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Hi. In this video,
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we're going to explain
user-centered design.
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Why is it important that
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designs are centered on the user?
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Because the user buys
and uses your product.
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In addition, it's also
important to solve
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problems that people
actually experience,
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rather than only trying to solve
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problems you personally experience.
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Focusing on real user problems
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reduces the impact
of designer bias.
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Larry Page, one of
Google's founders,
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highlighted just how important
user-centered design
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is when he said,
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"There is no substitute for
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personally watching and
listening to real people."
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At Google, we take this to heart.
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Larry's statement
has morphed into one
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of Google's core values today:
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Focus on the user and
all else will follow.
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User-centered design puts
the user front and center.
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Focusing on the user means
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considering their
story, emotions,
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and the insights you've
gathered about them.
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To keep our focus on the user,
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the user-centered design
process has four steps:
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understand, specify,
design, and evaluate.
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Following this framework
helps us build
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products people
actually want to use.
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First, understand how the user
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experiences the product
or similar products.
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Really understanding the end user
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requires a lot of research,
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and we'll talk more
about this later.
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Next, specify the
end user's needs.
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Based on your research,
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you'll narrow down
which end-user problem
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is the most important to solve.
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Then, design solutions to
the end user's problem.
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This is where you'll come
up with ideas for what
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the product might look like and
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actually start
building the product.
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Finally, evaluate your design
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against your end user's needs.
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Does your design solve
the end user's problem?
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You'll find out here,
and you'll also do
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it by testing your
product with real people.
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It's important to keep in
mind that as you go through
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this process, iteration is key.
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Iteration means doing
something again,
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by building on previous
versions and making tweaks.
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Let's think about an example of
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user-centered design
in the real world.
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Five years ago, we
launched Google Photos
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as a place to store photos
and keep them organized.
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Over time, we noticed
that users also wanted to
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revisit memories and
relive treasured moments.
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To make it easier for
users to do this,
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we use the user-centered
design process
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to redesign Google Photos.
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Now users can easily search
to find their memories.
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Now you understand the importance
of user-centered design
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and why designers always keep
the user front and center.
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Up next, we'll check out
two additional frameworks
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that are popular among UX
designers. See you there.4770
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