All language subtitles for 34 - Use Crazy Eights to ideate.en

Hi, welcome back. So far,

we've talked about ideation
and how to come up with

lots of ideas to solve
our user's problem.

Now it's time to start
the fun part: sketching.

In this video, we'll
discuss why quick,

simple sketches are critical
in the ideation process, and

you'll try sketching by doing

an exercise called Crazy Eights.

This is it, we're ready
to start drawing!

For some of you, this will be

your favorite part of design.

For others, drawing can
be a little intimidating.

The good news is
that we're going to

create truly simple designs.

In fact, your drawings don't

actually have to look like
anything in particular.

Remember that in
the ideation phase,

we're just exploring
lots of ideas,

not trying to create something

beautiful. Let me show you.

Grab a piece of paper
and a pencil or marker.

We're going to
practice sketching.

Let's start by
drawing basic shapes:

triangles, squares, and circles.

Add in straight and
squiggly lines,

sprinkle in a few stick
figures of humans.

You might need a bit
of text as well.

Here's a pro tip: Use all caps

if your handwriting isn't neat,

and write horizontally
so it's easy to read.

Soon, when you're
more experienced,

you might switch from drawing
basic shapes to drawing

phone screens or websites

so that your sketches
look more realistic.

But for now, just
draw what you know.

So there you go. You've learned
to sketch. Simple, right?

To learn more about
the benefits of

sketching and explore
some techniques,

check out the reading
materials in the course.

You might be wondering why we

sketch by hand and
don't do this on

a computer where it's easy to

copy and paste premade shapes.

Well, you certainly can
do this on a computer,

but the point of sketching
is to move as quickly as

possible to record lots of ideas.

Technology can sometimes
hold us back when

our hands want to move
faster than our brains,

so sketching by hand is

a valuable skill
for you to master.

Remember our example
from earlier,

where Olivia needed a way
to ride her bike with her

two-year-old who couldn't
ride his own bike?

We came up with eight ideas
to solve Olivia's problem.

That process was basically

a polished version
of Crazy Eights.

This type of ideation is

a very common part of the
design sprint process.

In the ideate phase
of a design sprint,

the whole team
might come together

and do the Crazy Eights exercise.

Crazy Eights lets
you compare ideas,

see everyone's different ideas,

and narrow down the list of ideas

before moving on with
the best solutions.

Don't forget, the best
solution is always what

your users think is best and

not what you or your
team thinks is best.

Right now, to get started,

you'll try the Crazy Eights
exercise on your own.

So, the setup for Crazy
Eights is easy.

You'll need a large
sheet of paper.

Regular printer paper
will work fine,

but if you have something
larger, that's even better.

Fold the paper in half,

then fold it in half again,

then in half, one more time.

Now you have eight rectangles

that are about the same size.

Each of the eight spaces will
be for a different idea.

That's where the
Crazy Eights name

comes from, if you
were wondering.

Next, find something
to draw with.

A lot of designers like Sharpies

because they create
distinct lines.

Or you might want to use a pencil

so that you can
darken certain areas.

You'll also need a timer.

The Crazy Eights exercise
will take eight minutes,

one minute for each idea.

Any kind of timer will work,

your phone, Google Search,

or a wind-up kitchen timer.

Finally, you'll need to refer
to a problem statement.

You'll sketch eight ideas
to address that problem.

To inspire you, let's go through

an example based on a
new problem statement.

Charles is a retired grandfather
who needs a way to keep

his essential belongings with him

because he often loses
track of his wallet.

I'll draw eight ideas for

this one to serve as an example.

Later, you'll do this
exercise yourself.

Remember, no idea is too wild,

so I'll draw any solution that
comes to mind. Here we go.

Here are some of
the ideas I came up

with to address our
problem statement.

Let's walk through four of them.

As a reminder, our
problem statement

was Charles is a
retired grandfather

who needs a way to keep his
essential belongings with

him because he often loses
track of his wallet.

Sketch 1: an alarm that goes

off as Charles opens and closes

his house's exterior doors

to remind him to bring
certain belongings,

like his wallet, keys, and phone.

Sketch 2: a sign on his
front door that says,

"Remember to take
these things with you.

Place them here
when you get home."

Sketch 3, a doormat with

a checklist that says
phone, keys, and wallet.

Sketch 4: and my
personal favorite,

shoes with false bottoms that
he can keep a wallet in.

Now you're ready to try
Crazy Eights on your own.

Try using a problem
statement that we

outlined earlier in the
course, like this one.

Amal is an athlete who needs

a way to sign-up for
workout classes,

because the class he wants to

participate in fills up fast.

Or choose your own
problem statement.

Pause the video and
start your timer.

Remember, spend one minute on

each idea and sketch

possible solutions to
solve this problem.

Congratulations,

you just did your first
set of Crazy Eights!

How do that feel? Were you

able to come up with eight ideas?

The Crazy Eights exercise is

great practice for any design
problem you need to solve.

The sketching and ideating

both get easier the
more you do it.

A great way to learn is to
get feedback on your ideas.

So if you'd like,

take a photo of your
completed Crazy Eights grid

and share it on the
discussion forum,

or do the exercise

again with a different
problem statement.

Up next, we'll talk
about how you can use

the data you gathered in
your user journey to ideate.