Original subtitles

Campaign settings

In this lesson we will see how to create a catalog campaign

within Google Ads, detailing its specifications.

Also, I will give you some superinteresting tips

to do it in a practical and simple way.

I show you.

We have already uploaded the catalog to Google Merchant Center

and we have linked it to Google Ads.

I just have to enter my Google Ads account,

login and we will create campaign.

Here we have the different objectives

that we can select.

In our case, we want sales, because e-commerce campaigns

are to generate income

and, the greater the number of sales, the better.

Here you will see the Shopping option,

which is the one we want to use to show our catalog.

Notice that, directly, he has already added me

this Google Merchant Center account.

Do you see this code here?

If I go to Merchant Center, do you see that it says 4000 ...?

That is because we have linked the accounts correctly

and he is already taking the catalog he plays.

Perfect, we move on.

Here I am going to select Spain.

And for now, I'm going to select the standard campaign.

Continue.

Now we can go on to write the name of the campaign.

I like to identify the type of campaign it is

and with the corresponding subtype.

You already know that there is another type of campaign

called Smart Shopping.

The two will have a different configuration.

We will see it in later lessons.

Due to its distinction,

I like to have them identified by the name of the campaign.

Also, I am going to add to it how many products we will see.

In this case, I have the entire catalog.

I can add the whole catalog, all the products,

so that I know that I do not make any different grouping,

but in this campaign the whole catalog goes.

Don't worry because later we can make filters.

I show you the additional configuration.

This is one of the ways to filter a campaign.

If I wanted here, instead of going through the whole catalog,

it was just the bikes, I could add a filter

and select an attribute that makes it show me only the bikes.

If you remember, when we saw the attributes,

that is why I was interested in teaching them to you in the course,

when we select the type of product,

which is the own categorization that we do on the web,

here we can select the bikes.

It's a super interesting way

to make groups within Google Shopping.

In this case, I want to put all the products,

because I can make subsequent groupings,

so I'm going to select without filter and then I'll show you,

within the campaign, how to make a filter.

Now we will see the different bids and budgets.

In this case, we have three types of bids.

Two that are automated, Target ROAS and Maximize Clicks.

And one that is manual, which is called manual CPC,

which is cost per manual click.

This is to be able to select manually

what CPC do I want for each product.

This selection is to put the improved CPC,

which is actually a semi-automated bidding system,

it is neither fully automated like these two,

no manual at all.

When I create a campaign from scratch

I prefer to have the fully manual bidding system.

Later, when I see that Google's algorithm

you have already collected enough information,

because we have had active campaigns, etc.,

I can go to the hybrid system, to the improved CPC.

Here I can do it to get more sales,

or to have more sales value,

which for me is the most interesting.

And then it would go on to a fully automated bidding.

That is to say, first, totally manual.

Then a hybrid system,

not fully manual, not fully automated.

And then target ROAS.

Initially I select this

because I am creating a new campaign,

and then I can go back to this configuration,

and change to what interests me the most.

Regarding the budget.

Here we have to bear in mind that this is a daily investment,

that is, if I put 32 euros,

Google will try to spend around 32 euros.

I say "around" because it won't be very accurate.

Sometimes Google detects

that there may be more or less possibilities of sale.

That is why it takes into account

the 32 euros you want to invest per day

to invest more or less

based on how many sales you can get.

This is due to different search patterns

that Google has and that it knows about each user.

What is important for you to know and that you do not have to be afraid

is that, if, for example, you invest these 32 euros

during the month of May, for example, which has 31 days,

If I multiply the 31 days of May by the 32 euros that I update,

I get 992 euros,

therefore, Google will never spend more than 992 euros.

This is beneficial,

because we are interested in the more sales the better.

If Google invests thirty one day and the next 34,

we don't care as long as

do not exceed the budget that we estimate per month.

Another of the blocks that we can see in the configuration of the campaign

is segmentation.

The Search Network are some partners

who worked with Google.

YouTube, Gmail, and Discover are other locations

in which our advertisements may appear.

However, in the standard campaign, I don't like to select the networks,

since the Smart or intelligent Shopping campaign

it's much more interesting

to show the ads in these placements.

Regarding geographic locations,

by default, we have Spain,

because we have configured the account in this country,

but we can change to another location we want.

For example, imagine

that in addition to Spain I want to add Portugal.

Here we also have the coverage we would have of our ads

in this country, which is super interesting,

and, in addition, we can have an advanced search,

where we can select through a radius.

Imagine that I want to segment France, just Paris, for example.

It may be twenty kilometers around Paris,

or I can move it what I want,

fifteen kilometers the circle will get smaller,

or I can select the kilometers that interest me.

I give Save and I will have Spain, Portugal

and the fifty kilometers

that I have selected around Paris.

For this campaign it is not very productive to teach

in other countries that is Spain,

because our catalog is in Spanish,

then we are not interested in showing ads in Spanish

to people from France or Portugal.

For that we can create another account or another campaign for these countries.

These options are interesting

because, although I put Google's recommended here,

not always everything that Google recommends is interesting.

For example, in this case, it is more interesting to select this,

as it will show the ads

to those users who are in this place.

Therefore, if we are in Spain, I want the ads to show

to those people who are in the country I have selected.

If we select this, which is by default,

not only will it show the ads to those who are in Spain,

but to those who have an interest.

For example, we could appear in Colombia or Latin America,

because they do the same searches in Spanish and they could get

to have impressions of our ads in Colombia.

However, if we do not have the shipment to Colombia,

We will be wasting money

because every time someone clicks,

they will be charging us.

Then we have this option,

what it is Start and end dates of the campaign

that I don't usually use,

because, if I see that I don't like the campaign, it's over,

or it does not have the expected profitability,

I pause it, I don't choose an end date.

Then we can do some grouping, for example,

in this campaign we have the entire catalog,

here we can make a group of ads

called bicycles.

We are simply naming the group,

we are not doing any grouping,

but I know that later I will group only the bicycles.

Therefore, the name of the ad group will be this here.

As for the bidding, we could talk about this for a very long time,

and in fact we could create

a course on bids and how to place them.

What I am going to tell you is that you take into account

the budget that you have put daily.

Imagine that you have five euros here,

because you don't want to spend more than five euros a day,

and the bid you put here is one euro,

that would mean that for each click they would charge you one euro.

If you only have five euros of investment per day,

you could only have five clicks.

For a person to buy a bicycle with just five clicks

it is very difficult, therefore,

my advice is that you put a reasonable budget here

and a bid that helps you have the more traffic the better.

In the end,

the more qualified traffic, the more sales possibilities you will have.

Therefore, I will put 0.26 euros here.

I always put one cent more than the rounded number,

because many advertisers usually put 0.25 or 0.30

and if I put 0.26 it is one cent more

and in the end I can win the bid.

Initially I place this bid from here,

but later I can go raising or lowering it

based on the performance that I see.

If I see that some bikes sell more,

I can put those bikes up to 0.36, for example.

And for those that sell less, I can lower it to 0.16.

Once we have this approximate bid,

We give Create campaign.

As you can see here, in the menu we have Product Group.

Here are all the products because we have not made any filters.

So we only have all the products.

Now inside the ad group we put the bicycles.

We see it in the next lesson.

We already saw how to create campaigns within Google Ads.

In the next lesson we will make catalog groupings.