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So let's start by identifying
the difference between user and end user.
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In the field of user experience design,
one of the most important terms is "user."
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A user is any person who uses
a product. In addition,
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the end user is the specific audience
a UX designer creates something for.
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Our goal as UX designers is to think
about problems and needs from the end
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user's perspective and design an
experience to meet those needs.
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Think of it like this:
An animated movie about talking cars
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is designed with kids ages 5 to 7 in mind.
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Those kids are the movie's end users,
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but adults and teenagers will be in the audience too.
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So they are also users.
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User experience is how a person,
the user, feels about interacting with or
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experiencing a product.
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Do you think everyone in the theater
experiences the movie the same way?
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Not likely, but if the end users --
5 to 7 year old kids -- stay focused,
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laugh a lot, and cheer at the end, it's
safe to say it was a good user experience.
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On the flip side, if those kids
don't want to watch the movie again,
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they probably had a bad user experience.
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When it comes to evaluating user
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experience, there are a few
key questions to examine.
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Is the product easy to use?
Is the product equitable?
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Does the product delight the user?
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Does the product solve the user's problem?
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Answering yes to these questions
are all goals of a good user experience as we previously learned.
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And these are questions UX designers
are constantly asking themselves to create
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great user experiences.
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As a UX designer, you will
focus on the end user,
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acting as the user's advocate and
balancing business needs.
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Your team members might prioritize
other goals for a product, like sales or marketing.
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And some stakeholders might forget
the fact that they are not the end user.
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That's why you, as a UX designer, needs to
keep the end user as your main priority.
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For example, imagine you're developing
a children's toy.
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Your sales and marketing teammates might try to
encourage parents to buy the toy,
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but ultimately you need to design the toy to
appeal to the child, who is your end user.
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Okay, now you know the meanings
of key terms like user, end user, and user experience,
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it's time to move on to frameworks.3424
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