Original subtitles

Create product sets

In this lesson we will create different groupings

inside the catalog

to be able to segment your ads to different audiences.

I teach you how to do it.

Exactly the same option that we have made with Google Ads

in previous lessons we can do on Facebook.

Here you see, in the menu on the left,

there is a section called Sets.

We click on it and we can create a new set.

We make filters, for that we have made categories

and we leave the feed as complete as possible,

so you don't have to add items manually.

Here I am also going to name this grouping as Bicycles.

In this dropdown

we can see different attributes that exist within the feed.

In this case, I am going to select Product Type,

the way we've done it at Google.

I want to select the products

whose product type contains bicycles.

If I give it here, it will add all those articles

which are bicycles, even if they have a different grouping afterwards.

This is how I will group the touring bikes, plus the electric ones,

plus the Fixies and all of them.

I keep coming out and adding the number of products I have.

If you would like to select another type, for example clothing,

we see that I have eight jerseys.

Well, I will have all the sizes of all the jerseys.

According to what I have in the feed. In this case, I wanted a bicycle.

Bike, seven products. Perfect.

Actually, I can create these groupings from here

or I can create them when I do the campaigns.

However, I like to create the campaigns

as agile and fast as possible

and don't stop at creating the catalog pools.

It is better to have your strategy in mind

and which ads you are going to show to which people.

In this way, when you configure the campaign,

you just have to select the set and not create it from scratch.

So that you understand a little better, another very interesting strategy

is to show women the products that are for women.

In my case, if I have jerseys that are specific for women,

because they have a specific shape or leggings or pants,

can i select that set

Which I'm going to show to a female-only audience later.

Womenswear.

Contains clothes and add another filter,

which would be sex, is, "female".

In this case, in the feed I do not have any that is "female",

but in case I could do it ...

I am going to select a man for you to understand.

Same example. Man.

In this way, later I will create an audience

let it be only for men

who are interested in cycling clothing

and I will be able to show you these ads.

So I don't have to show you the whole catalog,

or products that you may not be interested in.

It is very interesting that you go thinking,

depending on how your e-commerce is, what type of categories you have,

if it is decisive that it is for one sex or another,

or it is one type of product or another.

For example, I am not going to sell the same

a bicycle than a bicycle part.

If someone already has a bike and wants to do a repair,

yes i can make a grouping of bike parts

that someone who already has a bike needs.

However, if there are people interested in buying a bike,

I will do a grouping, as in the example above,

of bicycles.

Now that you know how to group your catalog, in the next lesson

We will see how to configure your campaigns on Facebook and Instagram.