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Search Engine Optimization 2

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is a very hot topic. 3

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That's because it's so incredibly important 4

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that your website can be found by your users 5

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using a search engine like Google. 6

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This is, of course, still part of step five 7

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of our seven step method. 8

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And now, what is Search Engine Optimization? 9

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Very simple, basically Search Engine Optimization 10

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or CEO is a couple of techniques that improve 11

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and promote a website to increase the number 12

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of visitors the site receives from search engines. 13

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There are many, many aspects to CEO, 14

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and in this lecture we will just cover the very basics 15

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in order to make our website search engine ready. 16

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So first up, let's talk about the meta description tags. 17

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This tag is a short description of a website 18

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and is normally used to describe a website 19

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on the search results page, just as we see here 20

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on this Udemy example. 21

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This text is not visible to visitors 22

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of the webpage itself, 23

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but it helps you to advertise for your site, 24

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drawing users to your website from the search results. 25

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It is, therefore, an extremely important part 26

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of search marketing, so we should craft 27

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compelling description using important keywords, 28

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but with no more than 160 characters. 29

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Let's now, of course, do that for our webpage. 30

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All right, so nothing easier than that. 31

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We just use here the meta tag and then say 32

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name description, 33

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and then we say our content. 34

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Something about Omnifoot, 35

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Omnifoot is a premium 36

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foot delivery 37

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service with the mission 38

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to bring affordable 39

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and healthy meals 40

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to as many people as possible. 41

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So something like this, all right? 42

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Okay, and since we are talking about tags, 43

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we should also include the content type tag. 44

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Just like this, you can actually do it here. 45

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So, meta, 46

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and then charge that, and then udf8. 47

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This is just used to declare the character encoding 48

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of the website, but it doesn't include the ranking. 49

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It has nothing to do with Search Engine Optimization, 50

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but it's something that we should include 51

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in every website. 52

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For the meta description, that's it. 53

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Back here, next, we should always write valid HTML code, 54

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and valid HTML code is code that follows 55

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exactly the official HTML rules and has no bugs. 56

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Valid HTML is preferred by Google, 57

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it makes websites more likely to work 58

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in browsers we haven't tested, 59

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it looks more professional, 60

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and it's better for accessibility, 61

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making it easier for screen readers 62

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to read websites to blind users, for instance. 63

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There is an official tool for checking 64

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if we have valid HTML code, 65

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and we're gonna use it right now. 66

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In order to do that, we just copy the entire code, 67

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so Command or Control + A, and then copied it 68

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and this is the website, so Validatorw3, 69

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and be used options, so validate by direct input 70

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and paste all our code here, and now we check it. 71

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It takes it a little time. 72

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We have eight errors here in our code, actually. 73

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Let's see what those errors are all about. 74

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All right, this has something to do with 75

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these closing tags, I guess. 76

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Let me go back here. 77

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All right, so we actually forgot to close 78

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this meta tag here. 79

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Let's copy that again 80

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and delete all of this. 81

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Copy and re-validate the whole thing. 82

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Now we only have three errors. 83

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Much better, right? 84

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Let's see what it is. 85

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So an Img element must have an alt attribute. 86

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OK, can see we have three errors, 87

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and that's because we forgot to specify the alt attribute 88

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for our three customary metas. 89

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Okay, so I'm going to do that. 90

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We have it, they're right here, see the alternative text. 91

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I'll just say customer one photo. 92

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And I'm going to copy it, 93

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three and two. 94

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So again, and I think that by now 95

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we have a validated HTML code. 96

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So let's see, 97

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all right, very well, this document 98

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was successfully checked as HTML5. 99

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So, we have now a valid HTML document. 100

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Great, right? 101

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Now the next thing, content is king, 102

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and that means that it's very important 103

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that you have great content on your website. 104

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Even if your website is on top of the search results, 105

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if the content is not great, 106

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and your users don't want to read it, 107

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then it's worth nothing that you're so high ranked. 108

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Also, keep providing new content if you can, 109

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so your visitors want to keep coming back for more. 110

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The next thing is that you need to place keywords 111

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strategically in your content. 112

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This is a key to perform well in search rankings, 113

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because keywords are what users actually use to find you. 114

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But be careful, don't overuse keywords, 115

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since search engines consider that as keyword spamming 116

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and might penalize you. 117

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Use keywords in the title, in the meta description tag, 118

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in your headings, and links. 119

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And another important thing, 120

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is to get other websites to link to you. 121

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These links are called backlinks 122

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and are like letters of recommendation for your website. 123

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Search engines rank websites based partially 124

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on the number and the quality 125

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of links that point to the site. 126

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This is a crucial factor to CEO and therefore, 127

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you should have a strategy to increase 128

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the quantity and quality of backlinks to your site. 129

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There's actually so much more information 130

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about CEO out there on the internet. 131

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For a quick overview, 132

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you can check out the link in a course eBook. 133

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We changed some things in our project 134

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in this section, so please download the final website 135

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from the link in the description of this video. 136

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And that's it with optimization. 137

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So in the next lecture, 138

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let's learn how to launch our website to the internet.