All language subtitles for 10 - CPC V1 - lang_en

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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,000 --> 00:00:03,345 This spreadsheet has marked data for a website week card. 2 00:00:03,345 --> 00:00:05,025 The purpose of this example, 3 00:00:05,025 --> 00:00:08,233 we created ads and marketed them on Facebook, 4 00:00:08,233 --> 00:00:10,800 Google Search, and Google Display. 5 00:00:10,800 --> 00:00:15,960 You will use a formula to calculate the cost per click or CPC. 6 00:00:15,960 --> 00:00:19,275 So, I'm going to go ahead and create a row with that. 7 00:00:19,274 --> 00:00:23,189 I've put the formula here so you can see how I'm calculating this. 8 00:00:23,190 --> 00:00:26,325 So, this will be the amount of money that we spend 9 00:00:26,324 --> 00:00:31,004 on Facebook over the amount of clicks that we got. 10 00:00:31,004 --> 00:00:34,710 So, we did C3 over C4, 11 00:00:34,710 --> 00:00:39,855 which is the amount of money spent on the ad over the number of clicks that we got. 12 00:00:39,854 --> 00:00:41,789 As you can see in this example, 13 00:00:41,789 --> 00:00:48,274 Google Search and Google Display give us about a dollar of CPC. 14 00:00:48,274 --> 00:00:51,799 In comparison, Facebook is more than $2. 15 00:00:51,799 --> 00:00:56,994 Turns out $2 is the average CPC across all industries. 16 00:00:56,994 --> 00:01:00,979 Again, under this, you want to compare your CPC rates to 17 00:01:00,979 --> 00:01:03,619 your industry-specific averages to get 18 00:01:03,619 --> 00:01:08,000 a better gauge of how your ad is performing on each platform. 1514

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