Original subtitles

No one's

To help you

No

F****** buddy

And if they are

They're out the f*** you

I guarantee it I hundred percent guarantee it nobody out of the goodness

Of their heart

Are are doing things

To further

Your career and

Get no gain from it whatsoever unless it's your mom

That's about it

I do Scout

For for new Talent

Time to time in Nashville

What I do look for what we do as a team

For a label look for is salsa

Efficiency

As in

Have

Have the music

First and foremost

And then you know maybe they're kind of branding or your you know they're there

The way they look not not

In the physical sense but I mean look as musician

And

They've their deliverables like if they could give us a

Full album and we're not really looking for the guy that can just do one track

With the help of a whole bunch of other people but couldn't finish a whole album you know because that would mean

Yeah we'd have to jump in and then I started signing producers to that artist and

You're really kind of like holding your hand through the whole process

Every Act I think I've ever signed has delivered a fully finished

Album or even just EP

Wishes

Casino two or three tracks

To us

But then have also you don't have a say in how they want

You know

Lapeer high or

Their art direction are there album work like

My most recent discovery

Ironically enough for Niagara Falls her name is Reza and she had all this

You know this music that all

Fit together nice and it was all in this the same vein should deliver full album and then and then she had all this artwork

Done and she had the whole Vision like everything all on a silver plate so

Isn't it she didn't leave a lot

Prostitute

Kind of makeup for her

So

I look for self-sufficiency

Nobody

And my label or any other label I know likes a guy

Who just

Constantly

Painting demo

You know or

It's like a sun tell me how many do this

I have always greater

Please play I Need You

You know it's like

You know what your will hear about

You know what I mean that's just like

I end up hearing about other artists

Something like that

That's how you kind of get initiated into this

Circle love

Kind of

Medium money

Really I'm because I signed a lot of artists and now I'm not

Out I'm not a charity I don't just

Bet on on things and give them money I I I study the night I follow them in anime

Make sure they know what they're doing and then they have something delivered

And then I take that and just pretend it's mine how can I more

Like or whatever and then suggested them how I kind of do that

Kingston Pointe

Skrillex

This kid came up to me at a show with the USB key with the entire

Albemarle

Scary Monsters and Nice

Sprite and I took his demo

And I saw his art and you know I work there or someone else's art

Source

You know so there you go he's all-in-one platter

And I took that USB key and I went

F*** man

This is what I think North America needs right now

Now cuz they are so sick house

Idi Amin

So sick of this other s*** maybe dubstep

Might blow up in North America I don't know

Taking a bit of a chance

But it's different edgy enough kids from La knows when he's f****** doing

Let's print it out and see what

Now he's bigger than

F****** me

Whatever you know what I mean I could care less

But I didn't do that cuz he's such a great guy and we're buddies were best friends we grew up

Together whatever like

With my business hat I said on

And so Sunny with his little glasses humble is f****** thot

I step that is one big bag of f****** money that

Just walked out of that

So low and behold

I helped you and then ultimately what I get out of it is I get a percentage of you know a little kick-off the published

Music I didn't write and should I didn't produce an artwork I didn't have to deal with in

A record I only had to distribute which is

Like crazy to do when it's like super into man

So

But what he got out of it was a goddamn career and a retirement Nest Egg so

Obviously he made out better on that deal which is great

Not because that's what an artist should get

You know that the bigger half

Right

The things to take away from this really is that

Dad

Skrillex was in

Perchance

Painting the emails are you sending me Instagram messages go hey you don't he's he was actively in

Involved in the music industry

Not

Saying he was kicking around major labels he was just in a little crew

Tiny little f****** La crew which is now that the biggest

Baton Rouge LA

In my early days I invested

Ahtanum money into my

Live shows in.

Are not my live shows rather the equipment I was using my computers and all that stuff into this

AI invest

Kind of money

Into

Staging and production

My prod

In my studio again it said that hasn't changed

As a matter of fact

II

No kind of with a bit of Pride like to say that you don't good 80

85

Percent of my income goes back into the studio or back into my record label or back

You know into your my Productions might my live show my my weird

Sort of semi music-related Ventures and you know some hobbies that are like

Aligned with all that anyway

I mean

I'm unfortunate enough

To have a

A lifestyle now where I can afford a few luxuries here and there but

If I if I wouldn't have invested in all that studio technology and instruments and vintage gear and stuff

Like that I don't think my music really would have evolved

I would

I would eventually fizzle out okay so I have meals

Several million in the bank probably but I I kind of slope

And I I see that happen with the

Idiom

And I'm starting to see it happen a lot more now because we kind of already

Went from you know the

2080

Tim 2015 curve is kind of already happened

So all these artists who were just

Killing it killing it killing it and killing it in the sense that they are here there they're everywhere and they're all headlining the Mickey

Getting all this money but

Not investing back into the thing sir

A1 kind of questions like

Is this your passion or is this something you're

Exploiting you know what I mean and nnn wall is true for others and not for others

You know you kind of

I can kind of start to see that shine through now is like those who had the staying power

2

And that that

That because they invested back into what they do is because they're evolving is artists like you know you can you can

Pick those people out of

Crowd no problem and and lots of people are doing it and I think everyone should do that that's passionate about

The one I was just starting out I barely

Supporting myself I mean

I-95 like everyone else like

I had a few odd jobs here and there I worked in

Cannery I worked at

Record store I worked it up

It

Business side

Later in the Years

Stuff like that and I mean

I've always had you do a full-time job and you know what kind of the music thing was a hobby

For at least a decade

In

So obviously if I would if I would have known that could just do music I'm I'm sure I would have

Develop

A lot more

Kind of skills in and

Stuff like that in between but I mean you got to do what you got to do

I felt that music was going to kind of Be My Career when

Dude's been like

Three or four years

It's kind of scraping around in

My bedroom making music

Install fender

I think I just kind of you know I hung out with the

The right people who kind of worked in the music business as it were and

One of my songs ended up on a

On a local radio station and then I thought

Alright you know like

I can I can

Hold my own in that department so maybe maybe this

To be something to

Pursue

Keeping in mind that while I might not be

F****** RockStar at the end of the day that

Thy

I had to realize that you know there's a lot of like to know weather

Professions in the music business that you can pursue

While creating

I like you

Being a studio engineer

Making music

TV commercials

Are this and that

Are all very respectable

Careers

I just figured

They were enough things in there as well as you know I'm striving to be you know

A solo artist or producer myself

Safely go at way in and pick something up

There's a number of ways to be Market

In kind of one of the things I did was like

Around the time and it was time to establish myself as a as as an identity

Kombucha

Hey Joel Zimmerman

I mean you could and there maybe are some you do angles and spends

Play on that like

But at the end of the day like it was really prevailing to be DJ so-and-so

Around that nosey

You know I don't really want to be in TJ or DJ Zimmerman

Dejzr

Or Jay-Z

Jay-Z

For obvious reasons

Couldn't BJ's

Even though I write

Hopefully I am

You don't think like that but

Ways to Market yourself is

It's not marketing yourself it it's coming up with the thing too much

You know so you don't have to worry about

Oh I need to build a Twitter and I need to

I need to have a Facebook in a page and I got to put promos out to this and that and that that's that's like the second

The first step is what it what is it you know like a

Does it reflect your sound does it reflect is it just some joke I don't know I don't know but

Did the Deadmau5 thing came from and you can Google Docs

Just so tired of

Explaining how I came over the

Funny name but

But once I did

I had to come up with a simple branding mechanism that

That could be

Translated

Across multiple mediums

An easily under

The data

Glance that's

That's marketing 101

No like that the biggest case study is the

Disney logo

Or

Or the McDonald's arches

Let's go with the McDonald's

You know you see that Big M and it and it's it's not just

A big yellow and you know you see I don't know a lot of people see different things now but it agenda

Fast food

In all these like kind of meanings come out of that one simple Digest

And it's

To Arch

You know

And so I I kind of Applied that same kind of rules

To you know my brain is like

Maybe maybe I could have like a

Assembler or something and and other acts if you

Hannah noticed over

Time ever really

You know

You benefited from that kind of thing like

Yeah kiss

The word whatever

Just the way they did their asses and all

Superbrand Believin at-a-glance

Justice more recently you know what their whole big

Cross

Smells like I'm driving down the highway and every time

Church cross

And I'm not saying everyone needs a logo could be anything

Can you could be a name can be the word it could be a place

So

It's just starting to being clever and finding a connection to let you go

Like correlate a lot of ideas and

And one very

Piece of information

Printed ankara

But I can't remember a time where

I was

Out

Pandering where

You know which is something I don't think is really necessary

And

At all

Really a 2 degree to the masses

You know I would disagree pandering is not the way to do it

Where you know like

If I'm

You're being bombarded with you

SoundCloud links and stuff

Like that I I just don't really check them my

I take recommendations for my colleagues and

All my friends

Stuff like that

But the way that I think I got out there was

I handed a piece of

IMusic off to a friend who had a mutual friend in England who had a mutual friend that

Radio one who just so happened to be Pete Tong

Amanda pecan played the song and then

Just like that

Overnight you know

Genesis

Faxing Berlin

This Canadian guy Deadmau5

But

I wouldn't have gotten that in his hands

It wouldn't have ended up in his hands I I didn't put it there I didn't I didn't proactively

No

Call

BBC like

Non-stop hey guys listen to my dental I mean it just organically happen because you know friend of a friend of a

Ava Ava

You know good

Lsdj gave it to p-town is it happen playing this in my soul

Just listen to it whenever and then

Someone deemed good enough to go on radio one kind of thing and that's how that happened is

Is don't don't f****** try just

Just if you going to try anything try to try to include you know

As many people in the year your circle as you can

People who have aligned interests not

Not people who

Are consumers that like you know

That your target audience he'll have a chance for all that

Not much later down the road

You know don't

Go actively sing sinking ship because

You're wasting f****** time you could have been in the studio being better Ali

You know I suppose

Postage

Stocking and then you'll be spending the rest of your life

Trying to Peddle your sock