All language subtitles for 07 - Configuración de campanas.eng

Campaign settings

In this lesson we will see
how to create a catalog campaign

within Google Ads,
detailing its specifications.

Also, I will give you
some superinteresting tips

to do it in a practical and simple way.

I show you.

We have already uploaded the
catalog to Google Merchant Center

and we have linked it to Google Ads.

I just have to enter
my Google Ads account,

login and we will create campaign.

Here we have the different objectives

that we can select.

In our case, we want sales,
because e-commerce campaigns

are to generate income

and, the greater the
number of sales, the better.

Here you will see the Shopping option,

which is the one we want
to use to show our catalog.

Notice that, directly,
he has already added me

this Google Merchant Center account.

Do you see this code here?

If I go to Merchant Center, do
you see that it says 4000 ...?

That is because we have
linked the accounts correctly

and he is already
taking the catalog he plays.

Perfect, we move on.

Here I am going to select Spain.

And for now, I'm going to
select the standard campaign.

Continue.

Now we can go on to write
the name of the campaign.

I like to identify the
type of campaign it is

and with the corresponding subtype.

You already know that there
is another type of campaign

called Smart Shopping.

The two will have a
different configuration.

We will see it in later lessons.

Due to its distinction,

I like to have them
identified by the name of the campaign.

Also, I am going to add to it
how many products we will see.

In this case, I
have the entire catalog.

I can add the whole
catalog, all the products,

so that I know that I do not
make any different grouping,

but in this campaign
the whole catalog goes.

Don't worry because
later we can make filters.

I show you the
additional configuration.

This is one of the
ways to filter a campaign.

If I wanted here, instead of
going through the whole catalog,

it was just the
bikes, I could add a filter

and select an attribute that
makes it show me only the bikes.

If you remember, when
we saw the attributes,

that is why I was interested in
teaching them to you in the course,

when we select the type of product,

which is the own
categorization that we do on the web,

here we can select the bikes.

It's a super interesting way

to make groups within Google Shopping.

In this case, I want
to put all the products,

because I can make
subsequent groupings,

so I'm going to select without
filter and then I'll show you,

within the campaign,
how to make a filter.

Now we will see the
different bids and budgets.

In this case, we
have three types of bids.

Two that are automated,
Target ROAS and Maximize Clicks.

And one that is manual,
which is called manual CPC,

which is cost per manual click.

This is to be able to select manually

what CPC do I want for each product.

This selection is to
put the improved CPC,

which is actually a
semi-automated bidding system,

it is neither fully
automated like these two,

no manual at all.

When I create a campaign from scratch

I prefer to have the
fully manual bidding system.

Later, when I see
that Google's algorithm

you have already
collected enough information,

because we have had
active campaigns, etc.,

I can go to the hybrid
system, to the improved CPC.

Here I can do it to get more sales,

or to have more sales value,

which for me is the most interesting.

And then it would go on to
a fully automated bidding.

That is to say, first, totally manual.

Then a hybrid system,

not fully manual, not fully automated.

And then target ROAS.

Initially I select this

because I am creating a new campaign,

and then I can go back
to this configuration,

and change to what
interests me the most.

Regarding the budget.

Here we have to bear in mind
that this is a daily investment,

that is, if I put 32 euros,

Google will try to
spend around 32 euros.

I say "around" because
it won't be very accurate.

Sometimes Google detects

that there may be more or
less possibilities of sale.

That is why it takes into account

the 32 euros you want to invest per day

to invest more or less

based on how many sales you can get.

This is due to
different search patterns

that Google has and that
it knows about each user.

What is important for you to know
and that you do not have to be afraid

is that, if, for example,
you invest these 32 euros

during the month of May,
for example, which has 31 days,

If I multiply the 31 days of
May by the 32 euros that I update,

I get 992 euros,

therefore, Google will
never spend more than 992 euros.

This is beneficial,

because we are interested
in the more sales the better.

If Google invests thirty
one day and the next 34,

we don't care as long as

do not exceed the budget
that we estimate per month.

Another of the blocks that we can
see in the configuration of the campaign

is segmentation.

The Search Network are some partners

who worked with Google.

YouTube, Gmail, and
Discover are other locations

in which our advertisements may appear.

However, in the standard campaign,
I don't like to select the networks,

since the Smart or
intelligent Shopping campaign

it's much more interesting

to show the ads in these placements.

Regarding geographic locations,

by default, we have Spain,

because we have configured
the account in this country,

but we can change to
another location we want.

For example, imagine

that in addition to
Spain I want to add Portugal.

Here we also have the
coverage we would have of our ads

in this country,
which is super interesting,

and, in addition, we can
have an advanced search,

where we can select through a radius.

Imagine that I want to segment
France, just Paris, for example.

It may be twenty
kilometers around Paris,

or I can move it what I want,

fifteen kilometers the
circle will get smaller,

or I can select the
kilometers that interest me.

I give Save and I
will have Spain, Portugal

and the fifty kilometers

that I have selected around Paris.

For this campaign it is
not very productive to teach

in other countries that is Spain,

because our catalog is in Spanish,

then we are not
interested in showing ads in Spanish

to people from France or Portugal.

For that we can create another account
or another campaign for these countries.

These options are interesting

because, although I put
Google's recommended here,

not always everything that
Google recommends is interesting.

For example, in this case, it is
more interesting to select this,

as it will show the ads

to those users who are in this place.

Therefore, if we are in
Spain, I want the ads to show

to those people who are in
the country I have selected.

If we select this, which is by default,

not only will it show the
ads to those who are in Spain,

but to those who have an interest.

For example, we could appear
in Colombia or Latin America,

because they do the same
searches in Spanish and they could get

to have impressions
of our ads in Colombia.

However, if we do not
have the shipment to Colombia,

We will be wasting money

because every time someone clicks,

they will be charging us.

Then we have this option,

what it is Start and
end dates of the campaign

that I don't usually use,

because, if I see that I
don't like the campaign, it's over,

or it does not have the
expected profitability,

I pause it, I don't choose an end date.

Then we can do some
grouping, for example,

in this campaign we
have the entire catalog,

here we can make a group of ads

called bicycles.

We are simply naming the group,

we are not doing any grouping,

but I know that later I
will group only the bicycles.

Therefore, the name of the
ad group will be this here.

As for the bidding, we could
talk about this for a very long time,

and in fact we could create

a course on bids and how to place them.

What I am going to tell you
is that you take into account

the budget that you have put daily.

Imagine that you have five euros here,

because you don't want to
spend more than five euros a day,

and the bid you put here is one euro,

that would mean that for each
click they would charge you one euro.

If you only have five
euros of investment per day,

you could only have five clicks.

For a person to buy a
bicycle with just five clicks

it is very difficult, therefore,

my advice is that you
put a reasonable budget here

and a bid that helps you
have the more traffic the better.

In the end,

the more qualified traffic, the
more sales possibilities you will have.

Therefore, I will put 0.26 euros here.

I always put one cent
more than the rounded number,

because many advertisers
usually put 0.25 or 0.30

and if I put 0.26 it is one cent more

and in the end I can win the bid.

Initially I place this bid from here,

but later I can go
raising or lowering it

based on the performance that I see.

If I see that some bikes sell more,

I can put those bikes
up to 0.36, for example.

And for those that sell
less, I can lower it to 0.16.

Once we have this approximate bid,

We give Create campaign.

As you can see here, in the
menu we have Product Group.

Here are all the products
because we have not made any filters.

So we only have all the products.

Now inside the ad
group we put the bicycles.

We see it in the next lesson.

We already saw how to create
campaigns within Google Ads.

In the next lesson we
will make catalog groupings.