Original subtitles

All right.

So welcome to our first lecture in this topic where we are going to talk about market research.

All right.

So let's jump into our student workstation here.

So here as I mentioned before you have the letter but also we have the documents that we need in these

parts as well.

So first of all let me tell you that market research is extremely important is it is a foundation of

marketing whatever you want to do next.

For example you want to do Facebook more marketing.

You want to run ads on Google.

You want to run ads on YouTube you want to do YouTube marketing whatever you want to do.

If you don't do this a step if you make a lot of mistakes in your market research later you're going

to have a lot of problem.

You will work a lot.

You will spend a lot of money but you don't get results.

Why.

Because here you didn't find the right answers.

Now together we are going to learn how we can do a pro market research and find the answers that we

really need.

So later we don't make mistakes and have a better result in our marketing.

So first of all in this part we are going to talk about market research so I'm going to open the document.

You can.

Same as me you can come here.

Click on the market decision and it will open.

So here I prepared a document here for you so you can use it.

You can make a copy from it.

First of all when you come here this is google document.

It may ask you to sign in and it's not my website.

It's not connected to me.

It's Google.

So if you haven't if you have a Google account you can sign in to a Google account.

Then if you want to use this document you can do it by coming here to files.

See it right.

You can't come here to 5:00 and make a copy rename it name select the name whatever you want and click

Okay.

And it will create a copy for yourself so you can edit it.

You can write whatever you want inside it.

It's just yours.

You can see it and so on.

All right.

This version that you just clicked from my web site and jumped here.

This is not editable for you.

You can just view it and make a copy from it anyway.

That was the first step.

So here the first question that we have.

The first question that we have to answer is what is our product or our Aneesh.

Let's say you want to sell it for example treat the pen right.

You can come here write down for example 3D pen right.

Maybe right now just focus on one niche or one product.

OK.

If you have for example several products try to do a market and they're not close to each other.

Try to do market research for each of them separately.

Anyway you write down your product whatever it is let's say maybe it is an online

online Photoshop course.

Hey maybe it's whatever it is.

Hey maybe you want maybe you don't have a product.

Want to focus on a niche right.

Maybe you want to do marketing for or let's say for a cafe right.

You can write it here.

This is the first step.

The second step We have to find who and what are the top five best companies or products in this field.

For example if I want to sell 3D pen I must know who are the top five best seller in this market.

What are they selling.

What is their product.

What is the difference between their product.

With my we will go three together.

But right now we we must only find the top five sellers company's product.

OK whatever.

So.

And also after that we have the same question but for the war's top five wars.

So let's practice together right.

For example let's say I want to sell 3D pen right.

I'm going to come.

You can search it so spread in different platforms on Google for example.

Depend on Amazon on eBay on Walmart on the places that you can find more information about these kinds

of products.

For example if you want to search for a cafe or if your market is hotels for example you can.

For hotels you can search on booking dot.com right for cafe.

You can search on Yelp dot com right.

You should make a research and find venture on which platforms you can gather this information and make

your research.

So I just search and Google.

There are some for example a link from Amazon came.

There are some blogs here but the best place to search for a product like this is Amazon.

So let's go for Amazon here and then write down 3D pan and while several suggestions come right.

So on what elements you have to pay attention here.

First of all when you come here it is sorted by feature.

Right.

It generally shows you the top ones by.

So if you want to find divorce you have to go to the final pages.

Right.

So here you have to pay attention to the reviews.

And usually it won't show how many items they have sold in this for example on Amazon.

They won't show it I think.

But on some platforms like for example in auto market they show how many items they have sold.

Anyway if you can gather those kinds of information with how much money they have made it's perfect

if not pay attention to the reviews.

So let's go through the products and see what we can find here.

As you can see these they don't have a lot of reviews.

So we cannot depend on them.

We cannot make sure that they are good or bad.

We have to try to look for the ones that help that has a lot of Libya's for example.

So this one as you can see it is Amazon's choice and it has for almost 500 reviews.

All right.

So this can be a good choice.

Let me open it in another page.

If we go take a look at here it can also show us if we can find some.

For example the best seller.

Right now it's not in the first place.

Let's.

We are.

You have to spend some time looking through the products until you find the top ones OK.

If you spend just something about 30 minutes to one hour you can get familiar with the places with the

products available here.

Amazon and you can find the top ones.

Right now it's not showing exactly what we need to see here.

Let's take a look at the one that we've found already.

So this is Amazon's choice about 40 dollar.

And let's take a look at reviews to see about 72 percent of people gave five a store so it should be

a very good price die.

And while people are happy with it.

Right.

So what you have to do you can save the link or for example take a part off the name of this product.

Come here.

OK.

It's a little bit big.

Let me decrease the size and this is the name of the product.

And what we need here.

So later we can find it easier.

Here's the link of it.

So I'm going to insert the link and every time that I want to come back take a look at this product

to learn more about it to make a research about this product.

I have it here.

So this was one of the top products that we found.

You can search more about it.

There are some suggestions here that Amazon sometimes show.

Right now we are in reviews.

Sometimes the show some other product products similar to this one.

And you can go through them.

OK.

So this was for a 3D pen for example.

Let's talk about online Photoshop course.

OK.

For for example for something like this you have to go to somewhere like huge right.

So when we come here we can come and search for Photoshop and well again here it's a to show the top

wants first.

It usually search engines usually work this way.

So we have to open them go through them and maybe we can find a good product here.

For example this one has seventy to seventy four thousand students 10000 reviews.

The average reviews 4.5 so it's good right.

It's a good product.

We can save it for example.

This is the name can come back here.

Let's move this phone to avoid this problem of the tax.

You can when you copy and paste it.

You can pace it here in the search bar again select all and copied this tax.

So it appears here with no additional typography.

Right.

So that's at the link.

And this is the link that's come here and apply later.

We are going to analyze all of these products.

We are going to find out why they are the best buy they are the worst.

So let's take a look at one of the products here that let us find one candidates for our war list.

So let's come down usually you have to go to the final pages.

Right.

So we are in the final page but the topic is not connected.

Let's go ahead and

these are not even connected to photos of some of the so you have to spend some time searching for it.

One quick tip to give you for example you are right.

We are right now in the page 228.

Maybe you want to check out the page 200 but it's difficult right.

If you pay attention here at the top in your U.R.L. you can just selected and change this to 200 press

enter and you will go to the page 200.

Right.

So let's see what do we have here.

These are some for example.

This one at a photoshop S.C..

The average is not that bad but it's on page 200.

So there should be some reasons usually finding the.

It's it take some time because you have are a lot of them.

Let me go.

Let me be more specific.

Photoshop change.

Hey I can't find the cause here with low results.

Let's go to the page for let's see what we can see here.

I'm trying to find something with low review for example.

This is how to change and fix any color in photoshop.

It's very specific about some topic.

It's not generally how to learn Photoshop but you see it has seven ratings and the average is three

point eight.

So we can come here we can take a look at even Louis that it has 4000 students.

This is a bad result anyway.

For example we can again take the name from here and take the name bring it here take the address come

here pasted it.

So this way we can create our list of top five best and top five floors.

Now on the next part which is about market analyzation we are going to analyze these products find out

what good things that they have what bad things that they have.

And we are going to learn more about it.

But anyway for now for this lecture if you have if you know what is your what is your topic What is

your niche.

Come here make a copy for yourself and make a visit.

It's usually take something between 30 minutes to up to two hours because later you have to spend more

time on it because it is important.

As I said if you find the right or the wrong answer here later you will have problems in your marketing

you won't get the result that you really are looking for.

So spend some time here find the five best product or companies and also find the five laws companies

or products usually the worst one is a little bit harder.

As I said there are a lot of competition for this one.

So it usually takes some time but you don't need to exactly go for the worst one.

You just need to find bad examples.

OK there for example is Cafe.

Well there are thousands of cafes that you can find and are not selling good there.

Underline to go broke.

Right.

So you don't need to find the lowest of them but you just need five examples.

All right.

So do that if you can right now and on the next part we are going to learn how we can analyze this.

I will keep these two examples so we can complete our next lecture using these two examples.

All right.

So that was all for this lecture if you have any questions right now for me and I will see you in the

next one.