Original subtitles

if you find an idea that requires three

or four years of improvement and

patience and really sticking with it

that we're very good at that take

Windows which we bet our company on

everybody who doubted that would succeed

IBM did not support us in that it took

longer than we expected over four years

before finally graphical interface got

popular and now people take it for

granted it's part of every personal

computer and you just you just expect it

to be there that was one of the grand

successes of the company in the same way

we're betting on the internet that our

tools there will be popular and that a

few of these content plays that we've

decided to get involved in that the

scale and and the users will make those

into great businesses

I'm in meetings a lot my calendar gets

very full with those and then at night

after the kids have gone to bed I'm on

email a great deal I get messages during

the day that's my chance to give long

responses and then over the weekend I

send a lot of mail as well as well I

take two weeks a year to just go off and

read and think where I'm not interrupted

by work or anything else I'm just

solidly trying to think about the future

and people get to send me things to read

as part of that so-called think week so

it's nice mix of things about 25% of the

time that I'm out traveling around

meeting with customers Europe Asia and

that sort of helps me think okay do we

have the right priorities what what are

people responding well to and what would

they they like to see us do better

Oh his sense of design that everything

had to fit a certain aesthetic the fact

that he with this little engineering

background as he had and it shows that

design can lead you in a good direction

and so phenomenal products came out of

it he knew about brand I mean in the

berry pasta town say he understood he

had an intuitive sense for marketing

that was amazing

you can't just keep doing the same old

thing you were doing before you have to

take your skills and attack the new

frontiers for example graphical

interface used to be outside the

operating system and so there were many

people doing those systems Windows came

out ahead there and now it comes with

the operating system

likewise the the browser is something

that Netscape looked at turning the

browser into an operating system and we

looked at taking our operating system

and building the browser and in an

integrated fashion and so that was a

good example of the kind of competition

that Spurs this business on

hello I'm Bill Gates chairman of

Microsoft in this video you're going to

see the future Windows Microsoft first

came up with the Windows concept back in

1983 and today the leading software

users have switched into the Windows

environment it's really incredible how

quickly our powerful applications like

Word and Excel and PowerPoint have been

adopted it's not just Microsoft

applications even companies like

WordPerfect and Lotus have now come out

with Windows applications and every week

we see new innovative work it's really

attracting all the innovation in the

industry we predicted this a long time

ago and now it's the future

the key point there is you've got to

enjoy what you do every day and for me

that's working with very smart people

it's working on new problems you know

every time we think hey we've had a

little bit of success we're pretty

careful not to dwell on it too much

because the bar gets raised

I think throughout our history we wake

every day knowing that in the business

of technology you have to think about

what are you missing what is the

research or customer feedback that you

should be paying more attention to and

how do you keep that piece of innovation

very very high how do you make sure

you're hiring the very best people and

that kind of focus is has helped drive

us forward through all the milestones

the company has had certainly the

Internet is is a great example of that

we had to tear up our our plans and and

step back and say well how do we how do

we really embrace all that's good about

the Internet and recognize some of the

shortcomings and make sure we're leading

the way in reducing what what it has

held people away from the Internet

Oh