All language subtitles for 35 - Consider user journeys during ideation.en

You now understand
how we use the

How Might We and Crazy Eights

exercises to come
up with more ideas.

It might seem odd that

both these exercises are

part of the same
ideation process.

After all, one method is

practical and the other
is more creative.

With the How Might We exercise,

you carefully considered a
very specific user problem

to create a list of questions,

and with the Crazy
Eights exercise,

you sketched solutions
to that problem with

no limitations and no
thoughts to practicality.

Solving a problem requires

both pragmatic and
creative thinking.

In this video, we'll consider how

the user journeys you outlined

earlier will affect your designs.

As a refresher, a user
journey is the series of

experiences a user has

while interacting
with a product.

Building off personas
and stories,

journeys help you think
and feel like the user.

Earlier, we defined
this problem statement:

Olivia is a parent
who needs a way

to ride her bike with
her two-year-old son,

Luca, because he can't
ride his own bike.

But we didn't actually create

user personas for
Olivia and Luca.

As a refresher, personas are

fictional characters
that represent

a product's user groups.

They're created to identify a
user's behavioral patterns.

In the real world,

we would have completed research

before beginning our designs.

For example, consider
the kid's bike seat

that's in front of the rider.

This is a pretty
great solution for

toddlers who are small,

but still strong
enough to sit upright.

But what if Luca were an infant?

A small baby wouldn't
be able to sit

upright in that seat
or wear a helmet,

so it's not a safe
solution for Luca.

Or if Luca is much bigger,

but isn't able to ride

his own bike because
he has special needs,

or there's too much traffic
for a child to ride alone,

that seat arrangement
won't work either.

It's okay if a specific design
doesn't work for everyone

who shares Olivia's problem of

needing a safe bike
seat for her child.

But part of the research
process requires you,

as the UX designer
to figure out who

you're designing for and
what their needs are.

Olivia might need an
entirely new solution.

So, think back to your
user journeys for

the problem statement you
outlined and designed for.

Did you keep those personas
in mind while sketching?

If not, go back and add

their stories and needs
into your designs.

Maybe you're not sure you have

enough research to make the call

on what solution
Olivia really needs.

In this hypothetical interview,

did you forget to ask Olivia
how tall her child is,

or what his specific needs are?

What about Olivia's needs?

Some of our bike
solutions from before

could create an extra
hassle for the rider:

I'm looking at you side car.

If Olivia rides her bike
on backcountry roads,

that might work perfectly.

But if she lives
in a big city with

designated bike lanes
on busy streets,

the size of the side car

probably wouldn't be a
good solution either.

It's okay if you didn't ask

the right questions;
you're still learning.

Plus sometimes in
the ideation phase,

new blockers come up that
never occurred to us before.

If this happens, consider
whether you have

enough information to go forward,

or whether you need to go back to

your research and
collect more data.

This work you've done, from
writing user personas,

to mapping the user journey,

to exploring design
concepts through sketching,

is a great story to
tell in your portfolio.

It might not be a final project
that you decide to share,

but telling the story of
the research, the problem,

and the proposed solutions,

is good practice for

the more detailed case studies
you'll have in the future,

and it's something
employers might look

for when reviewing
your portfolio.

We've reached the end
of the ideate phase.

Let's review what you've learned.

Understanding design ideation,

conducting competitive audits,

brainstorming approaches like

How Might We and Crazy Eights,

and determining if we
need additional research.

See you soon.