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All language subtitles for 32 - Churn Rate V1 - lang_en

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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,000 --> 00:00:01,784 To calculate churn rate, 2 00:00:01,784 --> 00:00:07,200 we need two pieces of data for the time period we're calculating the churn rate for. 3 00:00:07,200 --> 00:00:11,745 First, how many costumers were with us at the beginning of the time period? 4 00:00:11,744 --> 00:00:14,339 Then, of those costumers, 5 00:00:14,339 --> 00:00:18,239 how many remained with us by the end of the time period? 6 00:00:18,239 --> 00:00:20,039 So, for week A here, 7 00:00:20,039 --> 00:00:24,710 we have churn rate being calculated for each month. 8 00:00:24,710 --> 00:00:27,115 This is the formula we're going to be using. 9 00:00:27,114 --> 00:00:30,649 Essentially, this is calculating the difference between 10 00:00:30,649 --> 00:00:34,399 these numbers and dividing it by the beginning number. 11 00:00:34,399 --> 00:00:36,875 So, let's go ahead and calculate this. 12 00:00:36,875 --> 00:00:44,519 So, this will be 135 minus 130 over 135. 13 00:00:44,520 --> 00:00:46,060 So, as you can see, 14 00:00:46,060 --> 00:00:51,440 they have some churn over the year with the highest being in the month of February. 15 00:00:51,439 --> 00:00:54,500 When we started with 155 customers, 16 00:00:54,500 --> 00:00:57,935 but we're left with only 140 of those. 17 00:00:57,935 --> 00:01:03,590 But we more than made up by having a few months of very good growth rate. 18 00:01:03,590 --> 00:01:08,725 Remember, growth rate is tracking the number of new users per month, 19 00:01:08,724 --> 00:01:12,784 which is reflected in the increasing number of 20 00:01:12,784 --> 00:01:17,119 new customers at the beginning of the month in the second part of the year. 21 00:01:17,120 --> 00:01:21,234 While the churn rate keeps a tally of last customers, 22 00:01:21,234 --> 00:01:26,555 the growth rate follows how many new paid customers started buying from the company. 23 00:01:26,555 --> 00:01:29,450 To experience growth, a company should aim to have 24 00:01:29,450 --> 00:01:32,870 a growth rate that is higher than the churn rate. 2070