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Hi again, we now know the seven
elements of a research plan.
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Let's discuss a few of them in more
detail, the project background,
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research goals, and research questions.
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These elements shape the
rest of your research study.
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So developing them is really important.
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Let's start by examining the project
background of a research plan.
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This element summarizes the situation
leading to the needs for this research.
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It's a brief explanation you
can give to anyone who asks,
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why you're doing this research.
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Why is the project background an
important part of your research plan?
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Establishing a project background
gets the team on the same page.
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At the beginning of this study, everyone
on the team needs to have a common ground.
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Of the history leading up to the
current situation, think of it this way.
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Your team meets to agree on
why you're doing the research.
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Before you start the study, a clear
project background also shows you
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understand why you're doing this research
and promotes confidence in the overall
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quality of your analysis and insights.
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The value of this might not be
apparent when you're planning your
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study, but it will be when you present
your research to people who have
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the power to act on your recommend.
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Now that you know why the project
background is an important
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part of a research plan.
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You're ready to create your own.
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Keep these three things in mind.
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As you write the project background,
identify the signals that
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indicated research was necessary.
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Ask yourself why you're
doing this research.
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And if there's a problem you're trying to.
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Describe any previous research
that has been conducted or
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solutions that have been tried?
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How have previous attempts brought
us closer to solving the problem?
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Lastly, list insights, the research
will generate an insight is an
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observation about people that helps
you understand the user or their needs.
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From a new perspective, a great
insight inspires clear action
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and uses simple language.
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In the project background include how the
insights will be used and what decisions
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will be made based on those insights.
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There might be a lot of information, but
keep the project background concise so
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that everyone on your team will read it.
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Now let's move on to the second element
of a research plan research goals.
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This element might also be
called research objectives.
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Research goals, state the specific
ideas that you want to learn from the
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research or what you would like the
outcomes of the research to be research
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goals, help you understand what is the
bigger picture of doing this research.
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And that's why identifying your
research goals is so important.
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Essentially they drive the entire study.
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So how do you develop research goals?
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Let's break it down.
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The goals of your research
will differ from project.
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It will fit into one of three categories,
depending on when, during the product
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life cycle, you run your research.
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If you run research before you start
the design process, your research
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goal should help you understand why,
or if you should build the product.
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As a reminder research at this time is
called foundational research and the goals
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of the research are to better understand
the user problem you're trying to solve.
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You want to make sure that there
is a real need for the person.
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For our dog walking up, the goal
of foundational research would
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be to understand if there is
a need for a dog walking app.
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If you run research during the
design phase, your goal should help
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you understand how to build the.
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Research at this time is called design
research and it will give you the
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answers you need to move forward through
the design process with confidence.
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In our example, the goal of design
research would be to learn how
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you should build the dog walking
app and what features it will
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need in order to solve the users.
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Finally, if you run research on a
product after it has been launched your
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research goals, help you understand
if the product worked as expected,
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this type of research is called
post-launch research and the goals
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reflect whether you have successfully
completed what you set out to do.
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The post-launch research goal for
our dog-walking app could be to
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understand if the app we designed
attracts and retains regular users.
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So now you've got the hang of the
project background and research goals.
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Next let's think about the third
element of a research plan, research
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questions to put it simply your research
questions or the handful of questions
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you plan to answer during the study.
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These should not be the literal questions
you plan to ask study participants.
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We'll go over these later.
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When we start creating
our interview script.
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Instead, the research questions
should be the questions you want your
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research to answer and should align
with the goals of your research.
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So why are research questions important?
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They guide your research research
questions, provide focus and
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structure for your research study.
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In addition, research questions
will be the main topics you
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cover in your presentation.
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A few quick tips for
writing research questions.
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A good research question
should be actionable.
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You should be able to identify a clear
way to attempt to answer the question.
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And you should know when you found
the answer you're looking for.
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Make sure your research questions
are specific and not too broad.
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You want to answer specific questions
and produce meaningful data and make sure
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your research questions aren't leading
questions should be neutrally phrased so
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that they don't sound like you're assuming
a particular answer to your question.
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For example, let's say your research
goal is to make your dog walking app
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easier to use in order to keep customers,
you might ask research questions.
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On average, how many times a week does
a user hire a dog Walker through the
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app or what frustrated users most about
finding a dog Walker through the app?
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One last thing to keep in
mind about research questions.
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The way you write research questions
will determine whether your research
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method should be quantitative or quality.
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You might remember that we talked
about quantitative and quality, the
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state of research in an earlier video
quantity, state of research focuses
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on data that can be gathered by
counting or measuring think numbers.
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Qualitative research focuses on
observations about why and how things
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have, I think, written descriptions.
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Let's revisit the example
from our dog walking app.
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The first research question on average,
how many times a week does a user
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hire a dog Walker through the app?
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We'll give you quantitative
numerical data.
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The second research question, what
frustrated users most about finding
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a dog Walker through the app will
give you qualitative information.
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Both of these questions are important to
consider for your design and they focus
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on different parts of the user experience.
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All right.
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Do you feel you can write a
project background, research
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goals and research questions.
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You can do it for our next adventure.
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We'll describe how to
measure the success of your.
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Ready to explore the world of
key performance indicators.
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