Original subtitles

So I always talk about adding value or differentiating yourself somehow when you go into a market to

get a competitive edge and to build a brand.

So I actually have a great example right here.

Let's take a look.

These are drone cases for the magic Pearl DJI makes their original drone case but it's not very good.

I'm using this because I have my own drone and I had to shop around for this.

If we go and we look at these there's all sorts of ones and there's different needs.

So what I always talk about is there's different parts of the market.

OK.

So there's the professional who's just going out to you know for a drone shoot day who's not going to

use it that often but then there's also people that you know maybe they want they're more traveling

so they want like a side carry one because they've got other equipment maybe they've got a larger drone

on their backpack or they've got a bigger rig there or perhaps there's some people that just want to

put this in their backpack like me.

So mine I actually just have these little two separate ones that I put in my backpack so that I can

just have it with my day hike.

So there's all different parts in the market.

Yeah.

This is I think what I want I got actually was it what's nice about these is there's always new products

coming out and all you have to do is get the dimensions of the drone and then you can work with the

factory and get these made.

And it's not like it's going to cost.

So this is obviously not your beginner product but if you're going to go a little bit further and I

want to show you guys that.

So this is what somebody has decided to do and made a multimillion dollar brand out of just making carry

in cases you know just a nice way to organize so you can make nice organizations for anything.

And we need better ways to organize and to make our life better so let's just take a look at this guy

do be sold by date or direct.

So you know this is literally just get the dimensions of each piece.

All right.

Cut it out of foam.

Well how tall do we need to make this.

Let's make a nice little zip bag.

Cool.

And let's check out what his revenue numbers are on this one OK.

So this is doing eleven thousand dollars a month.

How long has he been doing this for OK.

Look at that.

So he's been very consistent for he's been actually getting better the whole time.

But look at that for over a year and a half now and he's got this product.

So this is consistently this made him some pretty good money and it's not like he's had to get that

many reviews either because if you take a look at this I mean it's only got one hundred and twelve wherever

there's you know some custom work there's not as many people but there's still the demand there.

So this should be something that I would be comfortable going into because I think I could easily compete

with these other guys especially if you get in on when a new product is released.

So you know they're going to come up with a new drone size version if we take a look at the revenue

on the first page right here.

It's pretty good.

And the sales are are decently spread out here we've got 11000 right there.

5000 5000 7000.

So this could be you know if you get one of these five thousand dollar spots you know about two thousand

three thousand dollars profit that's twenty five thousand dollars a year.

So this is where these healthy innovations could come into play.

Now if we go ahead and we take a look at the magic pro this one this guy's actually made a whole time

living off of just selling parts like this.

You know it's not too complex there just a piece of foam put in the dimensions of the maverick and that's

it.

So this is what I talk about this guy directly just inventing if you invent within search parameters

and you make or make and just make something better or unique you could be you know other people aren't

gonna go that far and you can have a bit more of a competitive advantage.

So we take a look.

Here's his top selling products for this guy.

What does he got here for Pokémon.

Okay.

Oh whoa whoa whoa wait a minute.

Twenty thousand dollars.

This is you got to be kidding me he's making Wow.

And it was even better back in the day.

He's doing so offered this.

He's probably making ten thousand dollars profit per month just by selling a little case that was optimized

for Pokémon carrying Pokémon cards.

This is This is genius kid.

Would you take one hundred thousand dollars a year while you would queue for maybe one hundred forty

grand profit a year.

And it doesn't even have that kind of ratings.

Look at this.

There's still room to improve here.

I guess just nobody else's must be competing against him for maybe there are a couple other ones so

let's see this guy.

What is he doing.

He this is two reviews OK.

This is probably a low hanging fruit for somebody who wanted to get just started.

Don't do it because I'm trying to everybody but this just goes and shows you can invent within these

small parameters and you know just doing going ahead and doing something different or value add so maybe

we would analyze all the Pokémon holding cases and see where their meat needs are not being served and

just make a little addition to contact a case manufacturer and have them change a couple of features.

Test it out.

And there you've got you've actually added value and now you've got some competitive advantage because

you're the only factory that you know your factories only want to make you like that.

You know every way that you can build up this moat around your business what else gives you something

you know to be D.J. osmosis.

OK.

It's just another piece of foam.

You know it's not like he's gonna make a million dollars off any one of these but if if you add all

these up looking like you know that's another thousand dollars a month profit that he's gonna get.

And this is where I would find ways to add value or do other things like this or whatnot.

You'd do whatever you want but this is just an example of what I think is good value add play for private

label you've added value to use of the different competitive advantage.

There is search demand there and you know everybody wins in this scenario.

So hope this was very helpful in that you guys enjoyed.