All language subtitles for 06 - Google Merchant Center y subida de catálogo.eng

Google Merchant
Center and catalog upload

In this lesson we will see

how to upload the feed
within Google Merchant Center

and how to configure it to get it ready

for our Google Ads campaigns.

Go for it.

Once you have all the
data of your products

entered in the feed, we
upload it to Google Merchant Center.

If you remember well,
first we need to upload the feed

to a platform other than Google Ads

before creating our ads.

We do it step by step.

Directly I look for Merchant
Center here and I enter this link.

I just have to hit Start

and here it will ask me
to log in and put my email.

Once logged in, if you go down,

you can enter the first
data to configure this platform.

Here he asks me

where do I want customers
to process their purchases,

whether it is on my
website or in my physical store.

The power of Google Merchant Center

And having a catalog means that
you don't need to have a website.

You can even show your
ads within Google placements

and take them to your physical store.

In this case, SantaFixie,
my e-commerce, is a website,

therefore, I select this option.

In addition, it asks
us if we want to use

other tools or if we use them.

In this case, it is not, so we move on.

In this section he asks us

if we want to receive emails,

it can be for new functions, novelties,

or "feedback" from Google support.

We may be interested, so we click both,

and finally, accept
Google's terms of service.

Once we have the
Merchant Center account created,

we have to validate our
domain so that Google understands

that this Merchant Center
account will be linked to our website

and only we can own
it, this is very important

because it won't let us do
anything else if we don't do this step.

This is done from the key.

Let's go to Company Information,

a Website, we put our domain,

our web URL, and you
will see that it appears here

Unverified and Unclaimed,
which is what we have to do.

There are three options to do so.

One is directly a code
that we put within the web.

We can do this by sending
it directly to the programmer,

if we have someone to help us,

or do it through Google Tag Manager,

or do it through Analytics.

Surely, if you already
have e-commerce, if not,

it would be nice if you
configured it, have the Google Analytics

to be able to visualize data,

make sales reports, traffic

and a lot of information
that this program gives us

and that you surely know.

It is quite a simple way.

Once you click, you will
directly Verify website.

for that you have to have
the email with which you created

Google Merchant Center account

is with which you have to
have access to Google Analytics,

with permission to edit.

In addition, it is written here.

Then, if you have Google Analytics
already installed on your website,

Well that's correct, you
don't have to do anything else.

Here it already tells us that
we have to verify the website.

All the configurations that we can make

within Google Merchant Center

we can access them from this cogwheel.

Account access.

This is the email with
which I have accessed,

but, if I need other users
to also manage this account,

For example, someone I
work with or an agency,

I just have to add the user from here.

When I add the user, I can
give him different accesses,

standard or administrator.

This is the greatest
power a user can have,

so keep in mind who
you give what access to.

Also, in the lower
block, you can select

what kind of notifications
or emails you want to receive.

I find this Product
Data Alert very important,

since, if you have any
problem with the products,

This user will receive an email alert.

You will not always be
managing Google Merchant Center,

you don't have to come in every day,

therefore, these emails
are usually very interesting.

We add user and we already have it.

The following important configuration

It is the information of the company.

The first thing I have to do
is enter the URL of my company.

In the next tab we can go to
Information about your company,

and put the data.

Another of the most important settings

And, in fact, it is mandatory, it
is the one for shipments and returns.

It is an attribute that we
could include within our feed,

from our spreadsheet,

but, for not being
repetitive, we do not put it there,

when we can put it in
Google Merchant Center,

which is much
simpler and more complete.

Let's go to the + button,

to create a new shipping service.

We can put "standard shipping",

and then if we have express
shipping, we can create the same.

In this case, I do it
for Spain and in euros.

Next.

Here we select the
deadline to place an order.

That is, for the transport time

be it between two and four days,
or whatever you have on your website,

Monday to Saturday is shipping,

that order has to be made before 15:00.

This is an example. If
you do it after 3:00 p.m.,

it won't come to you
in two to four days,

If not, it will be three to five,
because it will happen the next day.

In this case, it would be
Central European Standard Time.

If you want to select the
preparation time, correct,

If not, nothing happens.

We advance.

Here we can select the type of
shipping cost that we will have.

Is it a free shipping
from a specific amount?

Is it always free shipping?
According to the range of amounts?

Between 50 and 60 is
one thing or another.

Or a flat fee. It is always 2.95.

Well whatever.

In my case, it is a free
shipping if it exceeds a specific amount.

In this case, free shipping
is from 49 euros and costs ...

I am going to put the maximum value
so that Google does not get angry, 4.95,

since I don't know if someone is
going to buy the small or the medium box,

Well I put the most unfavorable.

It has a charge of
4.95. We give it to save.

We correct that everything is correct

and I can add another shipping service,

for example, express shipping,

in which instead of taking
two to four days, it takes one.

I'm going to move on.

The following important configuration

is to be able to link the accounts

between Google
Merchant Center and Google Ads.

We go to Linked Accounts.

As you know, upload the
catalog within Google Merchant Center

does not allow us to advertise.

First we will have to
link Google Merchant Center

with Google Ads, which is where
campaigns are actually created.

Here we have two options:

create a Google Ads
advertising account,

or link one we already have.

This depends on whether
you have already worked with a

or do you work with her,

you just have to go to Link account

and put your Google Ads customer ID.

This ID can be found next
to the name of your account.

I'm going to copy this code
and go to Google Merchant Center,

Link account, send request,

and now it tells me: "It is
necessary to confirm it within Google Ads".

Therefore, I go back to
Google Ads, and I go to Settings,

Linked accounts.

Here we can find an option
that says Google Merchant Center.

I give Details.

When I go into this configuration,

I see that the SantaFixie
account needs to be linked.

I give View details and approve.

As you can see here,
the link status is active,

therefore, we already
have the Google Ads account

linked to Google Merchant Center

and we will now be able to
create campaigns within Google Ads.

The next point is the
one we were waiting for,

that of being able
to upload our catalog,

how well we have created previously,

in Merchant Center.

We go to the product menu and
here we can do it in several ways.

Or we add product to product,
which is what we do not want,

although, if you want, I'll show
you a little what it would be like.

You will see that everything will sound
to you, because, as we have seen before

all the attributes that a product has,

It will be very easy for you to
understand what Google is asking you.

Country of sale and language.

The GTIN, UPC, EAN ...
Do you remember we saw it?

Here we would have to add it.

Then the ID, our own, of our company.

The title, the brand,
the description, the link,

And all this we've seen before

Then price and availability,

that you already remember
that they are also mandatory,

as well as the description,

because, as you can see, we have
already created it in the other configuration,

therefore, we don't
have to add it here.

All the attributes that we
see here are the mandatory ones

and we are interested in putting
as much information as the better,

therefore, we will do it the other way,

That is why we
prepare the feed for that.

We go back and we are going to
upload several products at the same time.

See various methods.

We selected the language, the
country we had already identified.

We continue and here we see
that we have different options.

First I'm going to
put the name of the feed,

and we have several
ways to upload the catalog.

Good for Google spreadsheets,
which is what you've been creating,

and then there are other
options that are more automatic.

To upload it with the module,

if you are interested, you
can do it from this option,

which is scheduled feed collection.

If you click to continue,
this module will give you a URL.

You have to put the
URL here and you have it.

However, we have
created a Google spreadsheet.

Therefore, we select this option.

We give it to Continue, and
here it will ask us to log in,

because our
spreadsheet is inside Google.

We put our email and password again.

In this case, two options appear:

generate a template
with Google spreadsheets

or with Google Spreadsheet,

or select a spreadsheet
that we already have made.

As we have already created
it previously in another video,

what we have to do is
select the one we already have.

Perfect. Now we are going
to create an upload schedule.

This means that every time we do

some modification of
the feed, for example,

some product that
has changed from stock,

that I had before and now I don't, or
one that I didn't have and has come back,

a price change ...

Anything we can touch

within the
spreadsheet or Google spreadsheet

we can get it back.

Then the feed will be retrieved.
In this case, I will put it daily,

and I want him to recover at 05:00.

That is, if I make a
change at 05:30 in the feed,

until 05:00 the next day you
will not get that change back.

It is important that, if
you make a lot of changes,

you can recover it daily.

If not, it can be weekly or monthly.

Monthly I do not recommend it
very much because it is every so often

and there may be many
changes in your products.

If you sell a lot
and you run out of stock

it is important that
you keep it updated.

So it is better for you to put it daily

and get it back in an hour

in which you do not have a
lot of traffic on the web.

05:00 or 06:00 are good hours.

Once the feed uploaded,

you see we have here the
name of the feed, SantaFixie,

shipping method is spreadsheets.

Even if we open it,
we can access our Excel.

When was the last
time you got on it, etc.

The most interesting thing
here is to go to the diagnostic tab

and to be able to see all
the errors that we could have.

For example, if we have
not entered the correct EAN

or we are missing some
URL, some image is too small,

then we can make modifications.

I'm going to show you
some diagnostic example

so you can identify it.

The good thing to have
seen in previous lessons

all attributes is

that, when you go
here to the Diagnosis tab,

you will be able to
understand perfectly

what are your missing attributes

and what are the wrong ones.

If not, it is very difficult.

For example, as you can see, I have
gone to another account with another feed,

which has some rejected items.

If you see the upper
stoplight of this graph,

we see the colors of active items,

those that are about to expire,

those that are pending
because we just uploaded them

or the rejected items.

Here 32% of the articles that
we have uploaded within the feed,

they are rejected for some reason.

Let's see what they are.

For example, we see that
the GTIN is not correct.

There are several items, and
we can see how many there are,

that do not have a correct GTIN.

Some don't have the
availability attribute set right.

Let's see examples.

We enter into any of the products

that is wrongly available,

and we search why.

Attributes rejected.

Here we see that
availability sets zero.

If you remember, when
we saw the attributes

on the official Google page,

we see that the
format of this attribute

It has to be in_stock,
out_of_stock, preorder or backorder.

In this case what comes? A
zero. Therefore, it is wrong.

Here we would have to put
out_of_stock, if it does not have stock.

And so we could go analyzing

different product diagnostics,

until leaving the feed with as
many active articles as possible.

The more rejected items we have,

of worse quality will be the feed,

so the performance of the campaigns

it can affect you too.

We will try to ensure that the feed
always has all the articles in green.

Now that we configure the
catalog in Google Merchant Center

and we have linked with Google Ads,

In the next lesson we will see
how to create a campaign on Google.