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Let's talk about
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another very important aspect of visual design:
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How to design a layout using whitespace.
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Every piece of good design uses whitespace well.
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In fact, if you want to make a web site that looks designed,
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you need a lot of whitespace in
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the correct places on your site.
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So, what is whitespace?
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Whitespace is just space where there isn't any stuff.
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Easy.
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Whitespace absolutely is the key to create
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a clean and simple look and feel.
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This web site uses whitespace quite well.
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Look at the space between the icons and the text,
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the space between sections, between the section's headings
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and its content, and between paragraphs.
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This makes the web site look clean and inviting,
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all because it uses whitespace in a well-executed way.
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And this is the same web site, but without whitespace.
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Do you see the big difference?
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There is like no room to breathe here.
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Everything looks bulky and unthoughtful.
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Definitely not what we want.
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So based on this, the first guidelines are quite simple,
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and it's actually easier than it may sound.
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Just put whitespace between your elements.
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Put whitespace between your groups of elements.
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Put whitespace between your web site's sections.
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But don't exaggerate because when elements
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are spaced out too much, they may lose
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the relationships to one another.
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So don't use too much whitespace.
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You have to be careful with this.
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And with this, you will see how your web site
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will look nice and clean, professionally designed.
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Now with the whitespace that you add,
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you describe invisible relationships
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between the elements of your web site.
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You communicate how the pieces of information relate
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to one another, and this is very important.
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So whitespace is closely related
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to something we call visual hierarchy.
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This is the organization of your content.
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Let's go back to our previous web site example.
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Again, the text here is very small,
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but that's not what matters here.
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Just look at the way whitespace is used on
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this web site to define the different sections.
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We can clearly see where each section begins,
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just through the correct use of whitespace.
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And that's what hierarchy is all about, actually.
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So again, whitespace is really powerful.
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Hierarchies give your web site order,
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and so it's kind of important that you get it right.
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And how do you do it?
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Just design with having three simple guidelines in mind,
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and you should be fine.
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First, define where you want your audience to look first.
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Also, establish a flow that corresponds
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to your content's message.
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Because hierarchy is exactly that.
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It guides the user from one element to the next.
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And then, use whitespace to build that exact flow.
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So concluding, in this lecture, we learned that whitespace
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is a powerful tool to create well-defined content hierarchy.
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Using whitespace right can make
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a web site look clean and simple.
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So this was quite an important lecture.
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