All language subtitles for 07 - Understand the two types of storyboards.en

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Original subtitles

Hi again. Let's continue

our discussion about storyboards.

Remember, storyboards are often used to outline movies.

In the film world, storyboards are used before a movie is

created to show how

each scene of the movie will play out for a character.

In the UX world, storyboards are similar.

They show how each scene of the journey will play out

for a user as they interact with the product.

Now, things are about to get interesting.

There are actually two types of storyboards.

Keeping movies in mind,

these two types of storyboards are

called big picture and close-up.

First, let's discuss a big-picture storyboard,

which focuses on the user experience.

Big picture storyboards think

about how people will use the product

throughout their day and why that product will be useful.

This helps you understand the entire user experience,

including the different challenges,

potential pain points, and types

of interactions the user will encounter.

Take a moment to think about

a movie you watched recently.

Maybe it was an action-packed superhero movie

or a thoughtful romantic comedy.

Each panel of the big picture storyboard captures

a part of the character's actions

that push the story forward.

Again, it's similar in UX design.

Each panel of a big-picture storyboard

captures a part of the user's journey with a product.

Let's revisit our dog walking app.

Remember our problem statement was:

Drew is a pet owner in a small town who needs to

find and schedule a dog walker

because they work the night shift.

Our goal statement was: Help users with

pets find and schedule dog walkers easily and quickly.

Let's create a storyboard to

describe how Drew gets from the problem

they're currently facing to

the goal when using our product.

Remember, we want to include

emotion in our big picture storyboard.

First, the user leaves their house in the evening,

heading to their job as a nurse.

Their dog is left at home overnight for ten hours,

so we see the dog with a sad face.

Then as the user is driving to work,

they think of their dog at home.

The user remembers that they forgot to

take their dog for a walk that day. Whoops!

Later while the user is on a break at work,

they grab their phone and open the dog walking app.

The app shows the faces of

local dog walkers who are eager to meet the user's pooch.

The user feels relieved knowing that someone

might be able to bring their dog for a walk.

In the app, there's a clock icon and the user

selects a time for

the dog walker to come into their house.

There's also a calendar icon to schedule

the dog walker on a regular basis.

The user clicks the Confirm button to finish scheduling.

Their dog will be so happy to have

some company and go for a walk.

Finally, the user returns back to work and is smiling,

feeling happy that their dog will be well taken care

of and will get more exercise in the future.

Notice that this big picture storyboard

is focused on how and why.

Think about questions like,

How will the user

use our dog walking app?

Why will the app be useful?

And why will the user be delighted by the app?

Like a good movie,

a big picture storyboard can

show the emotional engagement

that a user will have with our app or with any product.

Understanding how a user feels while experiencing

your product is an essential part of the design process.

You have the hang of a big-picture storyboard.

Let's transition to

the second type of storyboards: close-up.

In a close-up storyboard,

the sketches in each panel focus on

the product instead of on

the user experiencing that product.

While big-picture storyboards

focus on the how and the why,

close-up storyboards focus on the what.

Think about questions like,

What happens on each screen of the product?

What does the user do to

transition from one screen to another?

And after you've created the storyboard,

what are potential problems with the flow?

Keep in mind, we only need to pick

a few key screens to sketch in

order to demonstrate the product experience.

It's not necessary to do a detailed click-by-click

play of every part of your product.

Let's think about our dog walking app again.

In a close-up storyboard,

you'll include the same screens

that a user will experience.

First, the user taps the icon on

their phone's home screen to open the dog walking app.

Next, the user enters

their email address and password to log into the app.

The user navigates to the settings page of the app to

share the location at

their house for the dog walker to visit.

Then the user returns to the homepage and taps

the clock icon to select a time

for the dog walker to come to their house.

The user also taps the calendar icon to

schedule the dog walker on a regular basis.

Finally, the user presses

the Confirm button to finish scheduling the dog walker.

What did you notice about how

this close-up storyboard was

different from the big picture storyboard?

The close-up storyboard is less about emotion,

since we're not focused on the user.

Instead, the close-up storyboard is focused

on the practicalities of the design itself.

So how do you decide which type of storyboard to use?

To decide, it's helpful to think

about this stage of the design process you're in.

If you're early in the design process,

you might want to present your high-level ideas to

stakeholders to get them excited and bought in.

In this case, a big-picture storyboard makes sense.

so your team can focus on the user,

their needs, and their experience with your product.

On the other hand, a close-up storyboard is more

useful after your initial design directions

have been explored.

Since a close-up storyboard focuses

on the details within your product,

like screens of an app,

this type of storyboard can help you think through

practical ideas about improving the product.

One more thing. In many cases,

you might want to create

both a big-picture and a close-up storyboard.

There are also ways to bring

both types of storyboards together.

For example, in this storyboard

about Amal booking a workout class,

we change the focus from the user to

their specific interactions within the app.

That's okay. As UX designers,

it's good to have

a flexible and creative approach

to explaining your ideas.

So try experimenting with both styles. And that's a wrap!

You now know about two types of storyboards:

big picture and close-up.

Keep your storyboards close by,

because later on we'll use the sketches we created in

this close-up storyboard to draw wireframes.

Next up, we'll learn the basics of wireframes.

Keep up the great work.

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