Original subtitles

Campaign settings on Facebook and Instagram

In this lesson we will see how to configure your campaigns

within Facebook and Instagram in detail.

I show you how.

In order to create a catalog campaign again we will use this button,

which is the access to all Facebook Ads options,

which is the access to all the functions of the Business Manager.

We will go to the Ads Manager.

Here we will give the Create button

and we have different types of campaign.

In our case we will use Sales from the catalog,

since we will take advantage of the full potential of the feed we upload,

and we click Continue.

Here we are going to name our campaign and I am going to call it DPA.

DPA stands for Dynamic Product Ads.

This campaign is super interesting because we will be showing the ads

to the people who have visited our website

or have even left the products in our cart.

In this way, we will convince them to show our product again.

so they remember that they left something in the cart

or who visited certain products

and that they can continue to buy them, that they are in stock

and that we are the e-commerce in which they have to buy.

In this case we are not a category of special announcements,

which are usually policy topics etc, therefore we do not select it.

As you can see, here we have selected our product catalog.

We don't want to do any A / B testing

and we want budget optimization

at the ad set level.

We give Next and unlike in Google,

the majority settings are at the ad group level,

no campaign.

Nothing happens with this.

We are going to DPA and we are going to put "bicycles",

because we are going to show the set that we have created of bicycles.

Here, comment: "Select a set of products."

This is when I told you that we could create it with this +,

but I prefer to have it already done and here I just go to Bicycles

and all the sets that we created previously appear to me.

Well, I'm going to select the one for Bicycles.

Here he will surely ask you to add the Pixel.

Select the Pixel that you already have created

and we move on.

Here you can select Daily budget or Total budget.

I, as normally I do not put an end or start date,

I simply put daily budget and spend until I want

and when I no longer want to, then I paused the campaign and that's it.

I will put in this case, for now 10 euros.

I'm not going to schedule anything, not even the completion.

And this is where we use audiences.

How is a DPA campaign,

I'll select this one here, which I find super interesting.

You have added to the cart, but have not purchased.

This one is also quite interesting because it will have a larger audience.

Are those people who have seen the article

or added to the cart, one of the two, but have not purchased.

It is very important to select what you have not bought,

because if they have bought it it is absurd to show them the same bike again,

especially since the bicycles are not going to buy them again.

Maybe some other items yes, but bicycles surely not.

As you can see here, we will have an estimated daily result.

This is very short.

Therefore, we would have to select a slightly larger audience.

60 days.

The range is still too short because there may not be too many people

who have added to the cart or viewed the item.

In this case, what you can do is increase the days

until the scope is interesting.

I also find it interesting to show you

that you don't always have to show your items

to people who have visited you.

For this you can select this option

where can you find potential clients

even if they haven't interacted with your company yet.

As you can see here, you can now create custom audiences,

look for some that already exist

because you have created them before in other campaigns

or select here.

For example, if you selected the men's clothing catalog set,

well here I could simply put for men

and those who are interested in bicycles.

Here I can be as accurate as I can.

In fact, you see that I can select electric bikes,

or just the pictures ...

And if I have a grouping of bike parts or components,

I could use this or wheels, etcetera.

However, I'm interested in bicycles.

So I select this, and I already have a different audience.

Here is to reach even more people.

And as you can see, the scope already changes, it is much greater

and therefore this ad can reach more people.

If you have a lot of traffic in your e-commerce,

DPA campaigns will work very well because you will have a very high reach.

However, if you don't have too much traffic yet,

the most important thing is that you first bring traffic to your website

and let them know about your e-commerce and your online store, that they like it,

and then you can do a DPA campaign

because you can already impact people who have been on your website.

Just so that you keep it in mind,

if you put this option here, which is not DPA ...

I usually call it DBA

And it's what it's usually called in marketing.

The next section is this one about Locations.

As you can see, it says "recommended" here, but I don't recommend it.

I prefer to give Manual Locations and I select where I want to appear.

I usually remove Audience Network

because I don't know where the ads appear

and I prefer to be in control of where they are showing up

because I want to know where they appear.

I also don't like to advertise on Messenger

because they are too intrusive,

but on Facebook and Instagram, yes.

However, later, within Facebook and Instagram,

I am selecting what interests me.

This is the selection of news.

It is the main menu when you enter Instagram and Facebook.

Here, for example, in Marketplace I don't feel like showing up,

because the Marketplace are

those products that are second-hand, etc.,

it's kind of like Wallapop, so I'm going to remove it from here.

I also do not want to appear in the video section

because they are usually people who are not interested in buying.

You are simply wanting to watch videos.

The right column, yes I am going to leave it,

because as it is remarketing, it is a remarketing campaign,

They may be interested even if the ad appears smaller

than in the main menu of Facebook and Instagram.

And the Explore section of Instagram too.

I also want to appear in the Stories, both on Instagram and Facebook.

In-stream would also be video, so I don't want to appear either.

And in the articles either.

Search yes I'm going to leave.

As you can see, it is very important

be able to select which platforms you want to appear on

and not put it everywhere, as Facebook was recommending us.

This section of Optimization and delivery I will not touch either,

in the cost control part,

because I don't want to restrict the algorithm first,

because it is a new campaign.

Then, if I see that the costs skyrocket a lot,

yes I can put a control on it here.

For example, I don't want to spend more than X for each conversion.

So, I put it here.

But at first I don't usually put it.

Typically, if the campaign performance goes better or worse,

what I do is modify the audience, not put a cost control on it.

But it could be done.

Here I can also modify if I want clicks on the link or impressions.

Normally we will try to get the more clicks, the better

in order to have the more sales, the better.

We give Next

and here they are not all the products, but they are bicycles.

Here I am going to select the Instagram account,

that I have added it within the Business Manager.

I want to appear dynamically,

because when using the catalog we show the format dynamically.

This will actually show those products

that the person has visited within my website.

It is not the same to see an ad

of an article that may interest you more or less

than one that you have visited before and that surely interests you.

The catalog is the one we have selected,

the set is the one we have selected.

Perfect.

The content of the first cover

it can be a dynamic video or an image.

If I want I can select it.

In this case, it is good for me to have a bicycle first appear,

but if I wanted this first letter

was it a certain way, it could do it.

Here, in the main text that will appear above the image,

I'm going to add this text.

You can also use emojis to attract more attention,

but I don't like to overuse them.

Maybe one or two yes.

Product name appears here

and we can see it here, below the image.

If we want to add the price, we just have to hit the +,

and I add the price.

It would be better to add the current price

because if we have a discount price, it can go out.

If you do not get the main price, even if the product is on sale.

So if we give the current price,

if it is not on sale, the normal price will come out,

and if it is on sale, the price will be on sale.

The URL of the site,

the visible link, in case we want it to appear in some pretty way.

For example, we can invent "bicycles",

although our URL is not really like that.

I really want the url to be bikes

because my ad set is already bicycles.

As you can see, my bikes URL is .html, etc.,

but here the visible link really is the pretty link

and I can choose it.

The call to action can be all of these options.

They cannot be changed,

Facebook gives them to us, they cannot be edited.

Shopping is going well for me.

And we directly publish.

A very important advice that I can give you

is that you can see here, in Expand,

how your ads appear depending on where you are.

On mobile or computer news,

You can see an example of how this ad would look.

And if for example, you have the images cropped

because you haven't done the configuration part or something like that,

Well, you can see it before publishing the ads.

On the other hand, you can see more variations

and here you will see all the locations.

For example, here you will see the results of Facebook

and here on Instagram and how the Stories would be.

On the other hand, if you want to see it directly on Facebook,

you can select this drop-down here:

Selection of computer news on Facebook.

I usually see it on the computer

because if it doesn't send you a code to your mobile and it's a bit more of a mess.

This would be my Facebook page.

If I "scroll" down, I can see how it would look.

Check out what cool ad you've created.

Now that we create the campaigns, in the next lesson we will see

performance metrics within Google Ads.