Original subtitles

My name is Jason, and I'm

an interaction designer at Google.

The goal of a design sprint is to take

really complex problems and

come together with other people on your team,

like product managers, engineers,

and marketing, and try to solve that problem together.

You do it over the course of a week.

You do multiple design activities,

from wireframing and prototyping,

and then at the end of the week, test with users.

It's a really good way to get

quick feedback and test those initial hypotheses.

That's why it's so important to

bring people with multiple perspectives together.

Now, you may bring

this fresh new perspective and you may

have somebody else with historical

knowledge on this project.

But we also are bringing people

together from product management

and marketing to bring all of these unique perspectives.

I think that this just proves that

sprints at their core are about inclusivity.

We really want to bring people

together with multiple perspectives

to surface these multitude of ideas.

It's always important to

understand who your participants are,

and make sure that this overall experience is thoughtful.

You put everyone's needs first.

I think that it's, in a way,

a condensed version of your user experience job.

Where, right now, when you're designing a sprint,

these participants are your users,

and it's important to understand their needs

and put them first when designing a sprint.