All language subtitles for 4 - L1 05 Business Process Flow V1 - lang_en

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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:03,799 --> 00:00:09,644 A business has two primary goals: to increase revenue and reduce costs. 2 00:00:09,644 --> 00:00:14,369 Metrics allow the company to know if they're on track to meet those goals. 3 00:00:14,369 --> 00:00:17,070 Let's use our WeCart example. 4 00:00:17,070 --> 00:00:19,589 First, the business executives need to think 5 00:00:19,589 --> 00:00:22,754 about the cost they will encounter in building, 6 00:00:22,754 --> 00:00:25,500 promoting, and carrying out their business. 7 00:00:25,500 --> 00:00:29,324 Let's look at some broad categories of costs for WeCart. 8 00:00:29,324 --> 00:00:36,344 For starters, their costs for setting up the website and engineering, salaries of staff, 9 00:00:36,344 --> 00:00:38,729 basic supplies for deliveries, 10 00:00:38,729 --> 00:00:40,989 costs for the payment system, 11 00:00:40,990 --> 00:00:45,215 legal contracts with the manufacturers and their delivery staff, 12 00:00:45,215 --> 00:00:47,345 and rent for the office. 13 00:00:47,344 --> 00:00:50,554 Next, let's focus on increasing revenue. 14 00:00:50,554 --> 00:00:52,670 To do this, we will need to get 15 00:00:52,670 --> 00:00:56,810 new customers as there are a lot of people who don't know about the product. 16 00:00:56,810 --> 00:00:58,984 We need to get their attention. 17 00:00:58,984 --> 00:01:02,255 Getting you customers is a multi-step process. 18 00:01:02,255 --> 00:01:07,025 We need to get ads ready and track their effectiveness to generate interest 19 00:01:07,025 --> 00:01:12,440 among viewers on several platforms so they ultimately buy the product. 20 00:01:12,439 --> 00:01:14,569 Each step of the journey is 21 00:01:14,569 --> 00:01:18,399 an opportunity to see how well we're doing with respect to our goal. 1789

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