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Welcome to the course.
Before we dive into design theory, I wanted to take a few minutes to talk about the core structure
and guide you through the course.
This course is constructed by two expert design instructors, and each main section in the course will
switch off between the two of us.
This provides you with two unique perspectives in the world of design.
Welcome.
My name is Jeremy Deegan and I am both a graphic designer by trade and an online instructor.
I've used graphic design and various businesses throughout my lifetime and have over 20 years of experience
with Adobe products like Photoshop and Illustrator, from screen printing to web design.
I've done just about everything design related and love sharing that knowledge with others.
I teach over 130000 students across the globe and I am super excited to be doing this course with Lindsey
so that we can share with you our knowledge on graphic design theory.
And my name is Lindsay Marsh, and I've been a full time graphic designer for over 14 years, I've worked
on many large scale projects, including both print and digital mediums.
I have a passion for all things design and love, showing that passion through art, branding, logo
design and web development.
I'm humbled to have taught over 50000 and counting students worldwide.
I look forward to having you with us as we learn together.
This course covers a lot.
We'll be covering many terms and concepts throughout this course, but do not feel overwhelmed.
Take this course at the pace you feel most comfortable with.
Feel free to explore other sections, skip a lesson or rewash a lesson or two to find the right pacing.
The first section will dive deep into color theory, color theory plays a major role in design, and
so it's not only important to understand how to pick the right colors for your design, but it really
helps to know the foundations of how color works in our world.
In this section, you'll learn the fundamentals of color theory, along with basic principles like color,
moods, harmonies and the tools used to pick colors.
The next section, we will review the all important typography theory and the section will review the
history of type and also understand the differences between typefaces.
Lastly, we will find out how to choose the right font for a project and even do a few practical font
pairing exercises.
The next section will cover photography, not all design is based around photography, but photos and
pictures can really help relay a strong message when used in posters, social media, graphics, marketing
plans and more.
In this section, you will learn the basics of photography as well as how to use colour and typography
with photographs at the end.
There are some projects that you can follow along with to see how to combine the theory of graphic design
principles with pictures.
We will tackle layout and composition theory in the next section, I will show several examples of strong
layout design and talk about why each layout works, will even review how important layout design is
and web design and talk briefly about UKCS or user experience.
Logo design and branding are important parts of any content creators life, and knowing what goes into
a solid logo design is critical to developing your own logos, brands or even work alongside others,
creating something that's truly unique and effective.
The sexual cover logo, design basics and provide some logo design inspiration along the way.
One thing that is always constant and graphic design is that you can always expect the trends and styles
to change.
Humans are creative beings and so there are new ideas and creative processes being developed that change
the way we think about design.
And this section, you will get to see some of the past trends, as well as a most modern designs that
are still doing well today by seeing an overview of what is out there.
Hopefully it will inspire you and your designs and give you ideas to create catchy new art.
This course is dynamic, and that means new lessons will constantly be added to enhance the course as
time goes on.
A student email notification will be sent out each time a new sections added.
So once you've finished the course, there may be more to come.
We want you to know that you can reach out any time to both Jeremy around with questions about all things
design theory, more post in the Q&A section of this class.
We love having a dialogue with our students, so please join in.
So now that we reviewed the outline of the course, let's go ahead and get started.
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