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Welcome to the course.
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Before we dive into design theory, I wanted to take a few minutes to talk about the core structure
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and guide you through the course.
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This course is constructed by two expert design instructors, and each main section in the course will
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switch off between the two of us.
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This provides you with two unique perspectives in the world of design.
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Welcome.
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My name is Jeremy Deegan and I am both a graphic designer by trade and an online instructor.
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I've used graphic design and various businesses throughout my lifetime and have over 20 years of experience
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with Adobe products like Photoshop and Illustrator, from screen printing to web design.
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I've done just about everything design related and love sharing that knowledge with others.
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I teach over 130000 students across the globe and I am super excited to be doing this course with Lindsey
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so that we can share with you our knowledge on graphic design theory.
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And my name is Lindsay Marsh, and I've been a full time graphic designer for over 14 years, I've worked
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on many large scale projects, including both print and digital mediums.
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I have a passion for all things design and love, showing that passion through art, branding, logo
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design and web development.
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I'm humbled to have taught over 50000 and counting students worldwide.
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I look forward to having you with us as we learn together.
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This course covers a lot.
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We'll be covering many terms and concepts throughout this course, but do not feel overwhelmed.
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Take this course at the pace you feel most comfortable with.
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Feel free to explore other sections, skip a lesson or rewash a lesson or two to find the right pacing.
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The first section will dive deep into color theory, color theory plays a major role in design, and
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so it's not only important to understand how to pick the right colors for your design, but it really
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helps to know the foundations of how color works in our world.
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In this section, you'll learn the fundamentals of color theory, along with basic principles like color,
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moods, harmonies and the tools used to pick colors.
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The next section, we will review the all important typography theory and the section will review the
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history of type and also understand the differences between typefaces.
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Lastly, we will find out how to choose the right font for a project and even do a few practical font
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pairing exercises.
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The next section will cover photography, not all design is based around photography, but photos and
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pictures can really help relay a strong message when used in posters, social media, graphics, marketing
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plans and more.
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In this section, you will learn the basics of photography as well as how to use colour and typography
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with photographs at the end.
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There are some projects that you can follow along with to see how to combine the theory of graphic design
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principles with pictures.
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We will tackle layout and composition theory in the next section, I will show several examples of strong
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layout design and talk about why each layout works, will even review how important layout design is
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and web design and talk briefly about UKCS or user experience.
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Logo design and branding are important parts of any content creators life, and knowing what goes into
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a solid logo design is critical to developing your own logos, brands or even work alongside others,
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creating something that's truly unique and effective.
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The sexual cover logo, design basics and provide some logo design inspiration along the way.
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One thing that is always constant and graphic design is that you can always expect the trends and styles
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to change.
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Humans are creative beings and so there are new ideas and creative processes being developed that change
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the way we think about design.
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And this section, you will get to see some of the past trends, as well as a most modern designs that
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are still doing well today by seeing an overview of what is out there.
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Hopefully it will inspire you and your designs and give you ideas to create catchy new art.
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This course is dynamic, and that means new lessons will constantly be added to enhance the course as
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time goes on.
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A student email notification will be sent out each time a new sections added.
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So once you've finished the course, there may be more to come.
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We want you to know that you can reach out any time to both Jeremy around with questions about all things
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design theory, more post in the Q&A section of this class.
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We love having a dialogue with our students, so please join in.
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So now that we reviewed the outline of the course, let's go ahead and get started.
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