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Translation by KBS World

Final Episode

Hello. I'm Lee Taebaek.

I only found out this morning
as I was reviewing the applications.

We'll proceed with the interview
due to time constraints.

- Mr. Lee Taebaek...
- I'll ask him a few questions first.

Mr. Lee Taebaek.

Why do you want to return to our company?

I want to play in the big leagues.

So, Giant is no longer good enough for you?

It was about a week ago.

I was having Chinese noodles
for lunch there when it hit me.

I won an award, and the company's
operations have normalized.

I realized there was no reason
for me to be there anymore.

I then decided I had to work

at a place like BK Ad,
the very best in the industry.

How interesting.

And what made you think we'd accept you?

I'm still not sure you will.

But...

I thought it'd be out of character
for me to quit before even trying.

If you give me a chance,

I'll put everything into
making amazing ads for BK Ad.

Why didn't you tell me?

I told you.

I only found out this morning.

There's no need to drag this out.

Inform Mr. Lee Taebaek that
his application has been rejected.

Among today's applicants,

Lee Taebaek was the most qualified
among the applicants we interviewed.

Do you really mean that?

He won an international award,

and as you also know,
his potential is limitless.

With the launch of BK Media
around the corner,

our company needs someone like him.

I can't accept your argument.

Wasn't it you who put me
in charge of HR matters?

That's enough, both of you.

I'll meet with Mr. Lee Taebaek.

You're early.

Have you been waiting long?

Please withdraw your job application.

I must have taken you by surprise today.

But brace yourself.

There are many more surprises to come.

No matter what you do, nothing will change.

I'm going to marry President Kang as planned.

Are you going ahead with the wedding
because you love him

or is it just to follow Mr. Baek's wishes?

If you've absolutely no feelings left for me

and that's why you're marrying President Kang,

I can leave this instant.

But if that's not the case,

I can't let you slip away like this.

- Taebaek...
- My grandmother often says

nothing's set in stone unless a man and
a woman are standing before the altar.

I don't have much,

but I do have the conviction that

I'll remain loyal to you and make you happy.

Jiyun.

Please be my client again.

Jiyun's probably very confused right now.

The decision to marry President Kang
was probably very hard for her.

Of course I know that.

But what choice do I have?

I want to give her time
and take things slowly,

but the wedding date has been set.
I've to hurry.

Taebaek.

When you meet with a client,

can you tell him or her
with complete confidence

that your ad design is the very best?

What do you mean?

You can't force your design

on a client even if
you've the best intentions.

You need to make the client
believe in your ad.

You really love Jiyun, don't you?

Then don't just keep trying
to show your love to her.

Just walk alongside her one step at a time.

Don't you think that will eventually
get Jiyun to believe in your love too?

Thank you, President Ma.

But if you know so much about love,
how did you end up divorced?

Listen, kiddo. Marriage is like a jungle.

It's nothing like the sweet,
giddy affair that dating is.

Got it.

You can't judge me until you've lived
through the realities of marriage.

In consideration of your preferences
we picked out something very classic.

They look nice.

I knew you'd like them.

We'll go with this design then.

Are you sure you don't want
to look at a few more?

It's something you'll be wearing
for the rest of your life.

Shouldn't you put a little more thought
into it so you don't regret it later?

We'll go with this design. I like it.

Then, we'll start working
on your order right away.

You seem very tired.

Go on in and get a good night's sleep.
I'll see you tomorrow.

Aren't you curious what
Lee Taebaek and I talked about?

Is there something I should be aware of?

Once he starts working at BK Ad,

it won't be the most comfortable
situation for either of us.

It's not too late for you
to tell Director Ko to...

Would that really be necessary?

I've faith that you won't be shaken.

That's why I authorized his employment.

Mr. Lee Taebaek is an able
subordinate to me

no more and no less.

I'll get going. Have a good night.

Hello.

Hello.

Hello.

My name is Lee Taebaek.
I'll be joining you as a member

of Creative Team 2 as of today.

You won't get cocky on us just
because you won a major award, right?

Of course not.

I heard the team is working on
an ad for a zoo,

so I brought along some animals.

This is the so-called five senses method.

As I wasn't abe to get real live animals,

I figured we could cuddle and
converse with stuffed animals

to get closer to the subject of our ad, and...

What do you thing you're doing?

Ms. Baek.

Are you planning to wreak havoc
on your first day here?

You know the five senses method...

I'm sorry. I'll be more careful.

I'll address you as Mr. Lee,

and I ask that you address
everyone on the team as Ms. or Mr.

Yes, Ms. Baek.

We only have a few days left
until the Eunbit Zoo presentation.

I ask that everyone try harder.

Here's the report you'll be presenting
at Corporate Headquarters.

May I ask you something?

It's a personal question.

I'd like to know why you decided to
authorize Mr. Lee Taebaek's employment.

I figured it was a process
Ms. Baek and I had to go through.

What do you mean?

For the wedding.

I thought it'd be our last chance
to figure out whether

we're doing the right thing.

What if Jiyun makes a decision
different from yours?

Let's hope that doesn't happen.

I think we're drawing a blank here.

How about this?

Geez. I was totally in the zone.

Let's hear him out.
What do you suggest?

It's called the detective method.

I thought we could go to the zoo
and look for ideas there.

We don't have time for that.

Plus, we've already been to
the zoo a number of times.

I haven't been there yet.

Me neither.

The weather's so nice.

It would be a good way to get a
fresh perspective on the project.

Come on. Why are you acting like little kids?

If you'd rather not go yourself,
how about I take these kids?

You went last time.

I didn't get to see the tigers.

They refused to come out
of their cage that day.

I want to see the tigers.

Now, now.

The head of our team says we can't go,
so please calm down.

Fine.

Let's go to the zoo then.

But we can't stay there long.

It's a big zoo.

How about we split up into two groups?

Let's do that especially since
Ms. Baek said we couldn't stay long.

The three of us can work as a team.

Since you two are friends,
how about you two pair up?

Sure.

Then let's meet back at the
front entrance in an hour.

- Okay.
- Okay.

We'll stop by the zoo first.

What for?

The zoo project has been getting
in the way of our wedding planning.

I'd like to hear more about
what the director really wants

and see whether Jiyun has missed anything.

Has Mr. Lee Taebaek motivated you
to be more proactive?

Isn't the weather perfect
for a trip to the zoo?

It's quite sad that we're going
to the zoo for work.

Relax a bit.

I know this is your first project

as the head of Team 2,
so I also know how much it means to you.

I'm relieved you know.

I'll work very hard on this ad,
so smile a little.

You look unhappy that
I'm having a hard time focusing.

Taebaek,

or rather, Mr. Lee, this is how
it'll be so long as we work together.

It can't be easy for someone
who used to smile a lot

to stop smiling altogether.

I'm used to it now,

so I'd rather you didn't fuss over me.

You're definitely not used to it.

I bet with a little bit of effort,
I can make you smile.

As a matter of fact, I can make
you smile at least 3 times here.

Why?

You don't think I can?

Very well then.

If I can make you smile at least 3 times,

you've to do me a favor.

Stop being silly.

What I want you to do for me
isn't very difficult.

How? Deal?

Then if you fail,

you've to do me a favor.

But what I'll ask you to do
will be very difficult.

How about it?

Fine. Deal.

What brings you all the way out here?

It's been so long since I last visited a zoo.

And I also wanted to hear from you
the kind of ad you'd like to see.

I couldn't be happier that you're
taking such an interest in the project.

Please don't tell Ms. Baek I was here.

I don't want her think
I'm meddling in her project.

Sure.

This way.

Stop it.

This is the sound the male makes
to seduce the female.

Hang on.

I'll seduce her and make her come out.

You're embarrassing me. Stop it.

One down, two to go.

What?

You just smiled.

You can't back out of the deal now, Ms. Baek.

Here.

Is this what you went to get?

I thought you said you needed
to use the men's room.

I went out of my way to get this for you,
so please have it.

I'm okay.

It'll melt if you don't eat it right away.

You can have both.

You don't think I will?

Watch.

What's the matter with you?

Brain freeze.

Two down.

That's not a fair call.

Here.

If you don't want me to have
brain freeze again, please take it.

I'll come up with a little
haiku for you with "z-o-o".

Please don't.

Okay.

"Z".

- Zoo animals...
- Forget it.

"O"

On fire with love.

"O".

On and on they keep on loving.

What's that?

It's a profound haiku about love and
the force that sustains Mother Nature.

You're too much.

In any case, you smiled 3 times,
so you've to do me a favor.

I never smiled, I jeered.

In any case,
you've to hold up your end of the deal.

You may be my boss, but
I won't let you go back on your word.

What's the matter?

So, what's the favor?

Don't get nervous. It's nothing major.

Are you thinking about Jiyun and Taebaek?

It's been a very long time

since I saw Jiyun smile like that.

In fact, I don't think she's ever
smiled around me.

I think I know how you feel.

It's probably the same feeling I get
when I see you and her together.

But

don't you think it's only natural

for someone to smile more around the person

she loves and look more intently into his eyes?

To be honest,
it was my first trip to the zoo today.

Really?

There were no zoos where I grew up.

And when I got older,
I was too busy trying to get by.

It was nice to go with you today.

There are so many places
I want to go with you.

We're here.

So, walking me home was
all you really wanted?

The night I learned you were
Mr. Baek's daughter,

I couldn't walk you home although
I had promised you I would.

That kept nagging at me.

I remember.

It pained me to think that
I'd never get a chance

to walk you home again.

That's why

I told myself if I ever saw you again,
I'd walk you home.

It took a lot longer than expected.

You had a long day.

Go on in and get a good night's sleep.

Jiyun!

Hello, ma'am.

What's going on?

Have you gotten back together?

No, Aunt Miok. I'll explain later.

Hang on.

See you at the office.

See him at the office?
What are you talking about?

Jiyun.

What's going on?

Yes?

If you're free, how about a drink?

Taebaek returned to BK Ad.

What?

But why?

To keep you from marrying President Kang?

What's President Kang doing?

He should've kept him away from you.

President Kang authorized
Taebaek's employment.

What in the world is going on
between the three of you?

Taebaek told me

if I had really gotten over him,

he'd leave right away.

But Aunt Miok,

I couldn't tell him to leave.

I thought I had moved on,

but seeing him again has made me realize

I had never let him out of my heart.

So,

what do you plan to do now?

I don't know.

Jiyun.

If you're not sure you can be happy,

you can call off the wedding.

Aunt Miok.

I know you came to work for BK Ad
because of Jiyun.

Since you know, I'll lay it all out.

Yes, I did return to BK Ad because of Jiyun.

I...

can't let Jiyun slip away like this.

Jiyun's set to get married.

She's gotten a wedding dress,
and our wedding rings are being made.

Do you think you're doing the right
thing causing her so much confusion?

Let me ask you a question too.

Are you marrying Jiyun out of love

or because she's the daughter
of the chairman of BK Group?

Seeing that you can't answer,

I don't think it's purely out of love.

I...

don't care at all who Jiyun's father is.

All I see is Jiyun, the person.

That's pathetic.

Isn't it natural to take your potential
spouse's background into consideration?

So, do you think

you're doing the right thing by
marrying someone who doesn't love you?

How do you know she doesn't love me?

I asked Jiyun whether

she's excited and happy with
anticipation for the wedding.

I'm sorry to say,

but she couldn't answer.

It's not impulse that's driving me
to do what I'm doing.

I thought long and hard.

And this is the conclusion I came to.

If you and Jiyun enter into
a loveless marriage,

not only me,

it'll also make the two of you miserable.

That's enough.

- That's why I'm out to stop you.
- That's enough!

For Jiyun's sake and your own,

let her go.

Don't delude yourself into believing that

you're the only one who cares about Jiyun.

[Father]

The wedding preparations
are going well, right?

Have you ever regretted marrying mom?

What are you talking about out of the blue?

You two weren't happy.

I'm curious if you were
unhappy from the start?

Is something the matter
between you and Hyeonjin?

You and mom showed me just how miserable

a loveless marriage can be.

I'm afraid I might end up just like you two.

How many people do you think
marry out of love?

Marriage isn't about love,
it's about reality.

That's the difference between you and mom.

You're someone who can live without love,

but mom is someone who can't.

That's why I always say
your mother is overdramatic.

She was always crying
about love and what not.

She liked to wallow in misery.

You and mom are polar opposites.

So, what are you getting at?

Jiyun is someone who
can't be happy without love.

Is it true that Lee Taebaek is at BK Ad?

Yes, it is.

Why did you let a lowlife like him into BK?

Fire him right away.

I hired him because
he's someone BK Ad needs.

He's also someone your daughter needs.

What did you just say?

It's with a heavy heart that
I've come to see you today.

I'll give up on

marrying your daughter, sir.

What are you talking about?

You won't marry Hyeonjin?

No, sir.

But why all of a sudden?

I'm not sure I can make her happy anymore.

I don't think I'm the one
who'll be able to make her smile.

Are you sure?

If I wasn't,

I never would've brought this up, sir.

I'll only stay on at BK Ad until
you find someone to replace me.

I'm so sorry about everything, sir.

I know very well
you're not a reckless person.

I'm sure you've thought long and hard.

But let me ask you one thing.

What do you think about Lee Taebaek?

If you want to know who he is,

your best bet is to look at
the ads he has made.

It's dinner time,
why don't we head out together?

I still have some work left to do.

There's something important
I need to tell you.

Do you know that

you rarely talk when you're with me?

You remind me of my mother.

She used to be a positive
and outgoing person,

but her marriage to my father
made her lose her sparkle.

President Kang.

Seeing my mom like that as
a little boy really pained me.

And I was angry at my father
who was the cause of her misery.

Jiyun.

Let's call off our wedding.

I did love you.

I'm sure I'll be able to love you forever,

but I'm not sure whether
I'll be able to make you smile.

I'm sorry.

I won't be making you cry
or smile ever again.

You should get going.

Yes.

What are you doing here?

You should just let Jiyun be tonight.

She's probably very upset right now.

Did something happen?

Jiyun and I just broke up.

Once they find my replacement,
I'll be leaving BK Ad.

Jiyun is probably having
a hard time right now.

Please do what you can to help her.

I will.

You can go now.

President Kang.

Do you have some time for me?

You've worked so hard.

I think you deserve an hour off.

Some people call this "playing hooky".

President Kang told me.

The wedding's been called off, right?

Yes.

- Taebaek.
- Jiyun.

You go ahead.

For now, I just want to focus on work.

I understand.

I know I can't ask you to think
about anything else right now.

I'll wait until you've cleared your mind.

Until then, let's just focus on the zoo ad

as Baek Coffee and Lee Ganpan.

How does that sound?

Sounds good.

This is the BK corporate secretary's office.

Mr. Baek would like to see you.

Who was it?

No one.

I'm going to go then.

Go easy on the coffee.

That's your fourth one today.

Sir.

Leave Hyeonjin alone.

I asked to see you today

because I wanted to make that clear to you.

I know that no matter how hard I try,

I won't be the apple in your eye.

But I can promise you one thing.

I'll remain devoted to Jiyun

and make her happy for as long as I live.

Are those the pathetic lines
you're using to confuse my daughter?

- Sir.
- Leave BK this instant.

Please give me one last chance.

I want to stay by Jiyun's side
until we finish the zoo ad.

And with that ad,

I'll prove my worth to you.

If I still can't get you
to change your mind about me.

then I'll leave Jiyun for good.

Do you really think

you'll be able to move me with a stupid ad?

I don't know whether
I'll be able to move you.

But right now, that's all I can do.

Oh, yeah?

Fine then. Go for it.

But you'll be held accountable
for the consequences.

Yes, sir.

But how in the world

are you going to make Mr. Baek
change his mind with an ad?

Climbing Mr. Everest without
an oxygen tank would be easier.

Stop exaggerating.

Yes, dad. You're being dramatic.

I'll help you, Taebaek.

Yeah. If you're going to do this,
do it right and show him your worth.

You're good enough to go up
against Mr. Baek.

- Am I right?
- Definitely.

How can we help?

I've to make Mr. Baek change his mind
with the zoo ad we're working on.

I can count on you, right?

Okay then.

Since things have come to this,
let's take it all the way.

Thank you.

Eunhui and I will gather information
about Mr. Baek.

You guys, find out anything and
everything you can about zoos.

Yes, sir!

Hyeran, pack us some soup to go.

We might need a late-night snack.

Of course, Taebaek.

Children and families make up
the majority of the zoo's clientele.

I'd like us to focus on the zoo
being the ideal place

for families with children
to visit on the weekend.

The problem is, many families prefer
going to theme park or camping.

A stand-alone zoo may not
be attractive enough.

Isn't the appeal of a zoo obvious enough?

What is it?

The animals.

The zoo is the only place where
people can see many different animals.

You're right.

Don't come into the office anymore.

Pardon?

Head straight to the zoo every morning
and observe the animals.

It's hard enough to make
a good ad for a zoo,

but we also have to impress Mr. Baek.

We promised Taebaek we'd help,
but this is really hard.

It seems practically impossible.

You get greater satisfaction
from pulling something off

that first seems impossible.

Wow, Mr. Baek is a real monster.

Why?

He hasn't taken a single day off in 30 years.

He works even when he's at home.

He has never had a single full work-free day.

Poor Jiyun.

A father like him would
have stifled me to death.

Day off, dad, work.

No, day off. Father and daughter, zoo.

I feel like I'm so close. Oh, man.

Observe the animals and
take pictures of anything

that grabs your attention.

It's like I've been exiled.

Is Lee Taebaek staying out of trouble?

Did you know he's now working at BK Ad?

I may be stuck in a wheelchair,
but I know what's there to know.

I'm rather suprised.

That you haven't gotten him fired.

He must have not told you.

Tell me what?

Lee Taebaek

said he'd be able to win me over
with the Eunbit zoo ad.

That's why I'm letting him stay
until the project wraps up.

President Kang and I decided
to leave for the States.

We're going to make ads there.

That's great.

I'm sure you two will be
successful there as well.

Does Jiyun know you told Mr. Baek
you'll try to win him over with the zoo ad?

I haven't told her yet.

I'm sure she's got a lot
on her mind as it is.

I don't want to stress her out even more.

You'll never change.

You're still the same person you were
when we were in college.

You know I've a hard time growing up.

Would you like a tip for the zoo ad?

What is it?

At a recent consumer focus group,
one person said

while a theme park gives you
a jolt of exhilaration,

a zoo gives you a poignant
and long-lasting memory.

Perhaps that's an allure unique to zoos.

[Poignant and long-lasting memory]

Busy fathers who have never been
able to take their children to the zoo

and Mr. Baek, who has
dedicated his life to BK Group,

may not have had the chance for
poignant, long-lasting memories.

I think you hit the nail on the head.

The question is how to deliver
that message in a moving ad.

Huh?

Jiyun.

I trust you've all have been well.

What's the meeting about?

What else would we have
a meeting about but ads?

Business as usual here.

I heard you're out to win
my father over with the zoo ad.

How did you find out?

Did Mr. Baek tell you?

This isn't fair, you know?

My life rides on this ad,
and yet you left me in the dark.

So where are we?

I bet you didn't know my father
took me to the zoo when I was 7.

Jiyun.

To be honest, I think it's almost impossible

to impress my father with an ad.

But with your help though,

I think there's a shot.

Having Jiyun here is really reassuring.

Let's all do our very best to show
Mr. Baek the power of a Giant ad.

Okay.

You startled me.

Mr. Baek...

took Jiyun to the zoo...

when she was 7.

Excuse us, sir.

You'd like to take me somewhere tomorrow?

Yes.

Where are we going?

The presentation for the zoo ad
is scheduled for tomorrow.

Lee Taebaek says he's ready
to win you over with advertising.

Really?

I'll leave my morning open then.

You brought me here when I was 7.

Do you remember?

Of course I do.

That was my first and last visit to a zoo.

Mom used to say that

while you had the most money in the world,

you had the least time.

Your mother was right.

Do you know what really makes me angry?

The fact that people who
are lazy and do nothing

are given the same 24 hours
in a day that I'm given.

That's why you hated wasting time
more than wasting money.

You can always make more money,

but time spent is time gone.

In my eyes, the time you spend with
that Lee Taebaek fellow is a waste too.

To you, isn't any time spent on
anything other than BK Group a waste?

I don't think it's a waste of time

to go on a date with someone you love
or to visit the zoo with your family.

When I was young,

spending time with you

was what I most desperately wanted.

Dad, something's going on over there.

[Snake]

There was a 7-year-old girl
who thought snakes had legs.

[Zebra]

She was also confused
between zebras and tigers.

And...

there's one more thing that confused her.

The fact that the man whom
she saw once or twice a month

was in fact her father.

One day, the father

chanced upon the girl's drawings

of a snake with legs

and a tiger-like zebra.

Although the girl's father
was the world's busiest man,

he took her to the zoo to show her
real snakes, zebras, and tigers.

That was the girl's first visit to the zoo

and the happiest day of her life.

Reconnect with your family.

A visit to the zoo is what children need.

That brings our presentation to a close.

The collaborative effort of
Ms. Baek Jiyun and Mr. Lee Taebaek

never fails to impress.

We've a very moving ad.

I love it!

Thank you.

I prepared a lunch for you.

Please enjoy your day at the zoo.

Mr. Baek.

You've lunch plans with Assembly Choi.

We should hurry, sir.

Sir?

Tell Assemblyman Choi
something urgent came up

and reschedule the lunch for some other time.

Yes, sir.

I'll get to enjoy a very special lunch
thanks to you.

I'm sure you'll find the lunch to your liking.

Thanks to you, the zoo ad was a success,

and I was able to change
Mr. Baek's mind about me.

I thank you from the bottom of my heart.

And I'd like to thank you
for welcoming me back,

although I had left on a bad note.

I'll come by often and treat you to coffee.

I've an important announcement to make.

Stand up.

Do I have to?

You're making me feel shy.

So,

what we're about to tell you

is actually so shocking that
you might all keel over, but...

You two are getting married, right?

You knew?

You guys have made it pretty obvious.

We have?

I suppose the hardest thing to hide

is the loving look
between two people in love.

Wow.

That's right.

The way Ichan looks at me

is so intense I just might burn up.

Your gaze is just as hot, Seonhye.

I'm the only single person.

I feel so alone.
I might have to leave Giant.

There's a Bangladeshi lady

who started working at the restaurant
across the street.

Yeah. She's really pretty too.

Really?

President Ma,
I want to stay and work very hard.

Jiyun and I got this for you.

Congratulations on the wedding announcement.

A gift?

You shouldn't have.

You two aren't spring chickens anymore.
You need to take care of your health

if you're to make Harang a younger sibling.

You're out of your mind.

Oh, no.

If you two have a child, he or she will
definitely turn out to be an ad genius.

There's not much to being a genius.

Authenticity at heart and
tireless effort make a genius.

So that makes all of you geniuses,
ad geniuses.

Hello, everyone. Hello.

Hi.

Wow.

Why are you all so taken back?

Have you never seen a celebrity before?

I've never seen one. You look so pretty.

I've come to give you guys my debut album.

Taebaek.

You're looking good, Soran.

Ms. Gong's not too bad either.

Don't let your eyes wander.

- Same goes to you.
- But...

Have you forgotten the presentation
for your most important client?

My most important client?

Who?

See? If you'd only pay me half
the attention you pay your clients...

Good grief. You're an ad professional.

Can't you tell when I'm just being cheeky?

Brace yourself.

I've the world's greatest presentation
waiting for you.

What time is our meeting with the client?

3 o'clock.

He's very precise.
He demands absolute puntuality.

We should hurry then.

President Kang.

That looks like the tie I gave you as a gift.

It is.

The more I wear it, the more it grows on me.

I can't wait to see
the world's greatest presentation.

Baek Coffee.

My life, which used to be like crumpled paper,

is now smooth and crisp.

Despite all my shortcomings,
I'm now a successful ad guy.

All this is thanks to you.

You're the inspiration of my life.

I'll worship you for as long as I live.

It's not bad,

but I don't think it's the world's greatest.

I think you were exaggerating a bit.

But there's more.

The real deal is yet to come.

Really? There's more?

What's this?

I want to be your partner for life

and protect you from danger and obstacles.

I want to be your human helmet.

The head is important to an ad professional,

so I'll have to accept your offer.

Do I look pretty?

Are you ready?

Yes.

- You're sure, right?
- Let's go.

- We're really taking off.
- Let's go.

Here we go!

[Thank you for watching "Ad Genius Lee Taebaek"]

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Translation by KBS World

Transcriber: Kakak

Timer: starstruck

Special thanks to Kakak

Coordinators: ay_link, mily2