Original subtitles

[Music]

if you find an idea

that requires three or four years of

improvement

and patience and really sticking with it

that we're very good at that

take windows which we bet our company on

everybody who doubted that would succeed

ibm did not support us in that uh it

took

longer than we expected uh over four

years before finally graphical interface

got popular

and now people take it for granted as

part of every personal computer and you

just

you just expect it to be there that was

one of the grand successes of the

company

in the same way we're betting on the

internet that our tools there will be

popular

and that a few of these content plays

that we've decided to get involved in

that the scale and the users will make

those

great businesses

i'm in meetings a lot my calendar gets

very full

with those and then at night after the

kids have gone to bed on on email

a great deal i get messages during the

day that's my chance to give long

responses and then over the weekend

i i send a lot of mail as well as well

i take two weeks a year to just go off

and read and think where i'm not

interrupted by work or anything else i'm

just solidly trying to think about the

future and

people get to send me things to read as

part of that so-called

think week so it's a nice mix of things

about 25

of the time that i'm out uh traveling

around meeting with customers europe

uh asia and that sort of helps me think

okay

do we have the right priorities what

what are people responding well to and

what would they

they like to see us do better

[Music]

oh his sense of design that everything

had to fit a certain aesthetic

the fact that he with this little

engineering background as he had

you know it shows that design can lead

you in a good direction

and so phenomenal products came out he

knew about

bran i mean in the in very positive

sense

he he understood he had an intuitive

sense for marketing that was

amazing

[Music]

you can't just keep doing the same old

thing you were doing before

you have to take your skills and attack

the new frontiers

for example graphical interface used to

be outside the operating system

and so there were many people doing

those systems uh

windows came out ahead there and now it

comes with

the operating system uh likewise the

the browser is something that netscape

looked at turning the browser into an

operating system and we looked at

taking our operating system and building

the browser in an

integrated fashion and so that was a

good example of the kind of competition

that spurs this business on

[Music]

hello i'm bill gates chairman of

microsoft

in this video you're going to see the

future

windows microsoft first came up with the

windows concept

back in 1983 and today

the leading software users have switched

into the windows environment

it's really incredible how quickly our

powerful applications

like word and excel and powerpoint

have been adopted it's not just

microsoft applications

even companies like wordperfect and

lotus have now come out with windows

applications

and every week we see new innovative

work

it's really attracting all the

innovation in the industry

we predicted this a long time ago

and now it's the future

the key point there is you've got to

enjoy what you do every day

and for me that's working with very

smart people

it's working on new problems you know

every time we think

hey we've had a little bit of success

we're pretty careful not to dwell on it

too much because

the bar gets raped

i think throughout our history we wake

every day knowing

that in the business of technology

you have to think about what are you

missing what is the research or customer

feedback

that you should be paying more attention

to and how do you keep that pace of

innovation

very very high how do you make sure

you're hiring the very best people

and that kind of focus has helped drive

us forward through all the milestones

the company has had

certainly the internet is is a great

example of that we had to

uh tear up our our plans and

and step back and say well how do we how

do we

really embrace all that's good about the

internet

and recognize some of the shortcomings

and make sure we're leading the way

in reducing what what has held people

away from the internet

[Music]

if you find an idea that requires

three or four years of improvement and

patience and really sticking with it

that we're very good at that take

windows which we bet our company on

everybody who doubted that would succeed

ibm did not support us in that

it took longer than we expected over

four years before

finally graphical interface got popular

and now people take it for granted it's

part of every personal computer and you

just

you just expect it to be there that was

one of the grand successes of the

company

in the same way we're betting on the

internet that our tools there will be

popular

and that a few of these content plays

that we've decided to get involved in

that the scale and the users will make

those into

great businesses

i'm in meetings a lot my calendar gets

very full

with those and then at night after the

kids have gone to bed i'm

on email a great deal i get get messages

during the day that's my chance to give

long responses and then over the weekend

i send a lot of mail as well as well

i take two weeks a year to just go off

and read and think where i'm not

interrupted by work or anything else i'm

just solidly trying to think about the

future and

people get to send me things to read as

part of that so-called

think week so it's a nice mix of things

about 25

of the time that i'm out uh traveling

around meeting with customers

europe uh asia and that sort of helps me

think okay

do we have the right priorities what

what are people responding well to and

what would they

they like to see us do better