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These are the user uploaded subtitles that are being translated: 1 1 00:00:01,600 --> 00:00:03,570 OK you guys if you've made it to this video 2 2 00:00:03,700 --> 00:00:05,559 make sure to watch through because this is probably 3 3 00:00:05,560 --> 00:00:07,179 the most important video of the 4 4 00:00:07,180 --> 00:00:08,709 course oh one of 5 5 00:00:08,710 --> 00:00:09,570 the top three 6 6 00:00:09,610 --> 00:00:11,399 and this will determine if a market 7 7 00:00:11,400 --> 00:00:13,089 of a product has 8 8 00:00:13,090 --> 00:00:14,200 legs OK. 9 9 00:00:14,260 --> 00:00:16,089 And it all comes down to consumer 10 10 00:00:16,090 --> 00:00:18,069 needs essentially whenever 11 11 00:00:18,070 --> 00:00:20,070 we are buying on Amazon 12 12 00:00:20,260 --> 00:00:21,759 everybody has an idea of a 13 13 00:00:21,760 --> 00:00:23,130 product in their head. 14 14 00:00:23,200 --> 00:00:24,699 And then we all translate that into 15 15 00:00:24,700 --> 00:00:25,410 words 16 16 00:00:25,510 --> 00:00:26,970 and then we see images 17 17 00:00:27,010 --> 00:00:27,999 and then we click 18 18 00:00:28,000 --> 00:00:29,619 and then we say is that what I saw 19 19 00:00:29,620 --> 00:00:30,450 in my head. 20 20 00:00:30,820 --> 00:00:32,319 So that's why I images are important. 21 21 00:00:32,320 --> 00:00:34,230 Make sure to really optimize your images. 22 22 00:00:34,360 --> 00:00:36,159 Anyways what we are doing 23 23 00:00:36,160 --> 00:00:37,769 now is identifying a 24 24 00:00:37,770 --> 00:00:39,099 what are the customer needs. 25 25 00:00:39,100 --> 00:00:40,669 Because that determines you know 26 26 00:00:40,670 --> 00:00:42,189 since we all those images they're all 27 27 00:00:42,190 --> 00:00:43,320 trying to solve a need. 28 28 00:00:43,420 --> 00:00:44,340 I could be 29 29 00:00:45,130 --> 00:00:46,779 by you know that that fur 30 30 00:00:46,780 --> 00:00:48,450 on the pet they've got to get it off 31 31 00:00:48,880 --> 00:00:50,469 or it could be they need 32 32 00:00:50,470 --> 00:00:52,260 something to wear to a party this weekend 33 33 00:00:52,420 --> 00:00:53,469 or it could. 34 34 00:00:53,470 --> 00:00:54,969 You know there's a whole multitude of 35 35 00:00:54,970 --> 00:00:55,590 needs. 36 36 00:00:55,930 --> 00:00:57,489 So we're going to break down first of 37 37 00:00:57,490 --> 00:00:59,199 all what the types of needs 38 38 00:00:59,200 --> 00:00:59,760 are 39 39 00:00:59,860 --> 00:01:01,539 and then why they're really important 40 40 00:01:01,540 --> 00:01:03,099 in determining oh what types 41 41 00:01:03,100 --> 00:01:04,539 of markets to go after. 42 42 00:01:04,540 --> 00:01:06,309 So there's a couple general ones 43 43 00:01:06,310 --> 00:01:08,049 and you want to get an array 44 44 00:01:08,050 --> 00:01:09,669 of these or you want to get a couple of 45 45 00:01:09,670 --> 00:01:11,619 them. You don't need all of these 46 46 00:01:11,620 --> 00:01:13,620 but you want to have some way 47 47 00:01:13,630 --> 00:01:15,129 to differentiate from the other 48 48 00:01:15,130 --> 00:01:15,780 people. 49 49 00:01:15,850 --> 00:01:17,649 Because if you're just doing what other people 50 50 00:01:17,650 --> 00:01:19,419 are doing then it comes down 51 51 00:01:19,420 --> 00:01:20,460 to price 52 52 00:01:20,560 --> 00:01:22,350 and the number of reviews 53 53 00:01:22,420 --> 00:01:23,949 and when you compete on 54 54 00:01:23,950 --> 00:01:25,629 price it's not 55 55 00:01:25,630 --> 00:01:26,820 you don't want to play that game. 56 56 00:01:26,830 --> 00:01:28,329 So here's the games that we do want to 57 57 00:01:28,330 --> 00:01:28,950 play for, 58 58 00:01:29,320 --> 00:01:30,849 and that's by finding ways 59 59 00:01:30,850 --> 00:01:32,649 to fulfill customer needs 60 60 00:01:32,650 --> 00:01:33,819 that aren't being filled yet. 61 61 00:01:33,820 --> 00:01:35,559 So there are general customer 62 62 00:01:35,560 --> 00:01:37,389 needs. These are what people use 63 63 00:01:37,390 --> 00:01:39,060 every time that they go to buy. 64 64 00:01:39,190 --> 00:01:41,130 They're not actually using them 65 65 00:01:41,590 --> 00:01:42,549 like checklists 66 66 00:01:42,550 --> 00:01:44,139 and kind of filling out like yes it 67 67 00:01:44,140 --> 00:01:44,940 meets this. 68 68 00:01:44,970 --> 00:01:47,040 Now they're going and they're psychologically 69 69 00:01:47,080 --> 00:01:48,089 thinking about these 70 70 00:01:48,090 --> 00:01:49,659 and somebody goes to buy this might 71 71 00:01:49,660 --> 00:01:50,979 be the only important one. 72 72 00:01:50,980 --> 00:01:52,950 Mike you forgot a wedding gift 73 73 00:01:53,050 --> 00:01:54,429 and it's like what is there. 74 74 00:01:54,430 --> 00:01:55,389 What are my options. 75 75 00:01:55,390 --> 00:01:55,980 All right. 76 76 00:01:56,080 --> 00:01:57,909 So that's one where you could essentially 77 77 00:01:57,910 --> 00:01:59,559 go and add value by 78 78 00:01:59,560 --> 00:02:01,089 having Amazon Prime 79 79 00:02:01,090 --> 00:02:02,349 and deliver in two days 80 80 00:02:02,350 --> 00:02:04,059 or even overnight versus 81 81 00:02:04,060 --> 00:02:05,739 if all the other people in that market 82 82 00:02:05,740 --> 00:02:07,299 were five to seven days because 83 83 00:02:07,300 --> 00:02:08,499 they were shipping it themselves. 84 84 00:02:08,500 --> 00:02:10,089 So that's one thing that we 85 85 00:02:10,090 --> 00:02:11,700 can look out for is just 86 86 00:02:11,770 --> 00:02:13,449 offering fulfill by Amazon when it doesn't 87 87 00:02:13,450 --> 00:02:14,610 currently exist. 88 88 00:02:14,890 --> 00:02:16,389 And it's also comes into. 89 89 00:02:16,390 --> 00:02:17,919 So basically the meta concepts 90 90 00:02:17,920 --> 00:02:19,560 of that is that it's about time 91 91 00:02:19,660 --> 00:02:20,499 and convenience 92 92 00:02:20,500 --> 00:02:21,510 and efficiency. 93 93 00:02:21,520 --> 00:02:22,509 So there is that 94 94 00:02:22,510 --> 00:02:24,039 with obviously the delivery speed 95 95 00:02:24,040 --> 00:02:25,980 but we could also be offering that 96 96 00:02:26,080 --> 00:02:27,159 in their daily life. 97 97 00:02:27,160 --> 00:02:28,749 So does is there a way that 98 98 00:02:28,750 --> 00:02:30,249 we could somehow make this 99 99 00:02:30,250 --> 00:02:31,809 product more convenient 100 100 00:02:31,810 --> 00:02:33,309 or efficient for whatever 101 101 00:02:33,310 --> 00:02:34,029 their need is. 102 102 00:02:34,030 --> 00:02:35,889 So what are their needs though. 103 103 00:02:35,890 --> 00:02:37,140 That is utility. 104 104 00:02:37,210 --> 00:02:38,739 So there is two needs 105 105 00:02:38,740 --> 00:02:40,630 actually. There is self-expression 106 106 00:02:40,720 --> 00:02:41,709 and there's utility 107 107 00:02:41,710 --> 00:02:43,209 and I'm gonna to explain what those mean 108 108 00:02:43,210 --> 00:02:43,790 now. 109 109 00:02:43,870 --> 00:02:45,369 So essentially if you're looking for 110 110 00:02:45,370 --> 00:02:47,079 utility you need to 111 111 00:02:47,080 --> 00:02:48,300 achieve something 112 112 00:02:48,370 --> 00:02:49,969 or improve your life. 113 113 00:02:49,970 --> 00:02:51,810 Like if I'm in the headphone market 114 114 00:02:52,000 --> 00:02:53,529 I'm obviously looking for something that 115 115 00:02:53,530 --> 00:02:54,360 is functional. 116 116 00:02:55,030 --> 00:02:56,539 So I'm not looking for a 117 117 00:02:56,540 --> 00:02:58,209 self-expression one I'm not looking 118 118 00:02:58,210 --> 00:03:00,009 for some like ones for a photo 119 119 00:03:00,010 --> 00:03:01,860 shoot or to make me look beautiful. 120 120 00:03:01,990 --> 00:03:03,489 There are some people that only 121 121 00:03:03,490 --> 00:03:04,920 care about the design of them 122 122 00:03:04,960 --> 00:03:06,579 but a majority of the people are looking 123 123 00:03:06,580 --> 00:03:07,650 for utility. 124 124 00:03:07,780 --> 00:03:09,210 So I would 125 125 00:03:09,340 --> 00:03:11,490 kind of just like we'll just analyze 126 126 00:03:11,600 --> 00:03:12,549 the different needs 127 127 00:03:12,550 --> 00:03:14,139 and why there's so many products in 128 128 00:03:14,140 --> 00:03:15,210 the headphone market. 129 129 00:03:15,400 --> 00:03:17,079 There's functionality so 130 130 00:03:17,080 --> 00:03:18,789 Bluetooth these 131 131 00:03:18,790 --> 00:03:19,800 they fold. 132 132 00:03:19,930 --> 00:03:21,459 OK so that is 133 133 00:03:21,460 --> 00:03:23,009 great. And what 134 134 00:03:23,010 --> 00:03:24,939 these end up doing as they improve 135 135 00:03:24,940 --> 00:03:27,009 the consumer experience. 136 136 00:03:27,010 --> 00:03:27,600 OK. 137 137 00:03:27,670 --> 00:03:29,760 So when you improve experience 138 138 00:03:30,130 --> 00:03:31,689 basically you're just going to get a happier 139 139 00:03:31,690 --> 00:03:32,430 customer. 140 140 00:03:32,440 --> 00:03:34,629 They're going to feel like a G 141 141 00:03:34,630 --> 00:03:35,529 when they put them on 142 142 00:03:35,530 --> 00:03:37,029 and you feel even better if he 143 143 00:03:37,030 --> 00:03:38,840 was wearing ones without a cord. 144 144 00:03:38,920 --> 00:03:40,629 Because I love that they're Bluetooth 145 145 00:03:40,630 --> 00:03:42,390 and it makes working out a lot easier. 146 146 00:03:42,460 --> 00:03:44,769 Another factor of utility is gonna be reliability 147 147 00:03:44,770 --> 00:03:45,939 so I know 148 148 00:03:45,940 --> 00:03:47,499 and will pay a lot more 149 149 00:03:47,500 --> 00:03:48,999 for these Bose headphones because they're 150 150 00:03:49,000 --> 00:03:50,649 reliable they will last for 151 151 00:03:50,650 --> 00:03:52,269 years and they don't break because they're 152 152 00:03:52,270 --> 00:03:53,769 foldable so like we're 153 153 00:03:53,770 --> 00:03:55,869 saying it's not like these functionalities 154 154 00:03:55,870 --> 00:03:56,550 are all. 155 155 00:03:56,620 --> 00:03:58,770 None of them are independent. 156 156 00:03:58,990 --> 00:04:00,879 They all kind of intertwine 157 157 00:04:00,880 --> 00:04:01,740 with each other 158 158 00:04:01,810 --> 00:04:03,129 and are all important 159 159 00:04:03,130 --> 00:04:04,650 and they affect one another. 160 160 00:04:04,750 --> 00:04:06,369 So basically the customers all have 161 161 00:04:06,370 --> 00:04:07,980 wants and ideas in their heads 162 162 00:04:08,110 --> 00:04:09,990 on each one of these aspects. 163 163 00:04:10,090 --> 00:04:11,739 And our goal is looking at 164 164 00:04:11,740 --> 00:04:12,429 the market 165 165 00:04:12,430 --> 00:04:14,139 and seeing where are their needs 166 166 00:04:14,140 --> 00:04:15,039 not fulfilled 167 167 00:04:15,040 --> 00:04:15,879 and these are them. 168 168 00:04:15,880 --> 00:04:17,550 So another one is 169 169 00:04:17,589 --> 00:04:18,419 performance. 170 170 00:04:18,420 --> 00:04:18,990 OK. 171 171 00:04:19,120 --> 00:04:20,599 Battery life on these. 172 172 00:04:20,709 --> 00:04:22,710 Now I will. 173 173 00:04:22,780 --> 00:04:24,339 I like these because they last 174 174 00:04:24,340 --> 00:04:25,890 for 10 to 20 hours 175 175 00:04:26,260 --> 00:04:27,759 and they automatically turn 176 176 00:04:27,760 --> 00:04:29,499 off so I barely 177 177 00:04:29,500 --> 00:04:30,429 have to charge these. 178 178 00:04:30,430 --> 00:04:32,319 So the the performance 179 179 00:04:32,320 --> 00:04:33,999 and reliability of the battery 180 180 00:04:34,000 --> 00:04:34,989 is really great. 181 181 00:04:34,990 --> 00:04:36,489 Now what we also have 182 182 00:04:36,490 --> 00:04:38,489 is performance could be how 183 183 00:04:38,490 --> 00:04:40,029 high. How good is the base 184 184 00:04:40,030 --> 00:04:42,030 how how high are the highs 185 185 00:04:42,340 --> 00:04:43,389 you know and just that 186 186 00:04:43,390 --> 00:04:44,010 and then 187 187 00:04:44,110 --> 00:04:46,200 and in those overall effect 188 188 00:04:46,240 --> 00:04:47,940 the experience right there. 189 189 00:04:48,060 --> 00:04:49,500 Now compatibility 190 190 00:04:49,750 --> 00:04:50,829 this is kind of a hit 191 191 00:04:50,830 --> 00:04:51,510 or miss. 192 192 00:04:51,700 --> 00:04:52,689 Is it compatible 193 193 00:04:52,690 --> 00:04:54,189 with what you need for example these 194 194 00:04:54,190 --> 00:04:55,500 are only compatible with IOS 195 195 00:04:55,900 --> 00:04:57,900 I'm not going to buy because guess what 196 196 00:04:58,640 --> 00:04:59,800 I'm an Android guy 197 197 00:05:00,410 --> 00:05:02,080 so I guess the question is is 198 198 00:05:02,120 --> 00:05:03,550 we're kind of like what are we looking for. 199 199 00:05:03,590 --> 00:05:05,449 We can see through product reviews 200 200 00:05:05,450 --> 00:05:07,180 or just blog posts on the Internet. 201 201 00:05:07,250 --> 00:05:08,959 Few come complaining saying 202 202 00:05:08,960 --> 00:05:11,170 I wish that there was this functionality. 203 203 00:05:11,240 --> 00:05:12,499 I wish there was more. 204 204 00:05:12,500 --> 00:05:14,179 Whatever. So essentially 205 205 00:05:14,180 --> 00:05:15,739 we're kind of keeping our eye out 206 206 00:05:15,740 --> 00:05:17,889 for what are the utility 207 207 00:05:17,890 --> 00:05:19,549 that parts where people 208 208 00:05:19,550 --> 00:05:21,040 aren't necessarily happy. 209 209 00:05:21,670 --> 00:05:23,559 Then there's also self 210 210 00:05:23,560 --> 00:05:25,159 expression and this is where I suggest 211 211 00:05:25,160 --> 00:05:26,669 that the beginners go in 212 212 00:05:26,670 --> 00:05:27,670 and tell you why. 213 213 00:05:27,680 --> 00:05:28,240 Why. 214 214 00:05:28,490 --> 00:05:30,049 Because with functionality there's 215 215 00:05:30,050 --> 00:05:31,779 only like what made before things 216 216 00:05:31,780 --> 00:05:33,490 of functionality that people care about. 217 217 00:05:34,490 --> 00:05:36,079 Some of these are apparent in 218 218 00:05:36,080 --> 00:05:36,790 a market 219 219 00:05:37,100 --> 00:05:38,039 and some aren't. 220 220 00:05:38,040 --> 00:05:40,120 And oftentimes there's only a couple options. 221 221 00:05:40,220 --> 00:05:41,530 But with self-expression 222 222 00:05:41,900 --> 00:05:42,880 that's endless. 223 223 00:05:42,970 --> 00:05:44,290 OK now.... 224 224 00:05:45,910 --> 00:05:47,649 I for example like the alpaca swim 225 225 00:05:47,650 --> 00:05:48,420 shorts. 226 226 00:05:48,640 --> 00:05:50,349 But you might like the gorillas. 227 227 00:05:50,350 --> 00:05:51,120 And that's OK. 228 228 00:05:52,280 --> 00:05:54,190 But what makes it great is 229 229 00:05:54,500 --> 00:05:56,029 when there's seven choices right 230 230 00:05:56,030 --> 00:05:57,749 here there's 231 231 00:05:57,750 --> 00:05:59,900 no best answer for anybody. 232 232 00:06:00,030 --> 00:06:01,769 Everybody ends up choosing a different 233 233 00:06:01,770 --> 00:06:02,450 choice 234 234 00:06:02,580 --> 00:06:04,199 and because of that you 235 235 00:06:04,200 --> 00:06:05,849 could be right down there. 236 236 00:06:05,850 --> 00:06:07,349 The number six gorillas when 237 237 00:06:07,350 --> 00:06:08,848 put shorts because of course number 238 238 00:06:08,880 --> 00:06:10,760 one is the alpacas the best. 239 239 00:06:10,830 --> 00:06:12,689 But people will continue 240 240 00:06:12,690 --> 00:06:14,090 to choose the gorilla ones 241 241 00:06:14,190 --> 00:06:15,869 so I'll give 242 242 00:06:15,870 --> 00:06:18,050 you now a real life example 243 243 00:06:18,060 --> 00:06:19,679 so that you can make this a little bit more 244 244 00:06:19,680 --> 00:06:20,990 concrete in your head. 245 245 00:06:21,030 --> 00:06:22,709 Here's an example where self expression 246 246 00:06:22,710 --> 00:06:24,269 and design is more 247 247 00:06:24,270 --> 00:06:25,619 important than functionality. 248 248 00:06:25,620 --> 00:06:27,359 So if we were to look up wedding gifts 249 249 00:06:27,360 --> 00:06:27,860 here 250 250 00:06:28,230 --> 00:06:29,789 and I could show you quick there's 251 251 00:06:29,790 --> 00:06:31,289 quite a bit of revenue coming through 252 252 00:06:31,290 --> 00:06:32,210 wedding gifts. 253 253 00:06:32,430 --> 00:06:33,929 All right. So we take a look at wedding 254 254 00:06:33,930 --> 00:06:35,609 gifts. It's taken a while to load 255 255 00:06:35,610 --> 00:06:37,259 because Internet's been 256 256 00:06:37,260 --> 00:06:38,870 a dinosaur here in Germany. 257 257 00:06:39,120 --> 00:06:40,769 There's examples look at this is doing 258 258 00:06:40,770 --> 00:06:42,860 seventy six thousand dollars of revenue 259 259 00:06:42,930 --> 00:06:44,750 of a bamboo cheese board. 260 260 00:06:44,820 --> 00:06:46,469 All right. But if we take a look 261 261 00:06:46,470 --> 00:06:48,119 at the there's obviously quite 262 262 00:06:48,120 --> 00:06:50,330 a bit of revenue on all the other choices. 263 263 00:06:50,370 --> 00:06:51,980 But if we take a look at these 264 264 00:06:52,680 --> 00:06:53,870 they're all different. 265 265 00:06:54,370 --> 00:06:55,100 And why. 266 266 00:06:55,140 --> 00:06:56,489 Because design 267 267 00:06:56,490 --> 00:06:57,860 and self-expression 268 268 00:06:58,170 --> 00:06:59,909 is the answer in this market. 269 269 00:06:59,910 --> 00:07:02,390 It's not necessarily about functionality. 270 270 00:07:02,520 --> 00:07:04,109 It's that self expression. 271 271 00:07:04,110 --> 00:07:06,110 So you're giving a gift to somebody 272 272 00:07:06,150 --> 00:07:07,070 for their wedding. 273 273 00:07:07,200 --> 00:07:08,660 And it's 274 274 00:07:09,060 --> 00:07:10,790 the choice is different for everyone. 275 275 00:07:10,800 --> 00:07:12,629 I'm never going to buy this glass 276 276 00:07:12,630 --> 00:07:14,119 right there because I 277 277 00:07:14,120 --> 00:07:15,629 just I'm not going to give my 278 278 00:07:15,630 --> 00:07:17,690 friends a glass for alcohol 279 279 00:07:18,270 --> 00:07:19,829 and I just miss always right 280 280 00:07:19,830 --> 00:07:20,640 Miss Right. No. 281 281 00:07:21,150 --> 00:07:22,739 That's not cool not cool to me. 282 282 00:07:22,740 --> 00:07:23,549 Maybe it's cool to you. 283 283 00:07:23,550 --> 00:07:24,200 That's OK. 284 284 00:07:24,690 --> 00:07:26,369 Or this you know people who love 285 285 00:07:26,370 --> 00:07:27,380 kitchen stuff 286 286 00:07:27,510 --> 00:07:28,829 or people who love wine 287 287 00:07:28,830 --> 00:07:30,419 and cheese but I'm not 288 288 00:07:30,420 --> 00:07:32,099 really that passionate about alcohol 289 289 00:07:32,100 --> 00:07:33,779 so where where's 290 290 00:07:33,780 --> 00:07:34,439 the one for me. 291 291 00:07:34,440 --> 00:07:36,560 Where's the muskrat where's the alpacas. 292 292 00:07:36,810 --> 00:07:37,979 All right. There's your opportunity. 293 293 00:07:37,980 --> 00:07:39,719 Go build alpaca wedding 294 294 00:07:39,720 --> 00:07:40,280 gifts. 295 295 00:07:40,380 --> 00:07:41,969 Just kidding. But I mean look 296 296 00:07:41,970 --> 00:07:43,499 we're still all here. 297 297 00:07:43,500 --> 00:07:45,109 This one is good except 298 298 00:07:45,110 --> 00:07:46,010 I don't have a beard. 299 299 00:07:46,130 --> 00:07:47,179 You guys as we're seeing this. 300 300 00:07:47,180 --> 00:07:48,320 They're all different. 301 301 00:07:48,360 --> 00:07:49,409 So you could come in 302 302 00:07:49,410 --> 00:07:50,969 and make a different Oh 303 303 00:07:50,970 --> 00:07:51,710 Legos. 304 304 00:07:51,780 --> 00:07:52,619 You could come in 305 305 00:07:52,620 --> 00:07:54,440 and make a different product 306 306 00:07:54,690 --> 00:07:55,979 and have an opportunity. 307 307 00:07:55,980 --> 00:07:57,659 So with that self-expression 308 308 00:07:57,660 --> 00:07:58,490 was important. 309 309 00:07:58,980 --> 00:08:00,539 Design was more important than 310 310 00:08:00,540 --> 00:08:01,490 functionality 311 311 00:08:01,560 --> 00:08:03,059 and obviously it just had to meet 312 312 00:08:03,060 --> 00:08:04,970 the bare minimum of utility. 313 313 00:08:05,250 --> 00:08:06,929 But the most 314 314 00:08:06,930 --> 00:08:08,610 important part was that self-expression. 315 315 00:08:08,910 --> 00:08:10,409 Now if we go in 316 316 00:08:10,410 --> 00:08:11,969 we'll take I'll just show you guys 317 317 00:08:11,970 --> 00:08:13,559 quickly where 318 318 00:08:13,560 --> 00:08:15,449 a market where utility 319 319 00:08:15,450 --> 00:08:17,300 is the only thing that's really important 320 320 00:08:17,400 --> 00:08:19,100 and why you probably don't want to 321 321 00:08:19,260 --> 00:08:20,840 go after one of those 322 322 00:08:20,850 --> 00:08:23,150 where there's not many options 323 323 00:08:23,190 --> 00:08:25,190 to differentiate on utility. 324 324 00:08:25,590 --> 00:08:27,139 So if we take a look at the famous pet 325 325 00:08:27,140 --> 00:08:28,709 gloves which most people 326 326 00:08:28,710 --> 00:08:30,389 who are getting beginning they always 327 327 00:08:30,390 --> 00:08:31,730 think this is a great market. 328 328 00:08:32,070 --> 00:08:32,582 This... 329 329 00:08:33,120 --> 00:08:34,408 I'm looking at this 330 330 00:08:34,409 --> 00:08:35,999 and I look at my framework 331 331 00:08:36,000 --> 00:08:36,560 here 332 332 00:08:37,770 --> 00:08:38,900 functionality. 333 333 00:08:38,909 --> 00:08:39,989 OK. What's the. 334 334 00:08:39,990 --> 00:08:41,479 Let's take a look at functionality 335 335 00:08:43,020 --> 00:08:44,939 what is the function that people want. 336 336 00:08:44,940 --> 00:08:46,529 They want to get that fur 337 337 00:08:46,530 --> 00:08:48,260 off their hairy animal. 338 338 00:08:48,460 --> 00:08:50,009 OK it looks like they're all 339 339 00:08:50,010 --> 00:08:50,960 about the same. 340 340 00:08:51,030 --> 00:08:52,679 So I have no way to really 341 341 00:08:52,680 --> 00:08:54,269 differentiate between 342 342 00:08:54,270 --> 00:08:56,129 these based off of functionality 343 343 00:08:56,130 --> 00:08:56,720 alone 344 344 00:08:57,980 --> 00:08:59,599 now if we take a look at 345 345 00:08:59,600 --> 00:09:00,790 experience 346 346 00:09:02,220 --> 00:09:03,869 what I don't know if any 347 347 00:09:03,870 --> 00:09:05,789 of these really have a different experience 348 348 00:09:05,790 --> 00:09:07,319 for me getting that fur off my 349 349 00:09:07,320 --> 00:09:08,120 animals. 350 350 00:09:08,760 --> 00:09:10,820 Another option could be reliability 351 351 00:09:10,980 --> 00:09:12,500 but they all look just about the 352 352 00:09:12,600 --> 00:09:13,499 same reliability. 353 353 00:09:13,500 --> 00:09:15,089 Maybe these look a little bit 354 354 00:09:15,090 --> 00:09:16,949 more reliable because the image 355 355 00:09:16,950 --> 00:09:18,650 looks like they're a little bit spike year 356 356 00:09:19,200 --> 00:09:20,819 and that they are just 357 357 00:09:20,820 --> 00:09:22,670 the plastics built in a little bit more 358 358 00:09:22,830 --> 00:09:24,170 but that's about it. 359 359 00:09:24,630 --> 00:09:26,249 And I guess you could also make 360 360 00:09:26,250 --> 00:09:27,770 the argument that they'll have 361 361 00:09:27,840 --> 00:09:29,489 a better performance because they've 362 362 00:09:29,490 --> 00:09:31,130 got those high quality spikes 363 363 00:09:31,560 --> 00:09:33,359 but in the compatible 364 364 00:09:33,360 --> 00:09:35,099 I guess you know like what's the difference 365 365 00:09:35,100 --> 00:09:36,719 compatibility maybe there's one that's more 366 366 00:09:36,720 --> 00:09:38,330 compatible with alpacas 367 367 00:09:38,430 --> 00:09:39,419 or cats 368 368 00:09:39,420 --> 00:09:40,430 or something but 369 369 00:09:42,760 --> 00:09:44,279 I mean as we look here I mean you could try 370 370 00:09:44,280 --> 00:09:45,929 to say or is the best one for cats 371 371 00:09:45,930 --> 00:09:47,510 but it looks the same as the other ones. 372 372 00:09:47,580 --> 00:09:49,880 So this is why essentially 373 373 00:09:50,100 --> 00:09:51,809 the market is decided they 374 374 00:09:51,810 --> 00:09:53,489 want to just get the fur off 375 375 00:09:53,490 --> 00:09:54,410 their animal 376 376 00:09:54,780 --> 00:09:55,730 and that's it. 377 377 00:09:55,830 --> 00:09:57,320 All right. They're not looking to 378 378 00:09:57,390 --> 00:09:58,979 go to you know 379 379 00:09:58,980 --> 00:10:00,350 a fashion show 380 380 00:10:00,390 --> 00:10:02,009 or a party you can 381 381 00:10:02,010 --> 00:10:03,659 take the fur off their 382 382 00:10:03,660 --> 00:10:04,199 animals. 383 383 00:10:04,200 --> 00:10:05,717 They're just look into a 384 384 00:10:05,718 --> 00:10:07,379 get a get the deed done 385 385 00:10:07,380 --> 00:10:08,969 at home. So the summary is we 386 386 00:10:08,970 --> 00:10:10,469 want to look for places where we 387 387 00:10:10,470 --> 00:10:11,990 can add that value 388 388 00:10:12,060 --> 00:10:13,739 by looking at all of the things. 389 389 00:10:13,740 --> 00:10:15,239 And there's just not much value 390 390 00:10:15,240 --> 00:10:16,799 to add here other than 391 391 00:10:16,800 --> 00:10:17,519 maybe an image 392 392 00:10:17,520 --> 00:10:18,449 with a different cat 393 393 00:10:18,450 --> 00:10:19,199 or animal 394 394 00:10:19,200 --> 00:10:21,110 but that doesn't do anything so 395 395 00:10:21,300 --> 00:10:22,169 wrapping it all up. 396 396 00:10:22,170 --> 00:10:24,389 You want to find markets where there's a multitude 397 397 00:10:24,390 --> 00:10:26,099 of needs and it's not just one 398 398 00:10:26,100 --> 00:10:27,770 need and that's it because then it's 399 399 00:10:28,050 --> 00:10:29,549 it's pretty clear who the winner is you want to 400 400 00:10:29,550 --> 00:10:31,079 go where there are multiple 401 401 00:10:31,080 --> 00:10:31,760 winners 402 402 00:10:31,800 --> 00:10:33,509 and we'll show you guys later exactly 403 403 00:10:33,510 --> 00:10:35,399 how to go do that sneak peek 404 404 00:10:35,400 --> 00:10:37,019 look at the reviews look at 405 405 00:10:37,020 --> 00:10:38,369 the distribution of them 406 406 00:10:38,370 --> 00:10:40,259 and if they all look the same runaway 407 407 00:10:40,260 --> 00:10:41,789 probably unless you can do 408 408 00:10:41,790 --> 00:10:42,860 some neat over there. 409 409 00:10:43,350 --> 00:10:44,909 All right. Onto the next thing that we're 410 410 00:10:44,910 --> 00:10:46,890 going to look out for on our treasure 30454