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All language subtitles for 31 - Introduction to design sprints.en

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These are the user uploaded subtitles that are being translated: 1 00:00:00,320 --> 00:00:03,375 Hey, welcome back. 2 00:00:03,375 --> 00:00:06,870 So far we have covered common terms, 3 00:00:06,870 --> 00:00:08,940 frameworks, and tools that 4 00:00:08,940 --> 00:00:11,295 entry-level UX designers should know. 5 00:00:11,295 --> 00:00:12,945 We've also talked about 6 00:00:12,945 --> 00:00:15,285 the importance of user-centered design 7 00:00:15,285 --> 00:00:17,295 and why UX designers should focus on 8 00:00:17,295 --> 00:00:19,605 equity in the design process. 9 00:00:19,605 --> 00:00:21,885 Let's start with a little exercise. 10 00:00:21,885 --> 00:00:24,945 Take a look around the room you're in right now. 11 00:00:24,945 --> 00:00:26,580 Notice the shape of 12 00:00:26,580 --> 00:00:29,805 your table and the ergonomics of your chair? 13 00:00:29,805 --> 00:00:31,140 What about the device you're 14 00:00:31,140 --> 00:00:34,440 using to play this video on right now? 15 00:00:34,440 --> 00:00:38,175 All that stuff and almost everything else around you 16 00:00:38,175 --> 00:00:42,945 started off as a design problem or design challenge. 17 00:00:42,945 --> 00:00:45,010 How does something go from 18 00:00:45,010 --> 00:00:48,815 a design challenge to an actual user-centered product? 19 00:00:48,815 --> 00:00:51,509 One way is through design sprints. 20 00:00:52,509 --> 00:00:54,235 Let's explore what a design sprint 21 00:00:54,235 --> 00:00:56,560 is and identify when to use one. 22 00:00:56,560 --> 00:01:00,220 A design sprint is a time-bound process with 23 00:01:00,220 --> 00:01:02,140 five phases typically spread 24 00:01:02,140 --> 00:01:05,565 out over five full, eight-hour days. 25 00:01:05,565 --> 00:01:08,350 The goal of design sprints is to 26 00:01:08,350 --> 00:01:11,664 solve a critical design challenge through designing, 27 00:01:11,664 --> 00:01:15,115 prototyping, and testing ideas with users. 28 00:01:15,115 --> 00:01:18,820 At Google, we use design sprints to answer questions, 29 00:01:18,820 --> 00:01:20,605 define product directions, 30 00:01:20,605 --> 00:01:23,095 figure out cross-team strategies, 31 00:01:23,095 --> 00:01:25,625 and even build team culture. 32 00:01:25,625 --> 00:01:28,720 For example, I was recently a part of 33 00:01:28,720 --> 00:01:31,510 a design sprint for Google's Transparency Report. 34 00:01:31,510 --> 00:01:33,790 The goal was to better understand 35 00:01:33,790 --> 00:01:36,420 how our users experience the reports. 36 00:01:36,420 --> 00:01:39,100 We also discussed the website's goals, 37 00:01:39,100 --> 00:01:41,830 values, and future vision. 38 00:01:41,830 --> 00:01:45,115 Design sprints generally include five phases: 39 00:01:45,115 --> 00:01:51,630 understand, ideate, decide, prototype, and test. 40 00:01:51,630 --> 00:01:53,860 We'll come back to these phases 41 00:01:53,860 --> 00:01:56,960 and investigate each one later. 42 00:01:57,380 --> 00:02:00,495 What makes a design sprint so useful? 43 00:02:00,495 --> 00:02:04,075 For one, design sprints save time. 44 00:02:04,075 --> 00:02:06,310 With a sprint, your team can cut 45 00:02:06,310 --> 00:02:08,240 the decision-making process down 46 00:02:08,240 --> 00:02:10,925 from several months to a single week. 47 00:02:10,925 --> 00:02:13,820 Sprints also create an effective path 48 00:02:13,820 --> 00:02:15,865 to bring a product to market. 49 00:02:15,865 --> 00:02:18,350 Sprints prioritize the user, 50 00:02:18,350 --> 00:02:20,825 putting their needs front and center. 51 00:02:20,825 --> 00:02:25,010 Sprints allow you to fast forward into the future to test 52 00:02:25,010 --> 00:02:26,330 your product and get 53 00:02:26,330 --> 00:02:30,005 customer reactions before making any expensive decisions. 54 00:02:31,005 --> 00:02:34,505 Running a design sprint is like using a superpower. 55 00:02:34,505 --> 00:02:36,560 With all these benefits, 56 00:02:36,560 --> 00:02:38,435 you'd think every product team 57 00:02:38,435 --> 00:02:40,325 would want to run design sprints, 58 00:02:40,325 --> 00:02:42,305 but that's not always the case. 59 00:02:42,305 --> 00:02:44,885 Before launching into a design sprint, 60 00:02:44,885 --> 00:02:47,480 you need to review your design challenge and 61 00:02:47,480 --> 00:02:50,465 ask yourself these key questions: 62 00:02:50,465 --> 00:02:52,940 Are there many potential solutions 63 00:02:52,940 --> 00:02:54,595 to your design challenge? 64 00:02:54,595 --> 00:02:57,290 Does a design challenge require people from 65 00:02:57,290 --> 00:03:00,155 cross-functional teams to weigh in? 66 00:03:00,155 --> 00:03:04,040 Is the design challenge's scope wide enough for a sprint? 67 00:03:04,040 --> 00:03:07,054 If you answered yes to any one of these questions, 68 00:03:07,054 --> 00:03:10,530 a design sprint might be the right move. 69 00:03:10,610 --> 00:03:15,020 You've got the basic idea behind design sprints down. 70 00:03:15,020 --> 00:03:17,645 Now you know what a design sprint is, 71 00:03:17,645 --> 00:03:20,030 the benefits of running a design sprint, 72 00:03:20,030 --> 00:03:23,300 and how to identify when to use a design sprint. 73 00:03:23,300 --> 00:03:25,325 Next, let's check out 74 00:03:25,325 --> 00:03:28,530 each phase of the design sprint process.5311