Original subtitles

Final project

Now we do come to the end of this Domestika course,

But, before we say goodbye, let's review everything we have seen.

We first saw the growth of e-commerce in recent years,

I showed you the different types of ads that exist

and I explained how to create a quality data feed.

Then I showed you how to create a product catalog

and we saw the procedure to link it with Google Ads

and with the Facebook Business Manager.

Later, we create and configure the campaigns

on our platforms and we learned how to group products

to reach our target audience.

Finally, we learned to interpret

the metrics of our campaigns in Google Ads and Facebook Ads

and I gave you some tools to optimize your results.

As a final project, you will create a series of campaigns

in Google Ads and Facebook Ads, based on strategies

to get the most out of your investment.

Before finishing, I would like to give you some advice

that can be useful to develop your project.

The more attributes the feed has, the higher quality it will be

and the performance of your campaigns will be much better.

Don't just upload the feed.

Remember to carry out all the necessary configurations

both in the Merchant Center and in the Business Manager.

Think carefully about which audience to show which products,

to be able to make groups

that make sense for your business model.

The more specific your audience is

you will achieve better profitability in your campaigns.

Remember to take into account the size of your audience

so that the frequency is not too high

and hurt your potential customers

with an advertising surcharge.

Now that you know how to run campaigns on Facebook Ads and Google Ads,

remember that you can do joint strategies.

Find a way to combine them in the most efficient way possible.

I remind you to closely analyze the metrics,

especially when starting a campaign.

That will give you the opportunity to adjust it.

to better achieve your goals.

So far this Domestika course.

I hope you enjoyed it as much as I did.

I would love to see the result of your project.

Remember to share it in the Forum.

I will be there to answer your questions and give you "feedback".

Bye!