All language subtitles for 03 - Understand the UX research process.en

Hi again. In this video,

you'll learn about a
process for conducting

UX research called
a research study.

In a UX context,

a research study is

a step-by-step examination
of a group of users

and their needs, which adds

realistic context to
the design process.

UX researchers adopt
various methods

to uncover problems and
design opportunities.

In doing so, they reveal

valuable information, which can

be fed into the design process.

The term "research study" is
often shortened to study.

There are four steps in
a UX research study.

We'll cover each step in

more depth throughout the course.

In this video, we'll
simply set up the steps.

To get started, step
1 is plan the study,

step 2 conduct the research,

step 3 analyze and
synthesize the results,

and step 4, share and
promote the insights.

For now, here's a little
introduction to each.

The first step is
to plan the study.

To plan a study, start by

outlining the background
for the project.

Next, set goals for

your research, and write down

the questions you want to answer.

Then establish the steps
you'll take to conduct

the study and select

the people who will
participate in the study.

The work you do while planning
the research study is

incredibly important since it

impacts every other
part of your research.

You need a proper plan to

get successful research results.

The second step is to
conduct the research.

During this step,
you'll gather data.

There are several techniques

you can use, but the one we'll

focus on in this course is
called a usability study.

A usability study is a
research method that assesses

how easy it is for users to

complete core tasks in a design.

The goal of usability study

is to identify pain points that

the user experiences
with your designs so

the issues can be fixed

before the final
product launches.

During a usability study,

you get a chance to see how users

interact with your new
product or feature.

You can also interview users to

learn more about
their experience.

The third step is to analyze
and synthesize your results.

This involves trying to find

the actual meaning in the data.

You want to figure out why
the data is the way it is.

Look for patterns in

the quantitative data
and explore trends

in the qualitative data from

participants' answers
to interview questions.

The last step is to
share and promote

your insights with the
project's stakeholders.

Project stakeholders are
people who are involved in

the project or who will be
impacted by its results.

Project stakeholders
need the results of

your research and need to

agree with the direction
of the project.

For example, your
project stakeholders

might include other designers,

the head of your department,

or the engineers who will help
bring your design to life.

To share and promote
your insights,

you need to create
a presentation.

Your presentation should include

the method you use to
conduct your research,

the data you collected,

the conclusions you reached
based on that data,

and your recommendations for
acting on those conclusions.

The stronger the
connection between

your research conclusions
and your recommendations,

the more likely it is that

your stakeholders will take
the actions you've proposed.

Why is conducting a UX
research study important?

Remember: The goal of

user experience research
is to prioritize the user.

A UX research study helps us gain

an understanding
of users' problems

in order to solve them.

It can also help bridge
the gap between what

a business thinks
the user needs and

what the user
actually needs before

an expensive and time-consuming
product is made.

We've now defined
the four steps in a

UX research study:
plan the study,

conduct the research, analyze
and synthesize the results,

and share and promote
the insights.

In the next video, we'll begin

our journey through the steps
of the UX research study.

We'll start by discussing
the elements of

a research plan. See you there.