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Hi there. In the last course,

we learned how to empathize with

users and define their problems.

We used empathy maps, personas, user stories,

and user journey maps to identify

pain points the user might experience.

Our role as UX designers is to understand

these pain points and come up with ideas to solve them.

Empathy maps, personas, user stories,

and user journey maps are tools UX designers commonly

use to expand our understanding

of the people we're designing for.

A lot of planning and detail goes into using these tools.

If you need to refresh your memory,

feel free to revisit earlier content.

Let's think back to empathy maps.

As a reminder, an empathy map is

an easily understood chart that explains

everything designers have learned about a type of user.

Empathy maps help UX designers understand

a user's behavior when interacting with a product.

To get a little more specific,

empathy maps focus on four main motivations of users:

what the user says,

thinks, does, and feels.

In other words, empathy maps

tap into our users' minds and hearts to help

us understand their thoughts and

feelings in a given situation.

The insights gathered from

empathy maps allow us to come up with ideas for

solutions that address the user's problems

and appeal to the user on a deeper level.

Next, let's recall personas.

As you might remember,

personas are fictional users whose goals and

characteristics represent the needs

of a larger group of users.

As you're ideating, it's a good time to reference

the personas you created to

help you remember who you're designing for.

Ask yourself, are there

any specific goals they want to achieve?

Or are there any needs that you should

design for in order to support the personas?

In addition, you might want to review your user stories.

A user story is a fictional one-sentence story told from

a persona's point of view to

inspire and inform design decisions.

It introduces the user,

lays out an obstacle, and states our ultimate goal.

The user story expands on

the persona and deepens

your understanding of a user group.

A good user story can also inspire

empathetic design decisions by

making our approach user centered.

If you have a lot of user needs to consider,

user stories determine which ones

are the most critical to resolve.

This can help narrow down which user needs to

focus on when coming up with ideas for solutions.

Lastly, think back to the user journey maps you created.

Remember, a user journey is the series of

experiences a user has

as they interact with your product.

User journeys build off the personas

and user stories you've already created.

User journeys help you come up with

ideas for designs that truly support

the user's needs and reduce

their problems, or what we also like to call "pain points."

Together, empathy maps, personas, user stories,

and user journey maps help us

create a problem statement, or

a clear description of

a user's needs that our design should address.

Coming up, we'll transition from the problem the user is

facing to the solution we can provide as UX designers.

Get ready to dig in!