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[electronic music playing]
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NARRATOR: Ruslana Korshunova
was the focus of the fashion
world.
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- She almost instantly
had cover girl success.
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NARRATOR: But when
she fell from favor,
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she shocked everyone
when she joined a cult,
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just months before
her untimely death.
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POMERANTSEV: The Rose
of the World cult
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was incredibly harsh.
The message was:
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sometimes it's better
to commit suicide
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than not to change.
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The picture
that I got
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about Ruslana from her
friends, from her family,
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she was a sensible girl
from a good, quite solid
family.
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- I could tell that
Ruslana was a small-town girl.
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She didn't grow up
in the big city.
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NARRATOR: Ruslana
Korshunova was born July 2,
1987,
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in Almaty,
Kazakhstan.
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Her father was part
of the Red Army.
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In 1992, her
father passed away,
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leaving her mother to raise
Ruslana and her brother on her
own.
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- She never wanted
to be a model.
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She was discovered
by accident.
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She was photographed in
kind of a local magazine.
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And then a scout saw these
photos and started calling,
saying,
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"Look, I think your daughter
has, you know, genuine talent."
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She's such a kid.
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I mean, she's got
braces and stuff.
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But I guess the scouts could
see that she had great
potential.
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♪
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- Unfortunately,
most models are hired from
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third world countries
or middle-low class.
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I think Ruslana and most
of us, we don't really
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get into modeling
'cause we want to model.
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What we want to do
is to help our families.
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NARRATOR: Young, thin
and Eastern European.
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In the early 2000s, it was
the look designers wanted,
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and Ruslana was
swept up immediately.
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She was quickly booked
to join coveted ranks
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on the runway during
New York Fashion Week.
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- I would just put her
in front of the camera,
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and she would just shine.
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There was this ease and
this natural innocence,
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this almost a
naivete that came out
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in the pictures
and also as her as a person.
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♪
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POMERANTSEV: The hair
became kind of her thing
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that stylists used
to define her.
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- When I photographed her,
I was considering her hair.
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You know, the fact that
it moves, and I particularly
love movement.
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So we tried to use
her hair as an asset.
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- They call her Rapunzel
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because she had
this long hair.
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NARRATOR: In 2006,
Ruslana's career takes off.
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She's quickly signed
to major campaigns:
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DKNY, Vera Wang,
Kenzo, Christian Dior.
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Between her runway
shows and ad campaigns,
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she was easily pulling
in six figures.
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KIM: Ruslana being in
Vogue the first year of
her career
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was a major, major
accomplishment.
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POMERANTSEV:
She was doing London,
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magazines and cover magazines,
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and then New
York and Milan.
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So that's kind of the
world that she was in.
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NARRATOR: But not everything
was perfect for Ruslana.
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- By all accounts,
from her colleagues,
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her friends, she was constantly
calling her mom,
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and she was really
homesick, as you'd expect.
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- The fashion industry
is a competitive industry,
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and you're always trying
to put yourself out there.
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NARRATOR: Like many
models, Ruslana's career
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put her directly in the
crosshairs of potential
predators,
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and she caught the eye
of one of the very worst.
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- We all now know the heinous
story of Jeffrey Epstein,
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the financier who had
models farmed out to him.
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I did hear that she
was one of the models
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that was flown to
his private island.
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- ♪ Let's go ♪
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NARRATOR: In 2008,
the modeling world
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was undergoing a
transformation.
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[cameras clicking,
excited shouting]
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A new genre of models
was on the rise,
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a voluptuous and
toned army of women
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who brought a new level of
competition to the runway
game.
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- One minute you are hot,
and the next minute,
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unfortunately, you're not.
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Designers or the magazines
or the photographers
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dec-decide that there's a new
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hot person on the market, so
they're gonna focus on them.
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It's really challenging
and can be disheartening.
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POMERANTSEV: You've
been taken from nowhere,
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you've become
this superstar,
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you're going to these
hedonistic parties,
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and suddenly you're dumped
again by the age of 19 or 20.
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- ♪ Let's go ♪
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POMERANTSEV: She felt that
the industry had used her.
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NARRATOR: After all of the
attention, Ruslana was left
alone.
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And in her attempt
to find support...
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...she joined a cult.
7915
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