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This is my journey of becoming a millionaire from 100 dollars.
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I'm going to go over all the ways that I learned to make money and which ones I think of the best obviously
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which is Amazon FBA.
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But I'm sure you guys like practically how you can start with nothing and make it happen because that's
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what I did.
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I'm confident that this can work.
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So by sharing my experience hopefully you guys can see some patterns.
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We're going to go visually over everything that I did. Going from $100 to a million and here's the thing
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that's very interesting and like some motivation here.
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It took me a thousand days to go from one hundred two million and then it took 15 days to make my next
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million and then it took me five days to make my next million.
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It's exponential.
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And as you get these skills and as you grow over time it just becomes easier and easier.
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That beginning part is hard.
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And that's when most people fail.
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But if I share my way and what I did maybe you know I think you guys could do it you know.
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See what it actually looks like.
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It doesn't go just up like that.
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It takes time.
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So let's go over it.
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It all started with the aha moment.
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Now what was the Aha! moment.
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It was the moment that I discovered that a copper penny is worth more than a penny.
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So way back early when I was in college the price of copper was about four dollars and forty five cents
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around here.
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You know let's just call it four dollars.
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That means for every 10000 penny. So for every hundred dollars essentially if you were to melt it down
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it would actually be worth two hundred sixty dollars.
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This was just a crazy thing.
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So I realized was wow it's worth more.
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So I would actually buy pennies from the bank and then sort them out and then sell them for more to
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people online.
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I started going to banks buying just thousands and thousands of dollars of pennies and I actually had
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a machine that would sort them all out.
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Let me show that.
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So we'd buy pennies get them like this put them in a machine like this and then you turn it on and all
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of a sudden it would just start sorting them out for you put all the copper ones into one pile and the
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ones that weren't.
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Because essentially in 1982 the cost of a penny started to cost a lot.
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So they moved to a cheaper metal.
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So all the pennies before 1982 are worth more than they actually are worth.
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On face value so this was my first introduction to flipping.
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There was no risk of loss because if I could go and buy something I was guaranteed to have the pennies
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still.
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So all I would lose was my time.
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That's obviously valuable but I couldn't lose money.
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And this was a fundamental concept of what I'd done with everything.
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I always choose opportunities where there's no risk of loss or the risk of loss is so little compared
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to the amount of gain.
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And that's how I've been able to grow and become a millionaire in just a couple of years.
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So things were going great.
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Selling the pennies making money.
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But this is where I almost didn't make it.
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So I thought wow I'm making money with these pennies but I want something that's more scalable or what
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else could I sell.
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And then I went on to all the Obamas when I first found out about Alibaba and I started to import things.
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Unfortunately I was importing apparently counterfeit Beats headphones and I got taken down pretty quick
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and banned from eBay for life.
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And that put an end to the pending business.
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So I was looking on Alibaba and you've got to be careful when you're looking at suppliers to make sure
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that they have the real thing.
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At that point in my entrepreneurial career I thought Oh hey you could just go and buy it and make some
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money.
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Lesson learned pretty quick and painfully so don't sell counterfeits or anything that seems too good
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to be true because it always is that all the good things take hard work to make money.
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Then I took a long rest and pretty much gave up selling online.
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But then in 2013 there is homecoming every year for colleges in the United States and it's a huge event
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and everybody buys T-shirts for it.
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And I saw a guy the previous year just make so much money selling these t shirts and there was this
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my first introduction to seasonality and then I said All right I can make better T-shirts or I could
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make different T-shirts and then go ahead and do that because there's like two T-shirts on the market
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decided to go get some T-shirts made find a supplier who is local.
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And then I decided well we need to get some good designs here because it's all about the design and
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the phrase.
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So we went on Google looked up popular quotes and funny quotes and then I posted in a Facebook group
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for my college and said hey I need a designer.
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There was this entrepreneurial designer who is always posting and selling stuff is it.
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Hey let's do this.
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So I went to her house got the designs done and they were great.
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She makes amazing designs.
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She's also now a professional mermaid.
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So if you're ever in the Miami area you need professional mermaid that there there's your option.
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But anyway fortunately these T-shirts ended up getting on the news because apparently they were controversial
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in some people's eyes which I didn't believe so.
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But anyways regardless got on the news. Dean of Students wa s"You need to take these down otherwise I'm
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going to e-mail this to all your potential future employers and all your professors."
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That was bad and blackmail not legal.
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Anyways you don't take every flight in entrepreneurship you just bow down sometimes.
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So I took a year off entrepreneurship.
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So 2014 came around and I said OK.
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T-shirts again.
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Let's go.
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Maybe I'll get it right this time.
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Did it completely differently.
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We made sure not to make it controversial.
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Unfortunately there's this thing called copyright and trademark law and this is where I got to learn
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this lesson extremely well.
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Don't infringe on other people's intellectual property.
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This happened to us and we made some T-shirts with a logo or a parody of a logo.
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Essentially we took an acronym.
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So a four letter word and made it into something that it wasn't.
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And this is a massive national trademark.
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And it was technically legal under fair use but they threatened us with lawyers and they sent the cops
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to my house and then they basically took the shirts and burned them.
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And so I could afford this and won.
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But yet again you have to let go sometimes just because you're right doesn't mean a fight is worth but
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later you'll see that there are fights that are worth fighting regardless.
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They took my shirts burned them and then it was four days before homecoming and I had to deliver hundreds
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of t shirts to people.
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So luckily I found a guy who overnight was able to make all the new T-shirts without that logo.
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But they were very sad looking comparatively to the original one.
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And I just had to hand out hundreds of T-shirts to sad college students.
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That was an unfortunate circumstance.
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It's pretty clear to me the world, God, whatever you believe in they did not want me to start a T-shirt
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business.
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So I gave up on T-shirt businesses completely after that rightfully so.
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So I was not having very good luck and almost gave up but luckily I got my girlfriend and
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she got me a new eBay account because I could do it in her name.
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So that was great.
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She's my wife now.
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Thank you Jenna.
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And then I was back up and going and I went to the surplus store at my university and this is where
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I found out about my iMac business which you learn about later.
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Basically I would go and I got these screens.
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They're really old iMac screens.
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But I'll get them for 50 or 100 dollars and sell them for several hundreds and I just stumbled across
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one looked it up on eBay.
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Wow.
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There's there's some money to be made here.
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So now I was able to buy and sell things from the surplus store and make money.
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And at the same time I had those video games that I got and then sold those.
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Then I was able to realize hey there's some money to be made here.
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So I started to look for more ways to get video games and for more surplus stores to go to.
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Unfortunately I wasn't able to find anymore video games when going around to these garage sales and
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garage sales were kind of one go.
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So what I ended up doing was OK.
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These are garage sales what about online garage sales.
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Which eBay is essentially.
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So I went on eBay and I started to look at where people would be selling a whole bunch of video games
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and then I would go and see what each individual game would sell for.
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And I realized that when people would sell all of these at once it would go for a lot cheaper than if
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they were sold out individually.
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And then that's when I said well I'm going to start buying these if I can just look at what each one
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is worth and then find a way to quickly calculate what it's worth.
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Then I could bid and just buy it at a price that I could make money am my.
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My whole goal was to make twenty dollars an hour.
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That was the dream because that would pay me what an internship would pay me or you know if I can make
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20 bucks an hour.
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I was super jacked.
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Well luckily I was able to find some as you guys can see here.
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I've just got video games on video games on video games and then I started to get smarter with it over
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time.
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So I found this Web site where basically they graphed out the historical average selling price of each
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Nintendo 64 game across all the different platforms in the world.
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And this was amazing because I didn't have to do the work anymore.
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So basically I just copied the price from every single one of them.
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And then I made a little program that helps me automatically calculate.
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Now it's not that I was able to do this because I have programming skills this could have been done
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easily in Excel or something else and it probably would actually make my life a whole lot easier.
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But that was what I did at that time and it worked.
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We had a lot of video games my entire basement got filled up with these video games so we were making
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over 20 dollars now or doing it.
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Then I started to get smarter with it and I realized this interesting fact that the price that people
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were willing to pay was literally had to do with what one you need to get a click to get a buy and then
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the presentation of the product in the listing actually affected what price they would buy that.
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So I was able to charge more than everybody else by just presenting my products much better than everybody
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else was.
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And obviously the ones that look better they were going to buy was also doing the surplus store as I
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was doing the video games so you guys could see here.
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Just a crazy amount of surplus products and some of these were pretty interesting.
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I would buy these printers here.
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I would buy this for five dollars and sell it for 500.
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It was phenomenal.
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And so there's always opportunities when going to government surplus stores, university surplus stores
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garage sales and just basically anywhere where the people just want to get rid of it and don't care.
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All right.
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So selling on eBay was great was making money and it was neat but then it was time for me to graduate
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and get a job.
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So this is right at the end of my college career and then now I had to go find a job but my wife and
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I decided we wanted to go do one final trip traveling the world going to Ecuador and South America really
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cool places.
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You know let's just go have one bang before we have to go into the real world and go get a job which
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none of us wanted to do but we thought we had to do that.
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And basically I had this clock right here OK.
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I don't remember where I got this clock but it came to the point where we were about to go to Ecuador
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and going out of the country than it was.
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OK.
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Well how do I ship this when I'm not there and I wanted to just sell it to make more money to spend
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in Ecuador.
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So at the last minute I ended up throwing it on Amazon and I learned about fulfilled by Amazon.
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That's what I learned about Amazon was by necessity of how do I ship this when I'm not there.
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And that completely changed my life going and traveling to South America was probably one of the most
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important things I've ever done in my life because it gave me time to get away from everything and think
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about what is truly important in life.
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There's a lot of poverty down in certain parts of Ecuador.
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And what was really interesting was we went to this one town in the mountains all these people had these
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interesting mountain hat on.
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I can't even describe them.
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Maybe we could find it if not just imagine these crazy hats.
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Anyways when we were there these people had nothing but they were probably the happiest people that
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I had ever seen.
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And that really inspired me.
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American society it's kind of about status and things and fame and it's so not about what's actually
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important.
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And as I was living with not much money and just packing and being around poverty and seeing happy people
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is really inspiring to me.
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I said I want to optimize my life for what's going to make me happy because I had the health circumstances.
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If you guys haven't known about that where I had heart condition and it was not looking good so I didn't
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know how long I was going to live.
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You know it could be five 10 years or you know could I live forever.
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It was a very real circumstance.
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My heart was enlarging and I didn't know how long you know I might die at 30 was essentially what my
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mentality that I was had and because of that and going to South America and I had this narrow opportunity
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in my life and very happy that I took it.
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So essentially while I was in South America I made my first sale on Amazon with Amazon FBA and now that
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changed everything because I was now traveling the world not needing much.
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I mean yeah I made one sale maybe twenty dollars but it is the proof of concept that you don't need
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money to be happy.
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You can go do what you want and you could technically be selling stuff anywhere in the world doing anything.
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I said OK well I wish I could do this but I don't know really how to get started or if it's possible
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still.
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But the whole time I was regretting going back home because I had to go get a job then.
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That's what my parents wanted me to do after college came back home from Ecuador had no money but I
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now had a little bit of time because my wife was applying for graduate school and we might have to move.
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So I had a couple of months that I could tell my parents I was training and so I was learning data science
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machine learning some other skills to make it look like I was you know doing something other than getting
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a job.
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I actually had a couple of job interviews and luckily I got declined for those because if I would have
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got accepted to those I would've taken it and completely changed my life.
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Luckily they didn't like me.
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I was too out there for them.
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That's good.
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So I had graduated and then my friend I went back to see him at college because it was a surplus store
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again.
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So I went there with a little money that I had and got some more stuff to sell.
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And then I went over to his house and he said whoa check out this Reddit post that I saw and I was like
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What is Reddit anyways.
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This is all he did all day every day.
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He's a genius guy.
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It just never takes action on his ideas but this one he's like hey let's do this.
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Essentially RadioShack was going out of business which was the world's largest retailer.
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They had over 5000 locations so they were going out business and there was this post and said 90 percent
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off.
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And I'd seen and flip stuff in the past and I said well if I need something for 10 percent of the price
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and I can see that it sells on the internet then there's no risk.
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Basically yeah maybe it'll go bad every once in a while but I could maybe multiply my money by five
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or more on some of these things.
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So I said OK let's go to a RadioShack.
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So I went to that first RadioShack bought one item.
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So I send it in the Amazon and it's sold immediately.
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And so about two weeks I had my money back plus more and then saying I went to the stores and they had
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these bigger sales and wow there's so much money to be made here.
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And then I basically said OK well this is a pretty much no risk.
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And if it does go bad whatever so I just opened up as many credit cards as I could and just started
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buying and selling self and I made a whole bunch of money probably ten thousand dollars in my first
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couple of weeks there.
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And then the stores were done going out of business but luckily the stores they had a slow death.
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It wasn't like they just bottomed out it was over the course of two years that they were closing different
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locations of stores.
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So basically I was able to go take all these credit cards buy a bunch of product and then get the items
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and then send them an Amazon sell it get my money back and then by that time there'll be another round
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of RadioShack that were going out of business.
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It was wonderful.
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So I ended up doing this and opened up more credit cards then went across the entire nation because
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I saw an opportunity we see an amazing opportunity with just crazy output and very little risk.
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This was wonderful and I was making good money from RadioShack but there would be a big downtime in
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between when the stores would go out of business and I'd sent everything in to Amazon so I had time
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to do other stuff.
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And then I knew these surplus stores existed.
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So I started to go to surplus store so I'll go from a RadioShack to a surplus store and then go and
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do that and then the RadioShack go out of business again and I'll get my money back and then I'll go
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back to doing more RadioShack.
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It was just growing my money pretty quickly.
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It was amazing.
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I made over one hundred thousand dollars my first year doing this and which was you know enough to live
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in and do what I wanted and then I just kept finding more and more opportunity.
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So there's surplus stores worked but I said what about government surplus stores.
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If a university is inefficient then I bet the government is even more inefficient because it's the government.
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OK so this was great and I was doing that and then just kept doing this process back and forth but then
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basically I was seeing a lot more return on my time when I was doing the radio shacks.
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And also what I was doing was while I would go to these radio shacks across the country.
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I walked into a Wal-Mart and then I said well what if I go to this Wal-Mart and you I don't know maybe
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they have stuff for sale too just like Radioshack did.
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And I found it.
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Yeah they did.
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I could make money doing that too.
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And then there's also this store called Shop Co.
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That the same thing existed.
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So I start to go to the shop coast which nobody goes to.
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They're actually going out of business right now.
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So if somebody is in the United States and wants to make money go to the shop coast you could do what
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I did with RadioShack pretty easy.
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It was my hidden gem though because it's kind of in the Midwest and nobody would go to them and nobody
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buy the stuff and they would march stuff down extremely cheap.
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It was I was doing that and learning all these different ways to make money and eventually it became
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not worth my time to do these surplus stores are these government auctions.
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And I knew that it wasn't sustainable or it was sustainable but I could never grow bigger as a business
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person if I was required to just go and get whatever these surplus stores had.
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So what I ended up doing then was I learned that you could get these Apple computers from them and buy
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and sell them.
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So I was doing that and that was the first item that I ever bought and sold from one then I had an amazing
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opportunity.
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They're selling hundreds of computers at a government auction.
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And I'd planned this out for weeks because nobody goes on these Web sites basically just give away stuff
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for free and you can go and bid online you can actually bid online without a credit card.
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Pretty poor idea by them regardless.
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I was going to bid 15 seconds left playing this off for weeks.
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It's 15 14 13.
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I type in the mouth that I want to bid great on computers for a dollar apiece.
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And right as I'm about to put in my bid it's down to like five seconds or so.
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All the sudden my boom OK.
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It's just giant explosion and everything goes out.
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What the heck just happened I just are swearing.
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It turns out that somebody ran into the power transformer of the power plant right by my house with
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their car somewhere in the middle of the day.
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And then that brought out the power for the whole area.
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And that was actually the end of my surplus career.
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You know the T-shirts is clear to me that the world did not want me to go on with T-shirts anymore.
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And then same with the surplus stores I could kept going and doing it but I decided to take that and
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move on.
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So I took that same idea that I do the video games and I said What if I could just get computers online.
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And that's what I learned.
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Oh I can start to do the same sourcing with eBay for computers.
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I knew about computers because I was just playing with them and so I was able to just source these and
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sell them for a lot more.
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I could buy them for 200 dollars and sell them for five hundred fifty dollars.
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But why.
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Because things sell for more on Amazon than they do on eBay.
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That's the greatest thing I'd literally buy the same listing on eBay that looked bad and then sell it
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on Amazon and make it look good.
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And that was it.
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That was the model and I made it just a crazy amount of money doing this I could make several hundred
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thousand dollars a year just buying and flipping these computers and so I was doing that for a long
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time buying and selling Apple computers was working radio shacks were working but then over time basically
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my wife got tired of packing and dealing with all these computers and I just had computer parts all
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around my house because someone would break and then RadioShack eventually started to run out of locations.
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So then what I thought was well instead of going around the nation could I just ask RadioShack to sell
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me their stuff in bulk.
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And that's what I got introduced to wholesale.
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So basically they would say OK yeah let's just send it all to Brock.
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And then I was buying their stuff and then selling it as an authorized distributor.
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This is a wonderful so there's opportunity to make money on Amazon by just flipping stuff or you can
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become a wholesaler.
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That was where I got introduced to wholesale.
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This was working great but they only had so many products that I could buy and sell.
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So what I started to do was go online then and this is called online arbitrage where I would start to
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source products online then sell them for more.
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So basically you could go buy stuff on target or Wal-Mart or other online stores and then sell it on
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Amazon for a higher price.
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Not every product actually almost all products won't make money but you need just need to find one that
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makes money and that's what I did.
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And I found a couple of them and it made a lot of money.
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Then I realized well what about black Friday in the United States.
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Europe is called Boxing Day.
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I don't understand that.
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Anyways there's single to stay in China wherever you are there's some type of event where there's huge
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sales for the year and I decided to go all out just like I did with RadioShack because essentially another
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opportunity where there was no risk of loss because I could just return the item that was wonderful
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and the upside was I could sell it for more.
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So I ended up going all out made all these email addresses and making thirty thousand dollars in one
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Black Friday in the course of a week just buying selling the Christmas deals and that was where I really
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made a lot of money with online arbitrage.
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And that was wonderful.
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But what happened was Kohl's didn't like that causes a retailer in the U.S. and I started to get blacklisted
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from a lot of places.
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Then at that same time RadioShack ran out of stores and then they stopped doing wholesale with me at
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about 2:30 in the morning.
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One of the advisors of the board basically took this hedge fund guy who's got hundreds of millions of
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dollars emailed me and said just basically threatened to sue me.
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So what you're doing is legal.
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Well the CEO of the company is signing off on these orders and I'm dealing with the company what are
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basically didn't like that I was selling on Amazon because they had tried to start selling on Amazon
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and basically on Amazon whoever is the cheapest price wins the Buy Box.
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I had an auto reprice.
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So basically you'd look at the price every couple of minutes.
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If your competition was lower than you I would just it would lower it.
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And they didn't have an automatic price.
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So basically RadioShack couldn't sell anything on Amazon and I was out selling them.
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So they had a meeting they all got together from around the country and they're like who is this guy.
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Who's this Brock Johnson remember.
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What.
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What's going on.
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And then they were really mad at me.
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But I got a great email instead of threatening to sue me.
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They said okay well we're not happy with you but we might need your help.
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So it's another thing that you can do and I almost did.
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But I turned down because I ran into a much better opportunity.
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You could do consulting RadioShack was the world's largest retailer by no stores and they were coming
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to me and asking me for help.
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I just knew how to buy and sell their stuff on Amazon.
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This was wonderful.
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I didn't actually know that much about Amazon at this time.
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I just knew a lot about what things could sell for versus what I bought them for.
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And there's there's tools that can just help you see how much something sells for real easy.
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So that's all that I knew.
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But I still knew more than them.
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You just need to know a little bit more than the other person to actually provide value and help with
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them.
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So basically we had a consulting contract made up that was going to be very very lucrative but I didn't
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want to devote my entire life to helping out RadioShack that wasn't my passion and everything I wanted
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to go travel and make my own life.
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I didn't want to be forced to live somebody else's life.
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So we ended up not finishing the contract agreement because they went bankrupt the second time right
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when that was happening and that was when I said OK you know I'm going to do my own private label because
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they've just kicked me off as a wholesaler.
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There's no RadioShack left blacklisted by a lot of these places and the Black Friday is not for a long
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time.
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So I said OK well I want something sustainable.
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I found all these great ways to make money.
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I have skills and money to start my business now.
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So I need to get into Amazon private label.
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That's when I found out about Amazon private label and I failed a lot of my first products but I still
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had these other ways a retail arbitrage onside to make money while I was doing it.
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So I was basically taking my profits and then reinvesting them into opportunities.
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So I always took opportunities where the potential reward was going to be way higher than what I paid.
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That's what I've always done because if you lose you didn't really lose.
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It takes one win to equal 100 losses.
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You know if you do it right.
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419
00:24:59,140 --> 00:25:03,580
So that was pretty crazy failed my first eight products.
419
420
00:25:03,580 --> 00:25:11,800
But then what happened was I ran into the solar eclipse glasses and I took all the lessons that I learned
420
421
00:25:12,340 --> 00:25:17,580
from everything in the past and applied that then I got crazy throughout the years.
421
422
00:25:17,590 --> 00:25:23,710
I had progressively been finding better and better opportunities that I enjoyed more and more and I
422
423
00:25:23,710 --> 00:25:29,650
saw the writing in the wall before RadioShack sent that email and before I got all of this so basically
423
424
00:25:29,650 --> 00:25:36,880
in the summer right before 2017 so summer 2016 was when I saw oh I need to get into private label and
424
425
00:25:36,910 --> 00:25:42,910
I decided to actually go to the Canton Fair I decided I want to learn the fastest way possible.
425
426
00:25:43,030 --> 00:25:48,670
So the largest trade show in the world is the Canton Fair and I said if I go to China and I just have
426
427
00:25:48,670 --> 00:25:54,010
this rapid feedback loop and just keep trying and learning that's the fastest way to learn and then
427
428
00:25:54,220 --> 00:25:55,780
mentally commit me.
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429
00:25:55,840 --> 00:26:00,340
And it did and I did not find any profitable products there.
429
430
00:26:00,370 --> 00:26:04,930
I had actually gone and was looking to source some mood glasses so essentially different colored glasses
430
431
00:26:04,960 --> 00:26:07,890
if you want to feel a certain mood you put on different color.
431
432
00:26:07,900 --> 00:26:11,790
That's the theory behind it anyways I wasn't able to find a good supplier.
432
433
00:26:11,800 --> 00:26:19,480
But I did get an email from one of those suppliers a couple of months later and it was the day before
433
434
00:26:19,720 --> 00:26:24,220
I went back to China because I said Okay I'm going to go to China again and figure this out because
434
435
00:26:24,220 --> 00:26:25,890
I'm committed to making this work.
435
436
00:26:26,050 --> 00:26:29,200
And I know that there's a huge opportunity in private label.
436
437
00:26:29,260 --> 00:26:35,320
So as we were getting ready to go and play as procrastinating late as always we got this email and I
437
438
00:26:35,310 --> 00:26:37,240
said hello.
438
439
00:26:37,240 --> 00:26:39,210
Are you interested in solar eclipse glasses.
439
440
00:26:39,250 --> 00:26:44,950
They're very hot in the USA. I responded. Sure send me some information. you never sent me information
440
441
00:26:44,980 --> 00:26:48,920
but I went I looked at the opportunity did the math I said this huge.
441
442
00:26:48,970 --> 00:26:51,850
It's going directly over 12 million people's houses.
442
443
00:26:51,850 --> 00:26:53,370
A total solar eclipse.
443
444
00:26:53,390 --> 00:26:57,230
So basically the sun will just go black in the middle of the day and it looks amazing.
444
445
00:26:57,250 --> 00:26:58,630
So there's 12 million people.
445
446
00:26:58,630 --> 00:27:01,450
How could you not view this if it goes over your house.
446
447
00:27:01,480 --> 00:27:04,240
I said it's going to be the biggest thing on social media.
447
448
00:27:04,240 --> 00:27:09,700
So I said oh my experience going to all these retail stores they are bad.
448
449
00:27:09,710 --> 00:27:15,880
I had just about everything they overstock and under stock things and I knew that there was just no
449
450
00:27:15,880 --> 00:27:22,030
way from all these experiences that I've learned they're going to stock enough so that people just are
450
451
00:27:22,030 --> 00:27:27,520
gonna go to Amazon for this because I'd seen that I was able to sell things for a lot higher price on
451
452
00:27:27,520 --> 00:27:30,370
Amazon than even on RadioShack on their own Web site.
452
453
00:27:30,400 --> 00:27:36,040
So there are headphones that people could go and buy for sixty dollars on RadioShack Web site or you
453
454
00:27:36,040 --> 00:27:37,770
could buy for ninety dollars on Amazon.
454
455
00:27:37,810 --> 00:27:42,250
I outsold RadioShack on Amazon compared to their Web site.
455
456
00:27:42,370 --> 00:27:45,040
Absolutely crazy people just go to Amazon these days.
456
457
00:27:45,070 --> 00:27:47,290
So I said OK well people can go to Amazon.
457
458
00:27:47,290 --> 00:27:51,070
Can I just make the best solar eclipse glasses and make one hundred thousand dollars.
458
459
00:27:51,070 --> 00:27:52,480
I can make a hundred thousand dollars.
459
460
00:27:52,480 --> 00:27:56,250
I can now go travel and do the things that I want to do.
460
461
00:27:56,680 --> 00:27:59,650
And it turned out to be way bigger than that.
461
462
00:27:59,710 --> 00:28:02,230
But I almost didn't do it.
462
463
00:28:02,350 --> 00:28:08,680
So I knew that this was a great opportunity but I knew I needed to get the best product and find a good
463
464
00:28:08,680 --> 00:28:09,460
supplier.
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465
00:28:09,460 --> 00:28:12,520
And I'd been failing to find good suppliers in the past.
465
466
00:28:12,520 --> 00:28:18,820
I had going through 50 suppliers in total and I almost gave up but I just kept at it and I said this
466
467
00:28:18,820 --> 00:28:20,110
has to be possible.
467
468
00:28:20,110 --> 00:28:21,440
People need glasses.
468
469
00:28:21,460 --> 00:28:24,940
There's got to be good ones with actual certified glasses.
469
470
00:28:24,940 --> 00:28:26,220
Right when I was about to give up.
470
471
00:28:26,410 --> 00:28:31,780
Found the right supplier who actually had certified glasses because you guys aren't aware majority of
471
472
00:28:31,780 --> 00:28:34,170
the glasses for the solar eclipse in 2017.
472
473
00:28:34,180 --> 00:28:35,470
We're not certified.
473
474
00:28:35,470 --> 00:28:38,590
They were made in China didn't have certifications or anything.
474
475
00:28:38,590 --> 00:28:42,450
And this was a huge problem and it was a national news story.
475
476
00:28:42,580 --> 00:28:47,950
But I did the hard work and actually found it made a really good product and it worked out amazing and
476
477
00:28:47,950 --> 00:28:52,150
I built an entire brand around it close to 100 different products in total.
477
478
00:28:52,150 --> 00:28:55,420
And we'd end up doing six million dollars in six months.
478
479
00:28:55,420 --> 00:29:00,910
Now this six months it's not like it was just that six months I was you guys can see the whole story.
479
480
00:29:00,910 --> 00:29:04,570
I took lessons from everything that I learned previously.
480
481
00:29:04,570 --> 00:29:06,200
And then that's how I got that exponential growth.
481
482
00:29:06,200 --> 00:29:09,150
So it's not just you go up and just crush it.
482
483
00:29:09,190 --> 00:29:10,830
It's sustainable over time.
483
484
00:29:10,840 --> 00:29:11,930
And you see the results.
484
485
00:29:11,950 --> 00:29:14,580
You got to not give up and you got to actually take action.
485
486
00:29:14,590 --> 00:29:20,070
So once I got one product that worked and was selling and making money I decided to go all in.
486
487
00:29:20,200 --> 00:29:24,940
I knew that private label was possible and I got it to finally work.
487
488
00:29:24,940 --> 00:29:28,590
So I said All right I'm going all in on this opportunity.
488
489
00:29:28,600 --> 00:29:34,110
I ended up selling plastic glasses telescope filters of all different sizes.
489
490
00:29:34,120 --> 00:29:39,310
We made a whole bunch of different of the paper glasses all with the best design because I know that
490
491
00:29:39,340 --> 00:29:44,860
error is going to go to Amazon and that at the end of the day the best product is going to win if presented
491
492
00:29:44,860 --> 00:29:51,330
properly so got the best products grabbed all the real estate possible and it just started to take off.
492
493
00:29:51,550 --> 00:29:52,060
Crazy.
493
494
00:29:52,060 --> 00:29:54,190
We also made goggles that were pretty good.
494
495
00:29:54,190 --> 00:29:59,740
This is my favorite thing these Steampunk Goggles and that we all sold maps we sold also stuff from
495
496
00:29:59,740 --> 00:30:05,590
my manufacturer because essentially with my manufacturer in the USA I was selling his products but then
496
497
00:30:05,890 --> 00:30:11,140
making my own designs on top of that as well as making all the other products that were made so just
497
498
00:30:11,260 --> 00:30:15,670
completely went all in and that's what it is you got to build a brand over time.
498
499
00:30:15,670 --> 00:30:20,260
And then just take up all that real estate so that you no matter which one they buy you do it ends up
499
500
00:30:20,260 --> 00:30:20,830
being you.
500
501
00:30:20,980 --> 00:30:26,140
Pretty quickly my house turned into an assembly plant which put an ad out on Craigslist that we need
501
502
00:30:26,140 --> 00:30:28,170
some help packaging glasses.
502
503
00:30:28,180 --> 00:30:34,690
So overall things were going great growing pretty quickly it got into May and I was doing about a thousand
503
504
00:30:34,690 --> 00:30:39,250
dollars a day and I'd make one hundred thousand dollars I'm going to be super happy and then it started
504
505
00:30:39,250 --> 00:30:40,020
to get hard.
505
506
00:30:40,030 --> 00:30:44,510
It was we got counterfeiters and this were all the bag glasses started to come into play.
506
507
00:30:44,530 --> 00:30:46,710
There were hundreds of counterfeits of my product.
507
508
00:30:46,810 --> 00:30:48,940
People come all my listing and hijack it.
508
509
00:30:48,940 --> 00:30:52,970
So that means just like I was doing a RadioShack and selling for a lower price.
509
510
00:30:52,990 --> 00:30:54,970
People coming onto my list and so for a lower price.
510
511
00:30:55,000 --> 00:30:55,780
But here's the thing.
511
512
00:30:55,900 --> 00:30:57,250
They weren't real products.
512
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00:30:57,310 --> 00:30:58,190
They were fake.
513
514
00:30:58,210 --> 00:30:59,680
That would actually make people go blind.
514
515
00:30:59,680 --> 00:31:05,020
And this was tough because Amazon wouldn't take them down because I didn't have a trademark yet difficult
515
516
00:31:05,620 --> 00:31:09,760
ended up having to fight through that and went one hundred thousand dollars into debt.
516
517
00:31:09,790 --> 00:31:15,190
Literally everything I had buying and sourcing this because I knew that I was going to be such a crazy
517
518
00:31:15,190 --> 00:31:15,790
opportunity.
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519
00:31:16,090 --> 00:31:21,640
But then at that same time I also broke my elbow here privacy I got like a nice goose egg there broke
519
520
00:31:21,640 --> 00:31:26,110
my elbow at the same time that I went a hundred thousand dollars at the debt and then I had to get surgery
520
521
00:31:26,590 --> 00:31:27,550
on my chest.
521
522
00:31:27,550 --> 00:31:31,110
It broke all the bones of my chest as right when I got a whole bunch of hijackers.
522
523
00:31:31,110 --> 00:31:36,070
So when I was at the hospital I was right before my surgery at the Children's Hospital somehow I got
523
524
00:31:36,070 --> 00:31:40,930
grandfathered into it right before the surgery on the children's computer going past the parental controls
524
525
00:31:41,260 --> 00:31:47,140
trying to manage my Amazon seller account went in woke up and I had to go fight with Amazon lawyers
525
526
00:31:47,320 --> 00:31:52,990
and well they were hijacking my products and potentially make people go blind after one of most painful
526
527
00:31:52,990 --> 00:31:58,270
surgeries in the world that I could barely even move but I just worked for about 18 hours straight because
527
528
00:31:58,270 --> 00:31:59,550
I knew that I had no other choice.
528
529
00:31:59,540 --> 00:32:04,710
I just was 100 grand in debt and the eclipse was coming to an end up getting through that.
529
530
00:32:04,840 --> 00:32:06,760
And we had the whole story.
530
531
00:32:06,760 --> 00:32:10,500
If you guys want to see it an hour and a half it's pretty awesome.
531
532
00:32:10,510 --> 00:32:15,070
If you guys are interested in learning more about it we're just going over a summary here so the link
532
533
00:32:15,070 --> 00:32:17,620
to that video is going to be down below in the description.
533
534
00:32:17,620 --> 00:32:21,710
If you guys are interested watching that it is long but it's pretty epic.
534
535
00:32:21,730 --> 00:32:28,600
If you ask me anyways in the end all the bad glasses ended up getting removed because it finally came
535
536
00:32:28,600 --> 00:32:33,860
to Amazon's attention that there is a problem here which I've been telling them for the longest time.
536
537
00:32:33,910 --> 00:32:37,090
News agencies picked up on it and the whole country was afraid.
537
538
00:32:37,090 --> 00:32:41,110
But luckily I was one of the only people with actual good glasses.
538
539
00:32:41,260 --> 00:32:44,390
And so that's when things really took off.
539
540
00:32:44,390 --> 00:32:45,450
And yeah.
540
541
00:32:45,490 --> 00:32:51,360
So in summary here there's the story of the zero to six million dollars in six months.
541
542
00:32:51,370 --> 00:32:51,600
OK.
542
543
00:32:51,610 --> 00:32:57,160
But like I was saying at the very beginning of this you know it took a thousand days to make the first
543
544
00:32:57,160 --> 00:33:02,170
million then 15 days to make the next million and the five days to make the next million.
544
545
00:33:02,200 --> 00:33:03,640
It was exponential growth.
545
546
00:33:03,640 --> 00:33:09,190
Take it everything that I've learned previously and applying it and continuing to find better and better
546
547
00:33:09,190 --> 00:33:12,040
opportunities and grow as an entrepreneur.
547
548
00:33:12,040 --> 00:33:14,640
And so that's the way that I think that it is.
548
549
00:33:14,640 --> 00:33:17,220
It's just hard work and slow progress.
549
550
00:33:17,230 --> 00:33:23,590
But the nice thing about it is you just get better and it just gets easier as time gets going so if
550
551
00:33:23,590 --> 00:33:25,470
you guys enjoyed this hope you did.
551
552
00:33:25,470 --> 00:33:25,870
I did too.
552
553
00:33:25,900 --> 00:33:30,640
But the main takeaway here is it took me six years to learn all of these lessons and get that type of
553
554
00:33:30,640 --> 00:33:31,050
success.
554
555
00:33:31,060 --> 00:33:36,550
But luckily for you guys I put everything that I know I spent a year and a half sharing everything and
555
556
00:33:36,550 --> 00:33:41,830
I think that the success can be massively faster for other people because they think about the first
556
557
00:33:41,830 --> 00:33:47,610
two years I was selling counterfeits or selling pennies and you know banned and doing these T-shirts
557
558
00:33:47,620 --> 00:33:53,740
and copyright law and trademark you know these basic things that we go over in the course and a whole
558
559
00:33:53,740 --> 00:33:58,120
bunch more that could help speed up the process for you guys that you don't have to go through all of
559
560
00:33:58,120 --> 00:34:00,910
those painful lessons that I learned along the way.
560
561
00:34:00,910 --> 00:34:06,100
You still have your own painful lessons but you can avoid those ones that I had and find your own painful
561
562
00:34:06,100 --> 00:34:08,140
lessons because it's not easy.
562
563
00:34:08,140 --> 00:34:14,260
It's it's hard work but it can be done a lot faster and less stressful if you know what you're doing
563
564
00:34:14,520 --> 00:34:16,510
what to look out for and how to do it right.
564
565
00:34:16,510 --> 00:34:21,460
So that's what my goal is with all of this to help inspire and get people to take action and to fast
565
566
00:34:21,460 --> 00:34:22,240
track their success.
566
567
00:34:22,240 --> 00:34:29,340
So you guys made it to this point in the video you are somebody special because you had the patience
567
568
00:34:29,730 --> 00:34:34,590
to watch through this whole thing so I hope you enjoyed it and if you really want to ensure your success
568
569
00:34:34,610 --> 00:34:36,420
you've got to make some form of commitment.
569
570
00:34:36,420 --> 00:34:37,500
I've gone to China.
570
571
00:34:37,500 --> 00:34:39,900
I made so many commitments along the way.
571
572
00:34:39,900 --> 00:34:43,380
And you know it's all about taking action making commitments and doing something.
572
573
00:34:43,380 --> 00:34:49,630
So if you are serious you send me a message on Instagram My name is official Brock Johnson on Instagram.
573
574
00:34:49,710 --> 00:34:50,790
You could do that.
574
575
00:34:50,790 --> 00:34:55,320
I won't be able to respond to everybody but I will read all of them.
575
576
00:34:55,320 --> 00:34:59,550
And who knows I might come in and pop in at some point in the future and follow up with you.
576
577
00:34:59,550 --> 00:35:04,890
So I've seen that in the people that have done that have actually seen like those people are way more
577
578
00:35:04,890 --> 00:35:08,790
likely to actually be successful than the people that aren't.
578
579
00:35:08,790 --> 00:35:12,450
Because when you make a commitment it's a lot different than if you just dabble.
579
580
00:35:12,450 --> 00:35:14,980
So I just hope to see you guys in the DMZ there.
580
581
00:35:15,090 --> 00:35:20,130
And now it's time to go to the intermediate course or to watch the full story if you are interested
581
582
00:35:20,130 --> 00:35:25,980
in that but definitely make sure if you go on Instagram or YouTube right now to watch that or wherever
582
583
00:35:25,980 --> 00:35:27,530
it is you don't forget about this.
583
584
00:35:27,540 --> 00:35:27,750
All right.
584
585
00:35:27,750 --> 00:35:29,280
Because remember it's all about taking action.
585
586
00:35:29,280 --> 00:35:31,430
And I put so much time into creating this.
586
587
00:35:31,530 --> 00:35:33,770
It be a shame for this to be the last time that I see you.
587
588
00:35:33,840 --> 00:35:37,920
So I wish you all the best and look forward to seeing you and talking to you in the future.
64148
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