Original subtitles

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(Voiceover) Welcome to our last lecture. 2

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So now that our website is online, 3

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we can still work on it, 4

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because the launch is not the end of the story. 5

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So, as you hopefully remember, 6

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the seventh, and last step of our plan 7

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is the site maintenance. 8

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This means that you should keep track 9

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of your website's success and monitor users' behavior. 10

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And, how do we do that? 11

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We use a very powerful tool called Google Analytics. 12

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With this software, you'll be able to monitor statistics, 13

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like the number of visits your website receives, 14

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the amount of time your visitors stay, 15

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the average number of page views for each visitor, 16

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and many many other useful statistics. 17

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And then, using this data, you can make adjustments 18

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to the website in order to make it better and better. 19

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So I will now actually install Google Analytics 20

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on the website I just uploaded 21

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to show you how easy that is. 22

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So, of course, you need to start off 23

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by creating an account for Google Analytics, 24

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but that's easy if you already have a Google account. 25

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And once you have your Google Analytics account created, 26

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this is what comes up. 27

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So we now need to add a new website that we will track. 28

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So in my case, so it's a website, 29

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for this case, I will call it Omnifirst, 30

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and then we need to link to a website. 31

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And I can copy it from here, 32

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and now some industry, 33

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well this doesn't really matter, right? 34

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I will say "computers" because we created it 35

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in a web design course, and then the zone 36

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I'll want is for Portugal actually. 37

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That's where I live, so. 38

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And now we just hit guest checking I.D. 39

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So now, all we need to do really 40

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is to copy this script here and edit to our website. 41

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First simple piece of Java script, so it goes down here. 42

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And we just paste it here 43

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and we don't have to do anything else. 44

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Now if you have a website with multiple pages, 45

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then you need to past this script 46

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in each of those pages, right? 47

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Okay, now I take this and I actually will also upload this, 48

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so this is what I showed you in the lecture before, 49

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and as I told you, 50

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this will only upload the files that were changed. 51

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So it now checks all the files, but it doesn't upload them. 52

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It will only upload [Inaudible] HTML files. 53

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All right. 54

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Let me just check if this worked, 55

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so I will see the page source. 56

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And down here is the code 57

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that we just placed it there, all right? 58

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This is exactly what we wanted to do. 59

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Okay, then you can actually 60

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visit your statistics. 61

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So this is what I told you. 62

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You can see all kind of statistics here. 63

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So just go explore all of this. 64

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So the number of sessions, the number of users, 65

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the number of page views, the number of pages per session, 66

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and then how many times the user stayed on the web page, 67

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and the bounce rate, 68

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which is the amount of single page users, 69

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which in our case, of course, will be quite high 70

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because we only have one page. 71

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But you know, all kinds of statistics are here 72

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and down here are even more, where we can see 73

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where your visitors came from, 74

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where if they came from Facebook, 75

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or you can even see which country they came from here, 76

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and all kinds of stuff. 77

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So again, this is a really powerful tool 78

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and you should definitely take the most out of it. 79

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This is, of course, all empty by now, 80

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because I just created a few seconds ago. 81

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So, this was a quick introduction to Google analytics 82

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and how to set it up. 83

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So, now we have put all the seven steps 84

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from our seven step plan into action. 85

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This was quite a long journey, but we did it! 86

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You can now actually open the web page on the internet, 87

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It is exactly the website that we created together. 88

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And you are now able to do all of this 89

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completely on your own. 90

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And that is so amazing. 91

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I mean, what could even be more powerful, right? 92

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But now, stay tuned for one more lecture 93

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where I have some additional information 94

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that you don't want to miss. 95

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So, see you in the next lecture.