Original subtitles

You learn by experience

I became business-savvy because

I learned very early on of how

People get exploited

With with art

In general

In or nnnn more specifically music

How major labels make money

You know because I'm thinking you know

In a utopian society or somewhere on in some parallel universe you think that an artist

The created

Will get paid

The most

For it and then

When you look at some of the book some of these

Figures didn't line up and it's like wait you're only getting that and out of this because oh it's because we gave you this advance and you have to pay

So I slowly learn that and then

You know so I would always approach things a little cautiously when it came down to it you don't signing pieces of paper

Burn

Working with whom and why and then that kind of thing so I'm

I was always wary of that

To some degree

You know you hear about

Groups like TLC going f****** bank

Like how does that happen

I'm so so that I think that's what's kind of put this like

Climate

Here across everybody trying that you know

Getting entering to a major record label deal or something like that

So

Of course

To my surprise I I signed with an individual who shall not be named and I got f*****

Cute like on everything and double dip and all that stuff in it and I had to get f***** before I learn that I got fun

You know

But I'm I'm eternally grateful that happened very early on in my career that I made a bad

Decision that you know

That I

Grown now not to make worst mission tonight and then from that point on it's like okay well

You know what I'm going to start learning

Entry-level things like League music law and

Publishing and how it all works I'm going to start learning a little bit so that so that I have a better understanding of the day

Feels that I'm entering into

But you know that's

If you're if you're fortunate enough to get into that

World it gets really interesting and nnn kind of fun

Once you have control over it it's like having a night

And and and having a versus having a lucid dream where is it like I would say like a nightmare

You can't control you just kind of like this

Passive

Entity in this

You know just taking everything where's that you know if you're having a lucid dream you're in and you know all this weird dark shift

You can

Get an understanding of the situation you're in and then make it work for you

Major labels are kind of like being on the edge right now a lot of them have

Have coalesced

Into Vigor Ventures with more.

But

The last

360 deal was actually signed about

5 years ago in 360 meeting all-encompassing like I'm going to buy you a Xanax I can own your publishing ameritrain

Ancillary Xylitol

And all this stuff around it and we're going to give you one big thing and we're going to keep you on for

510

Whatever return

But they're generally a really long

Majors are kind of struggling to keep up with this

You know

All this flash-in-the-pan

The only thing that's working for Majors right now are the AAA

Massive acts that are on those labels and we're talkin the Rihanna's did the Jay-Z's that that that's what they're still kind

Hanging onto and that's how they're you know recouping Aldi

He's lots of fun

What they really want to do is they want to cash in on the Denon now's and gone next week and then announce and gone neck

Next week because

Ultimately that

The interest

In artists

Across all genres it is being you know

It's so internet-based and it's so fleeting

It's so quick

Kickin It

Only few catch on to develop careers of their own kind of think they're like

You think about like YouTube

You know what I mean there for a minute but

I hope you guys like renstad Revenue because

Casino the people will move on

Something else music

Kind of similar to that

Especially if you are not

Evolving as an artist entity

Spaniard

You're definitely only

You know with my experience and I've been with

You know

3 or 4

Major

Labels and it's been nothing but

Now I know why late record labels are record leave

Levels because it's

It's just a business model you're there didn't really

How about in Creative decisions or anything like that or if they

It comes to anything they don't care they they kind of want what everybody wants

Something

Off-the-shelf

That's ready to go that'll salatul self that'll bring them in income

You know

And and of course they had you back

That's like

You know giving an artist a million-dollar advance

Towards something that just means you're already in debt a million dollars now while you got paid that you know

They're betting

That you're going to make more than that

Eminem pay that back and then hopefully do that plus

A percentage over on the publishing that that label will own and all that stuff

Then the label will go ahead and depending how

Disgusting the f****** label is they'll go ahead and

Charter

Massive like streaming deals with

Pandora and Spotify and all that

Stuff for all the artists on their labels

And then when Xtreme and Company throws that record label to check for sake 20 million dollars

That record labels like cool got it

But they have no idea how to propagate those funds to the artist so they just don't report it

And I think that was one of us

Taylor Swift big problems and how it and rightfully so because you know

Out of all that money you took for a blanket license for all the music on your major label which is

And covers a lot of sub labels and artists all the way including EDM Artists and pop Acts

Hip hop guys

How do I know

Which my stuff on Pandora was

Was streamed or on Spotify with streamed or what

And how are you doing that payment on there like 11 then we don't know he's got a

Am I in

You can't

Ever have a person at a major label who's looking after you

And just you

You know or even though I mean looking at for not looking out for just looking after like

There was never anyone point-of-contact I could call and say hey how are we doing with this

Alright

Thanks for the help

Yeah

So not really needed

But a label none the less you will need to label whether it's major in the

Or or kind of somewhere in the middle which is where I think I am

You got to have a team

You're going to need a team no matter what

I'll wait at accounting legal in management is usually your three major food groups of everything was where your

Management clinic

Langels everybody

You know I counting just deals with

You know money is in out whether it's you know

200 bucks from Plano Pub

4/2 million from playing fast

That all that's all

Very relative on all levels

And in a good lawyer

You know someone you could try so when you like you know don't ever work with someone you can't stand to be around

Even if they do a better job than someone else

That's very important

But there is one bit of advice

I should

You know I'd that I think even

A lot of

AAA artist right now

Could benefit from is

If you get to the point or if you're already at the point

Call your accountant

And if he can't answer you

The answer to how much money do I have in less than one sentence

You need to fire that accountant and get a new one

In nu really need a really well

Oiled machine with moving parts that all work together harmoniously

Efficiently as possible

And that means

You know

Never have too many cooks in the kitchen light

Ayenda

And just make sure

All communication is transparent

Ultimately your tracks will sell online

At least today

In-N-Out how to do that

Effectively is you know to

Sell-through iTunes know how do you do that you know like cuz not just every Joe Schmo can make

Aggregation service in farm near stuff and have

Personal relationships with iTunes music and have their CD soul.

Ford

Way back when it really internet there used to be some models that would allow you to sell

You know I your music online for

For very cheap like

With a free service and then you would ultimately get paid for it but we're talkin like maybe

3 to $4 a month

Hey if you're lucky

On thousands and thousands of plays or downloads and stuff like that was MP3.

Scamming they got

Now they have services like

SoundCloud

Which

Are great but you can't sell anything out of SoundCloud it's just a big promotion networking

There's only went one winner walking away from SoundCloud MIT SoundCloud you no answer

So that's not cool

And you know selling music online

I think comes after you've developed

A sort of following now doesn't have to be a million people doesn't have to be hundreds of thousands

Some people just kind of thing that you could

A website you know

Anything like that there are plenty of

You know Gateway payment systems

You can use PayPal

Are all that stuff text to aggregate your stuff

Out until you can afford or until you're given the opportunity to work with the digital aggregation

System that will

Farming music out

Streaming in

Why make albums

That's that's a good question

I mean albums albums I guess

Traditionally speaking all all major label we need to sell music on in package

Aside

Alton's rrr cool like

The bodies of work

You know that that

Span over

Ball like

Or actually

Around

75 minutes

Of Music which is

It's kind of like a nice

Length of

How to to listen

Through

An entire Year's worth

The work order

Week surf

Amongst

Decades who knows

But I mean they're not

Hayirli necessarily I could actually seen

Now

Having moving back actually not doing any albums and just releasing singles all the

The time I in electronic music I really would

Be that weird to not ever have an album and then

Just released singles

But I tend to do is just

Just make music f***

You know just

Keep going right all this stuff that you you know in some years obviously I've noticed sound different than other years

Panda

And then I I take my whole collection of music that I've made and I'll go in and then and just

Pretty last minute

Say okay

This would be tracked to no wait this will be tracked to and then the subtract 3

Done call ml

You don't

Get paid

Buy more of this

Or whatever

Song titles in album titles don't come to me at all

So I just

Arbitrarily name them

Whatever

Very

I'm very weird

So it

I hate that first started off as a joke with me because I remember I'm

A time when I was in the back of a cab on tour and they were pressing one of my albums like neck

And one of the the

The

Songs that are

Concluded

In the release package that went to management that went to

Printing press

Didn't have a title it was just

Track 2

Or some or something like that

Can I get sent

Off into the thing and then

And then being my manager

In a frantic calling my tour manager was sitting beside me in the

In the cabinet or manager looks over to me so

Hey you don't Dean's on the phone he needs you to

Keen shoes

He needs you to name this track right this second

Because Dean is literally on the other end

Ready to hit send on a

File to go out

And so

Call Seth

And I quote

You need to name this song right

I mean the song right this second

Cuz I need it

Do it

So I said okay finding youwin write this

Can I go just

Couldn't write this

You like right this second it was all year yeah you're funny and I'm like no seriously and I hung up the phone and it went out to

Prank called right this second

I'm and then I'll Municipal you know what what about the album named I don't know just give it to me random album title

And then he's like

Oh okay so he's playing the same game I'm playing he called it random album.

There you go

You know my whole logic behind you do me mean tracks

Some titles is like

A Rose by Any Other Name you know like it's

The name is not going to change

The popularity of

Attract

Unless you called it s***

You might actually not sell as many

Doing that