All language subtitles for 32 - Five phases of design sprints.en

Hi again.

Let's think back to those five design
sprint phases we introduced earlier:

understand, ideate, decide,
prototype, and test.

Now we're going to go beyond introductions
and really get to know each phase.

A traditional design
sprint lasts five days,

with each phase taking up to one full day.

The whole process is super hands on.

Creative collaboration is
at the core of every phase.

Let's explore how a team might
conduct a design sprint.

Okay, imagine you're a UX designer for
a company called Cycling Enthusiasts.

Your latest app lets cyclists track
their distance ridden and calories burned.

Sadly, the app sales
have started slumping,

kind of like how your energy would start
slumping if you had actually taken a long

bike ride today.

How can a design
sprint solve this problem?

Let's find out.

The understand phase sets your
sprint on the right track and

helps your team get a clear
picture of the design challenge.

Your team takes time to learn from experts
and engage in creative discussions

with a lot of different people from
other departments and industries.

These conversations help you more
clearly understand the design challenge.

But what's the first rule of UX design?

The user comes first.

This means everything your
team does during the sprint

should focus on the user.

So now your team understands
the design challenge.

For our imaginary sprint,

let's say sales are slumping because the
app doesn't offer bicyclists anything new.

Your team arrives for
phase two of the design sprint,

pumped full of inspiration and
ready to ideate some solutions.

To get the creative juices flowing,
you start this phase by coming up

with ideas and building off
of them to create solutions.

Once you've got the team thinking, each
participant takes time to sketch and

present their ideas.

Don't worry about your drawing skills
here, the idea is what matters.

On top of all the ideating that happens in
phase two, you also need to start planning

for user testing, which happens
in phase five of the sprint.

During user testing, you'll have a diverse
group of people test your product and

provide feedback.

To be able to do this, you need to
start recruiting users that fit your

target profile now, so the
sprint stays on schedule.

By the time you reach phase three,
you have a lot of potential solutions for

your design challenge.

Now it's time to decide which
solutions you want to build.

Together, your cycling app team
discusses each possible solution, and

eventually decides on the one solution
that is most likely to excite users and

increase sales.

For example, the solution might be
a feature that uses the cyclist's location

to create customized routes that meet their
fitness goals. Sounds pretty cool, right?

Finally, you'll wrap up the day by
creating a step-by-step blueprint for

your prototype.

Next, phase four: prototype time.

You're now ready to build the first
version of your new app feature.

At the end of this phase,
you don't need a finished product,

just something realistic
enough to test with users.

By focusing only on what the user
experiences on their screen,

your team creates a working prototype
of the new customized routes feature.

Way to go! During this phase,
you also finish prepping for

user testing by confirming the test
schedule, finalizing interview questions,

and making sure your
prototype is good to go.

Alright, it's been a
busy week, but you did it.

You reach the final phase: testing.
Now it's time to put your prototype

in front of users.
As users test your prototype,

you observe how they react and then
interview them about their experiences.

Your team gains critical insight about
changes that need to be made before you

launch the new feature.

To recap the five phases
of design sprints are:

understand the scope of the design
challenge, ideate possible solutions,

decide on the most viable solution,
create a workable prototype,

and finally, test that
prototype with actual users.

Congrats, you made it to
the end of the sprint.

Now your team knows exactly what to adjust
before launching the new cycling app

feature. Promotions for all!

Design sprints are a big part
of the UX design world, so

you'll probably participate in a lot
of them and even lead a few someday.

Coming up, we'll explain why design
sprints are beneficial to UX designers.