All language subtitles for 05 - Atributos opcionales.eng

Optional attributes

In this lesson we will
look at the optional attributes

that will help supplement the feed.

This way we can have
better performing campaigns.

Go for it.

I'm going to tell you
about these optional attributes,

which I consider one
of the most important.

To start with, we can talk
about the additional image,

which is two or three images
that you can have of the product

where you display the item differently,

with another angle,
with other details ...

We can have a maximum
of ten in the catalog.

The offer price, as I
have mentioned before.

You have the real price of the
product, the maximum that you usually have,

and then you have an
attribute which is the offer price.

In this way, when the
price is on sale or on sale,

the original price may
be crossed out in the ad

and show the sale
price as more attractive.

Then we have the attributes
that are understood by themselves,

color, size,
design, material, age, sex,

who is it for and the condition

that I am going to
show you later in Excel.

Then we have the Google
category, the type of product

and custom tags, which
are one of the attributes

most important that we
can have within this course,

because it's the
way we'll segment later

our campaigns within the platforms.

Therefore, we must look very carefully,

especially in the last two, 5 and 6,

although the fourth is also important.

We now turn to the "spreadsheet".

As you can see, on this side we have

all the attributes we have seen before,

that are very simple,

and, from here we
see the optional ones.

Really, if you are
selling clothing or textiles,

color, material,
size, gender, condition

they are very important,
in fact, they are mandatory.

So if you work with the textile sector,

remember to add them.

In this case, I have
set the color of the bike

or the product it touches, its size.

As you can see, there may
be different size formats,

you can put the size of the bike,

in this case, they are bicycles
and the sizes are in centimeters.

In the rest, they are
the typical sizes S, M, L,

but they can also be

those of the United
Kingdom, four, five and six, etc.

Regarding gender we
have to take into account

what the Google specifications tell us.

In Google Product Data Specifications

let's look for sex or gender,

and so we can see what
the supported values are.

We can put man, woman or unisex.

In this case, my bikes and my products

there are some that are
unisex, others are women.

The point is that I here

I can't put "girl",
for example, or "women".

It has to be the
specs that Google tells me.

In the case of material, Google

does not have a list of all materials,

because this bike, for
example, is Hi-ten steel,

because it is a specific steel.

So, I can indicate it like this.

Regarding the "condition" attribute

it is also important
that you highlight it.

It must be put exactly
new, reconditioned or used.

In my case, all the items are new,

there are none that are
repaired, or that are second-hand.

Therefore, I put them all new.

Regarding the sale
price, or "sale price",

here I put those
products that have a sale price.

If they don't have it, I'll
leave the box blank and that's it.

Here I show you how
the format has to be.

As you can see, this
has to be with a point,

Google tells me directly.

"Sale price".

In the example it says: €
15.00. I directly put it like this.

As you see here, I have a bicycle

in which I not only show
the main image of the bicycle,

in which it is seen in
full, but I can show the details.

Here I show the saddle and
here details of the wheel, etc.

Then we will see these last three,

of the most important,
the Google Product Category.

This attribute is
how Google can identify

what kind of product it is,
in a classification it has.

Although you have it in resources,

I can google "google taxonomy",

and I go directly
to the Google Support,

which is the official
one, I change it to Spanish.

Here we can see, for
example, here, in a plain text,

all the rankings that Google has.

I am showing bicycles in my catalog,

therefore I can search here

bikes.

So, I copy all of this:

sports equipment, outdoor activities,

cycling, bicycle accessories.

Copy, and, directly, paste.

What does a jersey show? Well,
I'm going to the Google taxonomy.

I am looking for a "jersey" and
this one is as good as this one,

because they are the
same, from cycling to cycling.

I copy it and paste it here.

So I am implementing
all the Google categories,

so that he can recognize
what kind of product it is.

It is very good for us to have seen

the definition of the google category

so you can see this
attribute, "product type", product type.

This type of product
is its own categorization

what do we do

from our e-commerce or online store.

If I don't want to put

"sports equipment",
"outdoor activities",

because then I'm not going to
do a segmentation of this type,

I can put "bikes" and in
this case it is foldable.

Google has not specified it so much,

because Google does not
have it, but I can put it.

So I do it with a separation

with this symbol right
here, and I put "folding bikes."

My next bike is not a
folding bike, it is a touring bike.

I put this categorization on it.

Here I show you another
categorization a little longer,

what is
accessories, security and bells,

because I have other
security products later.

For example, padlocks, or
other types of security elements.

Instead of segmenting only
ringtones within campaigns,

I will do a
segmentation of a higher level.

For example, I want to
show all security items

to an audience, whatever.

Or I want to show all the accessories,

or all bicycles.

It depends on which groupings

I want to do later in my campaigns,

this is how i am going
to order this attribute.

Another interesting example is
grouping all the clothes together.

It is possible that, as I sell bicycles

and other products
related to them within my website

I am more interested in focusing

on bicycles and their different types.

However, it is possible that the
clothes I like to group them all together

and that the socks can go,
with the jerseys and the tights.

I will be able to make a
grouping only of clothes.

If I wanted, I could
separate the jerseys on one side

and the tights for another.

Then there is the "custom
label", the custom labels.

There are up to five.

Strangely Google has called
them zero, one, two, three, four,

instead of one to five.

These attributes are super interesting,

because we can put here the
attributes that Google does not have.

There are none that have served
me, neither mandatory nor optional.

So what I do is invent an attribute.

We can see this case more clearly.

In the custom label one
I have put those elements

that are summer, or of
a specific seasonality.

For example, the
jerseys are short-sleeved,

therefore, I have put them for summer.

The rest are bicycles and
they are timeless products.

What happens? That later I
can do groups only in summer.

So in summer I will activate
those products of this season.

The timeless ones I can
leave them all year long,

But, if I had another winter product,

or various winter products,

you could run a campaign
only with winter products.

Also, I can use other
types of custom labels,

you just don't have to use all of
them, you can just use one or two.

Another of the superinteresting labels

is to make groupings

based on the margin
you have on the product.

The margin you know what it is

the total price of the
product less the cost of production,

that is, the
profitability you can have.

For example, there are some bikes
that give me very low profitability.

However, the bicycles that I make,

If you remember I had some
bikes that the supplier gave me,

and others that I make,

since those of own
manufacture have a much higher margin,

I earn much more.

Therefore, you could
invest more budget there

because I know I have more profit.

If some have low margin,

it could even exclude
them and not advertise them.

This custom label is super interesting

and I recommend you implement it.

We already saw the most
interesting optional attributes.

In the next lesson we will see how
to upload the feed to Merchant Center

and how to configure this platform.