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Hey, welcome back.
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So far we have
covered common terms,
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frameworks, and tools that
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entry-level UX
designers should know.
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We've also talked about
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the importance of
user-centered design
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and why UX designers
should focus on
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equity in the design process.
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Let's start with a
little exercise.
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Take a look around the
room you're in right now.
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Notice the shape of
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your table and the
ergonomics of your chair?
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What about the device you're
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using to play this
video on right now?
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All that stuff and almost
everything else around you
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started off as a design
problem or design challenge.
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How does something go from
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a design challenge to an
actual user-centered product?
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One way is through
design sprints.
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Let's explore what
a design sprint
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is and identify when to use one.
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A design sprint is a
time-bound process with
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five phases typically spread
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out over five full,
eight-hour days.
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The goal of design sprints is to
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solve a critical design
challenge through designing,
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prototyping, and testing
ideas with users.
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At Google, we use design
sprints to answer questions,
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define product directions,
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figure out cross-team strategies,
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and even build team culture.
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For example, I was
recently a part of
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a design sprint for Google's
Transparency Report.
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The goal was to better understand
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how our users
experience the reports.
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We also discussed
the website's goals,
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values, and future vision.
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Design sprints generally
include five phases:
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understand, ideate, decide,
prototype, and test.
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We'll come back to these phases
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and investigate each one later.
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What makes a design
sprint so useful?
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For one, design
sprints save time.
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With a sprint, your team can cut
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the decision-making process down
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from several months
to a single week.
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Sprints also create
an effective path
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to bring a product to market.
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Sprints prioritize the user,
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putting their needs
front and center.
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Sprints allow you to fast
forward into the future to test
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your product and get
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customer reactions before
making any expensive decisions.
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Running a design sprint is
like using a superpower.
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With all these benefits,
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you'd think every product team
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would want to run design sprints,
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but that's not always the case.
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Before launching into
a design sprint,
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you need to review your
design challenge and
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ask yourself these key questions:
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Are there many
potential solutions
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to your design challenge?
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Does a design challenge
require people from
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cross-functional
teams to weigh in?
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Is the design challenge's scope
wide enough for a sprint?
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If you answered yes to any
one of these questions,
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a design sprint might
be the right move.
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You've got the basic idea
behind design sprints down.
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Now you know what a
design sprint is,
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the benefits of running
a design sprint,
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and how to identify when
to use a design sprint.
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Next, let's check out
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each phase of the
design sprint process.5311
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