Original subtitles

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YouTube is the second biggest search engine 2

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in the world. 3

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And YouTube is the only gold rush investment opportunity 4

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in history where you can create the product, 5

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meaning YouTube videos for next to nothing. 6

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And it's the only gold rush opportunity in history 7

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where you can get access to almost every single customer 8

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on the planet for free. 9

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In this course, we will teach you everything you need 10

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to know to significantly benefit from using YouTube. 11

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My name is Chris Haroun, and I teach full-time online. 12

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I live in the San Francisco Bay Area, 13

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and I promise my students that I will vlog 14

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every single day for 10 years. 15

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I also hold a free weekly YouTube office hours webcast 16

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for my students. 17

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And I wanna introduce you to one of my incredible students 18

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who I met on my weekly YouTube office hour call 19

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named Sacha Stevenson. 20

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Sacha has helped me tremendously in making my YouTube videos 21

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and YouTube strategy much, much better. 22

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And she has an incredibly successful YouTube channel. 23

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She actually has more than 100 million views on her channel. 24

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Okay, I'm back. 25

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My name is Sacha, and this is Indonesia 26

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through the eyes of a foreigner. 27

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(speaking in foreign language) 28

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(audience clapping and cheering) 29

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♪ I just met you ♪ 30

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♪ And this is crazy ♪ 31

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♪ But here's my number ♪ 32

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♪ So, call me maybe ♪ 33

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(audience clapping and cheering) 34

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Sacha. 35

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Thanks, Chris. 36

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I'm Sacha, and I've been a full-time YouTubers since 2013. 37

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You're the student, you are the customer, 38

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and the customer is always right. 39

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As such, if there are topics that we have not covered 40

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in this comprehensive course that you want us to add, 41

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please let us know, and we will work 42

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(snaps fingers) 43

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around the clock to publish 44

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these additional lectures for you. 45

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This course covers every topic you need to know 46

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to be successful on YouTube. 47

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So, how should you take this course? 48

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If you're relatively new to making YouTube videos, 49

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then we recommend that you just watch 50

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the entire course in order. 51

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If you're a more advanced YouTuber, 52

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then please just watch the lectures 53

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that interests you the most. 54

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Either way, we recommend downloading 55

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your YouTube success journal, which is attached 56

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to this current lecture that you're watching. 57

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Your YouTube success journal is attached in PDF 58

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as well as a Microsoft Word format. 59

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And we will tell you exactly when to open 60

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your YouTube success journal. 61

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So, please open your success journal now if you want to. 62

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By looking at the table of contents here, 63

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you will see that the success journal is structured 64

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in the exact same format as the course. 65

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This course has 27 sections and so does the success journal. 66

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Now in the appendix of this attached success journal, 67

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we also will provide you with a very detailed list 68

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of all topics sorted alphabetically 69

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in case you wanted to get immediate access to a topic 70

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in one of the many lectures in this course. 71

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Now we created the appendix as there's more than 200 lessons 72

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in the course, and some students only want to learn 73

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certain YouTube concepts. 74

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Let's talk about the 27 sections of the course 75

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and the success journal. 76

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Section one of the course 77

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is a section you're currently watching 78

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called How to Take This Course 79

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and Using the Attached YouTube Success Journal 80

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and Course Recap. 81

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In the first section of your YouTube success journal, 82

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you will see a very brief summary of what we will discuss 83

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in all sections of the course. 84

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Please feel free to skim this summary detail now 85

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if you want to. 86

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We will of course cover the summary details 87

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in much more detail in the course video lectures. 88

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In section two, we cover 15 rules 89

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on how to make great titles for your videos 90

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in a way that is optimized 91

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for the certain YouTube search engine. 92

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I used to have my own column in Inked magazine. 93

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So, I will teach you some journalist tips 94

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for you in section two. 95

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Moving on to section three where we will introduce 96

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making amazing YouTube thumbnail images. 97

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In section three, we also discuss 12 rules 98

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on what fonts to use on your YouTube thumbnail images. 99

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Then in the 10 sections after section three, 100

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meaning in sections four through 13, 101

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we discuss 10 thumbnail image rules in a lot of detail. 102

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And in each of the 10 sections, 103

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we start with an introductory lesson 104

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on one of the 10 rules, then we have several lessons 105

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after the first lessons, which will teach you 106

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how to use this up with thumbnail principles 107

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taught in that section 108

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using several different software products from scratch, 109

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including Photoshop, which works on the Windows version 110

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of Photoshop and the Mac versions of Photoshop. 111

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They are the same product. 112

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We also have lectures on using 113

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the free image software product called GIMP, 114

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which works on Windows and on Macs, 115

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and a program on Macs called Pixelmator Pro. 116

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And we also discuss using PowerPoints, 117

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which of course works on Windows and on Macs. 118

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Why PowerPoint? 119

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Because it's easy to use, 120

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and many people already have this on their computer. 121

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Of course, you don't have to watch the lectures 122

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on the software products that you're not going to be using. 123

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Why are we dedicating a lot of time 124

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to making thumbnail images? 125

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Because it doesn't matter how amazing your video content is 126

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if your cover image and title aren't engaging 127

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because people unfortunately do judge a book by its cover. 128

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And Sacha gave me great advice on my cover images 129

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using a box of cereal analogy. 130

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That's right. 131

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Imagine your thumbnail image is a box of cereal, 132

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and your video is the cereal inside the box. 133

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If you put your cereal out there on the store shelf, 134

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how is it going to compete 135

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against the other boxes of cereal? 136

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Your cereal may be the best cereal ever, 137

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but unfortunately that doesn't matter 138

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unless people decide to pick it up, buy it, and try it out. 139

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And they aren't going to pick it up 140

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unless your box is attractive. 141

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The cereal with the best design in front of the box 142

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sells out first, even if it's an inferior cereal. 143

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Life ain't always fair, guys. 144

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You need a great thumbnail to survive. 145

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Thanks, Sacha. 146

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Moving on to section 14 where we will discuss what camera, 147

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audio, lights, gimbals, and other products to consider using 148

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or buying in order to make great videos. 149

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And we will explain from scratch in section 14 150

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how to use several different types of cameras 151

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for your YouTube videos including a mirrorless camera, 152

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which is like a DSLR, also higher-end camcorders 153

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or cinema cameras, a GoPro, mobile phones, drones, 154

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and much more. 155

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We will also explain how to use 156

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several different types of audio products. 157

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We're gonna use lower-end and higher-end products 158

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in section 14 depending on your video, audio, lighting, 159

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and other preferences. 160

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And we wanna expose you to many different camera, 161

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audio, and peripheral accessories so that you can decide 162

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what product works best for your YouTube needs 163

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for students that want to be or currently YouTube vloggers 164

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and for students that don't want to vlog 165

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but they wanna make YouTube videos for personal 166

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or for business use. 167

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In section 14, we also show you how to set up 168

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a YouTube Live webcast from scratch, 169

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which is the same way you would set up a Facebook webcast 170

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or a Twitch stream. 171

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Now the products that I will show you 172

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are the ones that I use to do 173

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my weekly free office hours YouTube webcast for my students 174

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and my weekly call, or webcast I should say, 175

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is every Thursday at eight a.m. San Francisco time. 176

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And please feel free to join us 177

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and ask us anything you want to 178

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related to creating YouTube content 179

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including using software products for creating content. 180

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And we will answer your questions with live software demos 181

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in order to humbly do our best to help you improve 182

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your YouTube content or strategy. 183

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And along the way, 184

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there's gonna be many multiple choice quizzes and exercises 185

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to help you benefit a lot from using YouTube. 186

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In terms of section 15, we'll explain how to edit 187

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your YouTube videos using Final Cut Pro, 188

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assuming you have no experience at all with Final Cut Pro. 189

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Then in section 16, we show you how to edit videos 190

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using Adobe Premiere Pro, which works on Mac 191

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as well as Windows-based computers. 192

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And then in section 18, we're gonna talk about how to create 193

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great content for your YouTube videos. 194

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Moving on to section 19, we'll discuss your delivery 195

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and your appearance. 196

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And then we will discuss 197

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how to get more subscribers in section 20. 198

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Moving on to section 21, we will discuss 199

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how to YouTube search engine or search algorithm 200

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or, as some people call it, YouTube robot works, 201

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meaning what can you do to get the YouTube search engine 202

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to favor your content and your videos over other videos. 203

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In section 22, we're gonna talk about running 204

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your YouTube business, including topics like contracts, 205

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negotiations, et cetera, 206

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and how you don't need a lot of money 207

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in order to be extraordinarily successful on YouTube. 208

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Then in section 23, we're gonna discuss 209

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how to stay compliant and follow the rules on YouTube. 210

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If you get a few strikes, you can actually lose some 211

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or all of your privileges on YouTube, 212

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and we really wanna make sure this does not happen to you. 213

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Moving on to section 24 where we will discuss 214

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how to deal with issues with your videos, 215

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meaning how to improve your content 216

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so you get more clicks or generate more revenue. 217

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And then we will get 218

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into the quantitative metrics side of YouTube in section 25 219

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where we will discuss YouTube analytics, 220

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click-through rates, watch times, CPMs, and other statistics 221

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that are crucial for us to monitor. 222

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In section 26, we discuss helpful YouTube apps 223

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and YouTube website resources and additional topics 224

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to help you do exceptionally well with your YouTube channel. 225

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Then we will wrap up the course in section 27. 226

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And there's either a quiz or an exercise or both 227

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at the ends of sections two through 26 228

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in order to help you retain the content 229

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taught in the course. 230

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And there are optional sidenote lectures 231

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in all 27 sections of the course. 232

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We architected this course 233

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so that anyone with any skill level and with any budget 234

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can benefit from taking the course. 235

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Think of every video that you make as a franchise 236

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and as a long-term investment 237

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that could potentially make you 238

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a lot of money in the long run. 239

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You, the student, are the customer, 240

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and the customer is always right. 241

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So, if there are any YouTube topics 242

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that we have not covered in this comprehensive course, 243

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please let us know, and we will work 244

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(snaps fingers) 245

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around the close to add more lectures for you. 246

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Thanks a lot for your support, guys. 247

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Let's begin.