Original subtitles

NARRATOR: Patrizia Gucci was unapologetically drawn

to power and wealth.

PHILIPS: She was kind of flamboyant

and over-the-top.

[mid-tempo dance music plays]

[gunshot] NARRATOR: But when her husband

was shot and killed, she learned a valuable lesson.

REPORTER: The heir to the Gucci fashion empire

was gunned down. PHILIPS: Even if it

incriminated her, it was almost like

she was laughing in the face of justice,

in the face of the media, in the face

of the Gucci family.

NARRATOR: She learned how to get away with murder.

- Patrizia was born on December 2, 1948.

She was the love child of a trucking baron and a waitress.

PHILIPS: She was born in a small village outside of Milan.

She had a very simple life,

until her mother married a man who was wealthy.

That man adorned her with gifts.

Mink coats and fast cars.

NARRATOR: As a young girl, one of Patrizia Reggiani's biggest ambitions

was to marry up.

- She started making her way

across the rich-kid party circuit in Europe.

PHILIPS: She had a very flamboyant, extravagant...

style, and she was often ridiculed

because of that style.

AZARI: At the age of 21,

she met Maurizio Gucci.

They were both at a party.

PHILIPS: Maurizio went up

to Patrizia and said that she favors Liz Taylor,

and she responded,

"Trust me. I'm much better."

♪ You walk a walk that speaks to me... ♪

NARRATOR: Maurizio Gucci was one of the heirs to the Gucci empire,

a leather goods company

that had amassed unprecedented cultural capital

and embodied the height of Italian society and luxury.

♪

- Maurizio was the only son

of Rodolfo.

Together, they owned

50% of the company.

DWYER: Maurizio was immediately taken with Patrizia.

When he made it clear that he wanted to marry her,

his father really discouraged the relationship.

She just wasn't of the social class that the Guccis were.

PHILIPS: But three years later, at the age of 24, they got married.

Patrizia and Maurizio had this very lavish life,

a very full life, and Patrizia really took to it.

Maurizio immediately bought multiple properties all over te world.

NARRATOR: Their home base was in Milan, Italy,

and Maurizio bought properties

in New York City and Saint Moritz, Switzerland,

making room for their growing family.

In 1976,

they had their first daughter, Alessandra,

and in 1981, their second daughter, Allegra.

After the birth of their second daughter,

the family finally accepted Patrizia as one of their own.

Their life was full, and Maurizio showered Patrizia with gifts,

including a 200-foot yacht.

GITTARDI: He was a billionaire, Maurizio Gucci, billionaire!

I think it was impossible for him to know how much money he has.

You can imagine?

- The couple hung out with people like...

Jackie Onassis Kennedy,

Audrey Hepburn.

They were socialites.

They were the rich and famous of Italy and the fashion world.

DWYER: At the height of their marriage, Patrizia Gucci was known

as Lady Gucci around Milan.

She liked walking around, wearing hundreds

of thousands of dollars' worth of diamonds.

AZARI: She wore Gucci head to toe.

That was something that, you know, was...

was very much intertwined with her identity.

She was a brand ambassador.

PHILIPS: Patrizia really felt

like Gucci was her company as well.

NARRATOR: In the Gucci family, it was frowned upon

to have wives work at the company, but Patrizia saw an opportunity.

- Maurizio was not very business-savvy.

DWYER: He was never the most aggressive businessperson

in the Gucci family.

- Maurizio seemed to always listen

to Patrizia.

DWYER: She was pushing him to be a little bit more aggressive.

- She sharpened

Maurizio's claws

into building a franchise out of Gucci, and even though it really

cheapened the brand,

she didn't care, because it was bringing in more money.

PHILIPS: When Maurizio's father died, Maurizio gained full 50% control

of the Gucci company.

NARRATOR: In an effort to take over fully,

Maurizio began an aggressive campaign

to force his relatives out of the family business.

PHILIPS: That's when

he started to not listen

to Patrizia.

It was a big slap in the face

for her.

Maurizio started to distance himself from her.

- He had affairs, and he wouldn't come home,

so the marriage between Patrizia and Maurizio

kind of begins

to unravel.

And in December of 1985, Maurizio packs his bag and leaves.

This made Patrizia very angry.

NARRATOR: Patrizia swore she would get revenge.

[gunshot]

And she would.

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