Original subtitles

Hi again. In this video,

you'll learn about a process for conducting

UX research called a research study.

In a UX context,

a research study is

a step-by-step examination of a group of users

and their needs, which adds

realistic context to the design process.

UX researchers adopt various methods

to uncover problems and design opportunities.

In doing so, they reveal

valuable information, which can

be fed into the design process.

The term "research study" is often shortened to study.

There are four steps in a UX research study.

We'll cover each step in

more depth throughout the course.

In this video, we'll simply set up the steps.

To get started, step 1 is plan the study,

step 2 conduct the research,

step 3 analyze and synthesize the results,

and step 4, share and promote the insights.

For now, here's a little introduction to each.

The first step is to plan the study.

To plan a study, start by

outlining the background for the project.

Next, set goals for

your research, and write down

the questions you want to answer.

Then establish the steps you'll take to conduct

the study and select

the people who will participate in the study.

The work you do while planning the research study is

incredibly important since it

impacts every other part of your research.

You need a proper plan to

get successful research results.

The second step is to conduct the research.

During this step, you'll gather data.

There are several techniques

you can use, but the one we'll

focus on in this course is called a usability study.

A usability study is a research method that assesses

how easy it is for users to

complete core tasks in a design.

The goal of usability study

is to identify pain points that

the user experiences with your designs so

the issues can be fixed

before the final product launches.

During a usability study,

you get a chance to see how users

interact with your new product or feature.

You can also interview users to

learn more about their experience.

The third step is to analyze and synthesize your results.

This involves trying to find

the actual meaning in the data.

You want to figure out why the data is the way it is.

Look for patterns in

the quantitative data and explore trends

in the qualitative data from

participants' answers to interview questions.

The last step is to share and promote

your insights with the project's stakeholders.

Project stakeholders are people who are involved in

the project or who will be impacted by its results.

Project stakeholders need the results of

your research and need to

agree with the direction of the project.

For example, your project stakeholders

might include other designers,

the head of your department,

or the engineers who will help bring your design to life.

To share and promote your insights,

you need to create a presentation.

Your presentation should include

the method you use to conduct your research,

the data you collected,

the conclusions you reached based on that data,

and your recommendations for acting on those conclusions.

The stronger the connection between

your research conclusions and your recommendations,

the more likely it is that

your stakeholders will take the actions you've proposed.

Why is conducting a UX research study important?

Remember: The goal of

user experience research is to prioritize the user.

A UX research study helps us gain

an understanding of users' problems

in order to solve them.

It can also help bridge the gap between what

a business thinks the user needs and

what the user actually needs before

an expensive and time-consuming product is made.

We've now defined the four steps in a

UX research study: plan the study,

conduct the research, analyze and synthesize the results,

and share and promote the insights.

In the next video, we'll begin

our journey through the steps of the UX research study.

We'll start by discussing the elements of

a research plan. See you there.