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doing this is to find 6

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what are the images in people's 7

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heads and essentially their needs. 8

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And we're gonna try to solve 9

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where nobody else has. 10

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So I'm just gonna quickly explain 11

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how the process kind of works on Amazon 12

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people identify 13

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a problem or a need say 14

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they're going to an event 15

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and then they see 16

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the salt solution for that. 17

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I need a purse 18

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for that event. 19

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OK. 20

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And then they translate that 21

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into a word. 22

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So OK something's 23

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coming up idea in head 24

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move how do you describe that 25

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put it into words 26

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and then now 27

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they see 28

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and that's the keyword. 29

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Obviously the word 30

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and now they see that. 31

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And then what is the process. 32

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Does this match that 33

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image is what they 34

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do with everyone in 35

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whatever one matches 36

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that image in their head. 37

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Huzzah is what 38

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they click and choose 39

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and buy. 40

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So this is 41

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with one individual 42

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image in their head. 43

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OK. 44

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And sometimes none 45

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of them match that image. 46

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So then they have to use the problem 47

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of what's the closest. 48

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OK. 49

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That's essentially how the process 50

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works. We describe the process 51

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for one individual 52

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looking it up 53

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but now every individual 54

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looks it up differently. 55

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So here's my attempt at describing 56

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a purse. 57

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And this is the important thing. 58

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If I was buying a purse for somebody 59

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like you if you're a lady you probably 60

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like not what do you like. 61

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Like he I would not look up these words 62

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but a man by in person 63

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or lady looks up something quite different 64

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because I've no idea. 65

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OK so here's the point. 66

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In a market there is a lots 67

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of keywords so it 68

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goes way wider than this. 69

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Okay so that's an important concept 70

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is the number 71

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of keywords. 72

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All right. 73

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And the also important is 74

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the number of images because we 75

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had that one image for the lady 76

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earlier 77

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but now 78

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there's lots of images 79

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and there's lots of words. 80

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All right. So in a market 81

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there is a lot of keywords which you've 82

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already identified. 83

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OK. And then there's a different 84

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depth on each one of 85

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them. 86

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All right. So how many people are 87

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looking that up. 88

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And then there's a lot of images 89

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of what they want in their head. 90

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So essentially what I'm doing 91

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with keywords is I'm looking 92

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where are there a lot of people. 93

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Because there needs to be volume 94

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and people looking stuff up. 95

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But where is there a mismatch 96

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in the products on the page 97

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and the image in their head. 98

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So we want to find somewhere 99

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where essentially the products 100

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on that page for that keyword 101

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search engine. 102

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Here's a lot of volume for 103

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keyword. OK. 104

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And then if we look at the products 105

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where do 106

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those products like not 107

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match the image in somebodies head. 108

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All right so way 109

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the way we're going to this 110

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kind of complex 111

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but but stay 112

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with me through it OK. Because 113

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this is what everybody else does is what they do is 114

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they look at the volume 115

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and they say well 116

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what are people buying. 117

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That's what I should do. What can I copy. 118

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OK. 119

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Instead what I do 120

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and we'll show you an example 121

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with the eclipse as I say 122

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what are 123

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people looking up what 124

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are they buying. 125

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And then where 126

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is the mismatch. Where's 127

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the one that doesn't even exist yet 128

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but people want it. 129

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That's where I like to go. 130

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So each 131

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market so my some markets might 132

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have lots of ideas. 133

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OK you know those are 134

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kind of all translated into different words by different 135

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people. 136

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That's one option or there 137

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could just be maybe 138

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a couple of ideas and one of them doesn't 139

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exist at all. 140

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So this was the eclipse glasses everybody 141

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thought hey we should just make eclipse glasses 142

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and somebody was making all 143

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these different ones 144

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but I essentially started 145

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to think of like well where all 146

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the different ideas and and then all the 147

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sudden I realized wait somebody 148

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like OK. 149

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I 150

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looked at the products and 151

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I read the reviews and I saw through 152

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that that people wanted a 153

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viewer that wouldn't let in light 154

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through their eyes. So that's how I found what 155

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people wanted. But you 156

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can also look at the search terms. OK. 157

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So what is the whole process here. 158

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We don't know what these ideas are. 159

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That's the problem in this is what 160

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I'm always looking at. The only thing I look 161

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for is images in 162

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their head because that's what they're 163

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looking for. And 164

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but you can't see those you have to 165

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kind of create that yourself whereas 166

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most people just look at what 167

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is selling and what are 168

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people looking up 169

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and let me copy 170

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and build that none 171

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and not how I do it 172

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or how 173

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I think people should do it because this is the real way 174

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to provide value to people. 175

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You try to say where are people 176

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looking for 177

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and what do they not have. 178

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What it what is not there. 179

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So on each word essentially 180

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what we're 181

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able to do with keywords is we 182

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look where people looking 183

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and then we look at the options. 184

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So then we say do these 185

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options look like those 186

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images. OK 187

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yes or no. 188

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And if they're all the same. 189

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Like in pet gloves 190

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and there's only a couple ideas 191

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and images in people's heads. 192

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Well it's gonna be harder 193

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to compete here because they just 194

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imagine myself getting that fur 195

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off the animal. 196

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All right. 197

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And that's about it. 198

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But with the eclipse 199

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there was this big one 200

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where they imagined just 201

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being able to look at the sun 202

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and not have to worry about it. 203

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So I was able to look at the options 204

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and the keywords 205

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and I was able to identify that people 206

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wanted a safe one 207

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that blocked out all the light. 208

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I mean it's pretty obvious 209

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but there wasn't an option for that. 210

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So I did that 211

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and that's how I was able to make products 212

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that added value. 213

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And then I was able to also 214

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look at who the customer 215

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is. 216

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So by looking at all 217

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these words 218

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OK. 219

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These 220

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and the reviews for the products 221

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you're able to paint a picture 222

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of what these images are. 223

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And what we do is 224

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we essentially try to get all 225

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these ideas of the cause. 226

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So stick to what these ideas 227

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and images are. 228

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These are the consumer needs 229

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so we're able to look at keywords. 230

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Paint a picture of what the needs are 231

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in people's heads 232

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and then also look at the reviews. 233

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And then we have all of these 234

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and then we try to say 235

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OK well now 236

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do the products 237

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on the market fulfill 238

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those images. 239

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And that's essentially the process 240

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of keywords at 241

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a very theoretical level. 242

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Now we could show maybe a more practical 243

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example so we can put it all together. 244

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Now we're going to simplify 245

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and show an example. 246

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So essentially summarizing 247

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everything up keywords 248

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are at a fundamental level 249

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they're kind of a clue 250

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or a hint. 251

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OK. There's a lot of them 252

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but when we look at all of these 253

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what we can start to do 254

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is we can start to draw the images 255

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and see what actually people 256

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want or imagine in their head. 257

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All right. That is the whole key 258

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behind keywords. 259

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OK. 260

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And then what our main goal 261

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is to now figure out 262

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all of these images originally 263

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maybe you think it was just here 264

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OK 265

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but by looking at all 266

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of these keywords 267

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and hints over time you might 268

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find that there's more ideas. 269

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OK. 270

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All right. So if we just look 271

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at the sold products 272

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here 273

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and like well here's the keyword 274

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and here's what people are buying so they must 275

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want that you know. 276

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But no well 277

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you got to go 278

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and look at all of this 279

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and we find wait 280

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they actually want something 281

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up here that doesn't exist 282

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at all. 283

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And that's what I did 284

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with the eclipse. 285

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OK. 286

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So originally it 287

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looked kind of like the pet 288

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glove market. 289

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There was just a couple of 290

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options 291

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and there were all of these paper glasses. 292

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OK. 293

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Paper glasses paper glasses 294

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and everybody was looking up like 295

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solar eclipse glasses 296

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all right. 297

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So pretty much everybody was looking up 298

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solar eclipse glasses. 299

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But when I looked at 300

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kind of the wider keywords 301

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I was able to find out that 302

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people. There was some people looking 303

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out for kids OK. 304

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And there were some people looking up. 305

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So there's some people looking up for kids. 306

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There are some people looking up like NASA 307

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certified 308

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there was ones looking up safe 309

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and all this stuff. 310

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So essentially I was able to get my 311

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hint. Well obviously I want 312

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to get NASA certified safe ones 313

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and kids. 314

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OK well there's people buying for kids 315

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but everybody who's looking up 316

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solar eclipse glasses for kids 317

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they aren't actually 318

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typing that in a lot of them who are 319

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thinking of buying them for their kids. 320

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They're just hooking up solar eclipse glasses 321

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and then they're seeing which ones 322

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match for the kids. 323

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So by looking at the long tail 324

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looking at some of the less searched 325

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ones we're able to better 326

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draw that picture. 327

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OK. 328

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And if you think about it kind of 329

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at a very more fundamental level 330

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of course if everybody's 331

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viewing this site there's gonna 332

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be a lot of kids 333

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but maybe not everybody is looking for kids 334

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because everybody's just trying to do their best 335

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to imagine like putting 336

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the ideas in a head into 337

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words 338

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and then you know this stuff 339

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shows up. So 340

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I started to look at 341

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all of the keywords 342

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all of the options 343

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and then you know kind 344

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of looking then at the 345

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options. 346

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All right. So here then I 347

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look at the reviews 348

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OK so I look at the reviews 349

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and I start to see what people say. 350

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And people started to complain 351

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Oh complaints are great. 352

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Complaints are great because they tell you 353

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what people actually want. 354

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All right. And then people were saying that 355

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light was coming in 356

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the middle. 357

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And like that 358

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and they were worried about their kids 359

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taking off 360

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the glasses. 361

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So I see stuff 362

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about people 363

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looking out for kids. 364

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I see people complaining 365

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about them being cheap paper plastic 366

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or cheap paper glasses. 367

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And I also see people 368

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worried about their kids taking it off. 369

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And so this gives 370

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me a hint to make 371

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some goggles 372

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or to do something else. 373

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OK. 374

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And that obviously people want NASA 375

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certified like it's a very scary thing you're looking 376

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at the sun you one nice safe 377

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glasses. 378

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So I was able to really paint a picture of 379

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this but then I saw people 380

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also in the reviews saying 381

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I bought this for a party. 382

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I also saw some white governments 383

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buying it 384

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and making things so I started to paint 385

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a picture. 386

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So I look at kind of like Who are the customers. 387

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And then you need to look at their needs. 388

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OK. So essentially the needs 389

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of this by looking at reviews 390

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and keywords 391

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and stuff obviously they want 392

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safe. 393

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They want money for kids blah blah blah. 394

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And then I was able to say I kind of see 395

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that. But I looked at the customers 396

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and I saw there was governments. 397

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There's individuals 398

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there's individuals 399

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and there's also 400

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there's also families. 401

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There was also guess what I saw. 402

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Photographers in those comments. 403

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I saw scientists I 404

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saw grandparents. 405

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I saw everybody. 406

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OK so I just started to build 407

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up like who are all of 408

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these markets 409

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and what are their needs. 410

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OK. And then by looking 411

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at all of this together 412

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then you can now start to 413

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paint an image like 414

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in your head or you start painting 415

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images in your heads of 416

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what all of their images 417

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are. OK. 418

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I start to take all of this 419

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and now I start to see 420

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what are all these images up here. 421

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OK. 422

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And then I compare it to what 423

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is there right now. 424

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And I was getting kind of messy here 425

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but essentially now I had 426

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these are my thoughts 427

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of what the images are. 428

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Could it be a better picture. 429

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Yeah but let me put it 430

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together for you guys okay. 431

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Essentially I painted 432

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pictures of what I like. 433

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I looked at the reviews. 434

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I looked at the keywords which all gave me hints 435

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to make ideas of my head 436

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and like see what wasn't there. 437

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OK. 438

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And it turns out that guess what. 439

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There were lots of things that weren't 440

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actually there. 441

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Nobody was serving. 442

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And I made those 443

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and served them. 444

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OK. 445

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If you would I just looked at what 446

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sold. You wouldn't have done this. 447

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All right. So what I essentially 448

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identified was Wait 449

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there's groups 450

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there's big groups so they want. 451

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They want a bulk quantity so 452

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we sell like 50 453

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or 100. OK great. 454

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Nobody else was doing that did that. 455

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Oh great. You got now give them price. 456

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And what were their needs. 457

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They just needed safe ones 458

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and they needed ones that were 459

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economical. Because you're buying for a lot 460

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of people. So we made 461

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that and kind of 462

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catered it to that. 463

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Now what about 464

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what else was there. 465

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There was there was 466

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females and people who were buying for kids. 467

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None of them were really designed for kids. 468

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OK. 469

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So that 470

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was the. 471

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There was also the family market 472

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and all the designs kind of sucked. 473

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They all have kids 474

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and they could either have you know boys 475

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or girls 476

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or there's grandparents 477

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or you know there's all sorts of people. 478

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So I started to say like 479

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well they want safe 480

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ones. 481

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They want certified ones 482

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and they want it. 483

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Everybody also was mentioning that it 484

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was a once in a lifetime experience. 485

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So you probably want 486

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some cool ones for kids because 487

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if you think about it kids like 488

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they like funny looking 489

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stuff. I don't know you know 490

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but they also want the safe ones. 491

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So we made cool looking 492

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safe ones of paper 493

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and the goggles 494

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because people wanted those 495

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and people were worried about their kids taking 496

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off the paper ones. 497

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So because I knew that families 498

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were buying for their kids 499

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and people wanted safe ones that 500

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didn't let stuff in. 501

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I was able to in 502

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like paint a picture of what people actually 503

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wanted. 504

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And I was able to sell through a keyword 505

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that you might not have. 506

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If we go back to here nobody was 507

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looking out for Eclipse goggles 508

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but I was able to paint a picture of their 509

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needs 510

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and then make a product that 511

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came in here 512

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and solved those needs even though they 513

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weren't looking for it. 514

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That's how I go 515

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about. Like if you're going to invent 516

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or do something 517

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but the same concept applies to 518

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everything where you're making 519

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and doing unserved customer 520

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needs essentially 521

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we want to see what the needs are 522

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and then how to solve it. 523

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I mean it could literally just be a different 524

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color could be different feature 525

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could be something different. 526

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But if we gather all 527

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of these keywords 528

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and then paint a picture of 529

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their needs see what they say 530

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in comments then we're able 531

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to see where essentially 532

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what keywords we could go 533

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after and actually like where 534

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those mismatches 535

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in the market are. 536

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I just want to say that this was 537

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a tiny bit intuition 538

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but his only intuition after I 539

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had looked at all the data 540

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of what people were looking 541

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and what they were saying 542

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to now make those images 543

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in my head. 544

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And so I'll give you guys now more 545

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a concrete example. 546

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So one option is we can 547

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look at a product OK 548

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that is selling it's selling 549

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a lot 550

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and then we can use a reverse 551

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lookup 552

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and this essentially will tell us 553

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all the keywords. 554

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You know one two three that 555

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it sells for 556

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and we can even see 557

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where it ranks high. 558

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OK. Because if it ranks high 559

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for a keyword it sells a lot through that. 560

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So if we find one where 561

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it ranks high 562

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and there is a lot of volume 563

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then we see that. 564

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And then when we look at all the options 565

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here for that keyword. 566

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So if we find that there's a 567

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mismatch between 568

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the keyword 569

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and the products on the page 570

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and there's a lot of volume 571

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then that means that there 572

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are probably 573

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images 574

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in people's heads that don't 575

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exist. 576

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That's the reverse. 577

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Technique that I use. 578

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OK. 579

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It's a bit complex 580

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but it's actually not. 581

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You just find something that's selling 582

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a lot and ranking high where 583

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a lot of people are looking. 584

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And then it's 585

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like like what. 586

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I like these options don't seem 587

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very good for that word. 588

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And there's like 589

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lots of options 590

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but not good. 591

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Then it's like oh there's lot there's unserved 592

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images in there 593

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and then you dig deeper. 594

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This was just the high level 595

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fundamental way 596

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of thinking about this. 597

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And later in the course we show 598

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you guys how you actually go 599

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about doing this tactically 600

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and visually. 601

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And we use helium 10 to use 602

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this to do the reverse search 603

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and analyze the keywords. 604

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But right now just know that 605

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overall you want to find 606

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where the images in people's 607

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heads are not 608

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matching what the results 609

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are and where there's actually 610

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enough people there. 611

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So that means there's the other bills 612

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to be made and the people are just 613

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like and well I guess that one was 614

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the best and I need this. 615

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And so we want to go where 616

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their dollar bills are 617

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and they'll be like well that's 618

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my guy. So. 619

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Or girl 620

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or whoever. 621

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So next video 622

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you guys will see that later tactically.