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Welcome back. We just
finished learning
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about the advantages
of using design tools.
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Now, we're going
to talk about why
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UX designers need to keep
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different platforms top of mind
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as they build user experiences.
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A platform is the
medium that users
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experience your product
on, such as desktop,
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mobile web, mobile apps, tablets,
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wearables, TVs, smart
displays, and more.
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It's important to design with
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multiple platforms in
mind, because users
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want a product to look and feel
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similar, no matter what
platform they're using.
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In the past, UX designers
could have focused
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on creating a website only
for a desktop computer.
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But today, users might look at
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that same website on
multiple platforms,
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like their mobile phone,
smartwatch, and TV.
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UX designers now have to plan for
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a nearly infinite number of
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different devices
and screen sizes.
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Even though UX designers need
to think across platforms,
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it's important to
focus on one platform
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first when you build
a new product.
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The platform you select
should be the one
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that best meets your
end users' needs.
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Later, you can design for
additional platforms.
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In addition to having
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a consistent user experience
across platforms,
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it's also important to have
a consistent brand identity.
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In this case, the brand identity
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refers to the visual appearance
and voice of a company.
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For example, Google
Search should look and
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feel the same on your desktop
computer and mobile phone.
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It's important to
keep in mind that
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some functionalities only exist
within certain platforms.
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Think about a voice assistant,
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which allows you to ask
questions or control
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your phone with your
voice. Pretty clever, right?
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At first, only mobile phones
had voice assistants.
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If the product you are designing
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required the use of
a voice assistant,
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the only platform it would have
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worked on was a mobile phone.
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But fast forward to the present,
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and voice assistants
are integrated
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into many other platforms,
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like desktop computers, TVs,
and even refrigerators.
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Today, there are more
platforms than ever,
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which gives us even
more opportunities
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to design features for our users.
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It's definitely an exciting
time to become a UX designer.
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Next up, we'll dive deeper
into designing for web,
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mobile apps, and mobile web.4073
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