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0 This is my journey of becoming a millionaire from 100 dollars. 1
I'm going to go over all the ways that I learned to make money and which ones I think of the best obviously 2
which is Amazon FBA. 3
But I'm sure you guys like practically how you can start with nothing and make it happen because that's 4
what I did. 5
I'm confident that this can work. 6
So by sharing my experience hopefully you guys can see some patterns. 7
We're going to go visually over everything that I did. Going from $100 to a million and here's the thing 8
that's very interesting and like some motivation here. 9
It took me a thousand days to go from one hundred two million and then it took 15 days to make my next 10
million and then it took me five days to make my next million. 11
It's exponential. 12
And as you get these skills and as you grow over time it just becomes easier and easier. 13
That beginning part is hard. 14
And that's when most people fail. 15
But if I share my way and what I did maybe you know I think you guys could do it you know. 16
See what it actually looks like. 17
It doesn't go just up like that. 18
It takes time. 19
So let's go over it. 20
It all started with the aha moment. 21
Now what was the Aha! moment. 22
It was the moment that I discovered that a copper penny is worth more than a penny. 23
So way back early when I was in college the price of copper was about four dollars and forty five cents 24
around here. 25
You know let's just call it four dollars. 26
That means for every 10000 penny. So for every hundred dollars essentially if you were to melt it down 27
it would actually be worth two hundred sixty dollars. 28
This was just a crazy thing. 29
So I realized was wow it's worth more. 30
So I would actually buy pennies from the bank and then sort them out and then sell them for more to 31
people online. 32
I started going to banks buying just thousands and thousands of dollars of pennies and I actually had 33
a machine that would sort them all out. 34
Let me show that. 35
So we'd buy pennies get them like this put them in a machine like this and then you turn it on and all 36
of a sudden it would just start sorting them out for you put all the copper ones into one pile and the 37
ones that weren't. 38
Because essentially in 1982 the cost of a penny started to cost a lot. 39
So they moved to a cheaper metal. 40
So all the pennies before 1982 are worth more than they actually are worth. 41
On face value so this was my first introduction to flipping. 42
There was no risk of loss because if I could go and buy something I was guaranteed to have the pennies 43
still. 44
So all I would lose was my time. 45
That's obviously valuable but I couldn't lose money. 46
And this was a fundamental concept of what I'd done with everything. 47
I always choose opportunities where there's no risk of loss or the risk of loss is so little compared 48
to the amount of gain. 49
And that's how I've been able to grow and become a millionaire in just a couple of years. 50
So things were going great. 51
Selling the pennies making money. 52
But this is where I almost didn't make it. 53
So I thought wow I'm making money with these pennies but I want something that's more scalable or what 54
else could I sell. 55
And then I went on to all the Obamas when I first found out about Alibaba and I started to import things. 56
Unfortunately I was importing apparently counterfeit Beats headphones and I got taken down pretty quick 57
and banned from eBay for life. 58
And that put an end to the pending business. 59
So I was looking on Alibaba and you've got to be careful when you're looking at suppliers to make sure 60
that they have the real thing. 61
At that point in my entrepreneurial career I thought Oh hey you could just go and buy it and make some 62
money. 63
Lesson learned pretty quick and painfully so don't sell counterfeits or anything that seems too good 64
to be true because it always is that all the good things take hard work to make money. 65
Then I took a long rest and pretty much gave up selling online. 66
But then in 2013 there is homecoming every year for colleges in the United States and it's a huge event 67
and everybody buys T-shirts for it. 68
And I saw a guy the previous year just make so much money selling these t shirts and there was this 69
my first introduction to seasonality and then I said All right I can make better T-shirts or I could 70
make different T-shirts and then go ahead and do that because there's like two T-shirts on the market 71
decided to go get some T-shirts made find a supplier who is local. 72
And then I decided well we need to get some good designs here because it's all about the design and 73
the phrase. 74
So we went on Google looked up popular quotes and funny quotes and then I posted in a Facebook group 75
for my college and said hey I need a designer. 76
There was this entrepreneurial designer who is always posting and selling stuff is it. 77
Hey let's do this. 78
So I went to her house got the designs done and they were great. 79
She makes amazing designs. 80
She's also now a professional mermaid. 81
So if you're ever in the Miami area you need professional mermaid that there there's your option. 82
But anyway fortunately these T-shirts ended up getting on the news because apparently they were controversial 83
in some people's eyes which I didn't believe so. 84
But anyways regardless got on the news. Dean of Students wa s"You need to take these down otherwise I'm 85
going to e-mail this to all your potential future employers and all your professors." 86
That was bad and blackmail not legal. 87
Anyways you don't take every flight in entrepreneurship you just bow down sometimes. 88
So I took a year off entrepreneurship. 89
So 2014 came around and I said OK. 90
T-shirts again. 91
Let's go. 92
Maybe I'll get it right this time. 93
Did it completely differently. 94
We made sure not to make it controversial. 95
Unfortunately there's this thing called copyright and trademark law and this is where I got to learn 96
this lesson extremely well. 97
Don't infringe on other people's intellectual property. 98
This happened to us and we made some T-shirts with a logo or a parody of a logo. 99
Essentially we took an acronym. 100
So a four letter word and made it into something that it wasn't. 101
And this is a massive national trademark. 102
And it was technically legal under fair use but they threatened us with lawyers and they sent the cops 103
to my house and then they basically took the shirts and burned them. 104
And so I could afford this and won. 105
But yet again you have to let go sometimes just because you're right doesn't mean a fight is worth but 106
later you'll see that there are fights that are worth fighting regardless. 107
They took my shirts burned them and then it was four days before homecoming and I had to deliver hundreds 108
of t shirts to people. 109
So luckily I found a guy who overnight was able to make all the new T-shirts without that logo. 110
But they were very sad looking comparatively to the original one. 111
And I just had to hand out hundreds of T-shirts to sad college students. 112
That was an unfortunate circumstance. 113
It's pretty clear to me the world, God, whatever you believe in they did not want me to start a T-shirt 114
business. 115
So I gave up on T-shirt businesses completely after that rightfully so. 116
So I was not having very good luck and almost gave up but luckily I got my girlfriend and 117
she got me a new eBay account because I could do it in her name. 118
So that was great. 119
She's my wife now. 120
Thank you Jenna. 121
And then I was back up and going and I went to the surplus store at my university and this is where 122
I found out about my iMac business which you learn about later. 123
Basically I would go and I got these screens. 124
They're really old iMac screens. 125
But I'll get them for 50 or 100 dollars and sell them for several hundreds and I just stumbled across 126
one looked it up on eBay. 127
Wow. 128
There's there's some money to be made here. 129
So now I was able to buy and sell things from the surplus store and make money. 130
And at the same time I had those video games that I got and then sold those. 131
Then I was able to realize hey there's some money to be made here. 132
So I started to look for more ways to get video games and for more surplus stores to go to. 133
Unfortunately I wasn't able to find anymore video games when going around to these garage sales and 134
garage sales were kind of one go. 135
So what I ended up doing was OK. 136
These are garage sales what about online garage sales. 137
Which eBay is essentially. 138
So I went on eBay and I started to look at where people would be selling a whole bunch of video games 139
and then I would go and see what each individual game would sell for. 140
And I realized that when people would sell all of these at once it would go for a lot cheaper than if 141
they were sold out individually. 142
And then that's when I said well I'm going to start buying these if I can just look at what each one 143
is worth and then find a way to quickly calculate what it's worth. 144
Then I could bid and just buy it at a price that I could make money am my. 145
My whole goal was to make twenty dollars an hour. 146
That was the dream because that would pay me what an internship would pay me or you know if I can make 147
20 bucks an hour. 148
I was super jacked. 149
Well luckily I was able to find some as you guys can see here. 150
I've just got video games on video games on video games and then I started to get smarter with it over 151
time. 152
So I found this Web site where basically they graphed out the historical average selling price of each 153
Nintendo 64 game across all the different platforms in the world. 154
And this was amazing because I didn't have to do the work anymore. 155
So basically I just copied the price from every single one of them. 156
And then I made a little program that helps me automatically calculate. 157
Now it's not that I was able to do this because I have programming skills this could have been done 158
easily in Excel or something else and it probably would actually make my life a whole lot easier. 159
But that was what I did at that time and it worked. 160
We had a lot of video games my entire basement got filled up with these video games so we were making 161
over 20 dollars now or doing it. 162
Then I started to get smarter with it and I realized this interesting fact that the price that people 163
were willing to pay was literally had to do with what one you need to get a click to get a buy and then 164
the presentation of the product in the listing actually affected what price they would buy that. 165
So I was able to charge more than everybody else by just presenting my products much better than everybody 166
else was. 167
And obviously the ones that look better they were going to buy was also doing the surplus store as I 168
was doing the video games so you guys could see here. 169
Just a crazy amount of surplus products and some of these were pretty interesting. 170
I would buy these printers here. 171
I would buy this for five dollars and sell it for 500. 172
It was phenomenal. 173
And so there's always opportunities when going to government surplus stores, university surplus stores 174
garage sales and just basically anywhere where the people just want to get rid of it and don't care. 175
All right. 176
So selling on eBay was great was making money and it was neat but then it was time for me to graduate 177
and get a job. 178
So this is right at the end of my college career and then now I had to go find a job but my wife and 179
I decided we wanted to go do one final trip traveling the world going to Ecuador and South America really 180
cool places. 181
You know let's just go have one bang before we have to go into the real world and go get a job which 182
none of us wanted to do but we thought we had to do that. 183
And basically I had this clock right here OK. 184
I don't remember where I got this clock but it came to the point where we were about to go to Ecuador 185
and going out of the country than it was. 186
OK. 187
Well how do I ship this when I'm not there and I wanted to just sell it to make more money to spend 188
in Ecuador. 189
So at the last minute I ended up throwing it on Amazon and I learned about fulfilled by Amazon. 190
That's what I learned about Amazon was by necessity of how do I ship this when I'm not there. 191
And that completely changed my life going and traveling to South America was probably one of the most 192
important things I've ever done in my life because it gave me time to get away from everything and think 193
about what is truly important in life. 194
There's a lot of poverty down in certain parts of Ecuador. 195
And what was really interesting was we went to this one town in the mountains all these people had these 196
interesting mountain hat on. 197
I can't even describe them. 198
Maybe we could find it if not just imagine these crazy hats. 199
Anyways when we were there these people had nothing but they were probably the happiest people that 200
I had ever seen. 201
And that really inspired me. 202
American society it's kind of about status and things and fame and it's so not about what's actually 203
important. 204
And as I was living with not much money and just packing and being around poverty and seeing happy people 205
is really inspiring to me. 206
I said I want to optimize my life for what's going to make me happy because I had the health circumstances. 207
If you guys haven't known about that where I had heart condition and it was not looking good so I didn't 208
know how long I was going to live. 209
You know it could be five 10 years or you know could I live forever. 210
It was a very real circumstance. 211
My heart was enlarging and I didn't know how long you know I might die at 30 was essentially what my 212
mentality that I was had and because of that and going to South America and I had this narrow opportunity 213
in my life and very happy that I took it. 214
So essentially while I was in South America I made my first sale on Amazon with Amazon FBA and now that 215
changed everything because I was now traveling the world not needing much. 216
I mean yeah I made one sale maybe twenty dollars but it is the proof of concept that you don't need 217
money to be happy. 218
You can go do what you want and you could technically be selling stuff anywhere in the world doing anything. 219
I said OK well I wish I could do this but I don't know really how to get started or if it's possible 220
still. 221
But the whole time I was regretting going back home because I had to go get a job then. 222
That's what my parents wanted me to do after college came back home from Ecuador had no money but I 223
now had a little bit of time because my wife was applying for graduate school and we might have to move. 224
So I had a couple of months that I could tell my parents I was training and so I was learning data science 225
machine learning some other skills to make it look like I was you know doing something other than getting 226
a job. 227
I actually had a couple of job interviews and luckily I got declined for those because if I would have 228
got accepted to those I would've taken it and completely changed my life. 229
Luckily they didn't like me. 230
I was too out there for them. 231
That's good. 232
So I had graduated and then my friend I went back to see him at college because it was a surplus store 233
again. 234
So I went there with a little money that I had and got some more stuff to sell. 235
And then I went over to his house and he said whoa check out this Reddit post that I saw and I was like 236
What is Reddit anyways. 237
This is all he did all day every day. 238
He's a genius guy. 239
It just never takes action on his ideas but this one he's like hey let's do this. 240
Essentially RadioShack was going out of business which was the world's largest retailer. 241
They had over 5000 locations so they were going out business and there was this post and said 90 percent 242
off. 243
And I'd seen and flip stuff in the past and I said well if I need something for 10 percent of the price 244
and I can see that it sells on the internet then there's no risk. 245
Basically yeah maybe it'll go bad every once in a while but I could maybe multiply my money by five 246
or more on some of these things. 247
So I said OK let's go to a RadioShack. 248
So I went to that first RadioShack bought one item. 249
So I send it in the Amazon and it's sold immediately. 250
And so about two weeks I had my money back plus more and then saying I went to the stores and they had 251
these bigger sales and wow there's so much money to be made here. 252
And then I basically said OK well this is a pretty much no risk. 253
And if it does go bad whatever so I just opened up as many credit cards as I could and just started 254
buying and selling self and I made a whole bunch of money probably ten thousand dollars in my first 255
couple of weeks there. 256
And then the stores were done going out of business but luckily the stores they had a slow death. 257
It wasn't like they just bottomed out it was over the course of two years that they were closing different 258
locations of stores. 259
So basically I was able to go take all these credit cards buy a bunch of product and then get the items 260
and then send them an Amazon sell it get my money back and then by that time there'll be another round 261
of RadioShack that were going out of business. 262
It was wonderful. 263
So I ended up doing this and opened up more credit cards then went across the entire nation because 264
I saw an opportunity we see an amazing opportunity with just crazy output and very little risk. 265
This was wonderful and I was making good money from RadioShack but there would be a big downtime in 266
between when the stores would go out of business and I'd sent everything in to Amazon so I had time 267
to do other stuff. 268
And then I knew these surplus stores existed. 269
So I started to go to surplus store so I'll go from a RadioShack to a surplus store and then go and 270
do that and then the RadioShack go out of business again and I'll get my money back and then I'll go 271
back to doing more RadioShack. 272
It was just growing my money pretty quickly. 273
It was amazing. 274
I made over one hundred thousand dollars my first year doing this and which was you know enough to live 275
in and do what I wanted and then I just kept finding more and more opportunity. 276
So there's surplus stores worked but I said what about government surplus stores. 277
If a university is inefficient then I bet the government is even more inefficient because it's the government. 278
OK so this was great and I was doing that and then just kept doing this process back and forth but then 279
basically I was seeing a lot more return on my time when I was doing the radio shacks. 280
And also what I was doing was while I would go to these radio shacks across the country. 281
I walked into a Wal-Mart and then I said well what if I go to this Wal-Mart and you I don't know maybe 282
they have stuff for sale too just like Radioshack did. 283
And I found it. 284
Yeah they did. 285
I could make money doing that too. 286
And then there's also this store called Shop Co. 287
That the same thing existed. 288
So I start to go to the shop coast which nobody goes to. 289
They're actually going out of business right now. 290
So if somebody is in the United States and wants to make money go to the shop coast you could do what 291
I did with RadioShack pretty easy. 292
It was my hidden gem though because it's kind of in the Midwest and nobody would go to them and nobody 293
buy the stuff and they would march stuff down extremely cheap. 294
It was I was doing that and learning all these different ways to make money and eventually it became 295
not worth my time to do these surplus stores are these government auctions. 296
And I knew that it wasn't sustainable or it was sustainable but I could never grow bigger as a business 297
person if I was required to just go and get whatever these surplus stores had. 298
So what I ended up doing then was I learned that you could get these Apple computers from them and buy 299
and sell them. 300
So I was doing that and that was the first item that I ever bought and sold from one then I had an amazing 301
opportunity. 302
They're selling hundreds of computers at a government auction. 303
And I'd planned this out for weeks because nobody goes on these Web sites basically just give away stuff 304
for free and you can go and bid online you can actually bid online without a credit card. 305
Pretty poor idea by them regardless. 306
I was going to bid 15 seconds left playing this off for weeks. 307
It's 15 14 13. 308
I type in the mouth that I want to bid great on computers for a dollar apiece. 309
And right as I'm about to put in my bid it's down to like five seconds or so. 310
All the sudden my boom OK. 311
It's just giant explosion and everything goes out. 312
What the heck just happened I just are swearing. 313
It turns out that somebody ran into the power transformer of the power plant right by my house with 314
their car somewhere in the middle of the day. 315
And then that brought out the power for the whole area. 316
And that was actually the end of my surplus career. 317
You know the T-shirts is clear to me that the world did not want me to go on with T-shirts anymore. 318
And then same with the surplus stores I could kept going and doing it but I decided to take that and 319
move on. 320
So I took that same idea that I do the video games and I said What if I could just get computers online. 321
And that's what I learned. 322
Oh I can start to do the same sourcing with eBay for computers. 323
I knew about computers because I was just playing with them and so I was able to just source these and 324
sell them for a lot more. 325
I could buy them for 200 dollars and sell them for five hundred fifty dollars. 326
But why. 327
Because things sell for more on Amazon than they do on eBay. 328
That's the greatest thing I'd literally buy the same listing on eBay that looked bad and then sell it 329
on Amazon and make it look good. 330
And that was it. 331
That was the model and I made it just a crazy amount of money doing this I could make several hundred 332
thousand dollars a year just buying and flipping these computers and so I was doing that for a long 333
time buying and selling Apple computers was working radio shacks were working but then over time basically 334
my wife got tired of packing and dealing with all these computers and I just had computer parts all 335
around my house because someone would break and then RadioShack eventually started to run out of locations. 336
So then what I thought was well instead of going around the nation could I just ask RadioShack to sell 337
me their stuff in bulk. 338
And that's what I got introduced to wholesale. 339
So basically they would say OK yeah let's just send it all to Brock. 340
And then I was buying their stuff and then selling it as an authorized distributor. 341
This is a wonderful so there's opportunity to make money on Amazon by just flipping stuff or you can 342
become a wholesaler. 343
That was where I got introduced to wholesale. 344
This was working great but they only had so many products that I could buy and sell. 345
So what I started to do was go online then and this is called online arbitrage where I would start to 346
source products online then sell them for more. 347
So basically you could go buy stuff on target or Wal-Mart or other online stores and then sell it on 348
Amazon for a higher price. 349
Not every product actually almost all products won't make money but you need just need to find one that 350
makes money and that's what I did. 351
And I found a couple of them and it made a lot of money. 352
Then I realized well what about black Friday in the United States. 353
Europe is called Boxing Day. 354
I don't understand that. 355
Anyways there's single to stay in China wherever you are there's some type of event where there's huge 356
sales for the year and I decided to go all out just like I did with RadioShack because essentially another 357
opportunity where there was no risk of loss because I could just return the item that was wonderful 358
and the upside was I could sell it for more. 359
So I ended up going all out made all these email addresses and making thirty thousand dollars in one 360
Black Friday in the course of a week just buying selling the Christmas deals and that was where I really 361
made a lot of money with online arbitrage. 362
And that was wonderful. 363
But what happened was Kohl's didn't like that causes a retailer in the U.S. and I started to get blacklisted 364
from a lot of places. 365
Then at that same time RadioShack ran out of stores and then they stopped doing wholesale with me at 366
about 2:30 in the morning. 367
One of the advisors of the board basically took this hedge fund guy who's got hundreds of millions of 368
dollars emailed me and said just basically threatened to sue me. 369
So what you're doing is legal. 370
Well the CEO of the company is signing off on these orders and I'm dealing with the company what are 371
basically didn't like that I was selling on Amazon because they had tried to start selling on Amazon 372
and basically on Amazon whoever is the cheapest price wins the Buy Box. 373
I had an auto reprice. 374
So basically you'd look at the price every couple of minutes. 375
If your competition was lower than you I would just it would lower it. 376
And they didn't have an automatic price. 377
So basically RadioShack couldn't sell anything on Amazon and I was out selling them. 378
So they had a meeting they all got together from around the country and they're like who is this guy. 379
Who's this Brock Johnson remember. 380
What. 381
What's going on. 382
And then they were really mad at me. 383
But I got a great email instead of threatening to sue me. 384
They said okay well we're not happy with you but we might need your help. 385
So it's another thing that you can do and I almost did. 386
But I turned down because I ran into a much better opportunity. 387
You could do consulting RadioShack was the world's largest retailer by no stores and they were coming 388
to me and asking me for help. 389
I just knew how to buy and sell their stuff on Amazon. 390
This was wonderful. 391
I didn't actually know that much about Amazon at this time. 392
I just knew a lot about what things could sell for versus what I bought them for. 393
And there's there's tools that can just help you see how much something sells for real easy. 394
So that's all that I knew. 395
But I still knew more than them. 396
You just need to know a little bit more than the other person to actually provide value and help with 397
them. 398
So basically we had a consulting contract made up that was going to be very very lucrative but I didn't 399
want to devote my entire life to helping out RadioShack that wasn't my passion and everything I wanted 400
to go travel and make my own life. 401
I didn't want to be forced to live somebody else's life. 402
So we ended up not finishing the contract agreement because they went bankrupt the second time right 403
when that was happening and that was when I said OK you know I'm going to do my own private label because 404
they've just kicked me off as a wholesaler. 405
There's no RadioShack left blacklisted by a lot of these places and the Black Friday is not for a long 406
time. 407
So I said OK well I want something sustainable. 408
I found all these great ways to make money. 409
I have skills and money to start my business now. 410
So I need to get into Amazon private label. 411
That's when I found out about Amazon private label and I failed a lot of my first products but I still 412
had these other ways a retail arbitrage onside to make money while I was doing it. 413
So I was basically taking my profits and then reinvesting them into opportunities. 414
So I always took opportunities where the potential reward was going to be way higher than what I paid. 415
That's what I've always done because if you lose you didn't really lose. 416
It takes one win to equal 100 losses. 417
You know if you do it right. 418
So that was pretty crazy failed my first eight products. 419
But then what happened was I ran into the solar eclipse glasses and I took all the lessons that I learned 420
from everything in the past and applied that then I got crazy throughout the years. 421
I had progressively been finding better and better opportunities that I enjoyed more and more and I 422
saw the writing in the wall before RadioShack sent that email and before I got all of this so basically 423
in the summer right before 2017 so summer 2016 was when I saw oh I need to get into private label and 424
I decided to actually go to the Canton Fair I decided I want to learn the fastest way possible. 425
So the largest trade show in the world is the Canton Fair and I said if I go to China and I just have 426
this rapid feedback loop and just keep trying and learning that's the fastest way to learn and then 427
mentally commit me. 428
And it did and I did not find any profitable products there. 429
I had actually gone and was looking to source some mood glasses so essentially different colored glasses 430
if you want to feel a certain mood you put on different color. 431
That's the theory behind it anyways I wasn't able to find a good supplier. 432
But I did get an email from one of those suppliers a couple of months later and it was the day before 433
I went back to China because I said Okay I'm going to go to China again and figure this out because 434
I'm committed to making this work. 435
And I know that there's a huge opportunity in private label. 436
So as we were getting ready to go and play as procrastinating late as always we got this email and I 437
said hello. 438
Are you interested in solar eclipse glasses. 439
They're very hot in the USA. I responded. Sure send me some information. you never sent me information 440
but I went I looked at the opportunity did the math I said this huge. 441
It's going directly over 12 million people's houses. 442
A total solar eclipse. 443
So basically the sun will just go black in the middle of the day and it looks amazing. 444
So there's 12 million people. 445
How could you not view this if it goes over your house. 446
I said it's going to be the biggest thing on social media. 447
So I said oh my experience going to all these retail stores they are bad. 448
I had just about everything they overstock and under stock things and I knew that there was just no 449
way from all these experiences that I've learned they're going to stock enough so that people just are 450
gonna go to Amazon for this because I'd seen that I was able to sell things for a lot higher price on 451
Amazon than even on RadioShack on their own Web site. 452
So there are headphones that people could go and buy for sixty dollars on RadioShack Web site or you 453
could buy for ninety dollars on Amazon. 454
I outsold RadioShack on Amazon compared to their Web site. 455
Absolutely crazy people just go to Amazon these days. 456
So I said OK well people can go to Amazon. 457
Can I just make the best solar eclipse glasses and make one hundred thousand dollars. 458
I can make a hundred thousand dollars. 459
I can now go travel and do the things that I want to do. 460
And it turned out to be way bigger than that. 461
But I almost didn't do it. 462
So I knew that this was a great opportunity but I knew I needed to get the best product and find a good 463
supplier. 464
And I'd been failing to find good suppliers in the past. 465
I had going through 50 suppliers in total and I almost gave up but I just kept at it and I said this 466
has to be possible. 467
People need glasses. 468
There's got to be good ones with actual certified glasses. 469
Right when I was about to give up. 470
Found the right supplier who actually had certified glasses because you guys aren't aware majority of 471
the glasses for the solar eclipse in 2017. 472
We're not certified. 473
They were made in China didn't have certifications or anything. 474
And this was a huge problem and it was a national news story. 475
But I did the hard work and actually found it made a really good product and it worked out amazing and 476
I built an entire brand around it close to 100 different products in total. 477
And we'd end up doing six million dollars in six months. 478
Now this six months it's not like it was just that six months I was you guys can see the whole story. 479
I took lessons from everything that I learned previously. 480
And then that's how I got that exponential growth. 481
So it's not just you go up and just crush it. 482
It's sustainable over time. 483
And you see the results. 484
You got to not give up and you got to actually take action. 485
So once I got one product that worked and was selling and making money I decided to go all in. 486
I knew that private label was possible and I got it to finally work. 487
So I said All right I'm going all in on this opportunity. 488
I ended up selling plastic glasses telescope filters of all different sizes. 489
We made a whole bunch of different of the paper glasses all with the best design because I know that 490
error is going to go to Amazon and that at the end of the day the best product is going to win if presented 491
properly so got the best products grabbed all the real estate possible and it just started to take off. 492
Crazy. 493
We also made goggles that were pretty good. 494
This is my favorite thing these Steampunk Goggles and that we all sold maps we sold also stuff from 495
my manufacturer because essentially with my manufacturer in the USA I was selling his products but then 496
making my own designs on top of that as well as making all the other products that were made so just 497
completely went all in and that's what it is you got to build a brand over time. 498
And then just take up all that real estate so that you no matter which one they buy you do it ends up 499
being you. 500
Pretty quickly my house turned into an assembly plant which put an ad out on Craigslist that we need 501
some help packaging glasses. 502
So overall things were going great growing pretty quickly it got into May and I was doing about a thousand 503
dollars a day and I'd make one hundred thousand dollars I'm going to be super happy and then it started 504
to get hard. 505
It was we got counterfeiters and this were all the bag glasses started to come into play. 506
There were hundreds of counterfeits of my product. 507
People come all my listing and hijack it. 508
So that means just like I was doing a RadioShack and selling for a lower price. 509
People coming onto my list and so for a lower price. 510
But here's the thing. 511
They weren't real products. 512
They were fake. 513
That would actually make people go blind. 514
And this was tough because Amazon wouldn't take them down because I didn't have a trademark yet difficult 515
ended up having to fight through that and went one hundred thousand dollars into debt. 516
Literally everything I had buying and sourcing this because I knew that I was going to be such a crazy 517
opportunity. 518
But then at that same time I also broke my elbow here privacy I got like a nice goose egg there broke 519
my elbow at the same time that I went a hundred thousand dollars at the debt and then I had to get surgery 520
on my chest. 521
It broke all the bones of my chest as right when I got a whole bunch of hijackers. 522
So when I was at the hospital I was right before my surgery at the Children's Hospital somehow I got 523
grandfathered into it right before the surgery on the children's computer going past the parental controls 524
trying to manage my Amazon seller account went in woke up and I had to go fight with Amazon lawyers 525
and well they were hijacking my products and potentially make people go blind after one of most painful 526
surgeries in the world that I could barely even move but I just worked for about 18 hours straight because 527
I knew that I had no other choice. 528
I just was 100 grand in debt and the eclipse was coming to an end up getting through that. 529
And we had the whole story. 530
If you guys want to see it an hour and a half it's pretty awesome. 531
If you guys are interested in learning more about it we're just going over a summary here so the link 532
to that video is going to be down below in the description. 533
If you guys are interested watching that it is long but it's pretty epic. 534
If you ask me anyways in the end all the bad glasses ended up getting removed because it finally came 535
to Amazon's attention that there is a problem here which I've been telling them for the longest time. 536
News agencies picked up on it and the whole country was afraid. 537
But luckily I was one of the only people with actual good glasses. 538
And so that's when things really took off. 539
And yeah. 540
So in summary here there's the story of the zero to six million dollars in six months. 541
OK. 542
But like I was saying at the very beginning of this you know it took a thousand days to make the first 543
million then 15 days to make the next million and the five days to make the next million. 544
It was exponential growth. 545
Take it everything that I've learned previously and applying it and continuing to find better and better 546
opportunities and grow as an entrepreneur. 547
And so that's the way that I think that it is. 548
It's just hard work and slow progress. 549
But the nice thing about it is you just get better and it just gets easier as time gets going so if 550
you guys enjoyed this hope you did. 551
I did too. 552
But the main takeaway here is it took me six years to learn all of these lessons and get that type of 553
success. 554
But luckily for you guys I put everything that I know I spent a year and a half sharing everything and 555
I think that the success can be massively faster for other people because they think about the first 556
two years I was selling counterfeits or selling pennies and you know banned and doing these T-shirts 557
and copyright law and trademark you know these basic things that we go over in the course and a whole 558
bunch more that could help speed up the process for you guys that you don't have to go through all of 559
those painful lessons that I learned along the way. 560
You still have your own painful lessons but you can avoid those ones that I had and find your own painful 561
lessons because it's not easy. 562
It's it's hard work but it can be done a lot faster and less stressful if you know what you're doing 563
what to look out for and how to do it right. 564
So that's what my goal is with all of this to help inspire and get people to take action and to fast 565
track their success. 566
So you guys made it to this point in the video you are somebody special because you had the patience 567
to watch through this whole thing so I hope you enjoyed it and if you really want to ensure your success 568
you've got to make some form of commitment. 569
I've gone to China. 570
I made so many commitments along the way. 571
And you know it's all about taking action making commitments and doing something. 572
So if you are serious you send me a message on Instagram My name is official Brock Johnson on Instagram. 573
You could do that. 574
I won't be able to respond to everybody but I will read all of them. 575
And who knows I might come in and pop in at some point in the future and follow up with you. 576
So I've seen that in the people that have done that have actually seen like those people are way more 577
likely to actually be successful than the people that aren't. 578
Because when you make a commitment it's a lot different than if you just dabble. 579
So I just hope to see you guys in the DMZ there. 580
And now it's time to go to the intermediate course or to watch the full story if you are interested 581
in that but definitely make sure if you go on Instagram or YouTube right now to watch that or wherever 582
it is you don't forget about this. 583
All right. 584
Because remember it's all about taking action. 585
And I put so much time into creating this. 586
It be a shame for this to be the last time that I see you. 587
So I wish you all the best and look forward to seeing you and talking to you in the future.
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