Original subtitles

0 All right, in this video, we're going to talk about why you will fail. 1

Well, you're not going to fail, but why do people in general statistically fail. 2

So I'm going to tell you all the roadblocks that stop most sellers 3

and then how you guys can get past it. 4

So let's get into that and I want to start it out with a story. 5

So this really hits home to me in a lot of areas of my life. 6

Now, this is the story about a bamboo tree. 7

It's a Chinese bamboo tree. 8

It stays as a seed for five years and all that whole time it's just underneath the ground, not doing much, 9

but it's growing roots and all sorts of other stuff, building its foundation for growth. 10

And then after five years, if it's taken care of that whole time and everything is right, it grows 11

90 feet in six weeks. 12

Just exponential growth. 13

And that's exactly what happened to me. 14

So the question is, how long did it take for that tree to grow 90 feet? 15

It took five years and six weeks. Every single bit of that process is what was required for that tree 16

to grow. 17

OK. 18

And if it didn't, like if you don't take care of that tree for those five years and it take care 19

of it well, it's not going to grow. 20

OK, it does not work. 21

So treat and just have that image in your head that this Amazon business or just any business and e-commerce, 22

it is not an overnight success. 23

It is not linear. 24

OK. 25

It is not 26

you make 10 hours tomorrow and then 20. 27

OK, it may suck for a while, you may go negative. 28

You may never make it. 29

But you know how you'd never make it? If you give up. 30

I don't know of of anybody who has, is like on product number 18, and is just like "God I can't do it, 31

guys, I keep failing." From what I've heard, 32

I've actually had the most amount of failures of anybody that is was a successful seller, from what 33

I heard. So I failed my first seven products, and then product number eight... 34

Six million in six months. So guys, it is so true. 35

The bamboo tree does it, happened to me. 36

Come through it. 37

And let me just tell you the numbers now, so you can know which stages of growth that you're going to 38

get stuck up at. 39

So 70 percent of people never make it past product research. 40

And what do I mean by that? They never buy a product. They never even take that shot to be successful. 41

I don't know if it's because they think it's not the opportunity for them - respect. 42

They realize this. 43

You know they don't have what it takes, respect or the money that it takes. 44

Because this does take money. 45

I'll teach you guys other ways to get money to do this. 46

Okay. 47

So think of this analogy, of the last analogy, 70 percent of people never bought a product. 48

What does that mean? 49

They never even stood up to the plate. 50

All right. 51

How are you going to hit the ball out of the park if you never even swing. You're not even getting the 52

ball thrown at you. 53

So that's what happens to most people they get stuck in analysis paralysis or telling themselves a story 54

of why they can't do it. 55

And if you guys get over that hump you are now into the small 30 percent of people that actually took 56

action. 57

Now what happens once you're in that 30 percent? Once you're in that smaller percent of people that actually 58

did something, 59

there is a large subset. 60

So only 90 percent or 61

sorry, 62

only 10 percent of those people that took action are still selling after one year. 63

And this is a statistic from market, 64

Marketplace pulse I believe and they're very reputable. So these are a bit skewed because 65

there are hijackers. 66

If you're not aware what that is, 67

so they're essentially, they're fake accounts made by typically people in the Asian area where factories 68

are and they're selling counterfeit products. 69

And it's a very profitable, shady business but it works. 70

So let's say it's more like 75 percent of Amazon sellers that actually took action aren't selling one 71

year later. 72

OK. 73

So that means that 25 percent are, and 25 percent of 30 is seven point five I believe. 74

Yep. 75

So seven point five percent of people that make an Amazon seller account are still selling one year later 76

and that's pretty good. 77

So if you guys just go ahead and I want to tell you, so of these people that make an account, take action 78

and fail, why did they fail? 79

Let's get onto that. 80

Well the biggest reason that I see hands down, they're copycats. 81

They didn't do anything new. 82

They just saw this is working for that guy. Like let's say, the silicone or wedding ring example earlier. 83

If they look at that, they say look at all this money they're making, 84

I'm just gonna do that! Cool, 85

what color is he selling? Purple or black. 86

Black? 87

Okay, let's get a black silicone wedding ring. 88

Let's go 89

one dollar cheaper than him. 90

Throw it up there. 91

Oh, that's great! Let's just copy his title and his description. 92

Okay. 93

When he gets the pictures, let's do Fiver, you know pay 30 bucks or whatnot. 94

Buy a couple, you know, buys five hundred to a thousand and they throw it up there and nobody buys it. 95

They think it's a scam, that you know, this business model doesn't work. 96

Well there's actually a lot of technicals that go behind it. 97

So what what basically this leads into one of the other issues that people don't do the research hard 98

enough and so they don't - they either, one, aren't well educated so they didn't take my course because 99

if you take the whole course and you go through it all guys, you will see what makes a successful product 100

and not and where can you compete. 101

The other two points. 102

Not investing in good photos and not making a great listing and not knowing what keywords to target. 103

So going back to that silicone wedding guy, if he just threw up a listing there, he doesn't know what. 104

So 50 percent of all Amazon or all searches on the Internet start on the Amazon search bar at the top 105

of Amazon. 106

And what do people do? 107

They type in a word, and then that brings up products, and they click on one of those products and they 108

either buy it or they don't. 109

That's why Amazon works. 110

Right. 111

Simple as that. 112

And that's pretty much how the whole thing works. 113

So you need to know which words to rank for and how to rank on those words. And each word is a different 114

difficulty. 115

So in this course, I teach you guys how to do that. But where most people fail, they're not knowing 116

how to even be indexed. 117

So even to have the chance to bat for those keywords and then they don't know how to rank and get on 118

page one or on page 100, you know, page 82 for this keyword. 119

Nobody's going to page 82. 70 percent of sales I believe are on the first page so that. Or they don't put 120

time into their photos or the listing on the Internet. 121

The only thing you got is your listing. 122

They can't touch, feel, taste your product. 123

None of that. 124

It's all just those photos and those descriptions and reviews. 125

So you have to put all your effort and time into those when you're getting started out and hustling. 126

So if you do all of those though, I don't know. 127

I really don't know anybody who's done all of these, and so who's made a unique product or a good bundle 128

or some found some way to add value to the marketplace and differentiate and you know find somewhere 129

where it wasn't too competitive, where they had all the resources necessary to compete, with good 130

photos and had a really amazing listing, and then knew which keywords to target and you started to 131

rank and do ads for those, you know. I don't know or hear of anybody really failing at that. 132

Maybe on one product because, you know, they didn't anticipate some changes, but you just go look at the 133

Facebook groups, it's just not that often so... 134

And then you never hear really stories people like "Oh, I did it four times in a row." I failed seven in a 135

row, guys! 136

So I'm just teaching all the lessons that I've learned. 137

I have a YouTube video. 138

I'll put that down in here but that it tells all the lessons that I learned from failing my first seven 139

products. 140

And yes. 141

So I hope you guys learn lessons from that. 142

Now just about the story of my failure. 143

So I did fail those seven and the eighth 144

one was six million dollars. 145

That completely changed my life. 146

I just can't imagine what my life would have been like if, well, one that would random Chinese supplier, 147

some random Chinese suppliers sent me a one word email telling me about the solar eclipse, 148

and then he never responded to me when I said "Sure, I'm interested" so thank you random supplier from 149

China. 150

You changed my life. And just not giving up. 151

So, oh, I also proposed to my wife in outer space and I failed countless times on that. 152

I was trying to, as I was 3D printing this contraption and what not I failed over thirty six times in 153

a row. And you know what I did? 154

I started a giant log, a big notebook of everything that I thought that could be failing and what I could 155

do to fix it. 156

And then why, and then getting feedback from other people posting on forums. 157

Eventually, you figure out the formula to success or anything. So you guys just don't give up and you 158

can just do it! 159

So like I everyone tell the truth here. 160

The people who fail at e-commerce, starting their own business, I see some commonalities. 161

They just don't want it. 162

They're on the edge. 163

I don't know if it's for me. 164

I don't know if I could do it. 165

I don't know if it's, you know, it's probably doesn't work. Like, there is room. 166

There's 560 million products on Amazon, and guys, there's just the U.S. right now. 167

No there's way more than US. 168

There's so many marketplaces. 169

It's dominant in the US but it's gonna be dominant worldwide or some type of e-commerce fulfillment 170

will. 171

This is the biggest revolution ever! 172

There's no barriers to entry. 173

There's no nothing. You can take part in this at least for the next five years. 174

I see nothing stopping this and there will just be endless opportunities. We were in Bali and you couldn't 175

even buy really anything on the internet. You had to pay cash on delivery to some delivery driver, took 176

like five days. This will all get solved in every country and you could be offering the best product 177

for every region, even if you don't think you can somehow compete on the US, like there's still, 178

you know, there's 180 something other countries in the world. It'll happen. 179

Just even that like there's still tons of room on the US. 560 million products... 180

Why can't you find one or two where you could just make the best offering? Okay, find a hole where it's 181

not too competitive, you have enough money to get in there and just like serve even just a tiny part 182

of the niche, OK. And you are the best option for them. 183

And then you start to just becoming the best option for more people. And you find out what keywords they're 184

searching and you get on that page, and when they see it they're going to buy. If you did your good. 185

So just keep putting in that work and don't give up and think logically and go through this whole course 186

and take action you guys. 187

It's possible. 188

And I'm seeing that every day though 189

the biggest reason why people... they just give up and they let other things take over. So take some action!