All language subtitles for Ad.Genius.LeeTaebaek.E11.130311.HDTV.XViD-HANrel-[WITH S2]1

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Written In The Heavens Subbing Squad

Translation by KBS World

Episode 11

Why are you here?

We heard about the founding of Giant.

Congratulations.

Is that really why you're here?

And I wasn't able

to say a proper goodbye to you
or Ms. Baek when you left.

Good job on the Everest ad.

I want you to be honest.

Why are you really here?

Ms. Ko just said we came
to congratulate you.

Must I elaborate?

That fellow standing next to Hyeonjin

is the one who raised havoc over
the Century Thermos deal, right?

Yes, sir.

Miss.

Do you have a few minutes?

Who's this?

He's a friend of the family.

Yeah?

Why don't you go in, Taebaek?
This shouldn't take long.

Will you be okay?

He's a family friend.
Don't worry and go inside.

You don't want to keep
the guests waiting. Go on.

Call me if anything comes up.

They're here to congratulate us.

Hello.

Congratulations. The place looks nice.

You came all this way even though
we didn't send an invitation.

You're nicer than you let on.

Oh, right. There's something
you should be congratulated on, too.

We heard you've become
the president of BK Ad.

Thank you.

Ms. Lee.

I didn't know you'd be here.

I didn't know I'd be here, either.

So I was the only one who knew?

I must have the gift of foresight.
No wonder I'm president.

You renamed the company

and are stealing staff from other companies.

It looks like you're really set
on making decent ads this time.

Yes, we are.

Let's duke it out
fair and square, ad to ad.

No underhanded tricks.

I look forward to Giant's ads.

Excuse me.

Hello, ma'am.

You look well.

Why are you acting friendly all of a sudden?

Just keep ignoring us like you've been doing.

Hi.

I heard about you.

I'm sure you had your reasons.

There's only one thing I want to say.

Bokhui,

you're like a granddaughter to me.

Make sure you eat well and stay healthy.

And let me know if you ever need my help.

Got it?

Thank you.

You're here to congratulate us.

I hope you didn't come empty-handed.

[From Addie Kang
President of BK Ad]

I'll cut to the chase.

Return to BK Ad right away.

I'm sorry.

What is it that you want?

If you want to make ads,
do so in the big leagues.

What good will it do you to play
in a shoddy amateur league?

In my eyes, BK Ad is the shoddy one.

Will you keep disappointing me?

You're the one who's making
me into a bad daughter, sir.

If this is what you came to discuss,

please be on your way.

They may all suffer because of you.

What do you mean?

If you don't want them to close down
immediately upon their founding,

return to BK.

It's my birthday today.

You keep making me regret
that I was ever born.

I have to go.

Did you have something to eat?
Would you like a drink?

I heard it's your birthday today.

What's this?

Open it.

I planned to give you this on the day
you became a permanent employee.

Don't feel obligated.

You didn't have to get me a gift.
Thank you.

Please reconsider.

I'll keep the door open
so that you can return anytime.

Maybe you should get going.
The party's winding down.

I look forward to your
excellent copy, Ms. Baek.

Let's go.

Do you think Ms. Baek will return?

I'll have to make her return.

I don't think she will.

Why not?

Because she's being loved right now.

There are gaps and differences
that love cannot overcome.

Lee Taebaek and Baek Jiyun
may make a good couple,

but Lee Taebaek and Baek Hyeonjin
were never meant to be.

Baek Coffee.

Yes?

We are in a relationship, right?

The second client you mentioned
will be my greatest hurdle.

I wonder what your aunt will think of me.

I don't think you have to worry
about my aunt for the time being.

Why not?

Really? You're right.

I trust you will take good care of Jiyun.

Of course.

As you know, she's like a daughter to me.

Call me if you need to discuss
anything concerning her.

Sure.

But Jiyun does well on her own anyway.

In any case, I need your number
if I'm going to call you.

I think it would be better
for me to have your number.

As Jiyun reports to me,

I think it would make more sense
for me to be in touch with you.

Then again, Jiyun's not a little kid.

On second thought,
maybe I don't need to go overboard.

You're still here?

Harang's probably waiting for you.

I was just about to head out.

Excuse me.

Do you want me to give you a lift?

Where's Jiyun?

Let's go, Jiyun.

You go ahead. I have to help clean up.

Go home with your aunt.

Plenty of us are here to tidy up.

- But still...
- He says you can go.

And please make sure Jiyun
doesn't work late from now on.

Of course. Don't worry.

I'll be sure to take care of her.

I'm the one taking care of her,
so you can mind your own business

- and just do your work...
- Come on. Let's go.

I'm sorry. I'll get going then.

Here.

- Thank you.
- Thank you so much.

Let's go.

Goodbye.

- Hope to see you again.
- You too.

Taebaek.

I'm putting all my faith in you
from now on.

But I was going to put all my faith in you.

Really?

Then let's rely on each other
and push ahead.

I'm sure something will come out of it.

Let's get a move on here.

- Okay.
- Sorry.

Ms. Gong, it really looks like him, right?

It's way cuter.

What are you guys doing?

We need a new mascot.

Doesn't this look like President Ma?

A gorilla...

It's like a clone.

Say, Jiyun, who did the British pick
as the 92th greatest poet ever?

I don't know.

The Beatles.

Good song lyrics are like
essential nutrients to copywriters.

Therefore, momorize all the lyrics
written by Korea's top musicians,

including Cho Yongpil and Yu Jaeha.
That's your homework.

Got it.

That gorilla looks so much like him.

You know today is payday, right?

What about it?

Duh.

We didn't get a single ad all month long.

The few businesses that had called

stopped calling once they learned
about the whistleblowing incident.

I'm worried we might not get paid.

You know we've been living
on the rice BK Ad gave us, right?

The first two or three months

are always tough for a new business.

I'm sure President Ma is doing
what he can. Let's be patient.

Hi.

What's wrong?

You guys were all badmouthing me, right?

You haven't eaten yet, right?

We're making instant noodles.
They'll be ready soon.

Instant noodles? Come on.

This is the first payday at Giant.
We have to eat something good.

Call Chinese Mobster Noodles and
get all the expensive dishes.

You're the best, President Ma.

Aren't I?

Where did you get all that money?

Geez, you startled me.

You got a loan, didn't you?

A loan? No way.
Who told you that?

Ichan told me everything.

You keep your mouth shut
and enjoy the food.

I heard President Nam's investment
only covered half our startup costs,

and you got a loan for the rest.

Don't worry about it, okay?

How can I not worry?

What did you say at the opening reception?

That you were opening a new chapter
of your life, that you weren't turning back.

That means I've opened
a new chapter of my life too,

so I can't turn back either.

I just barely managed this month,
but I don't know about next month.

I think I might need to sell
my massage chair.

You'll get next to nothing for that.

I should be out there giving
massages to earn money,

not sitting in a massage chair.

But without it,

what about your vibration
idea generation method?

This is mine, right?

What are you doing?

I'll just take what I need for rent.

You can use the rest
to keep the office running.

I know you're strapped too.

Thanks, Taebaek.

Delivery.

The food must be here. Let's go.

Yeah. No matter what,
it's better to be full than hungry.

Let's eat.

Enjoy, everyone. Eat up.

This is so good.

Jinga, slow down, will you?

This is how we always eat.

Oh, my god.

Oh, my god.

Yum.

Would you like it

if someone got spicy
seafood soup on your face?

Who are you?

If you spill soup,
you should wipe it right away.

Don't you know that oil stains wood?

And another thing.

How ignorant can you be,
to put furniture in direct sunlight?

Look. You must be here to sell
some kind of stain remover,

but my life is one big stain, okay?

So if you don't have anything
to get that stain out, please leave.

You don't know a thing about furniture, do you?

You're a strange fellow, aren't you?

To sell anything, you must be ready
to lick a customer's feet if necessary.

You don't even know
the basics of sales, do you?

I think you're the one who lacks
the very basics of sales.

What?

Oops.

I'm sorry. I'm sorry.

Have you lost your marbles?

- Look.
- What is it?

Look.

Eternity Furniture.

An Jaejun, President?

Are you ready to lick
your customer's feet if necessary?

What's keeping you?
Quick. Clean up this mess.

- Soran! Coffee, coffee!
- Coming.

Coffee, coffee.
Yeah. That's a good idea.

How did you hear about us?

I saw the Everest ad your company made.

I couldn't help but exclaim
"gorgeous" when I saw it.

But of course.
Giant is synonymous with "egregious".

I said "gorgeous", not "egregious".

We promise to make
a gorgeous ad for you.

You can get a proposal
to me in a week, right?

One week?

One week is a bit tight.

So you can't do it?

We can. It's adequate time.

But creating a proposal
costs a bit of money.

Do you have to charge me
for a proposal?

No. I'm a swindler for
even bringing that up.

It won't happen again.

Do you have any other requests?

I tend to value partnerships.

If things work out, I'd like Giant
to be our long-term partner.

You won't let me down, right?

I'll put my all into creating
a great ad for you.

Good.

Thank you.

He's not a fraud.

They say he's the grandson of
the founder of Eternity Furniture.

See? What would anyone get out
of swindling us, anyway?

He studied art in France.
He's into fashion and likes luxury goods.

He seems to be a trendsetter of sorts.

So how much would the deal be worth?

It's not bad. $5 million annually.

- $5 million?
- $5 million!

Even if we just take 10%, it's a huge sum.

But why do you think he came to us
instead of a larger agency?

They say he's very picky.

He's nicknamed "Proposal Killer",
as he's rejected so many ad proposals.

Really?

I was told most ad agencies
are given the heave-ho.

What are we going to do?

What's there to think about?

We can't get any more desperate.

If we nail this, we need not worry
about paychecks or rent anymore.

So are we going for it?

Of course.

We go into full battle mode as of right now.

Move, move.

[Addie Kang
President & CEO]

[Kang Hancheol
President & CEO]

If I stay on as an advisor to my own son,

what would people think?

It'll only be a few months.

Once BK Media is founded,

we can create a position you want.

That's okay. Don't worry about me.

Is this because I didn't tell you
about the takeover deal?

As pathetic as I may be,
I'm still your father.

Do you really think I'd be upset
about something like that?

So why are you leaving?

As things have come this far,

I want you to make it
all the way to the top.

That is, becoming a member of
a royal family like you said.

I shouldn't get in your way.

You don't take after me,
so you'll do well.

Wait.

If we walk around in a big group like this,

the store owner will catch on that
we're not here to buy anything.

Then let's split up into pairs.

That's a good idea.

So here,

we can use the role-play
idea generation method.

Role-play idea generation?

Yup. You play a role befitting
a given situation for inspiration.

You two will play newlyweds.

Pardon?

Wow. Could you be any happier?

And Eunhui and I will play
a remarried couple.

Oh, come on.

Ow.

And you guys can figure
something out on your own.

I won't pressure you.

Make your choice.

Will it be me or Ms. Gong?

I heard you haven't really
bonded with Hassan yet.

Why don't you two get to know each other?

Shall we go?

Shall we go too?

She'd better brace herself,
because this isn't over yet.

What if the store people see us?

How can you buy a bed
without trying it out first?

It's okay. You lie down too.

I'll just sit.

Scoot over.

It's okay.

We're newlyweds, after all.

Lovey-dovey newlyweds.

This is a lot of furniture.

Do people need all this stuff?

Men may not be able to relate,

but women dream of owning
beautiful furniture.

Especially when they first get married.

I think there's no better furniture
than love for newlyweds.

That sounded really corny.

But newlyweds are happy no matter
what they eat or where they sleep.

It sounds like you're set on making
life really tough for your wife.

That's not true.

Many couples start out with
just a spoon and chopsticks.

Listen, Mr. Lee Ganpan,
marriage is love plus reality.

Ms. Baek Coffee,
marriage is love plus love.

Geez.

Now I see why couples fight when
they go furniture shopping. Let's go.

Role-play idea generation
is very dangerous.

That sounds pretty.

Ichan used to sleep soundly
on a couch like this.

His mom would sit on the couch,
holding him tight in her arms.

Those were good times.

You're not thinking of getting
back with your ex-wife?

At my ripe old age?
What about you?

He's having the time of his life
with a much younger wife.

That jerk.

Coming here reminds me of
when I first got married.

I was really thin and pretty back then.

You remember, right?

You were young and vivacious.

- You had quite a few admirers.
- Yup.

Guys used to bend over backwards
to make a good impression on me.

Oh, right. Except for this one guy

who was set on making my life
as miserable as possible.

It was my motto back then
to keep work and play separate.

I suppose that made you kind of cool.

You were what they call
a "bad boy" these days.

I was always ahead of the times.

Should we move on?

Look.

I suppose you'd find it unfair
if I got this too.

I'll let you have this.

What do you mean, if you got this "too"?

Just think about it for a second,
and you'll know.

Here.

I'll let you have this
if you let me have him.

Are you kidding me?

Do you really think you can
have him if only I let you?

Stop getting on my nerves
and just sit down.

- Geez.
- Oh, no.

Fill-in-the-blank idea generation.

We will take turns filling in the blank here

to come up with ideas we can work with.

Okay, teams.

You will describe your thoughts on
our field trip to the furniture store.

- Soran.
- Yes?

Furniture is what?

Furniture is expensive?

It is expensive.

Expensive.

Ichan, furniture is what?

Jealousy.

Not bad.

Hassan, furniture is what?

Paycheck.

What are you talking about?

Before I joined GRC, I worked at
a furniture factory for over a year.

But the owner took off without paying us.

I was so upset that I took a chair
in place of my paycheck.

I'm sorry, Hassan.

I apologize on behalf of Korea.

But it's okay, boss.

I mean, President Ma, since I got to meet you.

Okay. Is it the newlyweds' turn?

Taebaek, furniture is?

Marriage.

- Good grief.
- Taebaek.

Were you there to work, or to enjoy a date?

You told us to describe how we felt.

He's hopelessly in love.

Okay, Jiyun, furniture is what?

A lover.

What's up with her?

I didn't know you'd be like this too, Jiyun.

That's not bad, but you two are
being way too lovey-dovey.

It's driving us crazy.

You know what?

From next week, you two will
work in different teams.

But, boss...

But Jiyun's was the best thus far,
so we'll keep it for now.

Lover.

Next up is Eunhui, who was once
a rising star at Geum San Ad,

but lost her edge and was scouted by Giant.

Furniture is what?

Everyday life.

She doesn't disappoint.

I feel we're getting somewhere.
Work with it a bit more.

Hasn't furniture always been
a mainstay in people's lives?

A bride gets new furniture
for herself and the groom.

Mothers sometimes pass down
the best pieces to their daughters.

Mainstay? Mainstay...

So I was thinking,

how about visually representing
the unchanging role that furniture

has played in our everyday lives?

Stop!

I got it.

I have an idea.

I get the feeling

this ad design isn't quite
what Giant is about.

It seems to lack authenticity or something.

I get that feeling.

It may not be perfect,

but I think it's important that this ad
is tailored to our client's tastes.

I'm taken aback to hear
you say such a thing.

Frankly,

keeping Giant afloat is our priority.

That is true, but...

Our visit to the furniture store today

made me realize that you can't
get married without any money.

You said many couples start out
with just a spoon and chopsticks.

I'm not stupid.

You need furniture and home appliances,

and a house to put them in.

The only two options for
a newlywed couple are

to get a loan or ask their parents for help.

Listen, Mr. Lee Ganpan.
Worry about that later.

For now, figure out how
you can win over your clients.

So I was thinking,

maybe I should drop in and
say hello to your aunt.

You don't have to.

I have to see the client as often as I can

to increase my chances of winning her over.

Oh, right, Aunt Miok.
I got my first pay.

Ta-da. See?

I told you not to worry
about my getting paid.

What company doesn't pay its staff
in the first month of operation?

Since you got your first paycheck,

you should get sportswear for
your grandmother and sister.

That's a great idea.

I was thinking of getting them gifts,
but wasn't sure what.

You don't have to.
Why are you pressuring him?

It's customary to get gifts for
your family with your first paycheck.

Don't you know it helps you
go on to make even more?

You're right, ma'am.

I'll take whatever you pick out.

Come here.

It looks great on you.

My goodness.

I'm not saying this because
you're my grandchild,

but you look like a movie star
no matter what you wear.

I do have to say that
my beauty is exceptional.

To me, you look more
like a movie star, grandma.

This looks expensive.

It's customary to get gifts for
your family with your first paycheck.

They say you go on to earn
even more money that way.

I hope things go well with
the Eternity Furniture ad.

Don't worry. Jiyun has joined us,
and I have a good feeling about this ad.

Sounds good.

Let's do this!

[Eternity Furniture]

Wow.

This is really...

Awful.

Are you sure this is really the ad proposal?

Did I mistake something else
for your proposal?

If you tell us what you don't like,

we can revise it.

I asked for an ad that puts
the furniture center stage,

not one that chucks it to the wayside.

A revision won't be necessary.
Take this and just go.

- Sir.
- Yes?

The thing about proposals is that

only one or two out of 100 get
the green light right off the bat.

An ad agency and its client
are like a married couple.

It's natural for there to be
difficulties in the beginning.

Whatever.

Our company will only marry
or date an agency of our caliber.

So you won't make an ad at all?

Why wouldn't we?

Giant isn't the only ad agency in Korea.

Is there another agency
you have in mind?

Have you heard of BK Ad?

You can't do this to us.

Taebaek.

- Taebaek.
- What?

Let us compete with them with
a new ad proposal at least.

A bidding war?

So you want to go up against BK Ad?

Are you crazy?

Why would BK Ad agree to that?

What if they do?

I'll get them to agree to it.

If they say yes, it'll be fine by me.

There's no reason for me to say no.

Why not?

Should I go to BK Ad?

Why you?

Whether we have to fight or beg,
I'll be the one to do it.

That's what a company president does.

Right, Taebaek?

I'm sorry, but I think
this is something I have to do.

Taebaek.

I think it would be most effective
for me to talk to President Kang.

Fine then. But I'm coming with you.

No, Jiyun.

I'd like to do this alone.

Don't worry. Wait at the office.

Lee Taebaek?

It is him. Lee Taebaek.

How shameless are you
to show yourself here again?

I have no business with you, Mr. Shin.

Despite being a loser,
he acts like he's all that.

Sit down.

No. I'll say what I have to say here.

As you please.

So what brings you here?

I heard BK Ad is working on
an ad for Eternity Furniture.

So?

I'm here to ask you to let us
compete for the deal.

Giant versus BK Ad.

Let's see who's better, ad to ad.

Why should we say yes?

I don't know what Eternity
Furniture means to BK Ad,

but to Giant, they could be our lifeline.

To all ad agencies,
every client is like a god.

I know there's no reason for
BK to accept our proposal.

That's why I'm here.

President Kang.

I beg you. Please help us.

If you say no, Giant will be no more.

I've never seen this side of you.

Can you hold onto Ms. Baek
if you let yourself stoop this low?

I'll get in touch with you about
the Eternity Furniture matter.

How did it go? Did it go well?

He told us to wait.

So they're rejecting the offer.

But that's only natural.
There's no reason for them to say yes.

So what are we going to do?

I have no idea.

What does this mean?
Is Giant going out of business?

You'll jinx us. Why do you have
to say we're going out of business?

How else can I put it then?

Going belly up? Closing shop?

I can't stand this racket.

You're always picking on me.

Yes, President Kang.

Okay.

Okay.

President Kang wants
to have dinner with me.

- Baek Coffee.
- Jiyun, don't go.

I get the feeling this dinner
will be very expensive.

A dinner like that will give you indigestion.

Jiyun.

But it'll be another chance
to try to convince him.

I'm going, okay?

This is nice.

It's full bodied and rich.

Try a sip.

That's okay.

Jiyun, do you know how
good wine is made?

Good wine?

An optimal environment perfected
through years of experience.

From when the grapes are harvested
to how long they are fermented,

the entire process requires
precise calculation.

Nothing happens by chance.

What are you getting at?

I want you to make ads
in the right environment

with all the benefits it offers.

And I have no doubt
BK Ad provides just that.

Why must it be BK Ad?

Because I'm there.

Since you brought up wine,
I'll continue with that analogy.

One of the essential factors
that makes a good wine is terroir.

The harsher the terrain and climate,
the better the wine it produces.

The grapes grow stronger
as they wait for water

in a harsh and dry environment.

You're right.

But not all grapes become wine.

I know why you agreed
to come here today.

Please give us a chance to compete
for the Eternity Furniture deal.

Okay. Giant can put in a bid too.

But this will be my last act
of goodwill toward you.

- President Kang.
- You have to brace yourself.

I don't cut competitors any slack,
even if my competitor is you.

Thank you.

I came with good news.
Don't look so down.

I'm sorry, Jiyun.

I'm too ashamed to even
make eye contact with you.

We made it past one hurdle.
Isn't that all that matters?

If you're really sorry,
make us a winning proposal.

If only we can come up with
a jaw-dropping idea...

Have you ever considered changing careers?

What do you mean? What other career?

Cheerleader.

You're always rooting for me.

Lee Taebaek's cheerleader.

You're being silly,
so you must be feeling better.

Let's go. We're pressed for time.

Jiyun, do you want to
have instant noodles?

You haven't eaten yet?

How could I eat under the circumstances?

Let's go then.

BK Ad is expected to exceed

our performance target by 50% for
the first and second quarters of 2013.

It's not a bad first step,

but it's not great, either.

I'll do better.

You'll have to do better
on another front as well.

I heard Hyeonjin is
spending a lot of time with

that Lee Taebaek fellow
in that dingy little agency.

Aren't you going to do
something about it?

If it was anything else,
I'd do as you told me.

But regarding your daughter,
I'd like to do it my way, sir.

And what is your way?

I don't want to hurt her in the process.

I want to beat Lee Taebaek

one adman to another, fair and square.

I believe that is the only way

I can win your daughter's heart
and keep my pride.

I understand.

But you'll be held accountable
for how it all turns out.

I'll take that to heart, sir.

Next up is the profile of Eternity
Furniture's President An Jaejun.

He is 34 years old.

He is the grandson of
the company's founder,

so he's a third-generation entrepreneur.

He is a wine buff and an art collector.

He has a Master's in French cultural
history from New York University,

and he completed the art history
PhD program at the University Paris 1.

- What's this?
- He became CEO three years ago...

Both the president and a director
are involved in such a small deal?

His performance as CEO
has been lackluster.

People like him enjoy being edgy
and are drawn to new things.

That's probably why he approached Giant.

So a furniture ad that's
based on the same idea

or takes the same approach
as any other ad won't do.

Is there anyone here

who thought of putting Mt. Everest
on a flight of stairs?

Stagnant water becomes foul,

and foul water must be drained eventually.

We need to come up with
a furniture ad like no other,

one that challenges the existing paradigm.

- Like this?
- Oh, come on.

You can't take pictures?
You draw so well.

I'm not a good photographer. Sorry.

The table is also solid wood.

- Five senses method.
- Five senses method. What else?

- Hypnosis.
- Hypnosis method. What else?

- It's good to rock back and forth.
- Take it one step further.

Like this.

- Come on.
- That's a swing.

Can't you come up with something ingenious?

I'm stricken with that condition.

What condition?

Idea constipation.
I'm getting absolutely nothing.

I really think we should

focus on Eternity's best
and most unique trait,

which is that it is a classic brand
with a long history.

We already discussed this.

That wouldn't set Eternity Furniture
apart from antique furniture,

so we can't focus solely on that.

Why are you taking it out on me?

Aren't we here to brainstorm ideas?

Stop!

This is a headache as it is.

Why make it worse by
getting all worked up?

Negativity is the enemy of creativity.

Eunhui, shouldn't you head home?
What about Harang?

My mom's babysitting him.

How can I go home when
the presentation is coming up?

My back is killing me
from sitting here all day.

With a back like that,
how will you be loved by Baek Coffee?

My back doesn't hurt.
It's never been better.

If your back hurts,
use President Ma's massage chair.

I sold my chair.

I told you not to sell it.

How can you sell your trademark?

Our utility bills are overdue.
Why keep the chair if our power gets cut?

You still shouldn't have sold it.

It was like a memento of GRC's history.

A memento doesn't pay the rent.

Let's call it a night.

Go home and get a good night's sleep.

Why did you have to get angry?

I bet no one's more upset about
selling the chair than President Ma.

I know.

But I tend to get really attached
to things that hold special meaning.

Really?

I told you that BK tore down
my childhood home

to build an apartment complex, right?

Our furniture, appliances,
and everything else

I had grown attached to
were destroyed as well.

Ever since then,

I've gotten kind of obsessive
over mementos and keepsakes.

I think that's why
I lost my temper earlier.

Jinga, don't worry too much about money.

How can I not when I have bills to pay

and paychecks to issue?

Did you found the company
expecting a walk in the park?

I didn't know the great Ma Jinga
would be so quick to cower.

Money can really intimidate a man.

Stop fretting.

I'm a member of the Giant family now.

You don't have to shoulder
the burden alone.

Did you find religiion?
When did you get so sweet?

Good grief.

I've always been sweet.

Here. Cheers.

I also have a piece of furniture
that's a keepsake.

What is it?

A rocking chair.

The thing is,

my mom was a copywriter too.

I heard you mention it
to Harang at the sauna.

Oh!

You and I have a lot in common.

We're both second-generation
ad professionals.

Your mom or dad was
in the ad industry as well?

My dad painted signboards.

In the larger sense,
a signboard is an ad, too.

That's true.

My mom would read or mull over
copy in her rocking chair.

So when I look at
the rocking chair she left me,

I can almost see my mom
still sitting there.

The funny thing is,

I checked the rocking chair's brand
when we started this project,

and it was made by Eternity Furniture.

Wait. I think we might be
onto something here.

Eternity Furniture. Memories.

Memories. Eternity Furniture.

I get the feeling we've gotten very close.

How's this for the copy?

Furniture is memory.
Memory is eternal.

Let's go.

Where?

What do you mean, where?

To work on the proposal
before our inspiration fades.

President Kang, why don't
you have a cup of coffee?

Director Ko.

We've determined exactly what
Eternity Furniture would want,

but what are the chances we can
outdo Giant in terms of creativity?

I'm not sure.

To be honest, I think we have
about a 50% chance of winning

if it's based on creativity alone.

Director Choi.

Yes, sir.

How big of a budget

can we use in putting together
an ad proposal for a client?

Pardon?

Oh.

There's generally around $500,000
earmarked for that every quarter.

But the Eternity Furniture deal
is not big enough to warrant...

I want $100,000 for this proposal.

Pardon?

Okay.

Attention, please.

We thank you all very much for
volunteering without pay today

to help save Giant.

We have a diverse group here.

You are of all ages and walks of life.

We asked you here to be
models for a furniture ad.

Jinga, is this really necessary?

What choice do we have? They won't
pay us anything for the proposal,

and these neighborhood people are
nice enough to do this for free.

Good grief.

We will design the ad with
all of you as the main characters.

Therefore, you will each have
to play a particular role.

It'll be a tour de force if
you use these pieces in your ad.

It won't be easy to coordinate
the schedule, but we'll do our best.

Thank you.

President Kang.

It's been a while since
I've seen you so upbeat.

Really?

It must be the high that comes
from setting a new goal to attain.

Taebaek, the fate of Giant
rides on this presentation.

You can do this, right?

Confidence is my trademark.

He's probably nervous as it is.
Don't put pressure on him.

Taebaek, no pressure. Just relax.

Think of Jiyun.

That's making me really nervous.

It's making me nervous too.

I get stage fright. I'd never
be able to do a presentation.

Do you want my secret
for coping with the jitters?

If you know how to cope,

why do you get anxious and
keep using the restroom?

Me? Never. I'm innocent of those charges.

Don't worry.

There's no way this dream team will lose.

Giant will win today, 100%.

I know how committed you are
to this presentation,

but you'd be going overboard
to do the presentation yourself.

I won't sit back and act self-important
just because I'm the CEO now.

For presentation this important,
I'll get into the thick of things.

Even if Giant loses today or
even goes out of business,

do you really think
Ms. Baek will return to BK?

She won't return if
Giant goes out of business.

But she may return in order to keep Giant

from going out of business.

It's been a long time, Ms. Lee.

I heard Giant has no business these days.

Do you get paid on time?

I get paid more than you,
so mind your own business.

How's Giant working out for you, Ms. Baek?

Is it to your liking?

Of course. Plus, I'm not an intern there.

You probably put everything
into this presentation.

I look forward to it.

We won't let you down.

Coming soon.

What are some words that pop into
your head when you hear "furniture"?

You may think of "luxury piece",
"science", "everyday life", or "play".

But none of these words can
set Eternity Furniture apart

or emotionally engage consumers.

The word we came up with to set
Eternity Furniture apart

and emotionally engage cosumers

is none other than

[Furniture = Memory]

"memory".

Our mothers sat in rocking chairs
when they breastfed us.

We used to hide in armoires
when we played hide-and-seek.

We studied at the desks we got as gifts
when we first started school.

We love each other on the beds
we get when we're married.

And

when a woman becomes a mother,

she sits on her mother's rocking chair

and breastfeeds her own baby.

Furniture is memory.

And memory is eternal.

[Furniture is memory
Memory is eternal]

That concludes our presentation on
our proposed ad for Eternity Furniture.

Thank you to the Giant staff.

We will move right on
to BK Ad's presentation.

We'd like to request your understanding.

About what?

For our presentation, we must
move to another location.

Where?

What BK Ad has for you today
is not an advertisement.

An ad agency has come
to a client without an ad...

Interesting.

So what do you have for us?

Eternity's new furniture, sir.

We analyzed Eternity Furniture's
market position

and its recent lackluster sales performance.

We came to the conclusion that
Eternity needs to move away from

its classic brand image
and embrace innovation.

This furniture is the outcome
of a collaborative project

with Michelle Jung,
a world-renowned installation artist.

I see.

Sell consumers art, not furniture, right?

Yes.

The sales promotion for
the new furniture line

could be done outdoors like this,
in the same way installation art

is displayed in outdoor parks.

The ad campaign copy for
the new furniture line is

"Change the life. Change the furniture".

Good, good, good.

We created an ad,
but they created a new paradigm.

We didn't think outside the box.

Look at President An.
It's all over now.

It feels great to have crushed
the folks at Giant.

Thank you all for your hard work.

This is all thanks to President Kang's
ingenious marketing plan.

I'm not shameless enough

to take credit for something
we all worked on together.

Thank you, everyone.

Yes.

I gave the deal to BK Ad
as per the chairman's orders.

We will furnish the new
BK apartment complex

with Eternity's furniture as promised.

Thank you.

But the outcome would've been the same
even without our arrangement.

BK Ad's proposal was truly exceptional.

As planned, Giant lost the presentation bid.

We've pushed them to the edge,
so they'll be more compliant now.

Bring Lee Taebaek and
the president of Giant here.

Yes.

Now, now.

We won't go out of business
just because we lost one bid.

No need to be this dejected.

Where's Jiyun?

She said eating sweet things
would cheer us up.

She and Ms. Gong went
to get coffee for everyone.

Really?

President Ma, I'm leaving Giant.

What are you talking about?

I tried being an AE for a month,
but I don't think it's my thing.

Plus, Ichan seems to have
his eyes set on another girl.

Lee Soran.

Think about it.

It's highly unlikely we'll get paid on time.

There can't be two jobless
people in our family.

How are we jobless?

We're doing ad work at a proper ad agency.

You're jobless if you don't get paid.

That's enough, you two.

Soran's right.

If anyone wants to leave,
you can do so now.

Excuse me.

Welcome. This is the very company
that made the famous Everest ad.

If you don't mind my asking,
where are you from?

I'm from the corporate secretaries'
office of BK Group.

BK Group?

President Ma Jinga and Mr. Lee Taebaek,

our chairman, Mr. Baek,
would like to see you.

Why does Mr. Baek want to see us?

You'll find out once you get there.

Maybe BK wants us to make an ad for them.

Hi, Jiyun.

I saw you getting into a car
with President Ma.

What's going on?

The chairman of BK Group
wants to see us.

What for?

We don't know. We were told
we'd find out once we got there.

Hello? Hello?

Jiyun. Jiyun?

Bk Group's main office, please.

Taebaek.

I think it would be better
for me to go in alone.

Why?

Duh.

You caused a scene
the last time you were here.

I'll be right back,
so just wait quietly out here, okay?

Hello, sir.

I'm President Ma Jinga of Giant,
an independent ad agency.

Where's that fellow Lee Taebaek?

Oh...

Taebaek is an exceptional adman,

but he's not in a position yet
to meet someone like you.

Sit down.

So why did you want to see me, sir?

I'd like you to fire one of your employees.

Fire my employee? Who?

Baek Hyeonjin.
I mean, Baek Jiyun...

I want you to fire her.

But why?

She's a very competent and diligent staffer.

She is

my daughter.

Your company...

Baek Coffee.

Taebaek.

What are you doing here?

I got worried when you said you'd
come here. Where's President Ma?

In the chairman's office.

What did Mr. Baek say?

Does he want us to make an ad?

Baek Coffee.

Yes? Is something wrong?

You'll have to leave Giant.

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~ Preview ~

I'm sorry, Taebaek,
but don't ask me anything.

Is this necessary when we don't know

whether Giant will even make the cut?

I did get a bad feeling as soon as
we learned he was the head judge.

There's something I must discuss
with President Kang alone.

Just what is it that you have
to discuss with him in private?

Stop harassing Giant.

Get ready to be engaged to President Kang.